August New Media Breakfast: Pixel Power - Are you making the most of images?

PIXEL POWER - Are you making the most of images?
Friday 31st August 2012

In times of status updates, tweets and blog posts, images are often overlooked in online communication; an increasing afterthought placed into content without any real thought or strategy.

However, images can be extremely influential in attracting attention to your content and engaging your community. In fact, images can also be very effective content in their own right.

This New Media Breakfast will explore how to make the best use of images and how to incorporate the use of imagery into your content strategy, as well as analysing prime examples where images are already being used effectively.

• We will look at some of the popular photo sharing platforms such as Instagram, Pinterest and Friends Reunited, and suggest ways that these platforms can be used effectively for business communication and community building.
• As we already know, the use of images is a major part of Facebook and Twitter, therefore we will look at how to make the most of your images on these major platforms.
• They say a picture paints a thousand words, and that may well be the case, however search engines unfortunately can’t see images. We will demonstrate how search engines interpret images and we’ll show you how to improve your overall SEO by applying images in the proper manner.

Of course, the use of images is not restricted to social media; we also use images in web sites, html email, and PDF documents. Therefore, this New Media Breakfast will explore one pertinent question...

Are you making the most of images?

YOUR QUESTIONS

The New Media Breakfast is all about sharing knowledge and helping to keep each other informed about the latest developments in new media, we would encourage you to submit any tips or tricks that you may have that you would like to share at the Breakfast. Or, you may have heard a tip for using images but you’re unsure about its effectiveness or credibility – please feel free to submit it to us beforehand and we can share the answers at the breakfast. Please send your tips or questions to @GordonWhite

THE SPEAKER
The Facebook Timeline breakfast will be presented by Gordon White, Managing Director, fatBuzz Ltd.

HOW TO BOOK
Venue: 29 Member's Club, Royal Exchange Square, Glasgow
Date: Friday 31stth August 2012
Time: 7.30am for 8am
Cost: £10 +VAT

No.29 MEMBERS GO FREE 
If you are a 29 Member you can attend the breakfast free of charge. Please email malcolm@fatbuzz.com with you membership number and he will add you to the attendance list.

We hope you can make it along to this event. If so, I look forward to seeing you on the day.

BOOK FOR NEW MEDIA BREAKFAST GLASGOW HERE:

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We have SEO in the blue corner...

With the recent New Media Breakfast topic - Social Media vs. SEO The Face Off - Saw two experts in their respected fields square off to see who would be the winner !! Both sides got their own wee digs in here and there, but i think everyone agreed they came away with some great tips from both sides.

So What our competitors have decided to do is record their heaviest hits into short videos to add to our series of Quick Buzz videos.

Today we will be having a look into the SEO (Search Engine Optimisation) corner with Tim Barlow of Attacat.

What is SEO ?

You’ve probably heard that SEO is about getting the right words into your pages and then going about getting other sites to link to yours. And it is, to an extent. But there is SO much more to it than that.

Good SEO

Getting the right words into the site involves looking at the site as a whole, the navigation structure, the user experience across the site and of course the technology behind it, frankly it can even mean changing the whole strategy behind the site sometimes. That's why SEO needs to begin when your site is just a twinkle in your eye.

 Create the No1 Resource

Want to be number 1 on Google. Simple: Create the best resource for a topic. Want to rank for employment law? Create the best resource you can on the topic of employment law. Want to rank for sheep dog breeders? Create the best site on sheep dog breeders. What could be more straight forward on that.

For more videos from Tim please visit the SEO Section on the fatBuzz TV Channel. 

If you've found this post interesting please use the share buttons below to tell your online community about it, there's a good chance they'll find it interesting too.

 

Social Media or Search Engine Optimisation - THE FACE OFF

Social Media or Search Engine Optimisation - THE FACE OFF
29th June 2012
29 Members Club, Royal Exchange Square, Glasgow

We are often asked where businesses should spend their online marketing budget – Social Media or Search Engine Optimisation (SEO)? The answer is of course, both. Social Media and SEO are both essential for online success therefore you shouldn’t discard one in favour of the other; in fact, social media and SEO increasingly work hand-in-hand with each other.

So rather than battling it out for your budgets, regular New Media Breakfast speakers Gordon White (in the social media corner) and Tim Barlow (in the SEO corner) will take it in turns to share their (or your) very best online marketing tips in an attempt to win your vote. He who gets the most votes wins. He who wins?...well that's still to be decided.

We’re not sure how many tips we’ll get through but, don’t worry, we’ll prepare lots for you and you’ll leave the breakfast with lots of things to consider for optimising your Social and your Search.

YOUR QUESTIONS

The New Media Breakfast is all about sharing knowledge and helping to keep each other informed about the latest developments in new media, we would encourage you to submit any tips or tricks that you may have that you would like to share at the Breakfast. Or, you may have heard a tip for Social or SEO but you’re unsure about its effectiveness or credibility – please feel free to submit it to us beforehand and we can share the answers at the breakfast. Please send your tips or questions to @GordonWhite or @TimBarlow

HOW TO BOOK
Venue: 29 Member's Club, Royal Exchange Square, Glasgow
Date: Friday 29th June 2012
Time: 7.30am for 8am
Cost: £10 +VAT

No.29 MEMBERS GO FREE 
If you are a 29 Member you can attend the breakfast free of charge. Please email malcolm@fatbuzz.com with you membership number and he will add you to the attendance list.

We hope you can make it along to this event. If so, I look forward to seeing you on the day.

BOOK FOR NEW MEDIA BREAKFAST GLASGOW HERE:

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Exclusive offer to New Media Breakfast attendees

Here's an exclusive offer to anyone attending the New Media Breakfast in Glasgow on Friday; we will evaluate some of your recent HTML Emails FREE OF CHARGE!


In order to keep the presentation as interesting and relevant as possible, we would like to feature email campaigns that have been used by attendees so, if you would like us to take a look at your html emails please email David at david@attacat.co.uk

We have done this in the past and I can assure you that the guys will offer a very fair appraisal of your campaigns and they will suggest ways to improve what you're already doing.  It also makes it much more interesting for the other attendees if they can use examples of campaigns  and possibly get some background information about them beforehand.  So don't be shy, get your examples over to David.

For those of you who haven't yet booked, here are the details of the next Glasgow New Media Breakfast.
 

DATE: Friday 25th November 2011
VENUE: No,29, Royal Exchange, Glasgow
PRESENTER: Kiril Bunin & David Clark

Email Marketing is often overlooked when it comes to discussing new media but it is still one of the most effective marketing tools available to businesses today.  Likewise, there are some common mistakes in Email Marketing that render campaigns useless or, ineffectual.

This presentation will take you through some of the things to avoid and some of the common pitfalls of Email Marketing.  It will also share some valuable tips and tricks that will help you to get greater success from your email campaigns in the future.
Here are some of the area that will be covered at the New Media Breakfast:

• Are you unsure how to measure the performance of your email marketing?
• Have you optimised your subscriber list?
• Do you have a plan or strategy in place?
• Are you using the right email platform for your business?

The Speakers
Kiril Bunin

The foreign variable in the Attacat equation.  Kiril is our resident conversion rate optimiser and  self confessed ‘scientist’, his passion for enhancing  conversion rates through a process of stringent testing & optimisation has been put to great use within Attacat.




David Clark

David joined Attacat from a background in sales and retail and with great experience of dealing with customers he knows exactly what they are looking for. He has wide management experience in food retail and furniture sales with teams both large and small. He also has a great knowledge of the self catering property market.

Now an AdWords qualified professional, David likes to keep up to date with all the internet marketing goings on that keep the Attacats busy all day.
Venue: 29 Member's Club, Royal Exchange Square, Glasgow
Date: Friday 25th November 2011
Time: 7.30am for 8am

HOW TO BOOK

Non No.29 Members - £10 +VAT

BOOK FOR NEW MEDIA BREAKFAST GLASGOW HERE:

No.29 Members Go Free – If you are a 29 Member you can attend the breakfast free of charge. Please email malcolm@fatbuzz.com with your membership number and he will add you to the attendance list. We hope you can make it along to this event. If so, I look forward to seeing you on the day.

If you have found this post interesting please share it with your online community using either the Twitter, Facebook and Share buttons below. Thank You.

    

Email Marketing - Are you making the most of your email? - November New Media Breakfast

DATE: Friday 25th November 2011
VENUE: No,29, Royal Exchange, Glasgow
PRESENTER: Kiril Bunin & David Clark

Email Marketing is often overlooked when it comes to discussing new media but it is still one of the most effective marketing tools available to businesses today.  Likewise, there are some common mistakes in Email Marketing that render campaigns useless or, ineffectual.

This presentation will take you through some of the things to avoid and some of the common pitfalls of Email Marketing.  It will also share some valuable tips and tricks that will help you to get greater success from your email campaigns in the future.
Here are some of the area that will be covered at the New Media Breakfast:

• Are you unsure how to measure the performance of your email marketing?
• Have you optimised your subscriber list?
• Do you have a plan or strategy in place?
• Are you using the right email platform for your business?

The Speakers
Kiril Bunin

The foreign variable in the Attacat equation.  Kiril is our resident conversion rate optimiser and  self confessed ‘scientist’, his passion for enhancing  conversion rates through a process of stringent testing & optimisation has been put to great use within Attacat.




David Clark

David joined Attacat from a background in sales and retail and with great experience of dealing with customers he knows exactly what they are looking for. He has wide management experience in food retail and furniture sales with teams both large and small. He also has a great knowledge of the self catering property market.

Now an AdWords qualified professional, David likes to keep up to date with all the internet marketing goings on that keep the Attacats busy all day.
Venue: 29 Member's Club, Royal Exchange Square, Glasgow
Date: Friday 25th November 2011
Time: 7.30am for 8am

HOW TO BOOK

Non No.29 Members - £10 +VAT

BOOK FOR NEW MEDIA BREAKFAST GLASGOW HERE:

No.29 Members Go Free – If you are a 29 Member you can attend the breakfast free of charge. Please email malcolm@fatbuzz.com with your membership number and he will add you to the attendance list. We hope you can make it along to this event. If so, I look forward to seeing you on the day.

If you have found this post interesting please share it with your online community using either the Twitter, Facebook and Share buttons below. Thank You.

    

Back to Basics - Simplifying Social Media Marketing

7.30am for 8am - 29th July 2011
No.29  Royal Exchange Square, Glasgow.


In September 2009 we held the first New Media Breakfast where we looked at social media in general and explored the various ways to participate; in the past couple of months we have received lots of requests to do an updated version of that presentation.



The July New Media Breakfast will look at social media today and offer a definition and examples of social media marketing - how businesses can use social media to promote their goods and services.  Social Media Marketing is being accepted as an essential part of the marketing mix by the world's largest brands, business are realising the need to engage and communicate at this level and, a bigger share of marketing budgets are being spent on digital channels so, it has never been more important to be aware of social media and understand how it can work for you.

Using what you already know
Sticking to the title theme, we will demonstrate how a complete "back to basics" approach can help you get to terms with social media and help you understand how you can participate effectively.  We will try to show you that using what you already know and do can be easily adopted on digital platforms to help you develop and implement an effective social media marketing strategy.  We believe there is a tendency to over complicate social media activity; yes there are pitfalls and areas of concern but, we believe our 'back to basics' approach will help you identify and understand how to approach most situations you may encounter online.

Social Media Advertising
Social media marketing encompasses engagement, forming relationships and emotional connections but it doesn't stop there; advertising on social media channels is an integral part of social media marketing but, the most successful businesses are those who are integrating the ability to share content among friends with conventional advertising to create social media advertising campaigns that tap into the massive power of word of mouth.  At the breakfast we will take a look at what's new in social media advertising and how you can utilise your community to promote your business effectively.  We will also explore how to utilise the highly targeted nature of social media advertising.

Venue: 29 Member's Club, Royal Exchange Square, Glasgow
Date: Friday 29th July 2011
Time: 7.30am for 8am


No.29 Members Go Free – If you are a 29 Member you can attend the breakfast free of charge. Please email malcolm@fatbuzz.com with you membership number and he will add you to the attendance list. We hope you can make it along to this event. If so, I look forward to seeing you on the day.

BOOK FOR NEW MEDIA BREAKFAST GLASGOW HERE:

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May New Media Breakfast is in June! - FACEBOOK FOR BUSINESS

FACEBOOK FOR BUSINESS

DATE: Friday 3rd June 2011

VENUE: 29 Member's Club, 29 Royal Exchange Square,Glasgow

Time: 7.30am for 8 am - 9.15am

 

Facebook is by far the single biggest social media platform and is heading towards 600 million users world wide with over 30 million of them in the UK.  With over half the population using the platform it has become a very important platform for personal and business use.  Furthermore, the recent changes to Facebook now make it an ideal platform for companies to engage and communicate with their customers; many of the world's leading brands now use Facebook as their main point of contact with the public.

This New Media Breakfast will focus on Facebook and look at the various ways that businesses can use the platform to promote themselves and create meaningful engagement with their target audience.  Using live examples we will demonstrate what others are doing to achieve positive results on Facebook.  The presentation will be conducted by Gordon White (fatBuzz Ltd) and Tim Barlow (Attacat Ltd) who will explore the following topics:

• Facebook Pages

• Facebook Questions

• Facebook Buttons - Send, Share, Comment and Like

• Facebook Advertising

• Facebook Insights (Analytics)

• Pictures and Tagging

• Building a Facebook community

• How to engage with your audience

• Dealing with negative comments

WHO SHOULD ATTEND

Business owners, decision makers, entrepreneurs, marketing and business development personnel.  The breakfast is designed to give you an overview of the platform and help you establish a strategy for using Facebook effectively for your business.  

THE SPEAKERS

GORDON WHITE

Gordon White started Design Matters in 1986 offering traditional design and marketing services to a wide range of public and private sector organisations throughout the UK. The arrival of the internet saw Design Matters move into web design, web strategy and online marketing then, with the arrival of Web 2.0 Design Matters became involved in social media and assisting their portfolio of clients to engage and communicate using new media.

In 2006, in response to the growing demand for new and social media production, Gordon founded Podcastmatters Ltd, a new media production company specialising in audio and video podcast production, niche networking and social media consulting.  

In June 2010 Podcastmatters and Design Matters merged and rebranded as fatBuzz Ltd.

FatBuzz Ltd hosts the monthly New Media Breakfast series of seminars in Glasgow and Edinburgh with bi-monthly events in Aberdeen and Inverness. These events have attracted over 100 attendees and are growing every month in reputation and popularity.  Gordon regularly delivers seminars, presentations and workshops to organisations throughout the UK such as recent engagements with the Institute of Directors, The Chartered Institute of Public Relations, the Institute of Investor Relations, Business Gateway and The Grampian Food Forum.

Gordon is a past Chairman of Links of Scotland, a consortium of 26 golf related businesses formed to market their goods and services in the USA and the Far East. Gordon acquired John Letters of Scotland in 1999 and was Chairman of the company until he sold it to Direct Golf in 2005.

Gordon also hosts a twice-monthly podcast called “Social Media Podcast” with commentary about social media and interviews from World leaders in the field; 3 times in 2010 the Social Media Podcast has been the No.1 audio podcast in the iTunes Podcasting category.

Gordon is married with three children and enjoys drawing, painting and golf.  He is an accomplished golf artist selling prints of his work via the Internet all around the world.  

TIM BARLOW

Tim Barlow is the managing director of Attacat, the Edinburgh-based search engine and internet marketing firm. Tim has been involved in search engine promotion since 1999 when he managed the first Innogy website for National Power. In 2001, Tim launched Pastures-New, one of the UK's leading rental portals, gaining similar levels of traffic with a marketing budget of £100 a month as Rightmove were then achieving with a multi million pound TV campaign. Attacat was set up in 1994 to take advantage of Tim's knowledge.

Self-taught in the art of search engine optimisation and internet marketing (there simply weren't formal courses in those days), Tim passionately believes that good SEO is not rocket science or a black art but simply the result of effective online marketing and web design. This approach has been proven time and again by Tim and his team achieving long lasting high ranks on competitive one and two word phrases for clients in a variety of fields.

Pay per click (such as Google AdWords) has been a long time specialism of Tim and Attacat. Indeed Tim was one of the very first Qualified Google Advertising Professionals in the world and Attacat has held the company version of the qualification since its inception. Attacat use pay per click (PPC) to drive £10s of millions of business for a variety of clients from classic e-commerce sites to B2B businesses in niches you probably never knew existed.

No.29 Members Go Free – If you are a 29 Member you can attend the breakfast free of charge. Please email malcolm@fatbuzz.com with you membership number and he will add you to the attendance list.

We hope you can make it along to this event. If so, I look forward to seeing you on the day.

BOOK FOR NEW MEDIA BREAKFAST GLASGOW HERE:

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Out now - Social Media Podcast No.34 - Google's Android and Apple's iOS get the boxing gloves on...

In Social Media Podcast Gordon White and Kyle Murdoch from fatBuzz are joined by Iain Murray or Europa Services and Tim Barlow and Joel Lumsden of Attacat for a lively discussion about the latest news from the world of social media.

During our chat we examine the new Motorola Xoom and inevitably compare it to the new iPad 2 and during that discussion we talk about the absence of other players in the market, particularly Microsoft.

Following this we look at a whole host of subjects with the usual light hearted banter; subjects include the popularity of Twitter, Paper.li and an interesting introduction to Storify. Microsoft also come under fire for their attempt at Quick Response codes with Microsoft Tag and we ask if Google +1 is just the latest attempt by Google to get into Social Media.

The Social Media Podcast would be incomplete without the latest chat about Facebook so, we touch on their continued dominance, the new Facebook Questions and, controlling the News Feed. During this chat we also look at other social media sites like Wayne's World and ask if any of these can really make any dent in the popularity of Facebook.

On the App front, we look at BA's (British Airways) new App for Executive Club members and Tripit.

As usual, the podcast is rounded off with an update about the New Media Breakfast when we bring you details of the next three breakfasts in Glasgow and Edinburgh.

Finally, if you would like top be on a podcast either in person or, via Skype, please contact me at gordon@fatbuzz.com and we will try to get it organised.

Play the podcast here:

Subscribe/Download Social Media Podcast on iTunes

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Social Media Podcast No.33 - The "New" edition

The "New" edition - the new iPad, new guest, new Groupon valuation, new job for Iain Murray, new words in the Oxford Dictionary...even a new Bride!

In Edition No.33 Gordon White and Kyle Murdoch from fatBuzz are joined by Iain Murray, Europa Sevices and a couple of guests, Tim Barlow and Kiril Bunin of Attacat. We recorded this podcast immediately after the New Media Breakfast in Glasgow on Friday 25th March. Kiril was the presenter at the breakfast and he delivered an extremely interesting and informative presentation on Conversion Rate Optimisation. Such was the quality of the information, most attendees seemed to be hot footing it back to the office to review the user experience on their web sites.

On the podcast we discuss lots of new things - the new iPad gets the thumbs down, Iain Murray has a new job, the Oxford Dictionary has some new words...we even discuss a new Bride - more about that when you listen to the podcast.

We talk about Crowd Sourcing, Coca Cola, Maroon 5, Gold Corp, Lynx new advert, Foursquare, Twestival, Twitter's 5th Birthday, Facebook Places, Cupcakes, Facebook Sponsored Stories and much more.

Kiril chats to us about his presentation and the importance of Conversion Rate Optimisation and, we talk about the need to get CEO's and senior management to 'buy in' to social media and how organisations who's top management have bought in are succeeding with social media.

We have decided to use a new hashtag for the Social Media Podcast #SMPodcast  We will be using the #SMPodcast to let you know when we're recording the podcast so that you can ask questions or suggest discussion topics. So, please follow the hashtag so that you can keep up to date with our recordings.

Finally, if you would like top be on a podcast either in person or, via Skype, please contact me at gordon@fatbuzz.com and we will try to get it organised.

Play the podcast here:

Download Social Media Podcast

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Next Glasgow New Media Breakfast - 25th March 2011

Converting you to Conversion Rate Optimisation 

and... The new Facebook Pages explored

Friday 25th March at 7.30am for 8am
No.29 Private Member's Club, Royal Exchange Square Glasgow.

“There’s two ways to increase website sales: get more people coming to the site, or simply make better use of those coming to the site already”

This month the New Media Breakfast is going to focus on the second way!  “Converting” more visitors into sales (or leads or donations or subscribers) is less expensive than you would imagine and delivers rapid returns.

Kiril Bunin from Attacat Internet Marketing will, in his unique Russian style, introduce you to the processes behind the growing specialism known as Conversion Rate Optimisation (CRO) including:

• User testing on a shoestring
• Analytics beyond Google Analytics
• Getting direct feedback from prospects and customers
• The science of split testing

He will then illustrate the power of CRO to you with case studies highlighting both common and more subtle conversion roadblocks and mistakes.

To finish, Kiril will do a live review of your website* giving you pointers and showing you where you may be losing visitors.  If you’d like to volunteer your site get in touch with fatBuzz (Priority will be given to those registered on the New Media Breakfast website) *whilst stocks last

Expect straight talking and be prepared to make some changes to your websites afterwards!
(This seminar has been classified as PG. May contain some political incorrectness, swearing, violence or nudity)

Special Bonus Feature... Facebook Pages

Facebook have recently made some significant changes to Facebook Pages creating new opportunities for businesses. Gordon White of fatBuzz will update you on the changes and discuss the opportunities now available for businesses using Facebook. He will bring you up to date with the following:

• Notifications
• Switching from Business to Personal Profiles
• Posting personally on your business Page
• Pages liking other Pages
• iFrames

This short session is designed to bring you up to date with the latest developments, if you have any specific questions you would like answered about Facebook Pages please let us know in advance here.

No.29 Members Go Free – If you are a 29 Member you can attend the breakfast free of charge. Please email malcolm@fatbuzz.com with you membership number and he will add you to the attendance list.

We hope you can make it along to this event. If so, I look forward to seeing you on the day.

BOOK FOR NEW MEDIA BREAKFAST GLASGOW HERE:

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Social Media Podcast 30 - could this be dot.com 2000 collapse all over again?

In No.30, the first Social Media Podcast of 2011, Gordon White is joined by Kyle Murdoch, Iain Murray, Malcolm White and Lynsey Wight. We chat about the recent valuations being banded around for Facebook, Twitter, Groupon and Linked-in... is this heading for the dot.com collapse of 2000 all over again?

We also look at Quora, DODO Cases (the superb new iPad case ordered by Gordon White), YouTube's new home page, the new iPad 2, Acer Iconia, Skype Video on the iPhone 4, zazzle.co.uk and how Attacat have used a similar idea on their corporate tops. We also talk about the importance of putting references to your on-line sites in your off-line collateral, the need to reset your Facebook privacy after the arrival of "Instant Personalisation" and, DIGG vs Redit vs StumbleUpon.

Closer to home, we look at the new web site for New Media Breakfast and how you can now get all of the information for each event in a single web location. We also have a new Facebook Page for the breakfasts and we've added a feed from the web site to the fatBuzz Iphone App.

You'll hear the usual informal chat, humour and general fun surrounding the whole world of social media culminating in the demonstration of my latest iPad App acquisition and my potential as a music DJ!

Play the podcast here:

Download Social Media Podcast

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Edinburgh New Media Breakfast - Linked-In

The first New Media Breakfast of 2011

Thursday13th January 2011

Venue: To be confirmed

8:00am

Brand You and Business Development.

Looking at how to best present your profile on Linkedin and using it for Business Development. (Referencing personal case studies)

Linked-In is much talked about as a business social network but, are you using it to it's full potential? We will explore how best to present your personal profile on Linked-In and, how you can use this popular tool for business development.

We are delighted to have Colin Gilchrist to present this New Media Breakfast. Colin is a well respected figure in the social media community and brings a wide variety of experience to this very topical subject.

Here is a quick summary of Colin's career so far, I'm sure you will agree his experience will be invaluable in presenting this subject and we are pleased to have him as a presenter at the New Media Breakfast.

1984 - 2000 Fashion retail & buyer (latterly Burberry)
2000 - 02 Event Business Development
2002 - Digital Business Development
2003 - Set up Digital Face with Leith spin off
2005 - Started using Social Media (introduced to it through old school friend Hugh Macleod - Gapingvoid)
2006 - Making Myspace pages for EMI & Universal
2007 - Developed a world first, using a social network to alleviate traffic congestion
2008 - Making Facebook applications (trip-advisor)
2009 - Spent time in Las Vegas with Zappos in the weeks before the Amazon investment (also developed Tweetabits, which is now back in development)
2010 - implementing social media strategy to clients such as The Famous Grouse Experience ; Poppyscotland as well as delivering training & consultancy to Advertising agencies and Businesses both professional and consumer (and allude to a mild fascination in Fashion, see http://socialtailor.com)

I hope you can make it along to this event. If so, I look forward to seeing you on the day.

BOOK FOR LINKED-IN NEW MEDIA BREAKFAST EDINBURGH HERE:

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Edinburgh New Media Breakfast - Question Time

EDINBURGH BREAKFAST - 9th December 2010 at 8am
The Tower Restaurant, Chamber Street, Edinburgh
New Media Breakfast topic: "Question Time" Panel

This month we're having a New Media Breakfast "Question" Time when you get the opportunity to ask our panel of experts anything you want to know about social networking, search optimisation, pay-per-click advertising, audio and video podcasting, legal issues, blogging, apps, plug-ins, content generation and, anything else you can think of.

We are encouraging people to send questions to us via the blog, Twitter or our Facebook Page. In addition, we will be taking questions from the floor on the day.

You can listen to the podcast we recorded at the Glasgow breakfast here, it may give you some ideas for questions that you would like to ask in Edinburgh.  You can also download or subscribe to the Social Media Podcast here.

Our panel of experts is still being finalised but will include:

• Tim Barlow, Managing Director, Attacat – who will answer Search Optimisation related questions
• Valerie Surgenor, Senior Associate, MacRoberts LLP – who will answer questions of legal aspects of social media
• Colin Gilchrist, Web and Social Media Marketing Director, Digital Face – who will answer questions Social Media Marketing
• Belinda Roberts, Managing Director, Winning Entrepreneurs and extensive user of social media for business
• Mike Coulter, Social Media Strategist with Digital Agency - who will answer questions on social media strategy

Gordon White will play the "David Dimbleby" Chairman role for the event.

We hope you can join us for what should be a fun, but informative, breakfast. If you have a specific question you would like to ask, please post it as a comment on the fatBuzz Blog. Alternatively you can post it on Twitter as a direct message @fatbuzz or you can email any of the panel at the links below:

Email
Gordon White
Email Tim Barlow

Even if you don’t have a question, the discussion will be interesting and may even prompt you to ask something on the day.

BOOK FOR QUESTION TIME NEW MEDIA BREAKFAST EDINBURGH HERE:

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Edinburgh New Media Breakfast - Using video for business

Thursday 18th November, The Tower Restaurant, Chamber Street, Edinburgh

Registration, bacon rolls, tea and coffee from 8.00am, presentation starts 8.15am sharp.

More and more people are using video as part of their online communication and, more and more people are consuming video content. Most new mobile phones have video functionality and, as the use Apple's iPad and other tablet type devices becomes more popular, the consumption of video content is predicted to keep on
growing.

The New Media Breakfast will look at the different types of video content and look at some of the successful videos used in current marketing. We will also look at different options for producing video content and the type of equipment for video capture.

Capturing the content is only part of the process, we will take a look at video syndication and how you promote your content and encourage people to watch it and share it.

As per some of the previous breakfasts, Tim Barlow of Attacat will give us a five minute run down on the search engine optimisation aspects of video. He'll look at its impact on rankings and how to get your videos ranking in the likes of Google.

We hope you can join us for what should be a fun, but informative breakfast. If you have a specific question you would like to ask, please post it as a comment on the New Media Breakfast blog post. Alternatively you can post it on Twitter as a direct message @fatbuzz or you can email us at hello@fatbuzz.com

I hope you can make it along to this event. If so, I look forward to seeing you on the day.

BOOK FOR NEW MEDIA BREAKFAST EDINBURGH HERE:

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October New Media Breakfast topic - Using Video for Business

Friday 29th October at N0.29, Royal Exchange Square, Glasgow

More and more people are using video as part of their online communication and, more and more people are consuming video content. Most new mobile phones have video functionality and, as the use Apple's iPad and other tablet type devices becomes more popular, the consumption of video content is predicted to keep on
growing.

The New Media Breakfast will look at the different types of video content and look at some of the successful videos used in current marketing. We will also look at different options for producing video content and the type of equipment for video capture.

Capturing the content is only part of the process, we will take a look at video syndication and how you promote your content and encourage people to watch it and share it.

As per some of the previous breakfasts, Tim Barlow of Attacat will give us a five minute run down on the search engine optimisation aspects of video. He'll look at its impact on rankings and how to get your videos ranking in the likes of Google.

We hope you can join us for what should be a fun, but informative breakfast. If you have a specific question you would like to ask, please post it as a comment on the New Media Breakfast blog post. Alternatively you can post it on Twitter as a direct message @fatbuzz or you can email us at hello@fatbuzz.com

No.29 Members Go Free – If you are a 29 Member you can attend the breakfast free of charge. Please email malcolm@fatbuzz.com with you membership number and he will add you to the attendance list.

I hope you can make it along to this event. If so, I look forward to seeing you on the day.

BOOK FOR NEW MEDIA BREAKFAST GLASGOW HERE:

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Renfrewshire New Media Breakfast

FatBuzz are now in conjunction with Renfrewshire Chamber of Commerce in hosting the new media breakfasts in renfrewshire.

In this video Bob Davidson, Chief Executive of the Chamber shares his thoughts on how the first breakfast went.

Many thanks to Phoenix Car Dealership in Linwood for hosting the first breakfast event.

To view all of Attacat's notes from the breakfast, click here.

The next Renfrewshire New Media Breakfast is on November 30th on blogging. For full details on the content of the presentation and to book online, please click here.

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October New Media Breakfast Edinburgh - Question Time

EDINBURGH BREAKFAST - 21st October 2010 at 8am
The Tower Restaurant, Chamber Street, Edinburgh
New Media Breakfast topic: "Question Time" Panel

This month we're having a New Media Breakfast "Question" Time when you get the opportunity to ask our panel of experts anything you want to know about social networking, search optimisation, pay-per-click advertising, audio and video podcasting, legal issues, blogging, apps, plug-ins, content generation and, anything else you can think of.

We are encouraging people to send questions to us via the blog, Twitter or our Facebook Page. In addition, we will be taking questions from the floor and from Twitterfall on the day.

You can listen to the podcast we recorded at the Glasgow breakfast here, it may give you some ideas for questions that you would like to ask in Edinburgh.  You can also download or subscribe to the Social Media Podcast here.

Our panel of experts is still being finalised but will include:

• Tim Barlow, Managing Director, Attacat – who will answer Search Optimisation related questions
• Valerie Surgenor, Senior Associate, MacRoberts LLP – who will answer questions of legal aspects of social media
• Ben Rogers, Operations & Business Development Director, Attacat – who will answer questions related to online advertising
• Belinda Roberts, Managing Director, Winning Entrepreneurs and extensive user of social media for business

Gordon White will play the "David Dimbleby" Chairman role for the event.

We hope you can join us for what should be a fun, but informative, breakfast. If you have a specific question you would like to ask, please post it as a comment on the fatBuzz Blog. Alternatively you can post it on Twitter as a direct message @fatbuzz or you can email any of the panel at the links below:

Email
Gordon White
Email Tim Barlow
Email Valerie Surgenor
Email Ben Rogers
Email Belinda Roberts

Even if you don’t have a question, the discussion will be interesting and may even prompt you to ask something on the day.

BOOK FOR QUESTION TIME NEW MEDIA BREAKFAST EDINBURGH HERE:

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Social Media Podcast 26 - Live form the "Question Time" New Media Breakfast

Edition 26 is a live recording from the 1st Anniversary of the New Media Breakfast.  The event was "Question Time" style with a panel of 5 answering questions from the floor and, questions sent in via Twitter, Facebook and email.

We had around 70 people in attendance who were treated to champagne or buckfizz on arrival to celebrate the 1st Anniversary of the event.



Our panel included:
Valerie Surgenor, Senior Associate, MacRoberts LLP
Ben Rogers, Operations & Business Development Director, Attacat
Belinda Roberts, Managing Director, Winning Entrepreneurs
Gordon McIntyre-Kemp Managing Director, Intelligise
Gary Ennis Managing Director, NS Design

Gordon White took the Chairman role for the event.

We had a range of questions on a variety of subjects including the following:

Can you explain the difference in my rights as a blog owner if I elect for a moderated or unmoderated blog?

And, what defines a moderated blog? Is a blog deemed to be moderated if:
• I choose to approve comments before they are posted
• I use a spam filter
• I delete offensive or, irrelevant posts

We are seeing more and more video online. Will this eventually overtake the written word and how can we stay ahead of the game with videos online?

What is the panel's advice for getting more people to view your video content?

Is it possible to have a meaningful social media presence using just one platform? If so, which one?

As a Non Executive Director of Scotland's largest Children's Charity Aberlour Childcare Trust we are working with fatBuzz to embrace and embed Social Media across our 47 locations in Scotland. What ideas do the panel have to help third sector organisations such as Aberlour get there opportunities, events and needs across to potential Staff, Volunteers, Individual Donors, Corporate Sponsors and Trusts?

Can you offer any guidelines about what proportion of your marketing budget should be spent on social media?

What content aggregator tools are available to assist with gathering and monitoring content?

Does the arrival of Google Instant require any radical amendments to my search marketing strategy?

I hope you enjoy the podcast and, if you have any comments or questions please leave a comment below or, on the fatBuzz Facebook Page.

You can download or subscribe to the podcast here.

Play the podcast here:

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Social Media Podcast 25 now available

Yesterday we recorded Social Media Podcast No.25 with a slightly depleted team of just Gordon White, Kyle Murdoch from fatBuzz and, Iain Murray from ConnectedFM - everyone else was off doing other things yesterday - perhaps they new we were doing it and deliberately got out of the office! Nevertheless, we had a great chat and managed to cover lots of topics.

We talked about the UK launch of Google places and the need to reset the privacy on your Facebook account with a brief description of how to do that. Google Instant also got a mention and we questioned whether this will affect search optimisation strategies in the future - we will follow this up by getting a comment from our search expert, Tim Barlow at Attacat.

Yesterday was the first time since the fatBuzz launch that we've had a live event where we were responsible for all of the design related work and the social media - so all three divisions (Design & Marketing, Social Media & Event Management) of the company were involved in a single event, we talk a little about that. And, we explain how we managed to use Twitter, some creative thinking and, some corporate branded cupcake boxes to raise an additional £1000 for the Aberlour Child Care Trust.

Sticking with nonprofits, we review "The Networked Nonprofit" by Beth Kanter and Allison Fine and discuss how some of the thinking in this book is extremely relevant to nonprofits and anyone involved in corporate social responsibility.

You will also notice we have an audio player at the bottom of this post; this was thanks to the advice of our last guest Sallie Goetsch. We explain her thinking behind this in the podcast - thank you Sallie.

I hope you enjoy the podcast and, if you have any comments or, you want us to discuss a specific subject in the future, please email us, send us a message via Twitter or, leave a comment on the fatBuzz Facebook Page.

You can download or subscribe to the podcast here.

Play the podcast here:



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