Thursday, 17 July 2014

Some feedback from the LinkedIn presentation in Edinburgh (Glasgow next Friday 25th July)

    

  


Here is a selection of the Twitter feedback from the New Media Breakfast presentation in Edinburgh today - a full house seemed to find it extremely interesting.  We think it's a mustattend presentation because of the amount of information we share about this truly powerful platform.

You should try to get along to the Glasgow presentation on Friday 25th July, you wont disappointed.  Full booking details are at the bottom of the post.











GETTING THE MOST FROM LINKEDIN

How to use LinkedIn effectively for yourself and your business

DATE: 25th July 2014

TIME: 7.30am for 8am

VENUE: 29 Member's Club, Royal Exchange Square, Glasgow


Remarkably, it was July 2012 when we last looked at LinkedIn, and much has changed in the last two years.

In fact, there have been changes in the last two months that may well impact how you use LinkedIn in the future. So, we thought it might be time to take a fresh look at what is perceived to be the business social media platform.

Also, thank you to Bronagh Bell, General Manager at The Beardmore Hotel & Conference Centre for suggesting this as a topic. We welcome all topic suggestions, so let us know if there's anything you would like us to explore in the future.

WHAT WILL WE COVER?
The July New Media Breakfast will take a look at the following:
  • Optimising your personal profile and making it really work for you 
  • LinkedIn Business pages and optimising them for your services or product 
  • LinkedIn Groups and why these are important to you 
  • LinkedIn Amalytics 
  • Sharing content on LinkedIn 
  • Building a relevant community on LinkedIn 
Too many people waste time on social media channels, and in particualry LinkedIn, because they don't fully understand how it works, or how it can work for their business. The session is designed to help you understand the real power of LinkedIn and how it can be a useful platform to engage and to find people relevant to your business.

WHO SHOULD ATTEND?
This New Media Breakfast is suitable for everyone in the workplace. Whether you're an employee looking to improve your connections and generate leads, a graduate at the start of your career, or a business owner looking to find new business, this breakfast session will have something for you.

If your are using, or thinking of using, LinkedIn you should come along and find out the true potential of the platform and how to make it really work for you.

WHAT SPECIFICALLY WOULD YOU LIKE TO KNOW?
Every business requires its own tailored social media solution so if you have a specific question relevant to this topic please send it to us. If you would like to ask a question please email gordon@fatbuzz.com and we will be happy to consider it as part of the presentation.

SPEAKER
Gordon White, Managing Director, fatBuzz Ltd will be presenting the July New Media Breakfast presentation.

HOW TO BOOK
Venue: 29 Member's Club, Royal Exchange Square, Glasgow
Date: Friday 25th July 2014
Time: 7.30am for 8am
Cost: £10+vat

BOOK FOR NEW MEDIA BREAKFAST GLASGOW HERE:


No.29 MEMBERS GO FREE 
If you are a 29 Member you can attend the breakfast free of charge. Please email fiona@fatbuzz.com with you membership number and she will add you to the attendance list.


We hope you can make it along to this event. If so, I look forward to seeing you on the day.


If you have found this post interesting please share it with your online community using either the Twitter, Facebook and Share buttons below. Thank You.

    

  

Monday, 7 July 2014

There Can Be More Than One Winner At The World Cup



    

  


World Cup fever, as well as tennis fever, has gripped the fatBuzz office over the last few weeks. Account Manager, Graeme Geddes, put some time aside from client work to discuss all the opportunities that have arisen, so far, from the tournament.

For the last few weeks we’ve all be gripped by World Cup fever. Many will argue it’s the best there’s been for a good number of years. I’m one of them.

But let’s put the football to one side for now. There have been endless marketing opportunities made possible by the tournament.

There have been a whole host of talking points which have done the rounds on Facebook and Twitter, with an abundance of World Cup-specific hashtags flying about too.

And speaking of Twitter, there’s actually a service the platform introduced for the tournament which allows fans to ‘go behind the scenes’.

The service allows users to immerse themselves in the many aspects of the tournament. From seeing pictures from teams and players, to tweets specially about the matches, to live updates on current matches. It’s heaven for the the social football fan. For me.



However it’s not just on Twitter where the World Cup has got everyone in a frenzy. A couple of my very own clients have launched competitions on their page which are all about the World Cup. Tapping into the hysteria that’s ensued since it started way back on June 12.

Casting my net wider, I thought I’d look at some companies that are a bit further afield to see what they’re doing during the World Cup.

As I touched on earlier, hashtags have played a huge role, so far, during the tournament. For those clever enough, and quick enough one particular incident gave an incredible marketing opportunity. I am, of course, talking about THAT Luis Suarez moment.

Social media exploded after pictures showed him appearing to bit Italian defender, Giorgio Chiellini.

Soon after a whole host of brands were jumping on the bandwagon, not necessarily to promote a product or service, but more as an exercise in brand awareness; to get their name out there.


One example is a tweet sent by Snickers which poked fun of the incident but also promoted the product. Snickers wasn’t alone though. If you click here you’ll see some other brands who took advantage of the Suarez incident.

But that isn’t where it all ended. In the days that followed a new hashtag was born. #Suarezing. The hashtag would be accompanied by an image of the Twitter used standing next to a Suarez poster to make it look like they were being bitten by the Uruguayan.

As the trend began to spread it seemed the need for a Suarez poster wasn’t that important and tweeters were just getting their friends to make it look as if they were biting them instead.

So why am I writing about this? Yes, it’s funny but there’s a serious point to what I’m trying to say.

The points I’ve touched on today are excellent examples of how brands have piggybacked on the World Cup and used hashtags to engage with consumers and tap into conversations to help promote their brand and sell products.

But this isn’t exclusive to the World Cup. This can be, and should be, done with every major event, whether it’s a sporting event, concert, or award ceremony. There are opportunities for you and your brands everywhere. Something I, and my colleagues at fatBuzz, are forever saying to clients.

So has your brand done anything during the World Cup? If so get in touch and tell me about it. Tell what you did and how successful it was. And if you haven't, fear not, there are six more match days for your brand to make an impact.

There are many more events scheduled for this year in Scotland; The Commonwealth Games, Homecoming Scotland, The Ryder Cup Matches, and the referendum are just a few examples.

All of these events offer opportunities for your business to raise awareness and engage with your community. If you would like to discuss potential opportunities please give us a call or drop us an email at hello@fatbuzz.com, we will be delighted to chat over a coffee about how we can help you.


If you have found this post interesting please share it with your online community using either the Twitter, Facebook and Share buttons below. Thank You.


    

  

Thursday, 3 July 2014

Social Media Podcast 66 - SEO: What business owners and marketers need to know in 2014 with Tim Barlow



Play the podcast here:

Social Media Podcast Edition No.66 provides a valuable insight to SEO in 2014.  Moreover, it highlights the need to optimise your business if you want to limit the cost of SEO and be truly successful.

Gordon White is joined by Tim Barlow, Managing Director at Attacat who provides some great advice and a refreshing approach to SEO by demonstrating how they look beyond the web site to deliver value to businesses so that SEO is the outcome rather than a strategy or tactic.

Tim recently presented this topic at our New Media Breakfasts in Glasgow and Edinburgh, and because it was so well received, he kindly agreed to extend the reach of his presentation to the Social Media Podcast listeners.  We are sure you will find it both interesting and enlightening.

During the podcast we discuss the following:

  • Why Tim believes SEO is an outcome rather than a strategy or tactic
  • Why some sites just 'can't' be optimised
  • The difficulties some businesses have in communicating their unique value proposition
  • The latest on Linking, and what are good and bad links
  • Spam in blog comments
  • The need to fully understand what people are looking for
  • The most effective methods of identifying relevant keywords
  • Why paid search should be a consideration in 2014
  • Iain Wilson, Blot Design asks if the cost of effective SEO is beyond the reach of many small businesses
  • How you can reduce the cost of your SEO
  • The mistakes people make when using Google Adwords

During the podcast, Tim mentions a couple of books that he recommends, these were: 

Age of Context by Robert Scoble and Shel Israel
The Circle by Dave Egger

Play the podcast here:



More about Tim

Tim Barlow is the managing director of Attacat, the Edinburgh-based search engine and internet marketing firm. Tim has been involved in search engine promotion since 1999 when he managed the first Innogy website for National Power. In 2001, Tim launched Pastures-New, one of the UK's leading rental portals, gaining similar levels of traffic with a marketing budget of £100 a month as Rightmove were then achieving with a multi million pound TV campaign. Attacat was set up in 1994 to take advantage of Tim's knowledge.

Pay per click (such as Google AdWords) has been a long time specialism of Tim and Attacat. Indeed Tim was one of the very first Qualified Google Advertising Professionals in the world and Attacat has held the company version of the qualification since its inception. Attacat use pay per click (PPC) to drive £10s of millions of business for a variety of clients from classic e-commerce sites to B2B businesses in niches you probably never knew existed.

Tim on LinkedIn

Tim on Twitter

Attacat Web Site

Would you like a presentation on social media and customer service?
We're offering a range of bespoke or generic presentations on the topic of social media and customer service, if you would like to find out more please go to the following link: Are you prepared to lose control?

Have you listened to the digital copyright podcast?
We continue to see people using images, video content and other files taken from the internet without consideration to potential copyright issues. We would encourage all of our listeners to download Social Media Podcast 50 which clearly outlines what you should and shouldn't do with images sourced online. Find it on iTunes now.

WHAT WOULD YOU LIKE US TO TALK ABOUT?

If there is a specific topic you would like us to cover in a future podcast please let us know. You can email gordon@fatbuzz.com or send us a message on Twitter @MediaPodcast or, you can post it as a comment on the Social Media Podcast Facebook page.


If you have found this post interesting please share it with your on-line community using either the Twitter, Facebook and Share buttons below. Thank You.


Friday, 27 June 2014

Getting the most from LinkedIn - July Glasgow New Media Breakfast

    

  

GETTING THE MOST FROM LINKEDIN

How to use LinkedIn effectively for yourself and your business

DATE: 25th July 2014

TIME: 7.30am for 8am

VENUE: 29 Member's Club, Royal Exchange Square, Glasgow


Remarkably, it was July 2012 when we last looked at LinkedIn, and much has changed in the last two years.

In fact, there have been changes in the last two months that may well impact how you use LinkedIn in the future. So, we thought it might be time to take a fresh look at what is perceived to be the business social media platform.

Also, thank you to Bronagh Bell, General Manager at The Beardmore Hotel & Conference Centre for suggesting this as a topic. We welcome all topic suggestions, so let us know if there's anything you would like us to explore in the future.

WHAT WILL WE COVER?
The July New Media Breakfast will take a look at the following:
  • Optimising your personal profile and making it really work for you 
  • LinkedIn Business pages and optimising them for your services or product 
  • LinkedIn Groups and why these are important to you 
  • LinkedIn Amalytics 
  • Sharing content on LinkedIn 
  • Building a relevant community on LinkedIn 
Too many people waste time on social media channels, and in particualry LinkedIn, because they don't fully understand how it works, or how it can work for their business. The session is designed to help you understand the real power of LinkedIn and how it can be a useful platform to engage and to find people relevant to your business.

WHO SHOULD ATTEND?
This New Media Breakfast is suitable for everyone in the workplace. Whether you're an employee looking to improve your connections and generate leads, a graduate at the start of your career, or a business owner looking to find new business, this breakfast session will have something for you.

If your are using, or thinking of using, LinkedIn you should come along and find out the true potential of the platform and how to make it really work for you.

WHAT SPECIFICALLY WOULD YOU LIKE TO KNOW?
Every business requires its own tailored social media solution so if you have a specific question relevant to this topic please send it to us. If you would like to ask a question please email gordon@fatbuzz.com and we will be happy to consider it as part of the presentation.

SPEAKER
Gordon White, Managing Director, fatBuzz Ltd will be presenting the July New Media Breakfast presentation.

HOW TO BOOK
Venue: 29 Member's Club, Royal Exchange Square, Glasgow
Date: Friday 25th July 2014
Time: 7.30am for 8am
Cost: £10+vat

BOOK FOR NEW MEDIA BREAKFAST GLASGOW HERE:


No.29 MEMBERS GO FREE 
If you are a 29 Member you can attend the breakfast free of charge. Please email fiona@fatbuzz.com with you membership number and she will add you to the attendance list.


We hope you can make it along to this event. If so, I look forward to seeing you on the day.


If you have found this post interesting please share it with your online community using either the Twitter, Facebook and Share buttons below. Thank You.

    

  

Tuesday, 24 June 2014

Take the social media wake up challenge...

    

  

We watched with interest last week when Facebook suffered a 20 minute outage. Yes, 20 minutes when some people's world seemed to have ended. How could they keep in touch? What had they missed? How would their friends survive without their updates?

There were many people who quickly jumped on other channels like Twitter to share their thoughts and to find out if Mark Zuckerberg had simply kicked a cable out of the wall in his office, or had the world really come to an end?

Some of the tweets were actually quite amusing.



The Guardian reported, 'Facebook referral to the Guardian fell off a cliff.'  They even shared an analytics report demonstrating the effect of this short outage.  However, they also reported an almost identical spike in referral traffic from Twitter during the same period.

I think it was a powerful demonstration of how communication has changed forever. It would appear that people weren't happy to just wait for Mark to put the plug back in the wall socket; they quickly moved their activity to Twitter. It possibly also demonstrated to people just how reliant on the tools they have become for their everyday communication.  Some might argue, too reliant.

I'm often asked to speak to social media sceptics and to try to convince them about the importance of social media as a communication tool. This can be in relation to marketing, customer service, recruitment, brand awareness etc. etc. There are many arguments I can, and have, used to encourage these sceptics to think seriously before dismissing social media, but there is one simple challenge I set them that seems to be convincing.

I display the following two slides; the first has the names of some of the major social media channels (displayed in black type), the second has some of the words phrases used in connection with these channels (displayed in pink). I then point out that none of these channels, or the words and phrases existed 15 years ago - many of them are not even 10 years old yet.




The Challenge
I then invite the audience to take a note of how long they manage to go after they awake the following morning before they hear one of these words or phrases. For many, especially morning radio listeners, they'll not even manage to leave their own homes before they've heard at least one of them.

The Point
Social media has woven it way into our lives, it's part of our daily routine, and it's increasingly difficult to ignore it. Many brands are even shifting their Customer Service operations to social media, so even if you don't want to, you may be forced to use these channels to be heard.

Moreover, it can no longer be considered a fad - fads don't last 10+ years.

Social media has changed communication forever, it has altered the way we research information, the way we engage, and how we organise our lives.

Ignoring social media is tantamount to ignoring the telephone at the turn of the last century. And, if Mr. Zuckerberg gets himself a cordless computer, we might get uninterrupted service in the future!

If you have found this post interesting, please share it with your online community using either the Twitter, Facebook and Share buttons below. Thank You.


    

  

Saturday, 21 June 2014

Facebook's Slingshot might cause problems for those with social media prenups' - Social Media Podcast 65



Play the podcast here:

In Social Media Podcast Edition No.65 the fatBuzz team is back for some chat and light hearted banter around the world of social media.  This time we have Gordon WhiteGraeme Geddes, Cameron Wilson, and Kenny MacMillan

Once again, Meilee Anderson has some useful contributions from America and we are grateful to her for keeping us informed about what's happening in the USA.

This podcast was recorded at the height of the first round matches of the World Cup in Brazil, so we take a look at some of the social media and what some people have being doing to tap into the global popularity of the event.  During the conversation we mention a map showing Twitter activity during the USA vs Ghana match, here is that map, it is quite fascinating to watch.


Read the whole Daily Mail article about the USA's interest in this game, and the World Cup in general, in the Daily Mail Article... Here 

There has been a lot going on since the last podcast and we get through lots of other topics, here's some of the things we discuss in No.65 with the links we promise on the podcast.
During the podcast I also refer to a video whilst talking about people's reaction to Facebook's outage which I promised to add a link to, here it is:


We hope you enjoy the podcast, please also share it with your friends and colleagues, you can do so using the share buttons at the top of bottom of this post.

Play the podcast here:



Would you like a presentation on social media and customer service?
We're offering a range of bespoke or generic presentations on the topic of social media and customer service, if you would like to find out more please go to the following link: Are you prepared to lose control?

Have you listened to the digital copyright podcast?
We continue to see people using images, video content and other files taken from the internet without consideration to potential copyright issues. We would encourage all of our listeners to download Social Media Podcast 50 which clearly outlines what you should and shouldn't do with images sourced online. Find it on iTunes now.

WHAT WOULD YOU LIKE US TO TALK ABOUT?

If there is a specific topic you would like us to cover in a future podcast please let us know. You can email gordon@fatbuzz.com or send us a message on Twitter @MediaPodcast or, you can post it as a comment on the Social Media Podcast Facebook page.


If you have found this post interesting please share it with your on-line community using either the Twitter, Facebook and Share buttons below. Thank You.


Tuesday, 29 April 2014

A Social Referendum?

    

  
As you are no doubt fully aware, 2014 is a mammoth year for Scotland, with the Commonwealth Games in Glasgow, the Ryder Cup in Gleneagles, and of course, the Independence Referendum to be held in September.

In this blog post, Account Manager Graeme Geddes, takes a look at how social media might play a role in the run-up to the referendum and how effectively both camps are using social media.


The indy referendum, as many are calling it, will be, no matter the result, a pivotal moment not just in Scotland’s history, and not even just Britain’s history, but across the world.

The ramifications of the result will be felt far and wide, with the likes of the Catalans watching closely as they continue their campaign for independence from Spain.

With so much riding on the vote and with the whole world watching to see its outcome, it’s no surprise that both camps, Yes Scotland and Better Together, are using every means possible to broadcast and justify their position.

As you all know, a substantial part of what we do at fatBuzz involves social media so it would be folly for us not to look at the social media campaigns being undertaken by both camps, and how big a role social media can play in the run-up to the big day - especially with the vote open to 16 and 17 year olds.

As we say to all our clients, social media isn’t a substitute for ‘traditional’ marketing, it’s an addition to it - and both Yes Scotland and Better Together are using offline mediums to portray their messages as well as online and broadcast.

A while ago I came across a discussion on the BBC News website between Joe Twyman, director of political and social research at Yougov, and Dr Mark Shephard from the University of Strathclyde. In the discussion both men gave their opinion on the role social media will play in the vote.

From the outset of the discussion Twyman gives the opinion that the idea of social media playing a big role in the vote is “overplayed”.

He believes the Yes Scotland campaign is the more active of the two camps via social media but is then quick to state that they’re behind in the polls, suggesting it’s having little impact on the campaign.

He also adds that if you were to ask people where they get their information on politics and public affairs they say the likes of “television, radio, newspapers, and social media falls some way behind that”, but does concede that it’s good for mobilising people.

However, Dr Shephard isn’t so quick to dismiss the power of social media, citing an incident during the Irish presidential election where a tweet during a television debate arguably cost a candidate.

He then continued to say that through reading the BBC’s Have Your Say’s discussion threads he’s found individuals who’ve said “they are being affected by the material they are reading” suggesting there’s room for social media in the vote.

But let’s not take their word for it, let’s look at the respective Facebook and Twitter accounts for both camps.

At time of writing Yes Scotland had a larger social community than that of Better Together with 149,435 Facebook likes as opposed to 119,597.




And this is a trend that continued over on Twitter too with Yes Scotland amassing 40,737 followers, way more followers than its counterparts who had 22,397 followers.

It would be naive to think that an evaluation on this topic can be done just by looking at the figures which I’ve touched upon, but it’s a good starting point.

From contacting those behind both respective online campaigns it’s clear the school of thought is social media’s here to stay in politics, and that it’s seen as a powerful and influential medium.

However the scale to which this is believed was apparent to me until I contacted Rob Shorthouse, Director of Communications at Better Together. He said:

“Social media is another powerful way of getting information to undecided voters. This is not restricted to just the new 16&17 year olds who will be voting in September - or indeed younger voters more generally. With the number of accounts of Facebook, Twitter, Linkedin and so on registered in Scotland, it is clear that a proper social media strategy will enable you to speak to people of all ages.

“We take this very seriously. We work with the digital team who advised President Obama in 2008 and 2012. We work very hard to make sure that we have a steady flow of interesting, appropriate content for all of our social media feeds.”


And Rob’s passion and outlook on the importance of social media in the run-up to the referendum is something Yes Scotland's Head of Digital, Stewart Kirkpatrick echoed:

“As we take Yes Scotland's positive independence message to each and every household, community and organisation in Scotland, social media will continue to play a pivotal role in what is the largest grass roots movement Scotland has ever seen.

“There is a wealth of information on the benefits of a Yes vote on our website and we welcome online interactions from those wanting to learn more about independence.

“We know from our own polling that the more people are informed about independence, the more likely they are to vote Yes. Social media provides us with vital access to inform major sections of Scotland's voters.”



It’s clear to see, from both sides of the argument, that there’s a real belief that social media harnesses the potential to be very powerful and useful, not only for this vote, but for many elections to come.

It’s worth bearing in mind that whether we want it or not social media WILL play a part in this vote. Why? Because those in charge want it to be and unless they suddenly shut their social media accounts down that’s how it’ll stay.

One observation I’ve made is that both camps seem to focus on the other. They seem to want to be negative about their opponent rather than positive about themselves, but no one really wants to read negative status updates on their timeline, that’s not really what social media’s all about.

Perhaps if there were a change in the way these groups used social media they’d see a difference in their numbers and engagement.

Let’s not forget that this isn’t the first time social media has been present during a political vote. Remember Barack Obama’s first Presidential election campaign?

Back in 2008 Obama embarked upon on his journey to the White House which saw him beat John McCain in the process, and a large part of that journey involved making great use of social media. It was seen as the first ‘social campaign’.

Obama identified that many young voters were disinterested in politics, and targeted social platforms such as YouTube, Facebook, and even running an advert in a computer game as a means to connect with them. Using this strategy saw a larger turnout amongst young Americans and is seen as a massive factor in his victory.

But let’s look at politics on a wider scale and not just elections, social media is and will continue to be influential. Most MPs and MSPs have Twitter accounts and the likes of Newsnight, Politics Now and even Prime Ministers Questions have hashtags all aimed at encouraging engagement and broadcasting thoughts and opinions via social media.

If you ask me, social media WILL play a part in the indy vote, I just don’t know how big a role it’ll play. One thing’s for sure I’ll be hashtagging and tweeting come the 18th of September!

What do you think? Do you agree with me, or is social media just not up to the job of playing a part in the biggest day in modern Scotland? I’d love to hear your opinion, get in touch with me and tell me at graeme@fatbuzz.com.


If you have found this post interesting please share it with your online community using either the Twitter, Facebook and Share buttons below. Thank You.