Friday, 27 March 2015

Demystifying Cloud Computing - April New Media Breakfast

    

  

Demystifying Cloud Computing
Addressing the fears and looking to the future


Date: Friday 24th April 2015
Venue: 29 Member's Club, Royal Exchange Square, Glasgow
Time: 7:45am for 8:00am

Cloud Computing is on the radar of many businesses, the obvious benefit of accessibility and the longer term cost savings make it an obvious route for data storage in the future. Yet, many businesses remain reluctant to commit to the Cloud. There are the obvious concerns around data protection; hacking, outages, privacy, and back-up are all commonly cited concerns when discussing the Cloud.

Add to this the various options surrounding free storage vs paid, and where your data is actually stored and you very quickly become confused, if not completely petrified by the decisions you have to make.

The April New Media Breakfast will explore Cloud Computing and attempt to demystify the whole topic. To help us do this, we are delighted to have Andy Croghan, Digital & Social Media Co-Ordinator at iomart Group plc join us for the presentation.

About the speaker and the presentation
From studying Media & Cultural studies at the dawn of social media age he has seen how the use of the social media has developed and transformed from day one. Using that knowledge he has worked for Computeach, DPD, Easyspace and now iomart developing social strategies that combine customer service, marketing and education.

The education aspect of social media is often over looked by brands and he will be discussing how he is currently at the start of a new long term plan to educate and inform a growing audience using social media combined with engaging content, such as podcasts, to demystify the world of Cloud Computing. He will be concentrating on the irrational fears businesses hold towards security in the Cloud and how best to manage a transition from legacy platforms to the Cloud.


About iomart Group plc
The Original Cloud Company, iomart is a leading provider of complex managed and cloud computing services and we’ve been doing this for years. Cloud computing is in our blood. We’ve invested heavily in physical Tier 1 infrastructure, network, people and systems over the years to ensure that we can provide and support every layer in the cloud hosting stack – from the bricks and mortar up. And by doing so we can guarantee unparalleled levels of service. We haven’t simply joined the cloud bandwagon and labelled our services as Cloud. We offer and manage the three key components of cloud: compute, network and storage – directly from our own infrastructure.

HOW TO BOOK
Venue: 29 Glasgow, Royal Exchange Square, Glasgow
Date: Friday 24th April 2015
Time: 7.45am for 8:00am


BOOK FOR NEW MEDIA BREAKFAST GLASGOW HERE:

No.29 MEMBERS GO FREE 
If you are a 29 Member you can attend the breakfast free of charge. Please email fiona@fatbuzz.com with you membership number and she will add you to the attendance list.

We hope you can make it along to this event. If so, I look forward to seeing you on the day.

If you have found this post interesting please share it with your online community using either the Twitter, Facebook and Share buttons below. Thank You.

    

  

Saturday, 14 March 2015

Are you creating direct relationships, or is it Mr. Zuckerberg?

    

  


I recently asked an audience to consider if they were creating direct relationships with their online community, or is the social media channel creating the direct relationship? My concern is this; the large mainstream channels are increasingly deciding what is shared, even to the people who have opted to receive your updates.

Less than a year ago, we were being told photos are King; if you wanted to attract maximum engagement on Facebook you had to post images.

Now, things have changed - videos are King. Yes, if you want engagement now you have to post video, and you have to post it directly onto Facebook.

What has changed? It's really quite simple, Mr. Zuckerberg has decided to take on YouTube, so he's tweaked his algorithm again.

Not too long ago he tweaked the algorithm to effectively reduce the reach of the posts on your page - as few as 2% of the people who have opted to Like your page will actually see any updates from the page in their News Feed.

Why? Because Mr. Zuckerberg has to get some pennies back for the shareholders. Now, you have to Boost your post by paying to get it out there.

Mr. Zukerberg has now turned his attention on video content, he wants to oust YouTube as the dominant video channel. So, the Facebook algorithm now feeds more video content to the news feeds. Yes, people are posting more videos - 75% more, but users are seeing a massive 400% more in their News Feeds than they were barely 6 months ago!

Moreover, your video has a much greater chance of being seen on the News Feed if you upload it directly to Facebook rather than sharing a link from channels like YouTube.

So, if you're still trying to engage with images, and you're not paying to boost your post, you're probably not reaching too many people, regardless of how engaging the content is.

I therefore come back to the question I posed to my audience, are you creating direct relationships with your community? I suspect many of you are not. If so, it's perhaps time to take stock and explore how you can convert a Facebook Like or a Twitter Follower into something that isn't controlled by the social media channel.

If you're going to succeed you need data, you need them to opt into something you own and control such as, a newsletter, your blog's RSS Feed, your podcast, your video channel, and don't forget your website.

However, there is an upside to Mr. Zuckerberg's latest whim - create video content! Yes, if he's so intent in sharing video content, get it out there and let him do it.

There's no doubt video is an extremely effective medium, it is very good at getting all kind of messages to all kinds of audiences. It's also much more accessible to even small businesses, it really doesn't cost that much to create engaging video in 2015.

Large-scale viral campaigns like the Ice Bucket Challenge have also helped people to understand how to upload and share video content. They have also given lots more people the confidence to create video content.

Currently, one billion videos are viewed on Facebook every day!

So, let's run with Mr. Zuckerberg and get some video 'in the can', it really has to be part of the marketing mix - until the next time he tweaks his algorithm!

Want to find out more about video for your business?


If you'd like to find out more about the video revolution, I'm presenting this as the topic of the New Media Breakfast on Friday 27th March, you can get full details and booking information here.

If you have found this post interesting please share it with your online community using either the Twitter, Facebook and Share buttons below. Thank You.


    

  

Wednesday, 11 March 2015

Is it time to look at alternative platforms? And, that dress! All on Social Media Podcast 71



In Social Media Podcast 71, Gordon White is back and is alongside two of the fatBuzz account managers, Liam Cutkelvin and Cameron Wilson, for more discussion around the latest news and topics in social media.

In this extended episode we discuss if small businesses should use alternative social media sites and apps to promote themselves online, or should they accept that current platforms are the best way forward?

Once again we go through the latest and most intriguing news that is happening within the world of social media including Twitter analytics, how Facebook are changing the way likes are counted on pages, and we share our thoughts on the the latest viral sensation...the dress!

We also have an interview with Tim Barlow from Attacat following the New Media Breakfast earlier this month, he talks with us about utility marketing. 


Here are the main topics and links relating to them from this episode:
  • 01.03 - The dress - We discuss what we think of this viral sensation that swept across social media, and also what colour we reckon it was! Further reading... 
  • 10.30 - Twitter have started producing analytics for tweets - How will this affect users and how they tweet? - Further reading...
  • 29:25 - Facebook is changing how it counts likes - Are the changes enough? Should people place such importance into the number? - Further reading...
  • 39:17 - Main Discussion - Should small business change to alternative social media platforms? - Is there room for any more platforms? - Further reading...
  • Tagstr
  • Ello
  • Procurious
  • Malzee
  • 1:11 - Tim Barlow NMB Interview - Tim speaks with Gordon about utility marketing following the New Media Breakfast earlier this month - Full presentation notes can be found here
If you would like to share your thoughts on any of the topics, suggest a topic, or be featured on an upcoming podcast, please get in touch at hello@fatbuzz.com with the topic “Social media podcast”. For more updates follow us on Twitter @fatbuzz

Find out more about Scott Stratten's book, UnMarketing Here...
Find out more about Mitch Joel's book, Ctrl Alt Delete Here...

You can also reach those on the podcast from the fatBuzz team at:

Gordon - gordon@fatbuzz.com - Twitter @gordonwhite
Cameron - cameron@fatbuzz.com - Twitter @wildsunn
Liam - liam@fatbuzz.com.com - Twitter @carmylite

For Tim Barlow, you can also reach him on Twitter @timbarlow and email tim@attacat.co.uk

Play the podcast here:



Would you like a presentation on social media and customer service?
We're offering a range of bespoke or generic presentations on the topic of social media and customer service, if you would like to find out more please go to the following link: Are you prepared to lose control?

Have you listened to the digital copyright podcast?
We continue to see people using images, video content and other files taken from the internet without consideration to potential copyright issues. We would encourage all of our listeners to download Social Media Podcast 50 which clearly outlines what you should and shouldn't do with images sourced online. Find it on iTunes now.

WHAT WOULD YOU LIKE US TO TALK ABOUT?

If there is a specific topic you would like us to cover in a future podcast please let us know. You can email gordon@fatbuzz.com or send us a message on Twitter @MediaPodcast or, you can post it as a comment on the Social Media Podcast Facebook page.

If you have found this post interesting please share it with your online community using either the Twitter, Facebook and Share buttons below. Thank You.

Thursday, 26 February 2015

Video for Business - Making the most of video without blowing the budget

    

  

March New Media Breakfast - Video for Business

Making the most of video without blowing the budget


Date: Friday 27th March 2015
Venue: 29 Glasgow, 29 Royal Exchange Square, Glasgow
Time: 7:45am for 8:00am

At the last New Media Breakfasts, we asked the audience to complete a short questionnaire about the topic of future events, thank you to everyone who took part.

The results are very interesting and they have provided us with a good idea about what you would like us to talk about in the future.

The most popular topics chosen were Blogging, Google Analytics, and Video for Business, all of which polled the same number of requests. We will be covering all of these topics in the near future. We did do Blogging as recently as September 2014, so we thought we might leave it a couple of months before we revisit the topic. Google Analytics is something we will do soon, however for logistical reasons it is not possible to do this in March. That leaves Video for Business, which we have chosen to do in March

Video is becoming increasingly relevant and useful within social media. The introduction of 4G mobile services, and much better high speed broadband coverage are making it much easier to upload and consume video content. However, other influences such as the massive popularity of viral campaigns like the "Ice Bucket Challenge" in a way have educated many more people about how to capture and upload video content to social media channels. We believe this too has had an impact on the increasing popularity of video.

However, it's not just about viral charity campaigns, video is a powerful tool for business, it can get very real and credible messages to your community. It is also extremely useful for breaking down barriers and introducing yourself to potential new clients and customers.

Neither is video just about YouTube. There are many ways you can use video effectively across many platforms, the New Media Breakfast session will explore some of the cost effective ways you can use video to extend the reach of your messages.

At the March New Media Breakfast, we will explore some of the ways to capture and use video content without blowing the whole marketing budget. We will also look at how other companies are using it in innovate ways to create engagement and to get valuable messages to their communities.

If you are looking for new methods for reaching existing clients, or exploring better ways to reach a new audience, you should come along and see if video is something that can help you communicate in the future.

ABOUT THE SPEAKERS...

Gordon White, Managing Director, fatBuzz will present this session.

HOW TO BOOK

Venue: 29 Member's Club, Royal Exchange Square, Glasgow
Date: Friday 27th February 2015
Time: 7.30am for 8:00am


BOOK FOR NEW MEDIA BREAKFAST GLASGOW HERE:

No.29 MEMBERS GO FREE 
If you are a 29 Member you can attend the breakfast free of charge. Please email fiona@fatbuzz.com with you membership number and she will add you to the attendance list.


We hope you can make it along to this event. If so, I look forward to seeing you on the day.


If you have found this post interesting please share it with your online community using either the Twitter, Facebook and Share buttons below. Thank You.


    

  

Wednesday, 25 February 2015

Who will inherit your Facebook profile when you die? Social Media Podcast 70



In Social Media Podcast 70, Malcolm White takes on hosting duties and is joined by fellow fatBuzz members Liam Cutkelvin and Zara Cameron, who makes her first appearance on the podcast.


In this episode we discuss Facebook’s new legacy feature and ask the question, how do you know who to leave your Facebook profile to? Is this a step too far or the natural step forward in todays ever social media-centric society?

Continuing our new format we also discuss recent topics and news that is happening in social media, from virtual reality updates to the effectiveness of advertising on Facebook and Twitter. Here are the main topics and links relating to them from this episode:


  • 00:50 - Facebook introduce new ad relevance score - We discuss what this means for marketers and if this will pave the way for more quality content. Further reading...
  • 13.18 - Twitter wants you to see one ad in every 20 tweets - Will veteran users take to this strategy? Further reading...
  • 24.12 - Facebook has added a new call to action button on business pages - We discuss our thoughts on this addition and whether or not we think it will be effective. Further reading ...
  • 29.13 - Posting a photo is now the worst way for people to see your posts on Facebook - We react to this surprising development and share the best ways for your posts to be noticed on Facebook according to a new study. Further reading...
  • 39.16 - Viewmasters, Google and Facebook creating virtual reality apps - We discuss the future of social media on virtual reality, and what we can expect from these developments. Further reading...
  • Oculus rift (VR headset tech recently accquired by Facebook) video. Further reading...
  • Microsoft Hololens video. Further reading...
  • Tony Hawk Hoverboard video. Further reading...
  • 45.25 - Main discussion - Facebook’s new legacy setting, who do you leave your profile to? We chat about whether or not we feel this is taking social media too far and share who we would leave our to. Further reading...
Play the podcast here:






Would you like a presentation on social media and customer service?
We're offering a range of bespoke or generic presentations on the topic of social media and customer service, if you would like to find out more please go to the following link: Are you prepared to lose control?

Have you listened to the digital copyright podcast?
We continue to see people using images, video content and other files taken from the internet without consideration to potential copyright issues. We would encourage all of our listeners to download Social Media Podcast 50 which clearly outlines what you should and shouldn't do with images sourced online. Find it on iTunes now.

WHAT WOULD YOU LIKE US TO TALK ABOUT?

If there is a specific topic you would like us to cover in a future podcast please let us know. You can email gordon@fatbuzz.com or send us a message on Twitter @MediaPodcast or, you can post it as a comment on the Social Media Podcast Facebook page.

If you have found this post interesting please share it with your online community using either the Twitter, Facebook and Share buttons below. Thank You.

Monday, 23 February 2015

The Importance of Hashtags

If you want your business to get noticed when using social media, it is vitally important that you start to incorporate hashtags when sharing your content online. At fatBuzz we use them to help get your content to the right audience, and in this post we will share with you some hints and tips for using hashtags.

Now some would say that hashtags are just part of the “online lingo”. Which is of course true, we have all seen #NoFilter or #Selfie being used online. But the hashtag is much more than a modern colloquialism, it is an incredibly useful tool for connecting your business with the people you want to engage with.

With most major social networks now supporting the use of hashtags, including Twitter, Facebook, Pinterest, Google+ and Instagram, there has never been a better time to start using them!

Hashtags will serve as a hyperlink to other users on social media sites that search for the term.

If you start to think of hashtags as a conversation topic, they will allow people who are interested in the discussion to be able to quickly identify and engage with you.

For example, if you were wanting to engage about the Oscars this year, using the hashtag #Oscars2015 has a better chance of being seen by those interested in the awards as they can simply search for the hashtag and see your post.

In using hashtags you will be able to expose your content to a wider audience as you are channeling information to the right people. However, using them correctly is what can truly boost your business’s chance of engagement.

One key factor in using hashtags is to keep it brief. Overlong and overdetailed hashtags simply won’t catch on. You want yours to be a clear and concise summary of the topic/event you are talking about.

You also shouldn’t be using more than two hashtags at a time. Studies have shown that when you use more than two hashtags, engagement drops by 17% on average. A quality summary will always be better than a high quantity when it comes to hashtagging.



If we look at the Oscars example again, picture yourself searching for a term to see who has won best actor. Are you more likely to look for #WhoHasWonTheOscarForBestActor or #OscarWinners?

It is that simple, and getting yourself into this habit will make sure that your hashtags are relevant and easy to find. If you stick to using keywords in yours it will make for a much more engaging hashtag.

Remember as well to use existing hashtags to connect with your audience. If your business is attending an event, look out for official tags and if you think they are relevant - use them! They are a great method of marketing yourself within an existing group.

We have covered the basics to help you in using hashtags on social media. The next time you post an update, a blog or tweet, we hope you try some of our tips and see for yourself how helpful using a simple hashtag can be. #GoodLuck!

For more helpful hints on how to market your business follow fatBuzz on our social media channels below, check out our QuickBuzz videos on YouTube and of course stay posted right here on our blog.



If you have found this post interesting please share it with your online community using either the Twitter, Facebook and Share buttons below. Thank You.

    

  

Saturday, 14 February 2015

Social Media Podcast 69 - Love is in the air!



In Social Media Podcast 69, Gordon is joined by Kyle and introduces the latest member of fatBuzz Liam Cutkelvin in this Valentines inspired “Love edition”. Fear not, this isn’t all about romance...this episode is all about the social media campaigns that we loved from last year.

We discuss the our favourite campaigns in social media from last year, including the Ice Bucket Challenge which took the internet by storm last year and raised millions for charity across the globe. 


We also share our thoughts on the #NoMakeUpSelfie craze which swept social media and how it has had many positive aspects outside of its fundraising achievements. It is a terrific example of how a viral campaign can educate some social media users about how social media actually works. 

This podcast also marks a change in format.  We outline what we plan for the future and discuss recent topics and news from in and around social media. 

Here are some of the things we discuss:
  • The Ice Bucket Challenge - What we loved and the positives we can take from it
  • #NoMakeUpSelfie - Educating the masses
  • #fatBuzzlovesyou - Our Valentines red noses from last year
  • Curtis Moore Christmas video - The benefits of having some fun on Social Media
  • Superbowl XLIX - Officially the biggest on twitter, what we remember from it on social media and how brands are linking in with the event
  • Gordon's social media challenge
  • Twitter introduces instant timeline - Is this a positive move?
  • Twitter CEO Dick Costolo admits the platform isn’t great dealing with trolls - Is there a real way to tackle this issue within social media?
  • The need to gather data and are you really building a direct relationship with your consumers on platforms like Facebook?
If you have something you would like to discuss, or you would like to join us on a future podcast, please email Liam Cutkelvin at liam@fatbuzz.com  We are always looking for interesting content and news, so please share any relevant info with us so that we can share it with the Social Media Podcast audience.

Play the podcast here:






Would you like a presentation on social media and customer service?
We're offering a range of bespoke or generic presentations on the topic of social media and customer service, if you would like to find out more please go to the following link: Are you prepared to lose control?

Have you listened to the digital copyright podcast?
We continue to see people using images, video content and other files taken from the internet without consideration to potential copyright issues. We would encourage all of our listeners to download Social Media Podcast 50 which clearly outlines what you should and shouldn't do with images sourced online. Find it on iTunes now.

WHAT WOULD YOU LIKE US TO TALK ABOUT?

If there is a specific topic you would like us to cover in a future podcast please let us know. You can email gordon@fatbuzz.com or send us a message on Twitter @MediaPodcast or, you can post it as a comment on the Social Media Podcast Facebook page.

If you have found this post interesting please share it with your online community using either the Twitter, Facebook and Share buttons below. Thank You.