Tuesday, 2 September 2014

20 quick fire tips for using images in your social media marketing

    

  

Recently we held our monthly New Media Breakfasts, in 29 Glasgow and Tigerlily Edinburgh to discuss the power of images and how the can be used in your social media marketing strategy. 

Images have always played a huge role in social media, and with the rising user numbers on platforms like Facebook, Instagram and Pinterest, their popularity has increased greatly. 

Because images are so prominent in the way we communicate today, whether it be with family, friends or clients, it's important that you know how to use them properly.  At the end of the recent presentations we offered 20 quickfire tips 
for using images in your social media marketing, we thought it might be useful to share these on the blog. 

1. Think Square
The branding you're working with may not always suit the square format that most platforms use for profile pictures. It's best to come up with a square version so that it's much easier and clearer to see, especially when used in the small square icon image on many social media platforms. See John Dick & Son's Facebook page

2. Work with animals and children
Posting photos of animals and children always get fantastic engagement, and have a positive effect on people. Here is the first day that Buzz came to the fatBuzz office, just look at the engagement we achieved on this picture!



3. Get up close
When using images on eCommerce sites or platforms promoting your products such as clothing, make sure you have high quality close up shots, so whoever's viewing your product can get a good feel for the quality of the product. See how John Smedley have done this here. You'd be unlikely to pay £120 for a shirt if you weren't sure about the material, but there close up images let you see it up close.

4. Go behind the scenes
People love to see what's going on behind the scenes, because let's face it, everyone's a little nosey! Often, behind the scenes images at an event get more engagement that the official pictures of the event.

5. Be charitable
If you're doing work with charity be sure to document it. Not only are you showing that you're giving back, but you're also raising awareness of the charity. Too see an example of this, have a look at John Dick & Son at Here Come The Girls - Princess Royal Trust for Carers 2011.

6. Office life
Similar to the point we made about going behind the scenes, people love to see what's happening behind the brand. Sharing pictures of what's happening in the office is a way of humanising the organisation.  See what's happening at the fatBuzz office here

7. Road trips
Turn a boring road trip into an engaging adventure. We recently posted a short AudioBoo podcast to iTunes, Facebook and Twitter from the car.  We asked people to guess our destination with the help of a few pictures posted on Instagram and Facebook using the hashtag #RoadTrip.  We managed to engage in online conversation with almost 30 different people - turning a 3 hour journey into something productive by letting people know what we were up to. 

8. Don't underestimate the 'selfie'
Every customer or client can take or share a selfie. In fact, 51% of the UK population have already done it according to a recent survey!  Try to incentivise them to take a selfie that includes your product, premises or event.

9. Utilise the technology
Hashtags are important for driving social media engagement, and are the main method of search on platforms like Intsagram, Twitter and Pinterest. So make sure you are using the correct hashtags so that you can widen your audience.

10. Before and after
Before and after pictures are a fantastic way to promote a service that you offer. Whether it be interior design, personal training or a cosmetic product, people love to the see the before shot and the finished article. Lustre Pure Light have utilised before and after images very well. You can view them here

11. Use the tools of your trade
Spectrum Service Solutions has a fairly large cleaning division and they generate engagement through a fantasy love affair using a Henry Hoover who has been swept off his feet by a Hetty Hoover - explore their Facebook page to see what they've done. 

12. Product comparisons 
If you have multiple products to offer, post a photo of them and ask people to choose which they prefer. Excel Vending use these images very well, and have event used these images for market research. To view them click here.  

13. Cover all bases
Make sure you are uploading your images to as many platforms as possible to get the most coverage. It's not all about Facebook, Twitter, Instagram etc. Have you considered YouTube, Vimeo or Animoto? Below is a video of how the The Beardmore Hotel and Conference Centre used their photo album to create a video on Animoto then embed it via Vimeo to their web site. 



14. Make your branding interactive
Utilise your branding to major events happening around the world. We have our logo, known as 'Vince', prepared for all the major events happening like the World Cup, Wimbledon, Valentine's Day, Christmas and so on. You can see what he's been up to on our Facebook page

15. Certificates and awards
Are you successful? Let people know! Share the success of your awards and accreditations, and make sure your audience knows how good you are. 

16. Think Big 
Many people are under the impression that images need to be reduced in size to up load to social media sites. Images of 1600px wide will upload, and view full size, on Facebook. 

17. Your events or those you attend
Share pictures of the events you are holding or are attending. Show people you are active in the industry and are always looking to build your knowledge. 



18. It's about engaging content. 
You're not trying to win the National Geographic's Gold Medal Award for Photography. Don't think that you need the best quality images to post on social media. Many of the images you see on your news feed will have most likely come from a phone - it's about content! 

19. Talk about your clients
Let your audience know what your clients are up to. Share their success stories, birthdays, anniversaries, new mascots. Many companies are afraid to reveal who they work with, but in reality it's pretty much impossible to stop them finding out anyway. So, seize the initiative and show your clients that you're prod to work for them.

Below are some screen shots of images we have used to talk about our clients, usually when we are in their offices, or when we come across their products.



20. Become transparent
Don't be afraid to inject some fun, expose your personality, and deliver transparency. 



We hope this post triggers some inspiration for you and helps you to create some more engagement for your business.  If it does, please tell us about it, we like to know when we've helped to put someone in the picture!

If you have found this post interesting please share it with your online community using either the Twitter, Facebook and Share buttons below. Thank You.
    

  

Friday, 29 August 2014

September New Media Breakfast: Blogging - It's more than just words!

Blogging - It's more than just words!
5th Anniversary New Media Breakfast - Making the most of blogging 
DATE: 3rd October 2014
TIME: 7.45am
VENUE: 29 Member's Club, Royal Exchange Square, Glasgow

Remarkably, the September New Media Breakfast will mark the 5th anniversary of the event, it seems no time at all since we started the New Media Breakfast, but the social media landscape has changed considerably during the last 60 months.

One of the main methods of content creation, and becoming sociable back when we started was blogging, and it's still one of the most powerful and effective ways to get your message to your target audience. Many platforms have come and gone but blogging still remains a vital part of most good social media strategies.

What has changed is the sophistication of blogging platforms and the functionality that can be applied to them, so blogging is no longer simply about written text; images, video and audio can all now play a part.  The September New Media Breakfast will explore the world of blogging and some of the options you may wish to consider when deciding on a format and creating blog content.

In addition to looking at the format of your blog, we will also discuss that old favourite - blog content.  what works, when to post, how to get it shared, and why blogging remains a powerful element in any successful social media marketing strategy.
If there is something relating to blogging you would particularly like us to cover, please email gordon@fatbuzz.com prior to the event and we'll do our best to incorporate it into the presentation.

WHO SHOULD ATTEND?
Basically, anyone who wants to operate a successful social media strategy.  Anyone currently struggling with blogging platforms or content creation, or anyone using a blog who wants some additional inspiration to make sure it is working effectively for their business. 

SPEAKER
Gordon White, Managing Director of fatBuzz Ltd will present this breakfast.

HOW TO BOOK
Venue: 29 Member's Club, Royal Exchange Square, Glasgow
Date: Friday 3rd October 2014
Time: 7.45am
Cost: £10 +VAT


BOOK FOR NEW MEDIA BREAKFAST GLASGOW HERE:


No.29 MEMBERS GO FREE 
If you are a 29 Member you can attend the breakfast free of charge. Please email fiona@fatbuzz.com with you membership number and she will add you to the attendance list.


We hope you can make it along to this event. If so, I look forward to seeing you on the day.


If you have found this post interesting please share it with your online community using either the Twitter, Facebook and Share buttons below. Thank You.


    

  

Friday, 22 August 2014

Next Friday we explore how to make images work for your business

    

  
The next New Media Breakfast is next Friday (29th August) and it really is an interesting one. We presented this in Edinburgh last week and it was extremely well received, with lots of great feedback afterwards.

Without doubt, images get the most engagement on social media, but how do you tap into this popularity to make them work for your business?  We will explore this at next week's breakfast session in Glasgow.

Regardless of whether you are a B2B or B2C business, you can make great use of images to encourage engagement and attract people to your community, if you would like to know how, you should come along on Friday morning.  We hope you can make it and we look forward to seeing you.



THE POWER OF IMAGES

How to make the most of images in your online marketing


DATE: 29th Aug 2014
TIME: 7.30am for 8am
VENUE: 29 Member's Club, Royal Exchange Square, Glasgow

It's no secret that images play an enormous part in social media. The explosion of Instagram and Pinterest is a clear demonstration of the popularity of image sharing. And, posting images on Facebook has long been the best way to achieve genuine engagement and real reach.

Images are powerful - they speak a thousand words...sometimes more! Are you using images in your marketing? If so, are you using them to their greatest effect? What's more, are you using them legally?

We are hearing many examples of people being fined by image libraries for using images they are not entitled to use. There is also a common misconception that because an image is public, it is in the public domain; this is not the case. Image libraries will continue to pursue offenders, and with the development of more and more sophisticated image recognition software, the chances of being caught out are even greater.

But, there are ways to source royalty free images, and there are new platforms where you can source the perfect image for your content. Moreover, most SmartPhones will allow you to capture excellent quality images yourself which are ideal for your own use with no fear of breaching copyright - but what if you could sell them to other content creators?

The August New Media Breakfast will explore the power of images and how to use them effectively and legally.

WHO SHOULD ATTEND?
Anyone creating content that utilises images whether it's on a web site, blog, Facebook, Twitter, Instagram, Pinterest... or any other platform for that matter.

SPEAKER
Gordon White, Managing Director of fatBuzz Ltd will present this breakfast.

HOW TO BOOK
Venue: 29 Member's Club, Royal Exchange Square, Glasgow
Date: Friday 29th July 2014
Time: 7.30am for 8am
Cost: £10+vat

BOOK FOR NEW MEDIA BREAKFAST GLASGOW HERE:


No.29 MEMBERS GO FREE 
If you are a 29 Member you can attend the breakfast free of charge. Please email fiona@fatbuzz.com with you membership number and she will add you to the attendance list.

We hope you can make it along to this event. If so, I look forward to seeing you on the day.

If you have found this post interesting please share it with your online community using either the Twitter, Facebook and Share buttons below. Thank You.

    

  

Wednesday, 13 August 2014

Social Media Podcast 67 - Facebook no longer likes the Like Gate



Play the podcast here:

Gordon White is joined by Kyle Murdoch, Graeme Geddes, Malcolm White, Kenny MacMillan and Cameron Wilson for some chat around recent issues in and around the world of social media.

We start with some discussion about the recent announcement from Facebook that they are dropping the Like Gate function later this year. The discussion also explores Facebook's recent experiment when they manipulated the news feeds of over 700,000 users, and the recent appearance of a Buy Button.



During the podcast we discuss the following:
  • Facebook Like Gate is to be dropped later this year ...Read Article
  • Has Facebook become too commercial?
  • Facebook's manipulation of over 700,000 user's news feeds ...Read Article
  • The changing habits of restaurant diners brought about by technology ...Read Article
  • Swipii - The new loyalty App
  • Britons now spend more time on tech devices than they do sleeping ...Read Article
  • Apple appoint a Director of Social Media
  • Can Bebo really make a comeback?
  • Robin Thicke's Twitter fail ...Read Article
  • Should employees get a smartphone break
  • Selfies - some revealing statistics
  • The social media responses to the referendum debate in Scotland ...View Twitter Heat Map
  • Facebook introduces a Buy Button
  • LinkedIn introduce header images for unpaid accounts - or do they?
  • LinkedIn Pulse now open to everyone for publishing ...View Pulse Post
Play the podcast here:


Would you like a presentation on social media and customer service?
We're offering a range of bespoke or generic presentations on the topic of social media and customer service, if you would like to find out more please go to the following link: Are you prepared to lose control?

Have you listened to the digital copyright podcast?
We continue to see people using images, video content and other files taken from the internet without consideration to potential copyright issues. We would encourage all of our listeners to download Social Media Podcast 50 which clearly outlines what you should and shouldn't do with images sourced online. Find it on iTunes now.

WHAT WOULD YOU LIKE US TO TALK ABOUT?

If there is a specific topic you would like us to cover in a future podcast please let us know. You can email gordon@fatbuzz.com or send us a message on Twitter @MediaPodcast or, you can post it as a comment on the Social Media Podcast Facebook page.


If you have found this post interesting please share it with your on-line community using either the Twitter, Facebook and Share buttons below. Thank You.


Friday, 25 July 2014

August New Media Breakfast - The Power of Images

    

  



THE POWER OF IMAGES

How to make the most of images in your online marketing


DATE: 29th Aug 2014
TIME: 7.30am for 8am
VENUE: 29 Member's Club, Royal Exchange Square, Glasgow

It's no secret that images play an enormous part in social media. The explosion of Instagram and Pinterest is a clear demonstration of the popularity of image sharing. And, posting images on Facebook has long been the best way to achieve genuine engagement and real reach.

Images are powerful - they speak a thousand words...sometimes more! Are you using images in your marketing? If so, are you using them to their greatest effect? What's more, are you using them legally?

We are hearing many examples of people being fined by image libraries for using images they are not entitled to use. There is also a common misconception that because an image is public, it is in the public domain; this is not the case. Image libraries will continue to pursue offenders, and with the development of more and more sophisticated image recognition software, the chances of being caught out are even greater.

But, there are ways to source royalty free images, and there are new platforms where you can source the perfect image for your content. Moreover, most SmartPhones will allow you to capture excellent quality images yourself which are ideal for your own use with no fear of breaching copyright - but what if you could sell them to other content creators?

The August New Media Breakfast will explore the power of images and how to use them effectively and legally.

WHO SHOULD ATTEND?
Anyone creating content that utilises images whether it's on a web site, blog, Facebook, Twitter, Instagram, Pinterest... or any other platform for that matter.

SPEAKER
Gordon White, Managing Director of fatBuzz Ltd will present this breakfast.

HOW TO BOOK
Venue: 29 Member's Club, Royal Exchange Square, Glasgow
Date: Friday 29th July 2014
Time: 7.30am for 8am
Cost: £10+vat

BOOK FOR NEW MEDIA BREAKFAST GLASGOW HERE:


No.29 MEMBERS GO FREE 
If you are a 29 Member you can attend the breakfast free of charge. Please email fiona@fatbuzz.com with you membership number and she will add you to the attendance list.

We hope you can make it along to this event. If so, I look forward to seeing you on the day.

If you have found this post interesting please share it with your online community using either the Twitter, Facebook and Share buttons below. Thank You.

    

  

Thursday, 17 July 2014

Some feedback from the LinkedIn presentation in Edinburgh (Glasgow next Friday 25th July)

    

  


Here is a selection of the Twitter feedback from the New Media Breakfast presentation in Edinburgh today - a full house seemed to find it extremely interesting.  We think it's a mustattend presentation because of the amount of information we share about this truly powerful platform.

You should try to get along to the Glasgow presentation on Friday 25th July, you wont disappointed.  Full booking details are at the bottom of the post.











GETTING THE MOST FROM LINKEDIN

How to use LinkedIn effectively for yourself and your business

DATE: 25th July 2014

TIME: 7.30am for 8am

VENUE: 29 Member's Club, Royal Exchange Square, Glasgow


Remarkably, it was July 2012 when we last looked at LinkedIn, and much has changed in the last two years.

In fact, there have been changes in the last two months that may well impact how you use LinkedIn in the future. So, we thought it might be time to take a fresh look at what is perceived to be the business social media platform.

Also, thank you to Bronagh Bell, General Manager at The Beardmore Hotel & Conference Centre for suggesting this as a topic. We welcome all topic suggestions, so let us know if there's anything you would like us to explore in the future.

WHAT WILL WE COVER?
The July New Media Breakfast will take a look at the following:
  • Optimising your personal profile and making it really work for you 
  • LinkedIn Business pages and optimising them for your services or product 
  • LinkedIn Groups and why these are important to you 
  • LinkedIn Amalytics 
  • Sharing content on LinkedIn 
  • Building a relevant community on LinkedIn 
Too many people waste time on social media channels, and in particualry LinkedIn, because they don't fully understand how it works, or how it can work for their business. The session is designed to help you understand the real power of LinkedIn and how it can be a useful platform to engage and to find people relevant to your business.

WHO SHOULD ATTEND?
This New Media Breakfast is suitable for everyone in the workplace. Whether you're an employee looking to improve your connections and generate leads, a graduate at the start of your career, or a business owner looking to find new business, this breakfast session will have something for you.

If your are using, or thinking of using, LinkedIn you should come along and find out the true potential of the platform and how to make it really work for you.

WHAT SPECIFICALLY WOULD YOU LIKE TO KNOW?
Every business requires its own tailored social media solution so if you have a specific question relevant to this topic please send it to us. If you would like to ask a question please email gordon@fatbuzz.com and we will be happy to consider it as part of the presentation.

SPEAKER
Gordon White, Managing Director, fatBuzz Ltd will be presenting the July New Media Breakfast presentation.

HOW TO BOOK
Venue: 29 Member's Club, Royal Exchange Square, Glasgow
Date: Friday 25th July 2014
Time: 7.30am for 8am
Cost: £10+vat

BOOK FOR NEW MEDIA BREAKFAST GLASGOW HERE:


No.29 MEMBERS GO FREE 
If you are a 29 Member you can attend the breakfast free of charge. Please email fiona@fatbuzz.com with you membership number and she will add you to the attendance list.


We hope you can make it along to this event. If so, I look forward to seeing you on the day.


If you have found this post interesting please share it with your online community using either the Twitter, Facebook and Share buttons below. Thank You.

    

  

Monday, 7 July 2014

There Can Be More Than One Winner At The World Cup



    

  


World Cup fever, as well as tennis fever, has gripped the fatBuzz office over the last few weeks. Account Manager, Graeme Geddes, put some time aside from client work to discuss all the opportunities that have arisen, so far, from the tournament.

For the last few weeks we’ve all be gripped by World Cup fever. Many will argue it’s the best there’s been for a good number of years. I’m one of them.

But let’s put the football to one side for now. There have been endless marketing opportunities made possible by the tournament.

There have been a whole host of talking points which have done the rounds on Facebook and Twitter, with an abundance of World Cup-specific hashtags flying about too.

And speaking of Twitter, there’s actually a service the platform introduced for the tournament which allows fans to ‘go behind the scenes’.

The service allows users to immerse themselves in the many aspects of the tournament. From seeing pictures from teams and players, to tweets specially about the matches, to live updates on current matches. It’s heaven for the the social football fan. For me.



However it’s not just on Twitter where the World Cup has got everyone in a frenzy. A couple of my very own clients have launched competitions on their page which are all about the World Cup. Tapping into the hysteria that’s ensued since it started way back on June 12.

Casting my net wider, I thought I’d look at some companies that are a bit further afield to see what they’re doing during the World Cup.

As I touched on earlier, hashtags have played a huge role, so far, during the tournament. For those clever enough, and quick enough one particular incident gave an incredible marketing opportunity. I am, of course, talking about THAT Luis Suarez moment.

Social media exploded after pictures showed him appearing to bit Italian defender, Giorgio Chiellini.

Soon after a whole host of brands were jumping on the bandwagon, not necessarily to promote a product or service, but more as an exercise in brand awareness; to get their name out there.


One example is a tweet sent by Snickers which poked fun of the incident but also promoted the product. Snickers wasn’t alone though. If you click here you’ll see some other brands who took advantage of the Suarez incident.

But that isn’t where it all ended. In the days that followed a new hashtag was born. #Suarezing. The hashtag would be accompanied by an image of the Twitter used standing next to a Suarez poster to make it look like they were being bitten by the Uruguayan.

As the trend began to spread it seemed the need for a Suarez poster wasn’t that important and tweeters were just getting their friends to make it look as if they were biting them instead.

So why am I writing about this? Yes, it’s funny but there’s a serious point to what I’m trying to say.

The points I’ve touched on today are excellent examples of how brands have piggybacked on the World Cup and used hashtags to engage with consumers and tap into conversations to help promote their brand and sell products.

But this isn’t exclusive to the World Cup. This can be, and should be, done with every major event, whether it’s a sporting event, concert, or award ceremony. There are opportunities for you and your brands everywhere. Something I, and my colleagues at fatBuzz, are forever saying to clients.

So has your brand done anything during the World Cup? If so get in touch and tell me about it. Tell what you did and how successful it was. And if you haven't, fear not, there are six more match days for your brand to make an impact.

There are many more events scheduled for this year in Scotland; The Commonwealth Games, Homecoming Scotland, The Ryder Cup Matches, and the referendum are just a few examples.

All of these events offer opportunities for your business to raise awareness and engage with your community. If you would like to discuss potential opportunities please give us a call or drop us an email at hello@fatbuzz.com, we will be delighted to chat over a coffee about how we can help you.


If you have found this post interesting please share it with your online community using either the Twitter, Facebook and Share buttons below. Thank You.