Thursday, 26 February 2015

Video for Business - Making the most of video without blowing the budget

    

  

March New Media Breakfast - Video for Business

Making the most of video without blowing the budget


Date: Friday 27th March 2015
Venue: 29 Glasgow, 29 Royal Exchange Square, Glasgow
Time: 7:45am for 8:00am

At the last New Media Breakfasts, we asked the audience to complete a short questionnaire about the topic of future events, thank you to everyone who took part.

The results are very interesting and they have provided us with a good idea about what you would like us to talk about in the future.

The most popular topics chosen were Blogging, Google Analytics, and Video for Business, all of which polled the same number of requests. We will be covering all of these topics in the near future. We did do Blogging as recently as September 2014, so we thought we might leave it a couple of months before we revisit the topic. Google Analytics is something we will do soon, however for logistical reasons it is not possible to do this in March. That leaves Video for Business, which we have chosen to do in March

Video is becoming increasingly relevant and useful within social media. The introduction of 4G mobile services, and much better high speed broadband coverage are making it much easier to upload and consume video content. However, other influences such as the massive popularity of viral campaigns like the "Ice Bucket Challenge" in a way have educated many more people about how to capture and upload video content to social media channels. We believe this too has had an impact on the increasing popularity of video.

However, it's not just about viral charity campaigns, video is a powerful tool for business, it can get very real and credible messages to your community. It is also extremely useful for breaking down barriers and introducing yourself to potential new clients and customers.

Neither is video just about YouTube. There are many ways you can use video effectively across many platforms, the New Media Breakfast session will explore some of the cost effective ways you can use video to extend the reach of your messages.

At the March New Media Breakfast, we will explore some of the ways to capture and use video content without blowing the whole marketing budget. We will also look at how other companies are using it in innovate ways to create engagement and to get valuable messages to their communities.

If you are looking for new methods for reaching existing clients, or exploring better ways to reach a new audience, you should come along and see if video is something that can help you communicate in the future.

ABOUT THE SPEAKERS...

Gordon White, Managing Director, fatBuzz will present this session.

HOW TO BOOK

Venue: 29 Member's Club, Royal Exchange Square, Glasgow
Date: Friday 27th February 2015
Time: 7.30am for 8:00am


BOOK FOR NEW MEDIA BREAKFAST GLASGOW HERE:

No.29 MEMBERS GO FREE 
If you are a 29 Member you can attend the breakfast free of charge. Please email fiona@fatbuzz.com with you membership number and she will add you to the attendance list.


We hope you can make it along to this event. If so, I look forward to seeing you on the day.


If you have found this post interesting please share it with your online community using either the Twitter, Facebook and Share buttons below. Thank You.


    

  

Wednesday, 25 February 2015

Who will inherit your Facebook profile when you die? Social Media Podcast 70



In Social Media Podcast 70, Malcolm White takes on hosting duties and is joined by fellow fatBuzz members Liam Cutkelvin and Zara Cameron, who makes her first appearance on the podcast.


In this episode we discuss Facebook’s new legacy feature and ask the question, how do you know who to leave your Facebook profile to? Is this a step too far or the natural step forward in todays ever social media-centric society?

Continuing our new format we also discuss recent topics and news that is happening in social media, from virtual reality updates to the effectiveness of advertising on Facebook and Twitter. Here are the main topics and links relating to them from this episode:


  • 00:50 - Facebook introduce new ad relevance score - We discuss what this means for marketers and if this will pave the way for more quality content. Further reading...
  • 13.18 - Twitter wants you to see one ad in every 20 tweets - Will veteran users take to this strategy? Further reading...
  • 24.12 - Facebook has added a new call to action button on business pages - We discuss our thoughts on this addition and whether or not we think it will be effective. Further reading ...
  • 29.13 - Posting a photo is now the worst way for people to see your posts on Facebook - We react to this surprising development and share the best ways for your posts to be noticed on Facebook according to a new study. Further reading...
  • 39.16 - Viewmasters, Google and Facebook creating virtual reality apps - We discuss the future of social media on virtual reality, and what we can expect from these developments. Further reading...
  • Oculus rift (VR headset tech recently accquired by Facebook) video. Further reading...
  • Microsoft Hololens video. Further reading...
  • Tony Hawk Hoverboard video. Further reading...
  • 45.25 - Main discussion - Facebook’s new legacy setting, who do you leave your profile to? We chat about whether or not we feel this is taking social media too far and share who we would leave our to. Further reading...
Play the podcast here:






Would you like a presentation on social media and customer service?
We're offering a range of bespoke or generic presentations on the topic of social media and customer service, if you would like to find out more please go to the following link: Are you prepared to lose control?

Have you listened to the digital copyright podcast?
We continue to see people using images, video content and other files taken from the internet without consideration to potential copyright issues. We would encourage all of our listeners to download Social Media Podcast 50 which clearly outlines what you should and shouldn't do with images sourced online. Find it on iTunes now.

WHAT WOULD YOU LIKE US TO TALK ABOUT?

If there is a specific topic you would like us to cover in a future podcast please let us know. You can email gordon@fatbuzz.com or send us a message on Twitter @MediaPodcast or, you can post it as a comment on the Social Media Podcast Facebook page.

If you have found this post interesting please share it with your online community using either the Twitter, Facebook and Share buttons below. Thank You.

Monday, 23 February 2015

The Importance of Hashtags

If you want your business to get noticed when using social media, it is vitally important that you start to incorporate hashtags when sharing your content online. At fatBuzz we use them to help get your content to the right audience, and in this post we will share with you some hints and tips for using hashtags.

Now some would say that hashtags are just part of the “online lingo”. Which is of course true, we have all seen #NoFilter or #Selfie being used online. But the hashtag is much more than a modern colloquialism, it is an incredibly useful tool for connecting your business with the people you want to engage with.

With most major social networks now supporting the use of hashtags, including Twitter, Facebook, Pinterest, Google+ and Instagram, there has never been a better time to start using them!

Hashtags will serve as a hyperlink to other users on social media sites that search for the term.

If you start to think of hashtags as a conversation topic, they will allow people who are interested in the discussion to be able to quickly identify and engage with you.

For example, if you were wanting to engage about the Oscars this year, using the hashtag #Oscars2015 has a better chance of being seen by those interested in the awards as they can simply search for the hashtag and see your post.

In using hashtags you will be able to expose your content to a wider audience as you are channeling information to the right people. However, using them correctly is what can truly boost your business’s chance of engagement.

One key factor in using hashtags is to keep it brief. Overlong and overdetailed hashtags simply won’t catch on. You want yours to be a clear and concise summary of the topic/event you are talking about.

You also shouldn’t be using more than two hashtags at a time. Studies have shown that when you use more than two hashtags, engagement drops by 17% on average. A quality summary will always be better than a high quantity when it comes to hashtagging.



If we look at the Oscars example again, picture yourself searching for a term to see who has won best actor. Are you more likely to look for #WhoHasWonTheOscarForBestActor or #OscarWinners?

It is that simple, and getting yourself into this habit will make sure that your hashtags are relevant and easy to find. If you stick to using keywords in yours it will make for a much more engaging hashtag.

Remember as well to use existing hashtags to connect with your audience. If your business is attending an event, look out for official tags and if you think they are relevant - use them! They are a great method of marketing yourself within an existing group.

We have covered the basics to help you in using hashtags on social media. The next time you post an update, a blog or tweet, we hope you try some of our tips and see for yourself how helpful using a simple hashtag can be. #GoodLuck!

For more helpful hints on how to market your business follow fatBuzz on our social media channels below, check out our QuickBuzz videos on YouTube and of course stay posted right here on our blog.



If you have found this post interesting please share it with your online community using either the Twitter, Facebook and Share buttons below. Thank You.

    

  

Saturday, 14 February 2015

Social Media Podcast 69 - Love is in the air!



In Social Media Podcast 69, Gordon is joined by Kyle and introduces the latest member of fatBuzz Liam Cutkelvin in this Valentines inspired “Love edition”. Fear not, this isn’t all about romance...this episode is all about the social media campaigns that we loved from last year.

We discuss the our favourite campaigns in social media from last year, including the Ice Bucket Challenge which took the internet by storm last year and raised millions for charity across the globe. 


We also share our thoughts on the #NoMakeUpSelfie craze which swept social media and how it has had many positive aspects outside of its fundraising achievements. It is a terrific example of how a viral campaign can educate some social media users about how social media actually works. 

This podcast also marks a change in format.  We outline what we plan for the future and discuss recent topics and news from in and around social media. 

Here are some of the things we discuss:
  • The Ice Bucket Challenge - What we loved and the positives we can take from it
  • #NoMakeUpSelfie - Educating the masses
  • #fatBuzzlovesyou - Our Valentines red noses from last year
  • Curtis Moore Christmas video - The benefits of having some fun on Social Media
  • Superbowl XLIX - Officially the biggest on twitter, what we remember from it on social media and how brands are linking in with the event
  • Gordon's social media challenge
  • Twitter introduces instant timeline - Is this a positive move?
  • Twitter CEO Dick Costolo admits the platform isn’t great dealing with trolls - Is there a real way to tackle this issue within social media?
  • The need to gather data and are you really building a direct relationship with your consumers on platforms like Facebook?
If you have something you would like to discuss, or you would like to join us on a future podcast, please email Liam Cutkelvin at liam@fatbuzz.com  We are always looking for interesting content and news, so please share any relevant info with us so that we can share it with the Social Media Podcast audience.

Play the podcast here:






Would you like a presentation on social media and customer service?
We're offering a range of bespoke or generic presentations on the topic of social media and customer service, if you would like to find out more please go to the following link: Are you prepared to lose control?

Have you listened to the digital copyright podcast?
We continue to see people using images, video content and other files taken from the internet without consideration to potential copyright issues. We would encourage all of our listeners to download Social Media Podcast 50 which clearly outlines what you should and shouldn't do with images sourced online. Find it on iTunes now.

WHAT WOULD YOU LIKE US TO TALK ABOUT?

If there is a specific topic you would like us to cover in a future podcast please let us know. You can email gordon@fatbuzz.com or send us a message on Twitter @MediaPodcast or, you can post it as a comment on the Social Media Podcast Facebook page.

If you have found this post interesting please share it with your online community using either the Twitter, Facebook and Share buttons below. Thank You.

Friday, 30 January 2015

Utility Marketing: Make it useful, or don't make it! February New Media Breakfast

    

  


Utility Marketing: Make it useful, or don't make it!

Date: Friday 27th February 2015

Venue: 29 Member's Club, Royal Exchange Square, Glasgow

Time: 7:30am for 8:00am

There are now many more marketing opportunities available to businesses than at any time in the past. If you attended the January breakfasts in Glasgow or Edinburgh you will already appreciate that marketing in a digital age offers endless ways that a business can now reach its target markets.

Alongside the seemingly long established blogging, we can now easily create video, audio and even apps. All of which are gaining in popularity and becoming more accessible to everybody. Add to this the various strands of marketing that we hear banded around; Content Marketing, Network Marketing, Influence Marketing, Emotional Marketing, Nostalgia Marketing are but a few we hear about on almost a daily basis.

Businesses are gradually finding the type of marketing that suits them in this digital age, however are they getting it right? We suspect many are not and the reason is fairly simple - they are not really adding value for their target audience. Many are creating the content they want to provide, rather than creating the content their consumers wants to receive.

At the February New Media Breakfast we will look at Utility Marketing - creating genuinely useful or functional content. It could be in the form of an App, White Paper, News Feed, Video, Podcast, website, or blog, but it has to be functional and fulfil a purpose that does not include a direct sales offering. Adopting a utilitarian approach is about gaining trust, building loyalty, and raising awareness; it's about solving a problem for your consumers who in turn will be grateful that you brought them the solution.

We will look at good examples of Utility Marketing and offer ideas about how businesses of all sizes can adopt a utilitarian approach as part of their digital culture.

ABOUT THE SPEAKERS...
Gordon White, Managing Director, fatBuzz, and Tim Barlow, Managing Director, Attacat will present this session.

HOW TO BOOK
Venue: 29 Member's Club, Royal Exchange Square, Glasgow
Date: Friday 27th February 2015
Time: 7.30am for 8:00am


BOOK FOR NEW MEDIA BREAKFAST GLASGOW HERE:

No.29 MEMBERS GO FREE 
If you are a 29 Member you can attend the breakfast free of charge. Please email fiona@fatbuzz.com with you membership number and she will add you to the attendance list.


We hope you can make it along to this event. If so, I look forward to seeing you on the day.


If you have found this post interesting please share it with your online community using either the Twitter, Facebook and Share buttons below. Thank You.


    

  

Tuesday, 23 December 2014

2014...A rewarding year

    

  

It's been another momentous year for fatBuzz and thanks to all of our clients for keeping us very busy for the whole of 2014, including this week!

It has also been a great year for many of our clients with many of them reporting increased turnover and profits. This is also reflected by the number of awards they've been winning. Here's a quick summary of the successes some of our client have enjoyed recently.


Carbon Financial Partners have enjoyed lots of success during the recent awards season in the financial sector culminating achieving a Gold Standard Award.  To achieve a Gold Standard Award, companies have to complete a rigorous questionnaire designed to assess progress in five pillars – financial strength, capability, service, fair value and trust.  It was particularly pleasing to them as this is the second successive year they have won the award.

Paul Gibson, one of Carbon's financial planners also featured as a winner at the Money Management Financial Planner of the Year Awards, and  Carbon were also named among the Best of the Best in the Institute of Financial Planning's Accredited Financial Planning Firm of the Year.

Carbon are also shortlisted in the Professional Adviser Awards 2015, the winner will be announced in February and we hope to bring you some more good news then.


Curtis Moore enjoyed success by winning in the best vertical cladding/rainscreen category at the NFRC Scottish Roofing Contractor of the Year Awards 2014 for their work on Haymarket Station in Edinburgh.  Congratulations to the team there and we hope to bring you news of more awards for Curtis Moore in 2015.


Estate Life celebrated a milestone, it's been 10 years since founder Joanna Goddard first advised an estate about diversification. They have come a long way since then, this year Estate Life provided the keynote speaker at the Country House Business Innovation Show in London and have already been booked for the same event next year!

A notable addition to their client portfolio was Strathallan Castle, the venue for the 2015 T in the Park.

We look forward to working with Joanna, Susan and the rest of the team next year.


Excel Vending were over the moon to be featured at the National Vending Industry Awards in Manchester back in June. Tricia Connelly picked up the Vending Supervisor of the Year award sponsored by Douwe Egberts.

It was fitting that this award also came in the year that Excel came of age, they were celebrating their 21st year in business which in itself is a massive achievement, we look forward to working with them again in 2015.


It's been and very busy year for Dean's, not only have they completely refurbished their bistro and visitor store, they have successfully launched their online store and expanded their oversees sales.  All of this completed while achieving and Investors in People Bronze Award.

We also look forward to working with Dean's during their 40th anniversary celebrations in 2015.


La Favorita Delivered were successful at the Scottish Italian Awards, an event that fatBuzz are proud to sponsor.  They picked up the coveted Best Pizza Award 2014.  They were also shortlisted in the prestigious PAPA Awards in London.  We're sure they will be featuring in many more awards ceremonies as they expand into Glasgow with the opening of a new store in Gibson Street, Glasgow.



Congratulations also go to Mitchells in Inverurie who picked up two awards at the Scottish Grocer Awards 2014; Sustainable Retailer of the Year and Health Promoting Retailer of the Year.

We also congratulate Managing Director, Keith Whyte on becoming Chairman of the Grampian Food Forum, we wish him well with his appointment.


It was also an exciting year for Nick Cohen and his team at PCR Business, they sold a stake in the business to Abica Telecoms Group.

Nick described the transaction as a "match made in heaven" saying that it lets his business retain its own identity while enjoying the benefits of being part of Abica, with which it shares many clients. We look forward to working with PCR Business as these exciting developments unfold.



Nick Cohen was also a finalist in two important awards; Glasgow Inspiring City Awards, Contribution by a Young Entrepreneur, and WeDoScotland, Young Entrepreneur of the Year.



Porrelli Ice Cream enjoyed success at this year's ROCCO Awards, they won the Best Family Business 2014, a fitting reward for all of their hard work and the excellent products they create.  Perhaps more fittingly though because they will be holders of the award during 2015 - their 90th year in business.  It's a true milestone and we look forward to working with them during this important part of their history.


It's also worth mentioning another business celebrating a milestone anniversary this year, Saks Hair Salons celebrated their 40th year in business, congratulations on a great achievement.  Saks did it in style with a huge presence at the Clothes Show Live.  We look forward to working with Saks in 2015 as they start their journey towards the big 50! 


The ROCCO Awards was also a successful event for Spectrum Service Solutions, they were shortlisted in four categories and won the Excellence in Customer Service 2014 award. They were also nominated for two awards in The Herald Family Business Awards where they were commended again for Excellence in Customer Service.

But, Spectrum's biggest achievements of the year happened away from the awards ceremonies, after handling the cleaning and waste management for the biggest global sporting event of the year, they went on to do the same for the Ryder Cup at Gleneagles. All this while expanding the core business into new sectors and completing many other special events along the way.

Young & Partners was recommended in the Legal Directories for licensing and commercial dispute resolution and their team made great inroads on social media with one particular blog post attracting an amazing 21,000+ readers!  

We've enjoyed working with them through the year and watching their online journey progress with some great results, but we're sure there's even better to come next year!

Of course, business is not just about winning awards, much as it is nice to be rewarded for your hard work.  Real business success is rewarded by growth and profits and many of our clients have grown this year, we congratulate all of them and we truly appreciate working with each and every one of you.

Finally, the team at fatBuzz would like to wish every member of every client team a very happy Christmas and a prosperous new year, we look forward to serving you in 2015.  

If you have found this post interesting please share it with your online community using either the Twitter, Facebook and Share buttons below. Thank You.


    

  

Wednesday, 17 December 2014

2015 The Year of Integration - January New Media Breakfast

    

  

Predictions for 2015 and the case for integrated marketing

Date: Friday 30th January 2015
Venue: 29 Member's Club, Royal Exchange Square, Glasgow
Time: 7:45am for 8:00am

In January, many of us start with great intentions of keeping new year resolutions, but for most of us, they have been forgotten midway through the month. Perhaps it's no big deal in our personal lives, usually because the resolutions we make are half-hearted wishes rather than serious life changing choices.

Business growth is a different matter entirely; a strong marketing plan, good preparation, and the discipline to see it through are essential for your business marketing.

The January New Media Breakfast will take a look at the year ahead and suggest some of the things that you must do, and some of the things you should do in 2015.

We have spoken about the need for an integrated approach in the past, but we would like to help you make 2015 the year of integration. So, we will explore how your online and offline marketing activities can complement each other and work to make your marketing efforts more fruitful. We will look at the following:
  • Evaluating what you already do and how to make it better 
  • Gathering data and using html email 
  • Print - Why you should consider it as part of the mix 
  • Promotional gifts and business events - Are you making the most of them? 
  • Advertising - Online and offline 
  • Content sharing - Online and offline 
  • Analytics - Knowing and responding to what's happening 
  • SEO and PPC - Why they must be part of the plan 
We will also look at some predictions for 2015 and the things you should watch for during the year.

As you might expect if you've been to a previous New Media Breakfast, Content will get a mention; we will also look at the 2015 calendar and suggest ways that you can tap into events and activities throughout the year.

ABOUT THE SPEAKERS...
Gordon White, Managing Director, fatBuzz, and Tim Barlow, Managing Director, Attacat will present this session.

HOW TO BOOK
Venue: 29 Member's Club, Royal Exchange Square, Glasgow
Date: Friday 30th January 2015
Time: 7.45am for 8:00am
Cost: £10 +VAT


BOOK FOR NEW MEDIA BREAKFAST GLASGOW HERE:

No.29 MEMBERS GO FREE 
If you are a 29 Member you can attend the breakfast free of charge. Please email fiona@fatbuzz.com with you membership number and she will add you to the attendance list.


We hope you can make it along to this event. If so, I look forward to seeing you on the day.


If you have found this post interesting please share it with your online community using either the Twitter, Facebook and Share buttons below. Thank You.