Edinburgh New Media Breakfast - Linked-In

The first New Media Breakfast of 2011

Thursday13th January 2011

Venue: To be confirmed

8:00am

Brand You and Business Development.

Looking at how to best present your profile on Linkedin and using it for Business Development. (Referencing personal case studies)

Linked-In is much talked about as a business social network but, are you using it to it's full potential? We will explore how best to present your personal profile on Linked-In and, how you can use this popular tool for business development.

We are delighted to have Colin Gilchrist to present this New Media Breakfast. Colin is a well respected figure in the social media community and brings a wide variety of experience to this very topical subject.

Here is a quick summary of Colin's career so far, I'm sure you will agree his experience will be invaluable in presenting this subject and we are pleased to have him as a presenter at the New Media Breakfast.

1984 - 2000 Fashion retail & buyer (latterly Burberry)
2000 - 02 Event Business Development
2002 - Digital Business Development
2003 - Set up Digital Face with Leith spin off
2005 - Started using Social Media (introduced to it through old school friend Hugh Macleod - Gapingvoid)
2006 - Making Myspace pages for EMI & Universal
2007 - Developed a world first, using a social network to alleviate traffic congestion
2008 - Making Facebook applications (trip-advisor)
2009 - Spent time in Las Vegas with Zappos in the weeks before the Amazon investment (also developed Tweetabits, which is now back in development)
2010 - implementing social media strategy to clients such as The Famous Grouse Experience ; Poppyscotland as well as delivering training & consultancy to Advertising agencies and Businesses both professional and consumer (and allude to a mild fascination in Fashion, see http://socialtailor.com)

I hope you can make it along to this event. If so, I look forward to seeing you on the day.

BOOK FOR LINKED-IN NEW MEDIA BREAKFAST EDINBURGH HERE:

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October New Media Breakfast Edinburgh - Question Time

EDINBURGH BREAKFAST - 21st October 2010 at 8am
The Tower Restaurant, Chamber Street, Edinburgh
New Media Breakfast topic: "Question Time" Panel

This month we're having a New Media Breakfast "Question" Time when you get the opportunity to ask our panel of experts anything you want to know about social networking, search optimisation, pay-per-click advertising, audio and video podcasting, legal issues, blogging, apps, plug-ins, content generation and, anything else you can think of.

We are encouraging people to send questions to us via the blog, Twitter or our Facebook Page. In addition, we will be taking questions from the floor and from Twitterfall on the day.

You can listen to the podcast we recorded at the Glasgow breakfast here, it may give you some ideas for questions that you would like to ask in Edinburgh.  You can also download or subscribe to the Social Media Podcast here.

Our panel of experts is still being finalised but will include:

• Tim Barlow, Managing Director, Attacat – who will answer Search Optimisation related questions
• Valerie Surgenor, Senior Associate, MacRoberts LLP – who will answer questions of legal aspects of social media
• Ben Rogers, Operations & Business Development Director, Attacat – who will answer questions related to online advertising
• Belinda Roberts, Managing Director, Winning Entrepreneurs and extensive user of social media for business

Gordon White will play the "David Dimbleby" Chairman role for the event.

We hope you can join us for what should be a fun, but informative, breakfast. If you have a specific question you would like to ask, please post it as a comment on the fatBuzz Blog. Alternatively you can post it on Twitter as a direct message @fatbuzz or you can email any of the panel at the links below:

Email
Gordon White
Email Tim Barlow
Email Valerie Surgenor
Email Ben Rogers
Email Belinda Roberts

Even if you don’t have a question, the discussion will be interesting and may even prompt you to ask something on the day.

BOOK FOR QUESTION TIME NEW MEDIA BREAKFAST EDINBURGH HERE:

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Social Media Podcast 26 - Live form the "Question Time" New Media Breakfast

Edition 26 is a live recording from the 1st Anniversary of the New Media Breakfast.  The event was "Question Time" style with a panel of 5 answering questions from the floor and, questions sent in via Twitter, Facebook and email.

We had around 70 people in attendance who were treated to champagne or buckfizz on arrival to celebrate the 1st Anniversary of the event.



Our panel included:
Valerie Surgenor, Senior Associate, MacRoberts LLP
Ben Rogers, Operations & Business Development Director, Attacat
Belinda Roberts, Managing Director, Winning Entrepreneurs
Gordon McIntyre-Kemp Managing Director, Intelligise
Gary Ennis Managing Director, NS Design

Gordon White took the Chairman role for the event.

We had a range of questions on a variety of subjects including the following:

Can you explain the difference in my rights as a blog owner if I elect for a moderated or unmoderated blog?

And, what defines a moderated blog? Is a blog deemed to be moderated if:
• I choose to approve comments before they are posted
• I use a spam filter
• I delete offensive or, irrelevant posts

We are seeing more and more video online. Will this eventually overtake the written word and how can we stay ahead of the game with videos online?

What is the panel's advice for getting more people to view your video content?

Is it possible to have a meaningful social media presence using just one platform? If so, which one?

As a Non Executive Director of Scotland's largest Children's Charity Aberlour Childcare Trust we are working with fatBuzz to embrace and embed Social Media across our 47 locations in Scotland. What ideas do the panel have to help third sector organisations such as Aberlour get there opportunities, events and needs across to potential Staff, Volunteers, Individual Donors, Corporate Sponsors and Trusts?

Can you offer any guidelines about what proportion of your marketing budget should be spent on social media?

What content aggregator tools are available to assist with gathering and monitoring content?

Does the arrival of Google Instant require any radical amendments to my search marketing strategy?

I hope you enjoy the podcast and, if you have any comments or questions please leave a comment below or, on the fatBuzz Facebook Page.

You can download or subscribe to the podcast here.

Play the podcast here:

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Winning Entrepreneurs Formal Dinner 2010

Winning Entrepreneurs are our partners in Edinburgh for the New Media Breakfast and we are delighted with our ongoing relationship with them; they are undoubtedly the best business networking organisation in the East of Scotland.

I was lucky enough to attend their formal dinner last year and I'm happy to be going along again this year, it is the premier networking event of the Edinburgh business calendar. I'm looking forward to catching up with the many business friends we have in Edinburgh and, probably meeting a few new ones on the night.

Sorry if this looks like a blatant plug for the event but, I think it is one of the not-to-be-missed events of the year and I'm happy to recommend it to you.

You can get full details and booking info here

I hope I will meet some of you on the night.

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SPECIAL 1st ANNIVERSARY CHAMPAGNE BREAKFAST

The next New Media Breakfast in Glasgow on the 24th September is the 1st Anniversary of the New Media Breakfast and to celebrate our first year we are hosting a special 1st Birthday Champagne Breakfast. In addition to the usual food and beverages you will be offered a complimentary glass of champagne or Bucks Fizz. So, come along and help us celebrate a year of breakfast presentations in style.

For the 1st Anniversary we are hosting a New Media Breakfast Question Time when you get the opportunity to ask our panel of experts anything you want to know about social networking, search optimisation, pay-per-click advertising, audio and video podcasting, legal issues, blogging, apps, plug-ins, content generation and, anything else you can think of.

In response to recent requests, we will also be allowing additional time for networking and getting to know your fellow attendees – most likely over a refreshing Bucks Fizz!

We are encouraging people to send questions to us via this blog, Twitter or our Facebook Page. In addition, we will be taking questions from the floor and from Twitterfall on the day.

Our panel of experts will include:

• Valerie Surgenor, Senior Associate, MacRoberts LLP – who will answer questions of legal aspects of social media
• Ben Rogers, Operations & Business Development Director, Attacat – who will answer questions related to online advertising
• Belinda Roberts, Managing Director, Winning Entrepreneurs and extensive user of social media for business
• Gordon McIntyre-Kemp Managing Director, Intelligise
• Gary Ennis Managing Director, NS Design

Gordon White will play the "David Dimbleby" Chairman role for the event.

We hope you can join us for what should be a fun, but informative, breakfast. If you have a specific question you would like to ask, please post it as a comment on the New Media Breakfast blog post. Alternatively you can post it on Twitter as a direct message @fatbuzz or you can email any of the panel at the links below:

Email Gordon White
Email Valerie Surgenor
Email Ben Rogers
Email Belinda Roberts
Email Gordon McIntyre-Kemp
Email Gary Ennis

Even if you don’t have a question, the discussion will be interesting and may even prompt you to ask something on the day.

No.29 Members Go Free – If you are a 29 Member you can attend the breakfast free of charge. Please email malcolm@fatbuzz.com with you membership number and he will add you to the attendance list.

I hope you can make it along to this event. If so, I look forward to seeing you on the day.

BOOK FOR NEW MEDIA BREAKFAST GLASGOW HERE:

fatBuzz off to a more than decent start...

I remember the first time I heard my friend Gio Benedetti talking about his early days in business when he recounted the story about his first big break which came from helping a company with a problem and, in doing so, reducing their costs considerably. I also remember Willie Haughey, one of the guest speakers at the fatBuzz launch, telling how his first break came, as a one man business in Rutherglen, after helping someone who was in a difficult situation. My thoughts also bring Kenneth Martin of Block Architects to mind; he is about to donate a kidney to his dad and, in doing so, raise as much money as he can for sick kids.

Gio and Willie have been hugely successful, Willie Haughey's business empire now spans the UK and Australia with over 10,000 employees in the UK alone.  Kenneth Martin's business, whilst much smaller at the moment, is thriving and he continues to get lots of leads and new contracts.  These three people have something in common; they help other people when they have a problem. Rather than exploit a situation, they offer support  and I'm sure that has a part to play in their success; they are decent people.

This week we successfully launched fatBuzz Ltd and it wasn't without its challenges.  The most difficult of these being the loss of our internet connection five days before the launch (a situation that is not yet fully resolved).  This happened while we were creating the new web site, network site and the Blog, none of which we were able to complete.  The internet problem really couldn't have happened at a worse time and whatever internet access we could borrow was pretty much used to keep up to date with client work.  However, this is when you discover people with genuine integrity and professionalism and for that I am very grateful.

Tim Barlow and his team at Attacat willingly offered to step in to help us get some messages out and, their whole team swung into action the second the name was announced to get a Google Adwords and search optimisation campaign underway.  Likewise, Belinda Roberts of Winning Entrepreneurs helped to get the word out and arranged the transfer of the Edinburgh contingent through to Glasgow for the launch event, again willingly and without being asked.

Michael O'Hare (The Booking Room), John McGuire (Phoenix Motor Company), Gaynor Turner (McIntyre's Edinburgh) and many others offered their support without any thought of exploiting my technical difficulties and for that reason I dedicate the first fatBuzz Blog post to all of them.  I hope, and believe, success will follow these people around because they have integrity, professionalism and, above all, common decency — thank you one and all.

On the subject of integrity, I must mention NKD Clothing, their team were among the very few that knew the name in advance and, true to their word, they kept it secret.  More to follow about the clothing but for now, thanks to Gill and Steph and the team for their help.