Saturday, 25 September 2010

Social Media Podcast 26 - Live form the "Question Time" New Media Breakfast

Edition 26 is a live recording from the 1st Anniversary of the New Media Breakfast.  The event was "Question Time" style with a panel of 5 answering questions from the floor and, questions sent in via Twitter, Facebook and email.

We had around 70 people in attendance who were treated to champagne or buckfizz on arrival to celebrate the 1st Anniversary of the event.

Our panel included:
Valerie Surgenor, Senior Associate, MacRoberts LLP
Ben Rogers, Operations & Business Development Director, Attacat
Belinda Roberts, Managing Director, Winning Entrepreneurs
Gordon McIntyre-Kemp Managing Director, Intelligise
Gary Ennis Managing Director, NS Design
    Gordon White took the Chairman role for the event.

    We had a range of questions on a variety of subjects including the following:

    Can you explain the difference in my rights as a blog owner if I elect for a moderated or unmoderated blog?

    And, what defines a moderated blog? Is a blog deemed to be moderated if:
    • I choose to approve comments before they are posted
    • I use a spam filter
    • I delete offensive or, irrelevant posts

    We are seeing more and more video online. Will this eventually overtake the written word and how can we stay ahead of the game with videos online?

    What is the panel's advice for getting more people to view your video content?

    Is it possible to have a meaningful social media presence using just one platform? If so, which one?

    As a Non Executive Director of Scotland's largest Children's Charity Aberlour Childcare Trust we are working with fatBuzz to embrace and embed Social Media across our 47 locations in Scotland. What ideas do the panel have to help third sector organisations such as Aberlour get there opportunities, events and needs across to potential Staff, Volunteers, Individual Donors, Corporate Sponsors and Trusts?

    Can you offer any guidelines about what proportion of your marketing budget should be spent on social media?

    What content aggregator tools are available to assist with gathering and monitoring content?

    Does the arrival of Google Instant require any radical amendments to my search marketing strategy?

    I hope you enjoy the podcast and, if you have any comments or questions please leave a comment below or, on the fatBuzz Facebook Page.

    You can download or subscribe to the podcast here.

    Play the podcast here:

    If you have found this post interesting or useful, please use the Tweet button below to let others know, they might also enjoy it.

    Saturday, 18 September 2010

    Social Media Podcast 25 now available

    Yesterday we recorded Social Media Podcast No.25 with a slightly depleted team of just Gordon White, Kyle Murdoch from fatBuzz and, Iain Murray from ConnectedFM - everyone else was off doing other things yesterday - perhaps they new we were doing it and deliberately got out of the office! Nevertheless, we had a great chat and managed to cover lots of topics.

    We talked about the UK launch of Google places and the need to reset the privacy on your Facebook account with a brief description of how to do that. Google Instant also got a mention and we questioned whether this will affect search optimisation strategies in the future - we will follow this up by getting a comment from our search expert, Tim Barlow at Attacat.

    Yesterday was the first time since the fatBuzz launch that we've had a live event where we were responsible for all of the design related work and the social media - so all three divisions (Design & Marketing, Social Media & Event Management) of the company were involved in a single event, we talk a little about that. And, we explain how we managed to use Twitter, some creative thinking and, some corporate branded cupcake boxes to raise an additional £1000 for the Aberlour Child Care Trust.

    Sticking with nonprofits, we review "The Networked Nonprofit" by Beth Kanter and Allison Fine and discuss how some of the thinking in this book is extremely relevant to nonprofits and anyone involved in corporate social responsibility.

    You will also notice we have an audio player at the bottom of this post; this was thanks to the advice of our last guest Sallie Goetsch. We explain her thinking behind this in the podcast - thank you Sallie.

    I hope you enjoy the podcast and, if you have any comments or, you want us to discuss a specific subject in the future, please email us, send us a message via Twitter or, leave a comment on the fatBuzz Facebook Page.

    You can download or subscribe to the podcast here.

    Play the podcast here:

    Friday, 17 September 2010

    2 experts join the panel

    We are delighted to announce we have confirmed the last 2 places on the panel for our 1st Anniversary Champagne Breakfast at No.29 next Friday (24th September).

    Gordon McIntyre-Kemp
    Gordon McIntyre-Kemp who presented at the July New Media Breakfast - "Social Media Marketing and the Bottom Line".

    Schooled in Sales and Marketing as a P&G graduate Gordon worked on big brands like Wash &Go, Head and Shoulders and the Launch of Pantene before moving into major account sales for Northern Foods.

    As the Managing Director of First Tuesday in Scotland and the Now-Business network Gordon was a pioneer of online business to business networking and discussion group facilitation in the 1990’s.

    Gordon has recently launched Intelligise Ltd a full service business development practice to advise medium to large sized firms, on social media marketing, sales growth, networking and recruitment strategy.

    Gary Ennis
    Gary is a regular attendee at the New Media Breakfast and has participated in discussion from the floor in the past; we are delighted he has agreed to take a more formal role at this event.

    Gary is the founder and Managing Director of Digital Agency NSDesign. For the past 12 years they have been building websites, providing web hosting, and (more recently) delivering Social Media Training and Consultancy to businesses large and small.

    This completes a fantastic panel of experts for the next New Media Breakfast, I hope you will be able to join us and find out all the things you want to know about social media.

    Please remember to send us in any questions either via Twitter, email or, leave it as a comment on this post.



    Thursday, 16 September 2010

    Winning Entrepreneurs Formal Dinner 2010

    Winning Entrepreneurs are our partners in Edinburgh for the New Media Breakfast and we are delighted with our ongoing relationship with them; they are undoubtedly the best business networking organisation in the East of Scotland.

    I was lucky enough to attend their formal dinner last year and I'm happy to be going along again this year, it is the premier networking event of the Edinburgh business calendar. I'm looking forward to catching up with the many business friends we have in Edinburgh and, probably meeting a few new ones on the night.

    Sorry if this looks like a blatant plug for the event but, I think it is one of the not-to-be-missed events of the year and I'm happy to recommend it to you.

    You can get full details and booking info here

    I hope I will meet some of you on the night.

    Blogging summary

    I've never been one for reinventing the wheel so, rather than write a summary of the New Media Breakfast presentation on blogging (both Glasgow and Edinburgh), I've decided to simply add this link. Attacat Brain Blogging Summary

    Here you will find Tim Barlow's excellent summary of the Glasgow and Edinburgh events. And, thanks again to Tim for his valuable input and, for producing these notes. Thanks also to Gordon McIntyre-Kemp who took part in the Glasgow event, unfortunately he was not available for this morning's presentation in Edinburgh.

    Details of the next breakfast are available here, I hope we will see you at one of these.

    Monday, 13 September 2010


    The next New Media Breakfast in Glasgow on the 24th September is the 1st Anniversary of the New Media Breakfast and to celebrate our first year we are hosting a special 1st Birthday Champagne Breakfast. In addition to the usual food and beverages you will be offered a complimentary glass of champagne or Bucks Fizz. So, come along and help us celebrate a year of breakfast presentations in style.

    For the 1st Anniversary we are hosting a New Media Breakfast Question Time when you get the opportunity to ask our panel of experts anything you want to know about social networking, search optimisation, pay-per-click advertising, audio and video podcasting, legal issues, blogging, apps, plug-ins, content generation and, anything else you can think of.

    In response to recent requests, we will also be allowing additional time for networking and getting to know your fellow attendees – most likely over a refreshing Bucks Fizz!

    We are encouraging people to send questions to us via this blog, Twitter or our Facebook Page. In addition, we will be taking questions from the floor and from Twitterfall on the day.

    Our panel of experts will include:
    Gordon White will play the "David Dimbleby" Chairman role for the event.

    We hope you can join us for what should be a fun, but informative, breakfast. If you have a specific question you would like to ask, please post it as a comment on the New Media Breakfast blog post. Alternatively you can post it on Twitter as a direct message @fatbuzz or you can email any of the panel at the links below:

    Email Gordon White
    Email Valerie Surgenor
    Email Ben Rogers
    Email Belinda Roberts
    Email Gordon McIntyre-Kemp
    Email Gary Ennis

    Even if you don’t have a question, the discussion will be interesting and may even prompt you to ask something on the day.

    No.29 Members Go Free – If you are a 29 Member you can attend the breakfast free of charge. Please email with you membership number and he will add you to the attendance list.

    I hope you can make it along to this event. If so, I look forward to seeing you on the day.


    Wednesday, 1 September 2010

    Importing Wordpress to Blogger

    At the New Media Breakfast on blogging in Glasgow last Friday I talked about the need to consider the transportation of your blog should you want to move it from one platform to another. I was under the impression you couldn't import a blog from Wordpress to Blogger and this was backed up by the information I checked on the attached screenshot taken from "Pulsed" blog which you will see was updated in June this year.

    A young lady in the audience contested this fact and I agreed to check it out further and report back in the our blog. It appears both Pulsed and myself got it wrong, I found the following link to instructions on how to do this: Wordpress2blogger

    Thank you to the young lady who pointed this out.  Also, my apologies, I didn't get a chance to catch her after the breakfast, perhaps she can post a comment here so that I can thank her properly for the advice.  I assume this is the App/process she meant, if not perhaps she will be kind enough to let us know if there are other ways to do this.