Wednesday, 11 August 2010

Welcome to Lynsey - proof that the "Weaving" industry is alive and well in Scotland

We have a new member in the fatBuzz Team.  We are delighted to introduce Lynsey Wight as the latest addition to the fatBuzz Team.  Lynsey studied marketing and has worked as an account manager with Lloyds TSB and Hewlett Packard.  Lynsey not only impressed us with her knowledge and enthusiasm, she displayed all the right characteristics to be a perfect fit with the fatBuzz culture - read into that what you will!

I was thinking about Lynsey's new job title the other day when I came across the perfect description of her role; I was reading "The Networked Nonproft" by Beth Kanter & Allison Fine in which she describes the role of a 'Social Network Weaver'.  This is an extract from her description:

"Network Weaving activities include

Facilitating authentic conversations that are meaningful to participants. Sometimes these conversations are actionable, and other times they are simply to build relationships.

Sharing resources, links, and information without any expectation of a direct return from that person.

Building relationships with network members by doing things like linking to their blog posts and commenting on blogs, friending them online social networks, and celebrating their contributions.

Working with many different people on multiple channels such as e-mail, Facebook, Twitter, blogs, and even on land at face-to-face meetings

Treating all members of the network as equals regardless of their formal organisational position.

Inviting people with different points of view into conversations, and facilitating those conversations so those points of view can be shared.

Network weavers provide reasons for people to care about causes and organisations. They shape conversation and identify specific ways for people to help...Network weaving is a crucially important aspect of effective social media usage. When we describe the specific ways that organisations can use social media to advance their efforts...weaving the network becomes of paramount importance to organisational success."

Beth and Allison's description is exactly what Lynsey will be doing for our clients - she will be a Network Weaver.  I'm sure you will all join me in welcoming Lynsey to fatBuzz and if you would like to contact her with your own welcome message please feel free to drop her a line at

Thank you to Beth and Alison for providing such a clear description of the role Lynsey will play for fatBuzz clients.  I strongly recommend "The Networked Nonproft" to everyone, whether you work in the nonprofit sector or not.


  1. Exciting news about your newest recruit. You're a lucky girl Lynsey - great team to be a part of! Look forward to meeting you.

  2. Yes, Kyle was part of the interview team!