Monday, 24 September 2012

Should I or shouldn't I - Is fear stifling your creativity?

Many good ideas never see the light of day through fear of failure or ridicule. 

How many times have you had what you think is a good idea but, by the time you go to implement it, doubts have set in and fear takes over?  You then shelve the idea with the intent of 'sleeping on it' and it never seems quite such a good idea again.

Sound familiar?

This week's New Media Breakfast can perhaps help to dispel some of these fears or, confirm you shouldn't proceed.  I will be looking at some examples of social media winners and losers; campaigns that have worked well and others that have ended in tears, hopefully you will get inspiration from some and cautionary intelligence from others.

I have tried to choose a wide variety of cases from the world of industry, commerce and charity - there is no shortage of examples of winners and losers whatever the sector.  I have also tried to pick examples from all of the main social media platforms so, regardless of which platforms you favour, hopefully there will be something you can relate to.

By the end of the breakfast presentation I hope all of the attendees will have a better idea about the following:

• What kind of social media works - or doesn't!
• Potential pitfalls
• What is success or failure?
• How to test your idea before going 'global'
• How to deal with a negative response

I hope as many people as possible make it along to find out about this important issue and I hope that all attendees will leave with the confidence to try new ideas.

I hope in the future the only real barrier to your social media marketing success is the limitation of your own creativity and that its not coupled with fear of failure.

Venue: 29 Member's Club, Royal Exchange Square, Glasgow
Date: Friday 28th September 2012
Time: 7.30am for 8am
Cost: £10 +VAT


If you are a 29 Member you can attend the breakfast free of charge. Please email with you membership number and he will add you to the attendance list.

We hope you can make it along to this event. If so, I look forward to seeing you on the day.

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Monday, 10 September 2012

Social Media Podcast No.48 - Angels eat Shortbread and, has Apple finally got it wrong?

At long last everyone is back from holiday and we've (almost) got our refurbished offices back.  It's been a bit of a gap since the last podcast but, we're back and straight into the usual banter and social media chat.

Taking part in Social Media Podcast Episode 48 we have Gordon White,  Kyle Murdoch, and Iain Murray  The extended break since the last podcast means there's lots to cover in this podcast and, we've tried to include some more examples of what fatBuzz are doing with clients and how they are using social media to market themselves.

As usual, the banter is good and the conversation moves along with good humour and, we hope, some interesting information from the world of social media and emerging technology.

We're fast approaching Episode 50; have you any ideas what we should do or, do you want to take part?  Let us know - email or

The new fatBuzz offices get a mention in the podcast so we thought we would include a picture of the unusual flooring we've decided to install; we will bring you more pictures of the finished article in the near future.

We've also acquired a golf chipping net and some practice balls so, when you visit the fatBuzz office you may be asked to take part in our ongoing  "Finding the Net" challenge!  It's our version of a visitor's book and all the scores will be recorded on our "Finding the Net" wall.

There's really a lot in this one including:
  • Tablets - Iain enthuses over his new Samsung Galaxy Note 10.1 but, was it rushed to market to pay the fine to Apple?
  • Patents - Are they getting stupid?
  • Nexus7, Kindle Fire HD - Is 7'' set to become the new norm?
  • Bruce Willis vs Apple - Die Hard star contenting what happens to his music when he dies
  • Do you know what happens to your digital music and books when you die? - Should you have a digital will?
  • fatBuzz training day for Charities - We explain the reasons for hosting a free event for registered charities
  • Unsubscribing from email lists - Gordon has a rant about marketers who think spamming  is a good strategy
  • Our hashtag gets spammed - How the New Media Breakfast was a victim of its own success
  • Facebook Pages Manager and Android's Mobile Pages Manager - Making Facebook page management easier on the move
  • Iain's App of the Month: Friday -  Turn your social media interactions into a timeline
  • Image Marketing - The popularity of image based Apps and, when will Facebook get a decent App on the market?
  • Pinterest as a marketing tool - Are brands missing the opportunity and we provide an example of how John Dick and Son is using Pinterest
  • How to get 47% more engagement from your content
  • Who spends more online, Men or Women?
  • Instacube - An interesting product and, an interesting Crowdfunding exercise
  • Bloom VC - Bloom provide a guest blog for fatBuzz and Gordon invests in some cupcakes
  • - Getting your idea or product off the ground
  • - A great way to give original art as a gift
  • - A great resource from Bupa for finding health and lifestyle Apps
  • iPhone 5 - Iain predicts Apple have finally got it WRONG!
  • Device security - could the power cables hold the answer to improved security?
  • Apple under pressure - Iain explains why he thinks Apple Corp is under pressure
  • Technology advances - how much is dictated by the manufacturer rather than consumer demand?
  • Collaboration - We explain how John Dick and Son and Dean's Shortbread collaborated with content
  • Red Bull - how do they keep 30 million fans engaged on Facebook?
  • Content Explored - We explain the thinking behind our new "Content Explored" series of blog posts
  • Pinterestification - Is this the latest buzz word and how Principle Consulting's new web site is a good example of 'Pinterestification'
We hope you enjoy the podcast, if you have any comments to make or topics you would like us to discuss please leave them here on the blog or on our Facebook Page.

Play the podcast here:

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