tag:blogger.com,1999:blog-69712698316967883122024-02-07T05:32:57.441+00:00fatBuzzThe increasing overlap between design and marketing, marketing and social networking, social networking and traditional networking events led us to the decision to bring the three separate businesses under one umbrella - fatBuzz was born.
This blog brings you news, event details and discussions from the world of design, marketing, social media and physical networking events.Gordon Whitehttp://www.blogger.com/profile/15209125913460486906noreply@blogger.comBlogger273125tag:blogger.com,1999:blog-6971269831696788312.post-48861582679949823972015-05-29T09:30:00.000+01:002015-06-17T15:37:54.545+01:00Personal Branding - June New Media Breakfast<div style="text-align: center;">
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<span style="color: #38761d;"><span style="font-family: Verdana, sans-serif;"><b>PERSONAL BRANDING<br />Optimising and projecting your personal brand online</b></span></span><br />
<span style="color: #38761d; font-family: Verdana, sans-serif;"><b>Date:</b></span><span style="color: #444444; font-family: Trebuchet MS, sans-serif;"> Friday 26th June 2015</span><br />
<span style="color: #38761d; font-family: Verdana, sans-serif;"><b>Venue:</b></span><span style="color: #444444; font-family: Trebuchet MS, sans-serif;"> 29 Member's Club, Royal Exchange Square, Glasgow</span><br />
<span style="color: #38761d; font-family: Verdana, sans-serif;"><b>Time:</b></span><span style="color: #444444; font-family: Trebuchet MS, sans-serif;"> 7:45am for 8:00am</span><br />
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<span style="color: #444444; font-family: Trebuchet MS, sans-serif;">Personal branding has never been more important. Everyone now needs to project the right image online. More and more orgnisations are paying special attention to the personal branding of the people they deal with, both internally and externally.</span><br />
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<span style="color: #444444; font-family: Trebuchet MS, sans-serif;">If you're looking for advancement in your organisation, a change of career, or to develop your own business, you need to ensure you project an image that is able to achieve your goals.</span><br />
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<span style="color: #444444; font-family: Trebuchet MS, sans-serif;">Do you want to be know as Mr Dependable, or Mr Remarkable? Whould you like people to descrbe you as 'hardworking", or "highly acclaimed"? It is entirely possible to shape your personal brand and encourage people to talk about you in the way that you wish - it all starts with how you present yourself online.</span><br />
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<span style="color: #444444; font-family: Trebuchet MS, sans-serif;">The June New Media Breakfast will explore what you need to consider about your personal brand, how to optimise your profile online, and how to get people talking about your skills and expertise in the way that you want them to.</span><br />
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<span style="color: #444444; font-family: Trebuchet MS, sans-serif;">Personal branding applies to everyone with ambition. People buy people, and to make sure they buy you, you need to create emotional attachments with them - you need to present your value proposition. Moreover, you need to get others to endorse what you say about yourself. We will explore how you can do all of this at the June breakfast.</span><br />
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<span style="color: #444444; font-family: Trebuchet MS, sans-serif;">We will also look at the various tools you can use to enhance your personal brand and how to use them to your full advantage.</span><br />
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<span style="color: #38761d; font-family: Verdana, sans-serif;"><b>ABOUT THE SPEAKER…</b></span><br />
<a href="http://uk.linkedin.com/in/gordonwhite1/" style="color: #444444; font-family: 'Trebuchet MS', sans-serif;">Gordon White</a><span style="color: #444444; font-family: Trebuchet MS, sans-serif;">, Managing Director, </span><a href="http://www.fatbuzz.com/" style="color: #444444; font-family: 'Trebuchet MS', sans-serif;">fatBuzz</a><span style="color: #444444; font-family: Trebuchet MS, sans-serif;"> will present this session.</span><br />
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<span style="color: #38761d; font-family: Verdana, sans-serif;"><b>HOW TO BOOK</b></span><br />
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<span style="color: #38761d; font-family: Verdana, sans-serif;"><b>Venue:</b></span><span style="color: #444444; font-family: Trebuchet MS, sans-serif;"> 29 Member's Club, Royal exchange Square, Glasgow</span><br />
<span style="color: #38761d; font-family: Verdana, sans-serif;"><b>Date:</b></span><span style="color: #444444; font-family: Trebuchet MS, sans-serif;"> Friday 26th June 2015</span><br />
<span style="color: #38761d; font-family: Verdana, sans-serif;"><b>Time:</b></span><span style="color: #444444; font-family: Trebuchet MS, sans-serif;"> 7.45am for 8:00am</span></div>
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<strong><strong><span style="color: #38761d; font-family: Verdana, sans-serif;">BOOK FOR NEW MEDIA BREAKFAST GLASGOW HERE:</span></strong></strong></div>
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<span style="color: #38761d; font-family: Verdana, sans-serif; font-size: 120%;"><strong><span style="font-size: 80%;">No.29 MEMBERS GO FREE</span></strong> </span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">I<span style="color: #444444;">f you are a 29 Member you can attend the breakfast free of charge. Please email <a href="mailto:fiona@fatbuzz.com">fiona@fatbuzz.com</a> with you membership number and she will add you to the attendance list.</span></span></div>
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<span style="color: #444444; font-family: Trebuchet MS, sans-serif;">We hope you can make it along to this event. If so, I look forward to seeing you on the day.</span></div>
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<strong><span style="color: #444444; font-family: Trebuchet MS, sans-serif;">If you have found this post interesting please share it with your online community using either the Twitter, Facebook and Share buttons below. Thank You.</span></strong></div>
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Gordon Whitehttp://www.blogger.com/profile/15209125913460486906noreply@blogger.com0tag:blogger.com,1999:blog-6971269831696788312.post-52662039121097103682015-04-27T10:27:00.001+01:002015-04-27T10:27:30.512+01:00Social Media Podcast Episode 73 - Up or Down Periscope?<div style="text-align: center;">
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<span style="color: #444444; font-family: Trebuchet MS, sans-serif;">In Social Media Podcast 73, Gordon hands over hosting duties to <a href="http://www.fatbuzz.com/" target="_blank"><b>fatBuzz</b></a> account managers <a href="https://www.linkedin.com/profile/view?id=235094517" target="_blank">Liam Cutkelvin</a> and <a href="https://www.linkedin.com/profile/view?id=382508154" target="_blank">Cameron Wilson</a>, as they discuss the latest news and topics in social media.</span><br />
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<span style="color: #444444; font-family: Trebuchet MS, sans-serif;">In this episode we discuss the latest new social media app Periscope and share our thoughts whether does it merit being heralded as the next big thing in social media. We also discuss its potential for businesses and coin the phrase “scoping”...</span><br />
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<span style="color: #444444; font-family: Trebuchet MS, sans-serif;">As always we bring you some of the best news from the world of social media. Including the latest rumours circulating around Google’s potential acquisition of Twitter, will the tech giant finally have it’s jewel in the social media crown? We also discuss the latest reports detailing how teens are abandoning Facebook in favour of other platforms, as well as one recent viral sensation that begs the question - how do you deal with annoying serial posts on Facebook? Here are the main topics and links relating to them from this episode:</span><br />
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<li><span style="color: #444444; font-family: 'Trebuchet MS', sans-serif;"><b>01.03</b> - Rumors that Google are planning to buy Twitter - <span style="font-size: x-small;"><a href="http://bit.ly/1HZDxYf" target="_blank">Further reading</a></span> </span></li>
<li><span style="color: #444444; font-family: 'Trebuchet MS', sans-serif;"><b>09.01 </b>- New mother receives letter attacking her for constant baby posts on Facebook, too far or representing frustrations of many boiling over? - <span style="font-size: x-small;"><a href="http://bit.ly/1CMUr7L" target="_blank">Further reading</a></span> </span></li>
<li><span style="color: #444444; font-family: 'Trebuchet MS', sans-serif;"><b>14.41</b> - New report details that more young people really are ditching Facebook because of Mum and Dad, should brands do the same? - <span style="font-size: x-small;"><a href="http://bit.ly/1PMu8sG" target="_blank">Further reading</a></span> </span></li>
<li><span style="color: #444444; font-family: 'Trebuchet MS', sans-serif;"><b>29.09</b> - Main discussion - Periscope - the next big thing? - <span style="font-size: x-small;"><a href="http://bit.ly/1PMu8sG" target="_blank">Further reading</a></span> </span></li>
<li><span style="color: #444444; font-family: 'Trebuchet MS', sans-serif;">How Periscope works - <span style="font-size: x-small;"><a href="http://bit.ly/1CoUWbr" target="_blank">Further reading</a></span> </span></li>
<li><span style="color: #444444; font-family: 'Trebuchet MS', sans-serif;">Copyright issues have already been raised - <span style="font-size: x-small;"><a href="http://bit.ly/1IJBKdx" target="_blank">Further reading</a></span> </span></li>
<li><span style="color: #444444; font-family: 'Trebuchet MS', sans-serif;">How can your business utilise Periscope? - <span style="font-size: x-small;"><a href="http://linkd.in/1zhJGKn" target="_blank">Further reading</a></span> </span></li>
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<span style="color: #444444; font-family: Trebuchet MS, sans-serif;">If you would like to share your thoughts on any of the topics, suggest a topic, or be featured on an upcoming podcast, please get in touch at <a href="mailto:hello@fatbuzz.com">hello@fatbuzz.com</a> with the topic “Social media podcast”. For more updates follow us on Twitter @fatbuzz</span><br />
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<span style="color: #444444; font-family: Trebuchet MS, sans-serif;">You can also reach those on the podcast from the fatBuzz team at:</span><br />
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<span style="color: #444444; font-family: Trebuchet MS, sans-serif;"><b>Gordon</b> - <a href="mailto:gordon@fatbuzz.com">gordon@fatbuzz.com</a> - Twitter @gordonwhite</span><br />
<span style="color: #444444; font-family: Trebuchet MS, sans-serif;"><b>Cameron</b> - <a href="mailto:cameron@fatbuzz.com">cameron@fatbuzz.com</a> - Twitter @wildsunn</span><br />
<span style="color: #444444; font-family: Trebuchet MS, sans-serif;"><b>Liam</b> - <a href="mailto:liam@fatbuzz.com">liam@fatbuzz.com</a> - Twitter @carmylite</span><br />
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<b><span style="font-family: Trebuchet MS, sans-serif;"><i>Play the podcast here:</i></span></b><br />
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<span class="Apple-style-span" style="color: #444444; font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: large;"><a href="http://itunes.apple.com/gb/podcast/social-media-podcast/id304622936">Subscribe/Download Social Media Podcast on iTunes</a></span></b></span></div>
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<b style="color: #444444; font-family: 'Trebuchet MS', sans-serif;">Would you like a presentation on social media and customer service?</b><br />
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<span class="Apple-style-span" style="color: #444444; font-family: 'Trebuchet MS', sans-serif;">We're offering a range of bespoke or generic presentations on the topic of social media and customer service, if you would like to find out more please go to the following link: <b><a href="http://fatbuzzblog.blogspot.co.uk/2013/05/are-you-prepared-to-lose-control-on.html" target="_blank">Are you prepared to lose control?</a></b></span><br />
<span class="Apple-style-span" style="color: #444444; font-family: 'Trebuchet MS', sans-serif;"><br /><b>Have you listened to the digital copyright podcast?</b></span></div>
<span class="Apple-style-span" style="color: #444444; font-family: 'Trebuchet MS', sans-serif;">We continue to see people using images, video content and other files taken from the internet without consideration to potential copyright issues. We would encourage all of our listeners to download <a href="http://fatbuzzblog.blogspot.co.uk/2013/02/public-but-not-in-public-domaindigital.html">Social Media Podcast 50</a> which clearly outlines what you should and shouldn't do with images sourced online. <a href="https://itunes.apple.com/gb/podcast/social-media-podcast/id304622936?mt=2">Find it on iTunes now</a>.</span><br />
<span class="Apple-style-span" style="color: #444444; font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: large;"><b><br /></b></span><b>WHAT WOULD YOU LIKE US TO TALK ABOUT?</b></span><br />
<span class="Apple-style-span" style="color: #444444; font-family: 'Trebuchet MS', sans-serif;">If there is a specific topic you would like us to cover in a future podcast please let us know. You can email <a href="mailto:gordon@fatbuzz.com">gordon@fatbuzz.com</a> or send us a message on Twitter <a href="https://twitter.com/MediaPodcast">@MediaPodcast</a> or, you can post it as a comment on the <a href="https://www.facebook.com/SocialMediaPodcast">Social Media Podcast Facebook page</a>.</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">If you have found this post interesting please share it with your online community using either the Twitter, Facebook and Share buttons below. Thank You.</span><br />
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Gordon Whitehttp://www.blogger.com/profile/15209125913460486906noreply@blogger.com0tag:blogger.com,1999:blog-6971269831696788312.post-82563045660992076712015-04-24T08:30:00.000+01:002015-05-11T21:26:39.993+01:00Twitter and other associated tools - May New Media Breakfast<div style="text-align: center;">
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<span style="color: #38761d; font-family: Verdana, sans-serif;"><b>Making the most of Twitter and some associated tools...like Periscope</b></span></div>
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<span style="font-family: Trebuchet MS, sans-serif;"><b><span style="color: #38761d;">Date:</span></b> Friday 29th May 2015</span></div>
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<span style="font-family: Trebuchet MS, sans-serif;"><b><span style="color: #38761d;">Venue:</span></b> 29 Member's Club, Royal Exchange Square, Glasgow</span></div>
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<span style="font-family: Trebuchet MS, sans-serif;"><b><span style="color: #38761d;">Time:</span></b> 7:45am for 8:00am</span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">This month's New Media Breakfast will take a look at Twitter and how to get the most you can for your business from this amazing tool.</span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">Now 9 years old, Twitter has around 300 million active users, but how many people are actually putting it to full use for their business?</span></div>
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<b><span style="color: #38761d; font-family: Verdana, sans-serif;">PERISCOPE...</span></b></div>
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<span style="font-family: Trebuchet MS, sans-serif;">We will also take a look at some of the associated tools you can utilise with your Twitter account, and we will take a special look at the latest offering from Twitter - Periscope.</span></div>
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<span style="font-family: Trebuchet MS, sans-serif;"><a href="http://fatbuzzblog.blogspot.co.uk/2015/04/up-periscope-for-amazing-view-of-world.html">As outlined in an earlier blog post</a>, Periscope is set to become one of the very biggest Apps. It provides the opportunity to live stream video and engage with your live audience, something that will be very useful for lots of marketing applications.</span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">Find out more about this brand new offering from Twitter, and find out how it might be useful to your marketing in the future. </span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">This session will look at Twitter, Periscope and other associated tools and what can be done with them. We will look at: </span></div>
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<li><span style="font-family: 'Trebuchet MS', sans-serif;">How to build a community, locally, nationally, and internationally </span></li>
<li><span style="font-family: 'Trebuchet MS', sans-serif;">Using hashtags (#) effectively </span></li>
<li><span style="font-family: 'Trebuchet MS', sans-serif;">Twitter Advertising </span></li>
<li><span style="font-family: 'Trebuchet MS', sans-serif;">Management tools like TweetDeck and HooteSuite </span></li>
<li><span style="font-family: 'Trebuchet MS', sans-serif;">Twitter Analytics </span></li>
<li><span style="font-family: 'Trebuchet MS', sans-serif;">Tracking individual Tweets </span></li>
<li><span style="font-family: 'Trebuchet MS', sans-serif;">Using video - Vine </span></li>
<li><span style="font-family: 'Trebuchet MS', sans-serif;">Live streaming with Periscope </span></li>
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<span style="font-family: Trebuchet MS, sans-serif;">So, if you would like to brush up on Twitter and find out what's happening with the platform and what you can be doing to maximise your Twitter strategy, please come along to the New Media Breakfast this month.</span></div>
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<span style="color: #38761d; font-family: Verdana, sans-serif;"><b>ABOUT THE SPEAKER...</b></span></div>
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<span style="font-family: Trebuchet MS, sans-serif;"><a href="http://uk.linkedin.com/in/gordonwhite1/">Gordon White</a>, Managing Director, <a href="http://www.fatbuzz.com/">fatBuzz</a> will present this session.</span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">Venue: 29 Glasgow, Royal Exchange Square, Glasgow</span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">Date: Friday 29th May 2015</span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">Time: 7.45am for 8:00am</span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">I<span style="color: #444444;">f you are a 29 Member you can attend the breakfast free of charge. Please email <a href="mailto:fiona@fatbuzz.com">fiona@fatbuzz.com</a> with you membership number and she will add you to the attendance list.</span></span></div>
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<span style="color: #444444; font-family: Trebuchet MS, sans-serif;">We hope you can make it along to this event. If so, I look forward to seeing you on the day.</span></div>
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<strong><span style="color: #444444; font-family: Trebuchet MS, sans-serif;">If you have found this post interesting please share it with your online community using either the Twitter, Facebook and Share buttons below. Thank You.</span></strong></div>
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Gordon Whitehttp://www.blogger.com/profile/15209125913460486906noreply@blogger.com0tag:blogger.com,1999:blog-6971269831696788312.post-14657217975789128912015-04-23T08:30:00.000+01:002015-04-23T08:30:06.750+01:00Up Periscope... for an amazing view of the world!<div style="text-align: center;">
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<span style="color: #444444; font-family: Trebuchet MS, sans-serif;">I've been playing around with Twitter's new live video streaming App, <a href="https://www.periscope.tv/"><b>Periscope</b></a>, and I have to say I think it is the next big thing.<br /><br />The ability to see who is watching, and to communicate with them while you are broadcasting is extremely powerful, and I can see lots of potential marketing uses for it in the future.<br /><br />Right now, there are lots of 'trial' broadcasts with users clearly playing around with the App in order to familiarise themselves with how it works and what it can do. Like all new platforms, this is bound to happen but I think it will settle into an extremely popular and powerful tool.<br /><br />Periscope is linked to your Twitter account, so the 'noise' now will be coming from your current followers who are using the platform. Therefore, if like me you have kept your followers to those relevant and interesting to you, you should start to see some useful video broadcasts starting to emerge.<br /><br />On Saturday morning I was intrigued to see author and entrepreneur, <a href="http://guykawasaki.com/"><b>Guy Kawasaki</b></a> broadcasting as he walked around a motor museum in Berlin. I commented via the onscreen texting facility that he was highly unlikely to see a Tesla among the old Bentley's Ferrari's and Astons and he immediately acknowledged and agreed with my comment via the audio on the broadcast. Amazing!<br /><br />By simply tapping the screen to make little love hearts appear from the bottom of the page, I could tell him I liked the broadcast. The more I tapped, the more he knew I liked the video.<br /><br />It is an incredibly simple App to use and I can see many marketing uses for it in the future. Posting live from events, testimonials with clients, interviews etc are all highly possible and potentially powerful on Periscope.<br /><br />How about a product demo video with the ability to ask the demonstrator relevant questions during the broadcast? The possibilities are endless!<br /><br />No doubt, there will be some issues to iron out with regard to copyright; what if I live broadcast a Sky football match? However, these problems faced platforms like Pinterest when they launched and they managed to resolve them.<br /><br />Perhaps a bigger worry is the pornographers; what's to stop live sex shows? Remember, it is your choice who you follow, and you can identify all the people who have been viewing the broadcast, so hopefully porn will not thwart its progress.<br /><br />Other concerns are the ability to broadcast without a WiFi signal, although I did manage to engage a dozen or so people from the first tee at the King's course, Gleneagles on Sunday. Battery life too, it really does noticeably drain your iPhone, so keep your videos short and snappy or you could be left with a dead phone!<br /><br />Personally, I'm excited about the possibilities with Periscope; I think it can be a very effective way to create very credible video content (each broadcast can be saved to your camera roll). I'm looking forward to playing around with it some more, and perhaps putting it to good use for a few of our clients. <br /><br />Currently, Periscope is only available on IOS, but I assume it will be launched for all other devices in the very near future.</span><br />
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<span style="color: #4d4f51; font-family: 'Trebuchet MS', sans-serif; font-size: 16px; line-height: 24px;">If you have found this post interesting please share it with your online community using either the Twitter, Facebook and Share buttons below. Thank You.</span></div>
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Gordon Whitehttp://www.blogger.com/profile/15209125913460486906noreply@blogger.com0tag:blogger.com,1999:blog-6971269831696788312.post-76379000813985188152015-04-15T23:17:00.001+01:002015-04-15T23:17:59.578+01:00Social Media Podcast 72: The Apple Watch finally arrives<div style="text-align: center;">
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<span style="font-family: Trebuchet MS, sans-serif;">It’s a full house in Social Media Podcast 72 as <a href="https://www.linkedin.com/profile/view?id=4989354" target="_blank">Gordon</a> is joined by three members of the fatBuzz team,</span><span style="font-family: 'Trebuchet MS', sans-serif;"> </span><a href="https://www.linkedin.com/profile/view?id=382508154" style="font-family: 'Trebuchet MS', sans-serif;" target="_blank">Cameron Wilson</a><span style="font-family: 'Trebuchet MS', sans-serif;">, </span><a href="https://www.linkedin.com/profile/view?id=197925028" style="font-family: 'Trebuchet MS', sans-serif;" target="_blank">Zara Cameron</a><span style="font-family: 'Trebuchet MS', sans-serif;">, and making her podcast debut, </span><a href="https://www.linkedin.com/profile/view?id=103724285" style="font-family: 'Trebuchet MS', sans-serif;" target="_blank">MJ McNally</a><span style="font-family: 'Trebuchet MS', sans-serif;">, for more discussion around the latest news and topics in social media.</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br />In this episode we discuss how more brands are turning to Instagram for better reach, with more and more users turning to alternatives to Facebook, we ponder what is next? </span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">As always, we also discuss the latest and curious news surrounding social media. </span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">Everything from Facebook’s new takedown guidelines and what our take is on the social networks latest step to remove any potentially offensive material appearing on your news feed, Twitter’s new quality filter feature, the removal of the “feeling fat” emoji, Facebook’s ever changing algorithm and we also get Gordon’s thoughts about the Apple Watch replacing traditional watches! </span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">Here are the main topics and links relating to them from this episode:</span><br />
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<li><b>01.35</b> - Facebook revamps its takedown guidelines, what posts are now deemed offensive by the social media giant? - <span style="font-size: x-small;"><a href="http://bit.ly/1auNpOr" target="_blank">Read more...</a></span> </li>
<li><b>06.26</b> - Twitter introduces a new quality filter button, is this taking away the original appeal of a non-censored platform? - <span style="font-size: x-small;"><a href="http://bit.ly/1DGD2Tq" target="_blank">Read more...</a></span> </li>
<li><b>14.41</b> - Twitter turns 9, what have they changed about social media in that time? <span style="font-size: x-small;"><a href="http://bit.ly/1E1nMT5" target="_blank">Read more...</a></span> </li>
<li><b>18.25</b> - The Apple Watch, with long battery life and more integration into wearers lives what does this mean for businesses using social media? </li>
<li><b>27.50</b> - The teams take on Facebook removing its “feeling fat” emoji” - <span style="font-size: x-small;"><a href="http://bit.ly/1GEJ5Kb" target="_blank">Read more...</a></span> - </li>
<li><b>29.52</b> - Facebook has tweaked it’s algorithm once again, what does this mean for the type of content you create? <span style="font-size: x-small;"><a href="http://bit.ly/1DGE6GI" target="_blank">Read more...</a></span> </li>
<li><b>33.30</b> - Main discussion - More brands are turning to Instagram for better reach, what next? - <span style="font-size: x-small;"><a href="http://bit.ly/1wXZqXq" target="_blank">Read more...</a></span> </li>
<li><b>51.30</b> - Tinder users are falling in love, with this brilliant piece of viral marketing… <span style="font-size: x-small;"><a href="http://bit.ly/1Ar1inu" target="_blank">Read more...</a></span> </li>
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If you would like to share your thoughts on any of the topics, suggest a topic, or be featured on an upcoming podcast, please get in touch at <a href="mailto:hello@fatbuzz.com">hello@fatbuzz.com</a> with the topic “Social media podcast”. For more updates follow us on Twitter @fatbuzz <br /><br />You can also reach those on the podcast from the fatBuzz team at:</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /><b>Gordon</b> - <a href="mailto:gordon@fatbuzz.com">gordon@fatbuzz.com</a> - Twitter @gordonwhite<br /><b>Cameron</b> - <a href="mailto:cameron@fatbuzz.com">cameron@fatbuzz.com</a> - Twitter @wildsunn<br /><b>Zara</b> - <a href="mailto:zara@fatbuzz.com">zara@fatbuzz.com</a> - Twitter @myfascinationZC<br /><b>MJ</b> - <a href="mailto:MJ@fatbuzz.com">MJ@fatbuzz.com</a> - Twitter @JaryMulie </span><br />
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<b><span style="font-family: Trebuchet MS, sans-serif;"><i>Play the podcast here:</i></span></b><br />
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<span class="Apple-style-span" style="color: #444444; font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: large;"><a href="http://itunes.apple.com/gb/podcast/social-media-podcast/id304622936">Subscribe/Download Social Media Podcast on iTunes</a></span></b></span></div>
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<b style="color: #444444; font-family: 'Trebuchet MS', sans-serif;">Would you like a presentation on social media and customer service?</b><br />
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<span class="Apple-style-span" style="color: #444444; font-family: 'Trebuchet MS', sans-serif;">We're offering a range of bespoke or generic presentations on the topic of social media and customer service, if you would like to find out more please go to the following link: <b><a href="http://fatbuzzblog.blogspot.co.uk/2013/05/are-you-prepared-to-lose-control-on.html" target="_blank">Are you prepared to lose control?</a></b></span><br />
<span class="Apple-style-span" style="color: #444444; font-family: 'Trebuchet MS', sans-serif;"><br /><b>Have you listened to the digital copyright podcast?</b></span></div>
<span class="Apple-style-span" style="color: #444444; font-family: 'Trebuchet MS', sans-serif;">We continue to see people using images, video content and other files taken from the internet without consideration to potential copyright issues. We would encourage all of our listeners to download <a href="http://fatbuzzblog.blogspot.co.uk/2013/02/public-but-not-in-public-domaindigital.html">Social Media Podcast 50</a> which clearly outlines what you should and shouldn't do with images sourced online. <a href="https://itunes.apple.com/gb/podcast/social-media-podcast/id304622936?mt=2">Find it on iTunes now</a>.</span><br />
<span class="Apple-style-span" style="color: #444444; font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: large;"><b><br /></b></span><b>WHAT WOULD YOU LIKE US TO TALK ABOUT?</b></span><br />
<span class="Apple-style-span" style="color: #444444; font-family: 'Trebuchet MS', sans-serif;">If there is a specific topic you would like us to cover in a future podcast please let us know. You can email <a href="mailto:gordon@fatbuzz.com">gordon@fatbuzz.com</a> or send us a message on Twitter <a href="https://twitter.com/MediaPodcast">@MediaPodcast</a> or, you can post it as a comment on the <a href="https://www.facebook.com/SocialMediaPodcast">Social Media Podcast Facebook page</a>.</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">If you have found this post interesting please share it with your online community using either the Twitter, Facebook and Share buttons below. Thank You.</span><br />
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Gordon Whitehttp://www.blogger.com/profile/15209125913460486906noreply@blogger.com0tag:blogger.com,1999:blog-6971269831696788312.post-84148285195342522442015-04-07T12:05:00.000+01:002015-04-15T21:38:50.801+01:00As Google Search Goes Mobile Friendly, It's Time You Did Too<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
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<span style="font-family: Arial; line-height: 1.38; white-space: pre-wrap;">How your website ranks on Google search is vitally important these days, and their latest announcement is going to be significant in how your website should be developed in order to rank highly. </span><br />
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<span style="font-family: Arial; line-height: 1.38; white-space: pre-wrap;">The company has announced their plans to expand on their use of mobile-friendliness as a ranking signal, so from April 21, if your site is not optimised to be mobile-friendly, you are going to to be severely impacted. If your website is not developed to support mobile browsing, then you are going to be missing out on traffic and engagement.</span><br />
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<span style="color: black; font-family: Arial; line-height: 1.38; vertical-align: baseline; white-space: pre-wrap;">These changes have been brought in to make sure that users will be able to easily get relevant and high quality websites that are optimised for their device when searching. It makes sense seeing as </span><a href="http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/" style="line-height: 1.38; text-decoration: none;"><span style="color: #1155cc; font-family: Arial; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">80% of internet users now own a smartphone or mobile device</span></a><span style="color: black; font-family: Arial; line-height: 1.38; vertical-align: baseline; white-space: pre-wrap;">. It also applies to websites worldwide and to any language, so it will affect your global reach as well.</span><br />
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<span style="font-family: Arial; line-height: 1.38; white-space: pre-wrap;">It has been a long time coming, but the news that Google will be changing it’s search engine results to favour mobile-friendly websites is comes as us as no surprise. </span><br />
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<span style="font-family: Arial; line-height: 1.38; white-space: pre-wrap;">fatBuzz has been at the forefront of developing websites that are responsive and optimised to be mobile-friendly for years now. We have been doing it this way as Google’s algorithm favoured sites that had these features before, so our clients can be rest assured that they won’t fall off in search rankings.</span><br />
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<span style="font-family: Arial; line-height: 1.38; white-space: pre-wrap;">Responsive web design is what our team specialize in, and this is what our Director, Kyle Murdoch, believes gives fatBuzz an advantage in developing websites:</span><br />
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<span style="font-family: Arial; line-height: 1.38; white-space: pre-wrap;">“Since day one, fatBuzz has went that extra mile in making sure that every website we design is responsive and optimised for mobile devices.”</span><br />
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<span style="font-family: Arial; line-height: 1.38; white-space: pre-wrap;">“We recognised early on that most people use a mobile device to browse the internet, whether its a smartphone or a tablet, it's the most common way people access online content these days, and it lead to our focus on developing mobile-friendly sites that are responsive and user-friendly.”</span><br />
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<span style="font-family: Arial; line-height: 1.38; white-space: pre-wrap;">“I think that our experience in developing websites this way is a huge advantage to us, we have built up a vast knowledge with what works best and can create sites for our clients that not only work well on mobile devices, but also look fantastic.” </span><br />
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<span style="color: black; font-family: Arial; line-height: 1.38; vertical-align: baseline; white-space: pre-wrap;">We have studied Google’s mobile friendly guide, which you can find </span><a href="https://developers.google.com/webmasters/mobile-sites/get-started/?utm_source=wmc-blog&utm_medium=referral&utm_campaign=mobile-friendly" style="line-height: 1.38; text-decoration: none;"><span style="color: #1155cc; font-family: Arial; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">here</span></a><span style="color: black; font-family: Arial; line-height: 1.38; vertical-align: baseline; white-space: pre-wrap;">, and it will allow you to take their own test to see if your website meets their criteria. </span><br />
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<span style="font-family: Arial; font-weight: bold; line-height: 1.38; white-space: pre-wrap;">How can I make sure my site is mobile-friendly?</span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Google have also outlined some top tips for you to consider when working with your developer to make sure your website is optimised, so lets take a look at some things you can do to make sure your website still ranks highly</span></div>
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<span style="color: #e500e5; font-family: Arial; font-style: italic; line-height: 1.38; white-space: pre-wrap;">Check your websites SERP appearance</span><br />
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<span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Checking your websites appearance on the search engine results page (SERP) is a good starting point. On a mobile device, simply search for your website on Google, if it shows, then you’re ahead of the game! It means your site is mobile friendly and will be fine on April 21.</span></div>
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<span style="color: #e500e5; font-family: Arial; font-style: italic; line-height: 1.38; white-space: pre-wrap;">Make sure your site is mobile friendly</span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">This step has been made really simple thanks to Google’s mobile friendly test, which you can find </span><a href="https://www.google.com/webmasters/tools/mobile-friendly/" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">here</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. Simply input your sites URL and it will let you know if your site is mobile-friendly, if so, relax! If not, then it is time to consider getting your site developed to be so.</span><br />
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<span style="color: #e500e5; font-family: Arial; font-style: italic; line-height: 1.38; white-space: pre-wrap;">Find a developer who can make you a mobile-friendly site</span></div>
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<a href="http://fatzuzz.squarespace.com/web-design/" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">fatBuzz</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> can develop you a website that is fully optimised, responsive and mobile friendly. With Google now changing their algorithm to actively put more mobile-friendly sites into search results, the need to have a more responsive site is simply stronger than ever. </span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Google have </span><a href="https://developers.google.com/webmasters/mobile-sites/get-started/hire-developer" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">outlined</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> a number of factors to consider when working with a developer, and our team will satisfy all the requirements to create you a truly responsive mobile-friendly site. </span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">A perfect example of this can be found with our client </span><a href="http://wearepcr.com/" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">pcr</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, where we recently developed a website that is responsive and mobile-friendly.</span><br />
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<span class="st_plusone_hcount"><img height="360px;" src="https://lh6.googleusercontent.com/CbQXZ7eAHWuHfZJJCK1OxXSFtD115-3vf0MkVXnAI3rjIzKEe_aUkkXoJYMiX1x3wH7Xo3ihRF1rUTc05SZTyn3EQvMkDxjjrYFUQHKKxrzgikw7XiDKOojpq0rlbei_lal1tqI" style="-webkit-transform: rotate(0rad); border: none; transform: rotate(0rad);" width="590px;" /></span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">If you would like to discuss how we can create you a website that will be mobile-friendly and responsive, then please get in touch with us by calling 0141 427 0727 or emailing us at </span><a href="mailto:hello@fatbuzz.com" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">hello@fatbuzz.com</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></div>
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<span style="font-family: Arial; line-height: 1.38; white-space: pre-wrap;">We are also offering free consultations with your website, so we can check to see exactly if your website will be ready for the changes coming to Google search and can advise you on what you will need done to bring it up to what is required over a quick chat and a coffee, so please don’t hesitate to get in touch.</span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">For more tips, updates and news about web design and social media follow fatBuzz on </span><a href="https://www.facebook.com/fatbuzz?fref=ts" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Facebook</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> and </span><a href="https://twitter.com/fatBuzz" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Twitter</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, as well as right here on our </span><a href="https://www.google.co.uk/search?q=smartphone+browsing+stats&rlz=1C1CHWA_enGB624GB624&oq=smartphone+browsing+stats&aqs=chrome..69i57j0.6975j0j7&sourceid=chrome&es_sm=122&ie=UTF-8" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">blog</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">!</span><br />
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Anonymoushttp://www.blogger.com/profile/18142203422661187293noreply@blogger.com0tag:blogger.com,1999:blog-6971269831696788312.post-87308308533928348972015-03-28T16:39:00.002+00:002015-03-28T17:35:14.991+00:00What marketers should learn for the 7-Day Week NHS debate…<div style="text-align: center;">
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<span style="color: #444444; font-family: Trebuchet MS, sans-serif;">We are hearing many promises from the various political leaders in the United Kingdom this week about creating a <a href="http://www.huffingtonpost.co.uk/2015/03/28/david-cameron-nhs-ed-miliband_n_6960736.html" target="_blank">7-Day Week for the National Health Service</a>. Personally, I can easily see why they are aiming to achieve this, after not all people just get sick Monday – Friday!<br /><br />This got me thinking about my recent presentation on Blogging, and specifically how to get your blog posts shared.<br /><br />I was suggesting it’s time for businesses to breakaway from the current Monday to Friday - 9 to 5 culture, especially if they’ve adopted a digital approach to marketing.<br /><br />In an increasingly digital age, consumers are not necessarily engaging Monday to Friday - 9 to 5; they want to connect with you when it suits them. Invariably that will be sometime other than Monday to Friday, 9 to 5, and there is an increasing expectation that you will be available to them.<br /><br />Admittedly, the expectations vary depending on the business; there’s a general acceptance that traditional businesses, operating regular office hours, will answer your query during the next business day (but even this is changing).<br /><br />However, if you are reaping the benefits of online trading and generating revenue 365/24-7, consumer’s expectations have already changed; they want to be able to engage, especially at a customer service level, whenever it suits them.<br /><br />Good online traders have embraced these new shopping trends, offering exceptional customer service when their customers need it. Even though I haven’t personally used them, <a href="http://www.zappos.com/" target="_blank">Zappos</a> in the USA has achieved legendary status in terms of customer service, and it’s a 100% online business.<br /><br />I’ve spoken before about using data to establish where your customers want to engage; if you customers were largely using Twitter to engage with you, it would be folly to concentrate your efforts on Facebook. <br /><br />Likewise, if your customers are largely contacting you between 8pm and 11pm, why are you continuing to share content Monday to Friday between the hours of 9am and 5pm? Use the data to fine tune when you share the content – the best time is when they are online, and good analysis of your data will reveal when that is. <br /><br />Marketing support agency, <a href="http://trackmaven.com/" target="_blank">TrackMaven</a> published some interesting results to a survey on sharing which demonstrate the need to rethink the Monday to Friday - 9 to 5 culture.<br /><br />Analysing over 4600 blogs with a combined 1,167,426 posts they found the following:</span><br />
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<li>87% of posts were published during the working week </li>
<li>Posting drops to 6.3% on Saturdays and 6.8% on Sundays </li>
<li>Although posting drops to 13.1% over the weekend, they achieved 32.6% of the total shares for the data set </li>
<li>Saturday was the most successful day to share content – 6.3% of the posts achieved 18% of the total shares for the week </li>
<li>The majority of the posting was done between the hours of 9am and 6pm, however social shares are at their highest for these posts between the hours of 9pm and midnight </li>
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These findings clearly show the need to experiment with the time you post your content.<br /><br />It is worth noting that your customers have day jobs too, they are most likely to engage out with these hours when they have the time to do so. <br /><br />It might not be a case of life and death as it could be in the National Health Service, however if you want to healthy return on your investment, start share your content at the optimum time.</span><br />
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Gordon Whitehttp://www.blogger.com/profile/15209125913460486906noreply@blogger.com0tag:blogger.com,1999:blog-6971269831696788312.post-30589375096129643602015-03-27T01:10:00.003+00:002015-04-16T05:50:48.305+01:00Demystifying Cloud Computing - April New Media Breakfast<div style="text-align: center;">
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<span style="color: #444444; font-family: Verdana, sans-serif;"><b><span style="font-size: large;">Demystifying Cloud Computing</span><br />Addressing the fears and looking to the future</b></span><br />
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<span style="font-family: Trebuchet MS, sans-serif;"><b><span style="color: #38761d;">Date:</span></b><span style="color: #444444;"> Friday 24th April 2015</span></span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><b><span style="color: #38761d;">Venue:</span></b><span style="color: #444444;"> 29 Member's Club, Royal Exchange Square, Glasgow</span></span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><b><span style="color: #38761d;">Time:</span></b><span style="color: #444444;"> 7:45am for 8:00am</span></span><br />
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<span style="color: #444444; font-family: Trebuchet MS, sans-serif;">Cloud Computing is on the radar of many businesses, the obvious benefit of accessibility and the longer term cost savings make it an obvious route for data storage in the future. Yet, many businesses remain reluctant to commit to the Cloud. There are the obvious concerns around data protection; hacking, outages, privacy, and back-up are all commonly cited concerns when discussing the Cloud.</span><br />
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<span style="color: #444444; font-family: Trebuchet MS, sans-serif;">Add to this the various options surrounding free storage vs paid, and where your data is actually stored and you very quickly become confused, if not completely petrified by the decisions you have to make.</span><br />
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<span style="color: #444444; font-family: Trebuchet MS, sans-serif;">The April New Media Breakfast will explore Cloud Computing and attempt to demystify the whole topic. To help us do this, we are delighted to have </span><a href="https://www.linkedin.com/profile/view?id=339964851" style="color: #444444; font-family: 'Trebuchet MS', sans-serif;">Andy Croghan</a><span style="color: #444444; font-family: Trebuchet MS, sans-serif;">, Digital & Social Media Co-Ordinator at </span><a href="http://www.iomart.com/" style="color: #444444; font-family: 'Trebuchet MS', sans-serif;">iomart Group plc</a><span style="color: #444444; font-family: Trebuchet MS, sans-serif;"> join us for the presentation. </span><br />
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<b><span style="color: #38761d; font-family: Verdana, sans-serif;">About the speaker and the presentation</span></b><br />
<img src="" /><span style="color: #444444; font-family: Trebuchet MS, sans-serif;">From studying Media & Cultural studies at the dawn of social media age he has seen how the use of the social media has developed and transformed from day one. Using that knowledge he has worked for Computeach, DPD, Easyspace and now iomart developing social strategies that combine customer service, marketing and education. </span><br />
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<span style="color: #444444; font-family: Trebuchet MS, sans-serif;">The education aspect of social media is often over looked by brands and he will be discussing how he is currently at the start of a new long term plan to educate and inform a growing audience using social media combined with engaging content, such as podcasts, to demystify the world of Cloud Computing. He will be concentrating on the irrational fears businesses hold towards security in the Cloud and how best to manage a transition from legacy platforms to the Cloud.</span><br />
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<span style="color: #38761d; font-family: Verdana, sans-serif;"><b>About iomart Group plc</b></span><br />
<img src="" /><span style="color: #444444; font-family: Trebuchet MS, sans-serif;">The Original Cloud Company, </span><a href="http://www.iomart.com/" style="color: #444444; font-family: 'Trebuchet MS', sans-serif;">iomart</a><span style="color: #444444; font-family: Trebuchet MS, sans-serif;"> is a leading provider of complex managed and cloud computing services and we’ve been doing this for years. Cloud computing is in our blood. We’ve invested heavily in physical Tier 1 infrastructure, network, people and systems over the years to ensure that we can provide and support every layer in the cloud hosting stack – from the bricks and mortar up. And by doing so we can guarantee unparalleled levels of service. We haven’t simply joined the cloud bandwagon and labelled our services as Cloud. We offer and manage the three key components of cloud: compute, network and storage – directly from our own infrastructure. </span><br />
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<span style="color: #38761d; font-family: Verdana, sans-serif;"><b>HOW TO BOOK</b></span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><b><span style="color: #38761d;">Venue:</span></b><span style="color: #444444;"> 29 Glasgow, Royal Exchange Square, Glasgow</span></span><br />
<span style="color: #38761d; font-family: Trebuchet MS, sans-serif;"><b>Date:</b></span><span style="color: #444444; font-family: Trebuchet MS, sans-serif;"> Friday 24th April 2015</span><br />
<span style="color: #38761d; font-family: Trebuchet MS, sans-serif;"><b>Time:</b></span><span style="color: #444444; font-family: Trebuchet MS, sans-serif;"> 7.45am for 8:00am</span><br />
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<span style="color: #444444; font-family: Trebuchet MS, sans-serif;">If you are a 29 Member you can attend the breakfast free of charge. Please email fiona@fatbuzz.com with you membership number and she will add you to the attendance list.</span><br />
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<span style="color: #444444; font-family: Trebuchet MS, sans-serif;">We hope you can make it along to this event. If so, I look forward to seeing you on the day.</span><br />
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<span style="font-family: 'Trebuchet MS', sans-serif;"><br /></span>Gordon Whitehttp://www.blogger.com/profile/15209125913460486906noreply@blogger.com0tag:blogger.com,1999:blog-6971269831696788312.post-22753293923382176432015-03-14T10:25:00.000+00:002015-03-19T02:51:49.631+00:00Are you creating direct relationships, or is it Mr. Zuckerberg?<div style="text-align: center;">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEih2TWYYuDZEJFtWN55fYnSBp-QhJrzLiVHKeftIQXC3PLJBUV2H5Zutp-O54pkYQ_k62cRTJXHHAGrb5KWac3EQZos8UVdZYNgmc1JOykzoeT2BN5WhDEjv8AuDIjlpsxmu1TesD9Fvg4/s1600/Zuckerberg.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEih2TWYYuDZEJFtWN55fYnSBp-QhJrzLiVHKeftIQXC3PLJBUV2H5Zutp-O54pkYQ_k62cRTJXHHAGrb5KWac3EQZos8UVdZYNgmc1JOykzoeT2BN5WhDEjv8AuDIjlpsxmu1TesD9Fvg4/s1600/Zuckerberg.jpg" /></a><span style="font-family: Verdana, sans-serif;">I recently asked an audience to consider if they were creating direct relationships with their online community, or is the social media channel creating the direct relationship? My concern is this; the large mainstream channels are increasingly deciding what is shared, even to the people who have opted to receive your updates.</span></div>
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<span style="font-family: Verdana, sans-serif;">Less than a year ago, we were being told photos are King; if you wanted to attract maximum engagement on Facebook you had to post images. </span><br />
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<span style="font-family: Verdana, sans-serif;">Now, things have changed - videos are King. Yes, if you want engagement now you have to post video, and you have to post it directly onto Facebook.</span><br />
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<span style="font-family: Verdana, sans-serif;">What has changed? It's really quite simple, Mr. Zuckerberg has decided to take on YouTube, so he's tweaked his algorithm again.</span><br />
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<span style="font-family: Verdana, sans-serif;">Not too long ago he tweaked the algorithm to effectively reduce the reach of the posts on your page - as few as 2% of the people who have opted to Like your page will actually see any updates from the page in their News Feed. </span><br />
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<span style="font-family: Verdana, sans-serif;">Why? Because Mr. Zuckerberg has to get some pennies back for the shareholders. Now, you have to Boost your post by paying to get it out there.</span><br />
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<span style="font-family: Verdana, sans-serif;">Mr. Zukerberg has now turned his attention on video content, he wants to oust YouTube as the dominant video channel. So, the Facebook algorithm now feeds more video content to the news feeds. Yes, people are posting more videos - 75% more, but users are seeing a massive 400% more in their News Feeds than they were barely 6 months ago!</span><br />
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<span style="font-family: Verdana, sans-serif;">Moreover, your video has a much greater chance of being seen on the News Feed if you upload it directly to Facebook rather than sharing a link from channels like YouTube.</span><br />
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<span style="font-family: Verdana, sans-serif;">So, if you're still trying to engage with images, and you're not paying to boost your post, you're probably not reaching too many people, regardless of how engaging the content is. </span><br />
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<span style="font-family: Verdana, sans-serif;">I therefore come back to the question I posed to my audience, are you creating direct relationships with your community? I suspect many of you are not. If so, it's perhaps time to take stock and explore how you can convert a Facebook Like or a Twitter Follower into something that isn't controlled by the social media channel.</span><br />
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<span style="font-family: Verdana, sans-serif;">If you're going to succeed you need data, you need them to opt into something you own and control such as, a newsletter, your blog's RSS Feed, your podcast, your video channel, and don't forget your website.</span><br />
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<span style="font-family: Verdana, sans-serif;">However, there is an upside to Mr. Zuckerberg's latest whim - create video content! Yes, if he's so intent in sharing video content, get it out there and let him do it.</span><br />
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<span style="font-family: Verdana, sans-serif;">There's no doubt video is an extremely effective medium, it is very good at getting all kind of messages to all kinds of audiences. It's also much more accessible to even small businesses, it really doesn't cost that much to create engaging video in 2015.</span><br />
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<span style="font-family: Verdana, sans-serif;">Large-scale viral campaigns like the Ice Bucket Challenge have also helped people to understand how to upload and share video content. They have also given lots more people the confidence to create video content.</span><br />
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<span style="font-family: Verdana, sans-serif;">Currently, one billion videos are viewed on Facebook every day!</span><br />
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<span style="font-family: Verdana, sans-serif;">So, let's run with Mr. Zuckerberg and get some video 'in the can', it really has to be part of the marketing mix - until the next time he tweaks his algorithm!</span><br />
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<b><span style="color: #38761d; font-family: Verdana, sans-serif;">Want to find out more about video for your business?</span></b><br />
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<span style="font-family: Verdana, sans-serif;">If you'd like to find out more about the video revolution, I'm presenting this as the topic of the <a href="http://www.newmediabreakfast.co.uk/" target="_blank">New Media Breakfast</a> on Friday 27th March, you can get full details and booking information <b><a href="http://fatbuzzblog.blogspot.co.uk/2015/02/video-for-business-making-most-of-video.html" target="_blank">here</a></b>.</span><br />
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Gordon Whitehttp://www.blogger.com/profile/15209125913460486906noreply@blogger.com0tag:blogger.com,1999:blog-6971269831696788312.post-81708788000962671532015-03-11T10:05:00.002+00:002015-03-11T10:05:56.549+00:00Is it time to look at alternative platforms? And, that dress! All on Social Media Podcast 71<div style="text-align: center;">
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<span style="font-family: Trebuchet MS, sans-serif;">In Social Media Podcast 71, <a href="http://uk.linkedin.com/in/gordonwhite1/en">Gordon White</a> is back and is alongside two of the fatBuzz account managers, <a href="https://www.linkedin.com/profile/view?id=382508154">Liam Cutkelvin</a> and <a href="https://www.linkedin.com/profile/view?id=382508154">Cameron Wilson</a>, for more discussion around the latest news and topics in social media.<br /><br />In this extended episode we discuss if small businesses should use alternative social media sites and apps to promote themselves online, or should they accept that current platforms are the best way forward? <br /><br />Once again we go through the latest and most intriguing news that is happening within the world of social media including Twitter analytics, how Facebook are changing the way likes are counted on pages, and we share our thoughts on the the latest viral sensation...the dress! <br /><br />We also have an interview with <a href="http://uk.linkedin.com/in/timbarlow/en">Tim Barlow</a> from <a href="http://www.attacat.co.uk/">Attacat</a> following the <a href="http://www.newmediabreakfast.co.uk/">New Media Breakfast</a> earlier this month, he talks with us about utility marketing. </span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">Here are the main topics and links relating to them from this episode:</span><br />
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<li>01.03 - The dress - We discuss what we think of this viral sensation that swept across social media, and also what colour we reckon it was! <a href="http://bit.ly/1B1sYBJ">Further reading... </a></li>
<li>10.30 - Twitter have started producing analytics for tweets - How will this affect users and how they tweet? - <a href="http://mklnd.com/1B9YxJP">Further reading...</a> </li>
<li>29:25 - Facebook is changing how it counts likes - Are the changes enough? Should people place such importance into the number? <a href="http://on.mash.to/1CHhKph">- Further reading...</a> </li>
<li>39:17 - Main Discussion - Should small business change to alternative social media platforms? - Is there room for any more platforms? <a href="http://bit.ly/1nBS5rs">- Further reading...</a> </li>
<li><a href="https://tagstr.co/">Tagstr</a> </li>
<li><a href="http://bit.ly/YbkoRY">Ello</a> </li>
<li><a href="https://www.procurious.com/">Procurious</a> </li>
<li><a href="https://mallzee.com/#/">Malzee</a> </li>
<li>1:11 - Tim Barlow NMB Interview - Tim speaks with Gordon about utility marketing following the New Media Breakfast earlier this month - <a href="http://bit.ly/1FEUXbo">Full presentation notes can be found here</a></li>
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If you would like to share your thoughts on any of the topics, suggest a topic, or be featured on an upcoming podcast, please get in touch at <a href="mailto:hello@fatbuzz.com">hello@fatbuzz.com</a> with the topic “Social media podcast”. For more updates follow us on Twitter @fatbuzz<br /><br />Find out more about Scott Stratten's book, UnMarketing <a href="http://www.unmarketing.com/">Here... </a><br />Find out more about Mitch Joel's book, Ctrl Alt Delete <a href="http://www.twistimage.com/books/">Here...</a><br /><br />You can also reach those on the podcast from the fatBuzz team at:<br /><br />Gordon - gordon@fatbuzz.com - Twitter @gordonwhite<br />Cameron - cameron@fatbuzz.com - Twitter @wildsunn<br />Liam - liam@fatbuzz.com.com - Twitter @carmylite<br /><br />For Tim Barlow, you can also reach him on Twitter @timbarlow and email <a href="mailto:tim@attacat.co.uk">tim@attacat.co.uk</a><br /><br />Play the podcast here:</span><br />
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<span class="Apple-style-span" style="color: #444444; font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: large;"><a href="http://itunes.apple.com/gb/podcast/social-media-podcast/id304622936">Subscribe/Download Social Media Podcast on iTunes</a></span></b></span></div>
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<b style="color: #444444; font-family: 'Trebuchet MS', sans-serif;">Would you like a presentation on social media and customer service?</b><br />
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<span class="Apple-style-span" style="color: #444444; font-family: 'Trebuchet MS', sans-serif;">We're offering a range of bespoke or generic presentations on the topic of social media and customer service, if you would like to find out more please go to the following link: <b><a href="http://fatbuzzblog.blogspot.co.uk/2013/05/are-you-prepared-to-lose-control-on.html" target="_blank">Are you prepared to lose control?</a></b></span><br />
<span class="Apple-style-span" style="color: #444444; font-family: 'Trebuchet MS', sans-serif;"><br /><b>Have you listened to the digital copyright podcast?</b></span></div>
<span class="Apple-style-span" style="color: #444444; font-family: 'Trebuchet MS', sans-serif;">We continue to see people using images, video content and other files taken from the internet without consideration to potential copyright issues. We would encourage all of our listeners to download <a href="http://fatbuzzblog.blogspot.co.uk/2013/02/public-but-not-in-public-domaindigital.html">Social Media Podcast 50</a> which clearly outlines what you should and shouldn't do with images sourced online. <a href="https://itunes.apple.com/gb/podcast/social-media-podcast/id304622936?mt=2">Find it on iTunes now</a>.</span><br />
<span class="Apple-style-span" style="color: #444444; font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: large;"><b><br /></b></span><b>WHAT WOULD YOU LIKE US TO TALK ABOUT?</b></span><br />
<span class="Apple-style-span" style="color: #444444; font-family: 'Trebuchet MS', sans-serif;">If there is a specific topic you would like us to cover in a future podcast please let us know. You can email <a href="mailto:gordon@fatbuzz.com">gordon@fatbuzz.com</a> or send us a message on Twitter <a href="https://twitter.com/MediaPodcast">@MediaPodcast</a> or, you can post it as a comment on the <a href="https://www.facebook.com/SocialMediaPodcast">Social Media Podcast Facebook page</a>.</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">If you have found this post interesting please share it with your online community using either the Twitter, Facebook and Share buttons below. Thank You.</span><br />
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Gordon Whitehttp://www.blogger.com/profile/15209125913460486906noreply@blogger.com0tag:blogger.com,1999:blog-6971269831696788312.post-12685505400370236522015-02-26T22:58:00.000+00:002015-03-02T18:43:16.289+00:00Video for Business - Making the most of video without blowing the budget<div style="text-align: center;">
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<b style="color: #444444; font-family: 'Trebuchet MS', sans-serif;"><span style="font-size: large;">March New Media Breakfast - Video for Business</span></b><br />
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<b style="font-family: 'Trebuchet MS', sans-serif;"><span style="color: #38761d;">Making the most of video without blowing the budget</span></b><br />
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<b><span style="color: #38761d; font-family: Verdana, sans-serif;">Date:</span></b><span style="color: #444444; font-family: Trebuchet MS, sans-serif;"> Friday 27th March 2015</span><br />
<b><span style="color: #38761d; font-family: Verdana, sans-serif;">Venue:</span></b><span style="color: #444444; font-family: Trebuchet MS, sans-serif;"> 29 Glasgow, 29 Royal Exchange Square, Glasgow</span><br />
<b><span style="color: #38761d; font-family: Verdana, sans-serif;">Time:</span></b><span style="color: #444444; font-family: Trebuchet MS, sans-serif;"> 7:45am for 8:00am</span><br />
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<span style="color: #444444; font-family: Trebuchet MS, sans-serif;">At the last New Media Breakfasts, we asked the audience to complete a short questionnaire about the topic of future events, thank you to everyone who took part.</span><br />
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<span style="color: #444444; font-family: Trebuchet MS, sans-serif;">The results are very interesting and they have provided us with a good idea about what you would like us to talk about in the future.</span><br />
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<span style="color: #444444; font-family: Trebuchet MS, sans-serif;">The most popular topics chosen were Blogging, Google Analytics, and Video for Business, all of which polled the same number of requests. We will be covering all of these topics in the near future. We did do Blogging as recently as September 2014, so we thought we might leave it a couple of months before we revisit the topic. Google Analytics is something we will do soon, however for logistical reasons it is not possible to do this in March. That leaves Video for Business, which we have chosen to do in March</span><br />
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<span style="color: #444444; font-family: Trebuchet MS, sans-serif;">Video is becoming increasingly relevant and useful within social media. The introduction of 4G mobile services, and much better high speed broadband coverage are making it much easier to upload and consume video content. However, other influences such as the massive popularity of viral campaigns like the "Ice Bucket Challenge" in a way have educated many more people about how to capture and upload video content to social media channels. We believe this too has had an impact on the increasing popularity of video.</span><br />
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<span style="color: #444444; font-family: Trebuchet MS, sans-serif;">However, it's not just about viral charity campaigns, video is a powerful tool for business, it can get very real and credible messages to your community. It is also extremely useful for breaking down barriers and introducing yourself to potential new clients and customers.</span><br />
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<span style="color: #444444; font-family: Trebuchet MS, sans-serif;">Neither is video just about YouTube. There are many ways you can use video effectively across many platforms, the New Media Breakfast session will explore some of the cost effective ways you can use video to extend the reach of your messages. </span><br />
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<span style="color: #444444; font-family: Trebuchet MS, sans-serif;">At the March New Media Breakfast, we will explore some of the ways to capture and use video content without blowing the whole marketing budget. We will also look at how other companies are using it in innovate ways to create engagement and to get valuable messages to their communities.</span><br />
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<span style="color: #444444; font-family: Trebuchet MS, sans-serif;">If you are looking for new methods for reaching existing clients, or exploring better ways to reach a new audience, you should come along and see if video is something that can help you communicate in the future.</span><br />
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<b><span style="color: #38761d; font-family: Verdana, sans-serif;">ABOUT THE SPEAKERS...</span></b><br />
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<a href="http://uk.linkedin.com/in/gordonwhite1/" style="color: #444444; font-family: 'Trebuchet MS', sans-serif;">Gordon White</a><span style="color: #444444; font-family: Trebuchet MS, sans-serif;">, Managing Director, </span><a href="http://www.fatbuzz.com/" style="color: #444444; font-family: 'Trebuchet MS', sans-serif;">fatBuzz</a><span style="color: #444444; font-family: Trebuchet MS, sans-serif;"> will present this session.</span><br />
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<span style="color: #38761d; font-family: Verdana, sans-serif;"><b>HOW TO BOOK</b></span><br />
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<span style="background-color: white;"><span style="color: #38761d; font-family: Verdana, sans-serif;"><b>Venue:</b></span></span> <b style="color: #666666; font-family: 'Trebuchet MS', sans-serif;">29 Member's Club, Royal Exchange Square, Glasgow</b><br />
<span style="color: #38761d; font-family: Verdana, sans-serif;"><b>Date:</b></span><span style="color: #666666; font-family: Trebuchet MS, sans-serif;"> <b>Friday 27th February 2015</b></span><br />
<span style="color: #38761d; font-family: Verdana, sans-serif;"><b>Time:</b></span><span style="color: #666666; font-family: Trebuchet MS, sans-serif;"> <b>7.30am for 8:00am</b></span><br />
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<strong style="text-align: center;"><b style="font-family: Verdana, sans-serif;"><span style="color: #38761d;">BOOK FOR NEW MEDIA BREAKFAST GLASGOW HERE:</span></b></strong></div>
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<span style="color: #38761d; font-family: Verdana, sans-serif; font-size: 120%;"><strong><span style="font-size: 80%;">No.29 MEMBERS GO FREE</span></strong> </span></div>
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<span style="color: #666666; font-family: Trebuchet MS, sans-serif;">If you are a 29 Member you can attend the breakfast free of charge. Please email <a href="mailto:fiona@fatbuzz.com">fiona@fatbuzz.com</a> with you membership number and she will add you to the attendance list.</span></div>
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<span style="color: #666666; font-family: Trebuchet MS, sans-serif;">We hope you can make it along to this event. If so, I look forward to seeing you on the day.</span></div>
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<strong><span style="color: #666666; font-family: Trebuchet MS, sans-serif;">If you have found this post interesting please share it with your online community using either the Twitter, Facebook and Share buttons below. Thank You.</span></strong></div>
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<span style="font-family: 'Trebuchet MS', sans-serif;"><br /></span>Gordon Whitehttp://www.blogger.com/profile/15209125913460486906noreply@blogger.com0tag:blogger.com,1999:blog-6971269831696788312.post-91877692897804006782015-02-25T12:13:00.003+00:002015-02-25T12:13:46.815+00:00Who will inherit your Facebook profile when you die? Social Media Podcast 70<div style="text-align: center;">
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<span style="background-color: transparent; color: black; font-family: Trebuchet MS, sans-serif; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">In Social Media Podcast 70, <a href="http://uk.linkedin.com/pub/malcolm-white/20/271/3ab" target="_blank">Malcolm White</a> takes on hosting duties and is joined by fellow fatBuzz members <a href="http://uk.linkedin.com/pub/liam-cutkelvin/66/896/99" target="_blank">Liam Cutkelvin</a> and <a href="http://uk.linkedin.com/pub/zara-cameron/56/34b/b44" target="_blank">Zara Cameron</a>, who makes her first appearance on the podcast. </span></div>
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<span style="background-color: transparent; color: black; font-family: Trebuchet MS, sans-serif; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">In this episode we discuss Facebook’s new legacy feature and ask the question, how do you know who to leave your Facebook profile to? Is this a step too far or the natural step forward in todays ever social media-centric society?</span><br />
<span style="background-color: transparent; color: black; font-family: Trebuchet MS, sans-serif; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span>
<span style="background-color: transparent; color: black; font-family: Trebuchet MS, sans-serif; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Continuing our new format we also discuss recent topics and news that is happening in social media, from virtual reality updates to the effectiveness of advertising on Facebook and Twitter. Here are the main topics and links relating to them from this episode:</span></div>
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<span style="background-color: transparent; color: black; font-family: Trebuchet MS, sans-serif; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-size: 15px; font-style: normal;">00:50 - Facebook introduce new ad relevance score - We discuss what this means for marketers and if this will pave the way for more quality content. </span><span style="font-size: x-small;"><i><a href="http://www.socialmediatoday.com/marketing/2015-02-13/facebooks-new-ads-relevance-score-will-determine-your-ad-cost-placement/" target="_blank">Further reading...</a> </i></span></span></div>
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<span style="background-color: transparent; color: black; font-family: Trebuchet MS, sans-serif; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-size: 15px; font-style: normal;">13.18 - Twitter wants you to see one ad in every 20 tweets - Will veteran users take to this strategy? </span><a href="http://www.adweek.com/socialtimes/twitter-ads-future/615097" target="_blank"><span style="font-size: x-small;"><i>Further reading...</i></span></a></span></div>
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<span style="font-family: Trebuchet MS, sans-serif;"><span style="background-color: transparent; color: black; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">24.12 - Facebook has added a new call to action button on business pages - We discuss our thoughts on this addition and whether or not we think it will be effective. </span><span style="background-color: transparent; color: black; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-size: x-small;"><i><a href="http://www.socialmediatoday.com/social-business/2015-02-17/facebook-heeds-call-action" target="_blank">Further reading </a>...</i></span></span></span></div>
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<span style="font-family: Trebuchet MS, sans-serif;"><span style="line-height: 1.38; vertical-align: baseline; white-space: pre-wrap;">29.13 - Posting a photo is now the worst way for people to see your posts on Facebook - We react to this surprising development and share the best ways for your posts to be noticed on Facebook according to a new study. <a href="http://uk.businessinsider.com/facebook-photos-worst-for-organic-reach-socialbakers-video-text-2015-2?r=US" target="_blank">Further reading...</a></span><span style="line-height: 1.38; vertical-align: baseline; white-space: pre-wrap;"> </span></span></div>
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<span style="background-color: transparent; color: black; font-family: Trebuchet MS, sans-serif; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-size: 15px;">39.16 - Viewmasters, Google and Facebook creating virtual reality apps - We discuss the future of social media on virtual reality, and what we can expect from these developments. </span><a href="http://www.cnbc.com/id/102435197#" target="_blank"><i><span style="font-size: x-small;">Further reading...</span></i></a></span></div>
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<span style="font-family: Trebuchet MS, sans-serif;"><span style="background-color: transparent; color: black; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Oculus rift (VR headset tech recently accquired by Facebook) video. </span><span style="background-color: transparent; color: black; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-size: x-small;"><i><a href="https://www.youtube.com/watch?v=RjNLvgqZgUI" target="_blank">Further reading...</a></i></span></span></span></div>
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<span style="font-family: Trebuchet MS, sans-serif;"><span style="background-color: transparent; color: black; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Microsoft Hololens video. </span><span style="background-color: transparent; color: black; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-size: x-small;"><i><a href="https://www.youtube.com/watch?v=bpXVuRulSHw" target="_blank">Further reading...</a></i></span></span></span></div>
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<span style="font-family: Trebuchet MS, sans-serif;"><span style="background-color: transparent; color: black; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Tony Hawk Hoverboard video. </span><span style="background-color: transparent; color: black; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><i><span style="font-size: x-small;"><a href="https://www.youtube.com/watch?v=HSheVhmcYLA" target="_blank">Further reading...</a></span></i></span><span style="background-color: transparent; color: black; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></span></div>
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<li dir="ltr" style="background-color: transparent; color: black; font-variant: normal; font-weight: normal; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="font-family: Trebuchet MS, sans-serif;"><span style="background-color: transparent; color: black; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">45.25 - Main discussion - Facebook’s new legacy setting, who do you leave your profile to? We chat about whether or not we feel this is taking social media too far and share who we would leave our to. </span><span style="background-color: transparent; color: black; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><i><span style="font-size: x-small;"><a href="http://on.mash.to/1FEqzhG" target="_blank">Further reading...</a></span></i></span></span></div>
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<b><span style="font-family: Trebuchet MS, sans-serif;"><i>Play the podcast here:</i></span></b><br />
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<span class="Apple-style-span" style="color: #444444; font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: large;"><a href="http://itunes.apple.com/gb/podcast/social-media-podcast/id304622936">Subscribe/Download Social Media Podcast on iTunes</a></span></b></span></div>
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<b style="color: #444444; font-family: 'Trebuchet MS', sans-serif;">Would you like a presentation on social media and customer service?</b><br />
<div style="margin: 0px;">
<span class="Apple-style-span" style="color: #444444; font-family: 'Trebuchet MS', sans-serif;">We're offering a range of bespoke or generic presentations on the topic of social media and customer service, if you would like to find out more please go to the following link: <b><a href="http://fatbuzzblog.blogspot.co.uk/2013/05/are-you-prepared-to-lose-control-on.html" target="_blank">Are you prepared to lose control?</a></b></span><br />
<span class="Apple-style-span" style="color: #444444; font-family: 'Trebuchet MS', sans-serif;"><br /><b>Have you listened to the digital copyright podcast?</b></span></div>
<span class="Apple-style-span" style="color: #444444; font-family: 'Trebuchet MS', sans-serif;">We continue to see people using images, video content and other files taken from the internet without consideration to potential copyright issues. We would encourage all of our listeners to download <a href="http://fatbuzzblog.blogspot.co.uk/2013/02/public-but-not-in-public-domaindigital.html">Social Media Podcast 50</a> which clearly outlines what you should and shouldn't do with images sourced online. <a href="https://itunes.apple.com/gb/podcast/social-media-podcast/id304622936?mt=2">Find it on iTunes now</a>.</span><br />
<span class="Apple-style-span" style="color: #444444; font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: large;"><b><br /></b></span><b>WHAT WOULD YOU LIKE US TO TALK ABOUT?</b></span><br />
<span class="Apple-style-span" style="color: #444444; font-family: 'Trebuchet MS', sans-serif;">If there is a specific topic you would like us to cover in a future podcast please let us know. You can email <a href="mailto:gordon@fatbuzz.com">gordon@fatbuzz.com</a> or send us a message on Twitter <a href="https://twitter.com/MediaPodcast">@MediaPodcast</a> or, you can post it as a comment on the <a href="https://www.facebook.com/SocialMediaPodcast">Social Media Podcast Facebook page</a>.</span><br />
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Gordon Whitehttp://www.blogger.com/profile/15209125913460486906noreply@blogger.com0tag:blogger.com,1999:blog-6971269831696788312.post-60810516954029271582015-02-23T10:28:00.000+00:002015-02-23T11:07:35.139+00:00The Importance of Hashtags<div class="separator" style="clear: both; text-align: center;">
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<span style="font-family: Trebuchet MS, sans-serif;">If you want your business to get noticed when using social media, it is vitally important that you start to incorporate hashtags when sharing your content online. At <a href="http://www.fatbuzz.com/">fatBuzz</a> we use them to help get your content to the right audience, and in this post we will share with you some hints and tips for using hashtags.<br /><br />Now some would say that hashtags are just part of the “online lingo”. Which is of course true, we have all seen <a href="https://twitter.com/hashtag/nofilter?src=hash">#NoFilter</a> or <a href="https://twitter.com/search?q=%23selfie&src=typd">#Selfie</a> being used online. But the hashtag is much more than a modern colloquialism, it is an incredibly useful tool for connecting your business with the people you want to engage with.<br /><br />With most major social networks now supporting the use of hashtags, including <a href="http://www.twitter.com/fatbuzz">Twitter</a>, <a href="http://www.facebook.com/fatbuzz">Facebook</a>, <a href="https://uk.pinterest.com/fatbuzz/">Pinterest</a>, <a href="https://plus.google.com/103754539720233430822/posts">Google+</a> and <a href="http://instagram.com/fatbuzzltd">Instagram</a>, there has never been a better time to start using them! <br /><br />Hashtags will serve as a hyperlink to other users on social media sites that search for the term. <br /><br />If you start to think of hashtags as a conversation topic, they will allow people who are interested in the discussion to be able to quickly identify and engage with you.<br /><br />For example, if you were wanting to engage about the Oscars this year, using the hashtag <a href="https://twitter.com/search?q=%23Oscars2015&src=typd">#Oscars2015</a> has a better chance of being seen by those interested in the awards as they can simply search for the hashtag and see your post.<br /><br />In using hashtags you will be able to expose your content to a wider audience as you are channeling information to the right people. However, using them correctly is what can truly boost your business’s chance of engagement.<br /><br />One key factor in using hashtags is to keep it brief. Overlong and overdetailed hashtags simply won’t catch on. You want yours to be a clear and concise summary of the topic/event you are talking about.<br /><br />You also shouldn’t be using more than two hashtags at a time. <a href="https://blog.bufferapp.com/a-scientific-guide-to-hashtags-which-ones-work-when-and-how-many">Studies</a> have shown that when you use more than two hashtags, engagement drops by 17% on average. A quality summary will always be better than a high quantity when it comes to hashtagging. </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br /></span>
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<span style="font-family: Trebuchet MS, sans-serif;">If we look at the Oscars example again, picture yourself searching for a term to see who has won best actor. Are you more likely to look for #WhoHasWonTheOscarForBestActor or <a href="https://twitter.com/search?f=realtime&q=%23OscarWinners&src=typd">#OscarWinners</a>? <br /><br />It is that simple, and getting yourself into this habit will make sure that your hashtags are relevant and easy to find. If you stick to using keywords in yours it will make for a much more engaging hashtag. <br /><br />Remember as well to use existing hashtags to connect with your audience. If your business is attending an event, look out for official tags and if you think they are relevant - use them! They are a great method of marketing yourself within an existing group. <br /><br />We have covered the basics to help you in using hashtags on social media. The next time you post an update, a blog or tweet, we hope you try some of our tips and see for yourself how helpful using a simple hashtag can be. #GoodLuck!<br /><br />For more helpful hints on how to market your business follow fatBuzz on our social media channels below, check out our QuickBuzz videos on <a href="https://www.youtube.com/user/fatBuzzChannel">YouTube</a> and of course stay posted right here on our blog.</span> <span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br /></span>
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Anonymoushttp://www.blogger.com/profile/09350222242122258021noreply@blogger.com0tag:blogger.com,1999:blog-6971269831696788312.post-52573913500683402712015-02-14T18:30:00.001+00:002015-02-14T18:44:52.975+00:00Social Media Podcast 69 - Love is in the air!<div style="text-align: center;">
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<span style="font-family: Trebuchet MS, sans-serif;">In Social Media Podcast 69, <a href="https://www.linkedin.com/in/gordonwhite1" target="_blank">Gordon</a> is joined by <a href="http://uk.linkedin.com/in/kmurdoch/en" rel="nofollow" target="_blank">Kyle</a> and introduces the latest member of <a href="http://www.fatbuzz.com/" target="_blank">fatBuzz</a> <a href="http://uk.linkedin.com/pub/liam-cutkelvin/66/896/99/en" target="_blank">Liam Cutkelvin</a> in this Valentines inspired “Love edition”. Fear not, this isn’t all about romance...this episode is all about the social media campaigns that we loved from last year. <br /><br />We discuss the our favourite campaigns in social media from last year, including the Ice Bucket Challenge which took the internet by storm last year and raised millions for charity across the globe. </span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">We also share our thoughts on the #NoMakeUpSelfie craze which swept social media and how it has had many positive aspects outside of its fundraising achievements. It is a terrific example of how a viral campaign can educate some social media users about how social media actually works. </span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">This podcast also marks a change in format. We outline what we plan for the future and discuss recent topics and news from in and around social media. </span><br />
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<li>The Ice Bucket Challenge - What we loved and the positives we can take from it</li>
<li>#NoMakeUpSelfie - Educating the masses</li>
<li>#fatBuzzlovesyou - Our Valentines red noses from last year</li>
<li><a href="http://curtismoore.co.uk/top-secret-christmas-project-unveiled-by-curtis-moore/" target="_blank">Curtis Moore Christmas video</a> - The benefits of having some fun on Social Media</li>
<li>Superbowl XLIX - Officially the biggest on twitter, what we remember from it on social media and how brands are linking in with the event</li>
<li><a href="https://www.linkedin.com/pulse/20140711000628-4989354-take-the-social-media-challenge" target="_blank">Gordon's social media challenge</a></li>
<li>Twitter introduces instant timeline - Is this a positive move?</li>
<li>Twitter CEO Dick Costolo admits the platform isn’t great dealing with trolls - Is there a real way to tackle this issue within social media?</li>
<li>The need to gather data and are you really building a direct relationship with your consumers on platforms like Facebook?</li>
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<span style="font-family: Trebuchet MS, sans-serif;">If you have something you would like to discuss, or you would like to join us on a future podcast, please email Liam Cutkelvin at <a href="mailto:liam@fatbuzz.com">liam@fatbuzz.com</a> We are always looking for interesting content and news, so please share any relevant info with us so that we can share it with the Social Media Podcast audience.</span></div>
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<b><span style="font-family: Trebuchet MS, sans-serif;"><i>Play the podcast here:</i></span></b><br />
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<span class="Apple-style-span" style="color: #444444; font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: large;"><a href="http://itunes.apple.com/gb/podcast/social-media-podcast/id304622936">Subscribe/Download Social Media Podcast on iTunes</a></span></b></span></div>
<br />
<b style="color: #444444; font-family: 'Trebuchet MS', sans-serif;">Would you like a presentation on social media and customer service?</b><br />
<div style="margin: 0px;">
<span class="Apple-style-span" style="color: #444444; font-family: 'Trebuchet MS', sans-serif;">We're offering a range of bespoke or generic presentations on the topic of social media and customer service, if you would like to find out more please go to the following link: <b><a href="http://fatbuzzblog.blogspot.co.uk/2013/05/are-you-prepared-to-lose-control-on.html" target="_blank">Are you prepared to lose control?</a></b></span><br />
<span class="Apple-style-span" style="color: #444444; font-family: 'Trebuchet MS', sans-serif;"><br /><b>Have you listened to the digital copyright podcast?</b></span></div>
<span class="Apple-style-span" style="color: #444444; font-family: 'Trebuchet MS', sans-serif;">We continue to see people using images, video content and other files taken from the internet without consideration to potential copyright issues. We would encourage all of our listeners to download <a href="http://fatbuzzblog.blogspot.co.uk/2013/02/public-but-not-in-public-domaindigital.html">Social Media Podcast 50</a> which clearly outlines what you should and shouldn't do with images sourced online. <a href="https://itunes.apple.com/gb/podcast/social-media-podcast/id304622936?mt=2">Find it on iTunes now</a>.</span><br />
<span class="Apple-style-span" style="color: #444444; font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: large;"><b><br /></b></span><b>WHAT WOULD YOU LIKE US TO TALK ABOUT?</b></span><br />
<span class="Apple-style-span" style="color: #444444; font-family: 'Trebuchet MS', sans-serif;">If there is a specific topic you would like us to cover in a future podcast please let us know. You can email <a href="mailto:gordon@fatbuzz.com">gordon@fatbuzz.com</a> or send us a message on Twitter <a href="https://twitter.com/MediaPodcast">@MediaPodcast</a> or, you can post it as a comment on the <a href="https://www.facebook.com/SocialMediaPodcast">Social Media Podcast Facebook page</a>.</span><br />
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Gordon Whitehttp://www.blogger.com/profile/15209125913460486906noreply@blogger.com0tag:blogger.com,1999:blog-6971269831696788312.post-54015102991860890182015-01-30T09:30:00.000+00:002015-02-02T18:57:00.123+00:00Utility Marketing: Make it useful, or don't make it! February New Media Breakfast<div style="text-align: center;">
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<span style="color: #666666; font-family: Trebuchet MS, sans-serif; font-size: large;"><b>Utility Marketing: Make it useful, or don't make it!</b></span><br />
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<span style="color: #999999; font-family: Trebuchet MS, sans-serif;">Date:</span><span style="color: #666666; font-family: Trebuchet MS, sans-serif;"> <b>Friday 27th February 2015</b></span><br />
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<span style="color: #999999; font-family: Trebuchet MS, sans-serif;">Venue:</span><span style="color: #666666; font-family: Trebuchet MS, sans-serif;"> <b>29 Member's Club, Royal Exchange Square, Glasgow</b></span><br />
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<span style="color: #999999; font-family: Trebuchet MS, sans-serif;">Time:</span><span style="color: #666666; font-family: Trebuchet MS, sans-serif;"> <b>7:30am for 8:00am</b></span><br />
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<span style="color: #666666; font-family: Trebuchet MS, sans-serif;">There are now many more marketing opportunities available to businesses than at any time in the past. If you attended the January breakfasts in Glasgow or Edinburgh you will already appreciate that marketing in a digital age offers endless ways that a business can now reach its target markets. </span><br />
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<span style="color: #666666; font-family: Trebuchet MS, sans-serif;">Alongside the seemingly long established blogging, we can now easily create video, audio and even apps. All of which are gaining in popularity and becoming more accessible to everybody. Add to this the various strands of marketing that we hear banded around; Content Marketing, Network Marketing, Influence Marketing, Emotional Marketing, Nostalgia Marketing are but a few we hear about on almost a daily basis.</span><br />
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<span style="color: #666666; font-family: Trebuchet MS, sans-serif;">Businesses are gradually finding the type of marketing that suits them in this digital age, however are they getting it right? We suspect many are not and the reason is fairly simple - they are not really adding value for their target audience. Many are creating the content they want to provide, rather than creating the content their consumers wants to receive.</span><br />
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<span style="color: #666666; font-family: Trebuchet MS, sans-serif;">At the February New Media Breakfast we will look at Utility Marketing - creating genuinely useful or functional content. It could be in the form of an App, White Paper, News Feed, Video, Podcast, website, or blog, but it has to be functional and fulfil a purpose that does not include a direct sales offering. Adopting a utilitarian approach is about gaining trust, building loyalty, and raising awareness; it's about solving a problem for your consumers who in turn will be grateful that you brought them the solution.</span><br />
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<span style="color: #666666; font-family: Trebuchet MS, sans-serif;">We will look at good examples of Utility Marketing and offer ideas about how businesses of all sizes can adopt a utilitarian approach as part of their digital culture.</span><br />
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<span style="color: #6aa84f; font-family: Verdana, sans-serif;"><b>ABOUT THE SPEAKERS...</b></span><br />
<span style="color: #666666; font-family: Trebuchet MS, sans-serif;"><a href="http://uk.linkedin.com/in/gordonwhite1/">Gordon White</a>, Managing Director, <a href="http://www.fatbuzz.com/">fatBuzz</a>, and <a href="http://uk.linkedin.com/in/timbarlow">Tim Barlow</a>, Managing Director, <a href="http://www.attacat.co.uk/">Attacat</a> will present this session.</span><br />
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<span style="color: #6aa84f; font-family: Verdana, sans-serif;"><b>HOW TO BOOK</b></span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><span style="background-color: white;"><span style="color: #999999;">Venue:</span></span> <b style="color: #666666;">29 Member's Club, Royal Exchange Square, Glasgow</b></span><br />
<span style="color: #999999; font-family: Trebuchet MS, sans-serif;">Date:</span><span style="color: #666666; font-family: Trebuchet MS, sans-serif;"> <b>Friday 27th February 2015</b></span><br />
<span style="color: #cccccc; font-family: Trebuchet MS, sans-serif;">Time:</span><span style="color: #666666; font-family: Trebuchet MS, sans-serif;"> <b>7.30am for 8:00am</b></span><br />
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<strong style="text-align: center;"><b style="font-family: Verdana, sans-serif;"><span style="color: #6aa84f;">BOOK FOR NEW MEDIA BREAKFAST GLASGOW HERE:</span></b></strong></div>
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<span style="color: #6aa84f; font-family: Verdana, sans-serif; font-size: 120%;"><strong><span style="font-size: 80%;">No.29 MEMBERS GO FREE</span></strong> </span></div>
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<span style="color: #666666; font-family: Trebuchet MS, sans-serif;">If you are a 29 Member you can attend the breakfast free of charge. Please email <a href="mailto:fiona@fatbuzz.com">fiona@fatbuzz.com</a> with you membership number and she will add you to the attendance list.</span></div>
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<span style="color: #666666; font-family: Trebuchet MS, sans-serif;">We hope you can make it along to this event. If so, I look forward to seeing you on the day.</span></div>
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<strong><span style="color: #666666; font-family: Trebuchet MS, sans-serif;">If you have found this post interesting please share it with your online community using either the Twitter, Facebook and Share buttons below. Thank You.</span></strong></div>
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<span style="font-family: 'Trebuchet MS', sans-serif;"><br /></span>Gordon Whitehttp://www.blogger.com/profile/15209125913460486906noreply@blogger.com0tag:blogger.com,1999:blog-6971269831696788312.post-33394009279764304162014-12-23T20:18:00.000+00:002014-12-24T00:53:43.997+00:002014...A rewarding year<div style="text-align: center;">
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<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">It's been another momentous year for fatBuzz and thanks to all of our clients for keeping us very busy for the whole of 2014, including this week!</span><br />
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<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">It has also been a great year for many of our clients with many of them reporting increased turnover and profits. This is also reflected by the number of awards they've been winning. Here's a quick summary of the successes some of our client have enjoyed recently.</span><br />
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<b><a href="http://www.carbonfinancial.co.uk/" target="_blank"><span style="font-family: Verdana, sans-serif;">Carbon Financial Partners</span></a></b><span style="font-family: Trebuchet MS, sans-serif;"> have enjoyed lots of success during the recent awards season in the financial sector culminating achieving a </span><a href="http://www.carbonfinancial.co.uk/if-winning-was-easy-everyone-would-take-gold/" style="font-family: 'Trebuchet MS', sans-serif;" target="_blank">Gold Standard Award</a><span style="font-family: Trebuchet MS, sans-serif;">. To achieve a Gold Standard Award, companies have to complete a rigorous questionnaire designed to assess progress in five pillars – financial strength, capability, service, fair value and trust. It was particularly pleasing to them as this is the second successive year they have won the award.</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">Paul Gibson, one of Carbon's financial planners also featured as a winner at the <a href="http://www.carbonfinancial.co.uk/paul-gibson-features-in-the-ft-money-management-financial-planner-of-the-year-awards-for-the-third-year-in-succession/" target="_blank">Money Management Financial Planner of the Year Awards</a>, and Carbon were also named among the Best of the Best in the Institute of Financial Planning's <a href="http://www.carbonfinancial.co.uk/carbon-recognised-among-best-of-the-best/" target="_blank">Accredited Financial Planning Firm of the Year</a>.</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">Carbon are also shortlisted in the <a href="http://www.carbonfinancial.co.uk/carbon-shortlisted-in-professional-adviser-awards-2015/">Professional Adviser Awards 2015</a>, the winner will be announced in February and we hope to bring you some more good news then.</span><br />
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<b><a href="http://curtismoore.co.uk/"><span style="font-family: Verdana, sans-serif;">Curtis Moore</span></a></b><span style="font-family: Trebuchet MS, sans-serif;"> enjoyed success by winning in the best vertical cladding/rainscreen category at the </span><a href="http://curtismoore.co.uk/curtis-moore-win-nrfc-award-for-haymarket-station/" style="font-family: 'Trebuchet MS', sans-serif;">NFRC Scottish Roofing Contractor of the Year Awards 2014</a><span style="font-family: Trebuchet MS, sans-serif;"> for their work on </span><a href="http://curtismoore.co.uk/projects/haymarket/" style="font-family: 'Trebuchet MS', sans-serif;">Haymarket Station in Edinburgh</a><span style="font-family: Trebuchet MS, sans-serif;">. Congratulations to the team there and we hope to bring you news of more awards for Curtis Moore in 2015.</span><br />
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<span style="font-family: Verdana, sans-serif;"><b><a href="http://www.estate-life.com/" target="_blank">Estate Life</a></b></span><span style="font-family: Trebuchet MS, sans-serif;"> celebrated a milestone, it's been 10 years since founder Joanna Goddard first advised an estate about diversification. They have come a long way since then, this year Estate Life provided the keynote speaker at the <a href="http://www.countryhouseinnovation.co.uk/">Country House Business Innovation Show</a> in London and have already been booked for the same event next year!</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">A notable addition to their client portfolio was Strathallan Castle, the venue for the 2015 T in the Park.</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">We look forward to working with Joanna, Susan and the rest of the team next year.</span><br />
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<b><a href="http://www.excel-vending.co.uk/"><span style="font-family: Verdana, sans-serif;">Excel Vending</span></a></b><span style="font-family: Trebuchet MS, sans-serif;"> were over the moon to be featured at the National Vending Industry Awards in Manchester back in June. Tricia Connelly picked up the </span><span style="font-family: 'Trebuchet MS', sans-serif;"><a href="http://www.planet-vending.com/the-vending-industry-awards-the-winners/">Vending Supervisor of the Year</a> award sponsored by Douwe Egberts.</span><br />
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<span style="font-family: 'Trebuchet MS', sans-serif;">It was fitting that this award also came in the year that Excel came of age, they were celebrating their 21st year in business which in itself is a massive achievement, we look forward to working with them again in 2015.</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">It's been and very busy year for </span><a href="http://www.deans.co.uk/its-been-a-busy-year/"><b><span style="font-family: Verdana, sans-serif;">Dean's</span></b></a><span style="font-family: Trebuchet MS, sans-serif;">, not only have they completely refurbished their bistro and visitor store, they have successfully launched their online store and expanded their oversees sales. All of this completed while achieving and Investors in People Bronze Award.</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">We also look forward to working with Dean's during their 40th anniversary celebrations in 2015.</span><br />
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<b><a href="http://lafavoritadelivered.com/"><span style="font-family: Verdana, sans-serif;">La Favorita Delivered</span></a></b><span style="font-family: Trebuchet MS, sans-serif;"> were successful at the Scottish Italian Awards, an event that fatBuzz are proud to sponsor. They picked up the coveted </span><a href="http://blog.lafavoritadelivered.com/its-official-we-are-awarded-best-pizza/" style="font-family: 'Trebuchet MS', sans-serif;">Best Pizza Award 2014</a><span style="font-family: Trebuchet MS, sans-serif;">. They were also shortlisted in the prestigious </span><a href="http://blog.lafavoritadelivered.com/we-are-shortlisted-for-a-papa-industry-award/" style="font-family: 'Trebuchet MS', sans-serif;">PAPA Awards</a><span style="font-family: Trebuchet MS, sans-serif;"> in London. We're sure they will be featuring in many more awards ceremonies as they expand into Glasgow with the opening of a new store in Gibson Street, Glasgow.</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">Congratulations also go to </span><b><a href="http://www.mitchells-scotland.com/"><span style="font-family: Verdana, sans-serif;">Mitchells</span></a></b><span style="font-family: Trebuchet MS, sans-serif;"> in Inverurie who picked up two awards at the </span><a href="http://mitchellsdairies.blogspot.co.uk/2014/03/mitchells-dairy-are-cream-of-crop.html" style="font-family: 'Trebuchet MS', sans-serif;">Scottish Grocer Awards 2014</a><span style="font-family: Trebuchet MS, sans-serif;">; Sustainable Retailer of the Year and Health Promoting Retailer of the Year.</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">We also congratulate Managing Director, Keith Whyte on becoming <a href="http://mitchellsdairies.blogspot.co.uk/2014/05/new-grampian-food-forum-chairman.html">Chairman of the Grampian Food Forum</a>, we wish him well with his appointment.</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">It was also an exciting year for Nick Cohen and his team at </span><b><span style="font-family: Verdana, sans-serif;"><a href="http://www.pcrbusiness.co.uk/" target="_blank">PCR Business</a></span></b><span style="font-family: Trebuchet MS, sans-serif;">, they sold a stake in the business to <a href="http://www.abica.co.uk/" target="_blank">Abica Telecoms Group</a>.</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br />Nick described the transaction as a "match made in heaven" saying that it lets his business retain its own identity while enjoying the benefits of being part of Abica, with which it shares many clients. We look forward to working with PCR Business as these exciting developments unfold.</span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br /></span>
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<span style="font-family: Trebuchet MS, sans-serif;">Nick Cohen was also a finalist in two important awards; Glasgow Inspiring City Awards, Contribution by a Young Entrepreneur, and <a href="http://www.wedoscotland.com/" target="_blank">WeDoScotland</a>, Young Entrepreneur of the Year.</span><br />
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<b><a href="http://www.porrelli.com/"><span style="font-family: Verdana, sans-serif;">Porrelli Ice Cream</span></a></b><span style="font-family: Trebuchet MS, sans-serif;"> enjoyed success at this year's ROCCO Awards, they won the </span><a href="http://www.porrelli.com/awarded-family-business-of-the-year/" style="font-family: 'Trebuchet MS', sans-serif;">Best Family Business 2014</a><span style="font-family: Trebuchet MS, sans-serif;">, a fitting reward for all of their hard work and the excellent products they create. Perhaps more fittingly though because they will be holders of the award during 2015 - their 90th year in business. It's a true milestone and we look forward to working with them during this important part of their history.</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">It's also worth mentioning another business celebrating a milestone anniversary this year, </span><b><a href="http://www.saks.co.uk/"><span style="font-family: Verdana, sans-serif;">Saks Hair Salons</span></a></b><span style="font-family: Trebuchet MS, sans-serif;"> celebrated their 40th year in business, congratulations on a great achievement. Saks did it in style with a huge presence at the </span><a href="http://www.saks.co.uk/blog/saks-celebrates-40-years-with-a-flourish-at-clothes-show-live/" style="font-family: 'Trebuchet MS', sans-serif;">Clothes Show Live</a><span style="font-family: Trebuchet MS, sans-serif;">. We look forward to working with Saks in 2015 as they start their journey towards the big 50! </span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">The ROCCO Awards was also a successful event for </span><b><a href="http://spectrumservicesolutions.com/"><span style="font-family: Verdana, sans-serif;">Spectrum Service Solutions</span></a></b><span style="font-family: Trebuchet MS, sans-serif;">, they were shortlisted in four categories and won the </span><a href="http://spectrumservicesolutions.com/delight-as-spectrum-receives-nominations-for-the-2014-rocco-awards/" style="font-family: 'Trebuchet MS', sans-serif;">Excellence in Customer Service 2014 award</a><span style="font-family: Trebuchet MS, sans-serif;">. They were also nominated for two awards in The Herald Family Business Awards where they were commended again for Excellence in Customer Service.</span><br />
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<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">But, Spectrum's biggest achievements of the year happened away from the awards ceremonies, after handling the cleaning and waste management for the biggest global sporting event of the year, they went on to do the same for the <a href="http://spectrumservicesolutions.com/the-ryder-cup-shopping-mall-or-call-centre-whats-the-difference/">Ryder Cup at Gleneagles</a>. All this while expanding the core business into new sectors and completing many other special events along the way.</span><br />
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<b><span style="font-family: Verdana, sans-serif;"><a href="http://www.businesslaw.co.uk/" target="_blank">Young & Partners</a></span></b><span style="font-family: Trebuchet MS, sans-serif;"> was recommended in the Legal Directories for licensing and commercial dispute resolution and their team made great inroads on social media with one particular blog post attracting an amazing 21,000+ readers! </span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">We've enjoyed working with them through the year and watching their online journey progress with some great results, but we're sure there's even better to come next year!</span><br />
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<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Of course, business is not just about winning awards, much as it is nice to be rewarded for your hard work. Real business success is rewarded by growth and profits and many of our clients have grown this year, we congratulate all of them and we truly appreciate working with each and every one of you.</span><br />
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<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Finally, the team at fatBuzz would like to wish every member of every client team a very happy Christmas and a prosperous new year, we look forward to serving you in 2015. </span><br />
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<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">If you have found this post interesting please share it with your online community using either the Twitter, Facebook and Share buttons below. Thank You.</span><br />
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Gordon Whitehttp://www.blogger.com/profile/15209125913460486906noreply@blogger.com0tag:blogger.com,1999:blog-6971269831696788312.post-13097282875306154932014-12-17T09:30:00.000+00:002014-12-17T10:47:12.845+00:002015 The Year of Integration - January New Media Breakfast<div style="text-align: center;">
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<b style="color: #666666; font-family: 'Trebuchet MS', sans-serif;"><span style="font-size: large;">Predictions for 2015 and the case for integrated marketing</span></b><b style="color: #666666; font-family: 'Trebuchet MS', sans-serif;"><br /></b><br />
<b style="color: #666666; font-family: 'Trebuchet MS', sans-serif;">Date: </b><span style="color: #666666; font-family: Trebuchet MS, sans-serif;">Friday 30th January 2015</span><br />
<b style="color: #666666; font-family: 'Trebuchet MS', sans-serif;">Venue:</b><span style="color: #666666; font-family: Trebuchet MS, sans-serif;"> 29 Member's Club, Royal Exchange Square, Glasgow</span><br />
<b style="color: #666666; font-family: 'Trebuchet MS', sans-serif;">Time: </b><span style="color: #666666; font-family: Trebuchet MS, sans-serif;">7:45am for 8:00am</span><br />
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<span style="color: #666666; font-family: Trebuchet MS, sans-serif;">In January, many of us start with great intentions of keeping new year resolutions, but for most of us, they have been forgotten midway through the month. Perhaps it's no big deal in our personal lives, usually because the resolutions we make are half-hearted wishes rather than serious life changing choices. </span></div>
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<span style="color: #666666; font-family: Trebuchet MS, sans-serif;">Business growth is a different matter entirely; a strong marketing plan, good preparation, and the discipline to see it through are essential for your business marketing. </span><br />
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<span style="color: #666666; font-family: Trebuchet MS, sans-serif;">The January New Media Breakfast will take a look at the year ahead and suggest some of the things that you must do, and some of the things you should do in 2015.</span><br />
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<span style="color: #666666; font-family: Trebuchet MS, sans-serif;">We have spoken about the need for an integrated approach in the past, but we would like to help you make 2015 the year of integration. So, we will explore how your online and offline marketing activities can complement each other and work to make your marketing efforts more fruitful. We will look at the following: </span><br />
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<li>Evaluating what you already do and how to make it better </li>
<li>Gathering data and using html email </li>
<li>Print - Why you should consider it as part of the mix </li>
<li>Promotional gifts and business events - Are you making the most of them? </li>
<li>Advertising - Online and offline </li>
<li>Content sharing - Online and offline </li>
<li>Analytics - Knowing and responding to what's happening </li>
<li>SEO and PPC - Why they must be part of the plan </li>
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<span style="color: #666666; font-family: Trebuchet MS, sans-serif;">We will also look at some predictions for 2015 and the things you should watch for during the year.</span><br />
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<span style="color: #666666; font-family: Trebuchet MS, sans-serif;">As you might expect if you've been to a previous New Media Breakfast, Content will get a mention; we will also look at the 2015 calendar and suggest ways that you can tap into events and activities throughout the year.</span><br />
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<span style="color: #6aa84f; font-family: Verdana, sans-serif;"><b>ABOUT THE SPEAKERS...</b></span><br />
<span style="color: #666666; font-family: Trebuchet MS, sans-serif;"><a href="http://uk.linkedin.com/in/gordonwhite1/" target="_blank">Gordon White</a>, Managing Director, </span><a href="http://www.fatbuzz.com/" style="color: #666666; font-family: 'Trebuchet MS', sans-serif;">fatBuzz</a><span style="color: #666666; font-family: Trebuchet MS, sans-serif;">, and <a href="https://www.linkedin.com/in/timbarlow" target="_blank">Tim Barlow</a>, Managing Director, </span><a href="http://www.attacat.co.uk/" style="color: #666666; font-family: 'Trebuchet MS', sans-serif;">Attacat</a><span style="color: #666666; font-family: Trebuchet MS, sans-serif;"> will present this session.</span><br />
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<span style="color: #6aa84f; font-family: Verdana, sans-serif;"><b>HOW TO BOOK</b></span><br />
<span style="color: #666666; font-family: Trebuchet MS, sans-serif;"><b>Venue: </b>29 Member's Club, Royal Exchange Square, Glasgow</span><br />
<span style="color: #666666; font-family: Trebuchet MS, sans-serif;"><b>Date:</b> Friday 30th January 2015</span><br />
<span style="color: #666666; font-family: Trebuchet MS, sans-serif;"><b>Time:</b> 7.45am for 8:00am</span><br />
<span style="color: #666666; font-family: Trebuchet MS, sans-serif;"><b>Cost: </b>£10 +VAT</span><br />
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<strong style="text-align: center;"><b style="font-family: Verdana, sans-serif;"><span style="color: #6aa84f;">BOOK FOR NEW MEDIA BREAKFAST GLASGOW HERE:</span></b></strong></div>
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<span style="color: #6aa84f; font-family: Verdana, sans-serif; font-size: 120%;"><strong><span style="font-size: 80%;">No.29 MEMBERS GO FREE</span></strong> </span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">I<span style="color: #444444;">f you are a 29 Member you can attend the breakfast free of charge. Please email <a href="mailto:fiona@fatbuzz.com">fiona@fatbuzz.com</a> with you membership number and she will add you to the attendance list.</span></span></div>
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<span style="color: #444444; font-family: Trebuchet MS, sans-serif;">We hope you can make it along to this event. If so, I look forward to seeing you on the day.</span></div>
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<span style="font-family: 'Trebuchet MS', sans-serif;"><br /></span>Gordon Whitehttp://www.blogger.com/profile/15209125913460486906noreply@blogger.com0tag:blogger.com,1999:blog-6971269831696788312.post-13955048285563148662014-10-31T10:00:00.000+00:002014-10-31T10:00:01.963+00:002014 Social Media Winners & Losers, and a some ideas for social media activity over the Christmas period<div style="text-align: center;">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQYYykxN5bGTYK6rv8cjdnZ3LC26_YAHF1GVGFLB8OgsWk34vxB14JW8tIrzzrSpcRxIE5u-WetDtQ7qcuI7V8HnJPvuqqlUNTHSRIsABG9UnomJxtKCbMSukAF6BlyPLu9HncPJDPnJs/s1600/BlogPostIconNov14Gl.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQYYykxN5bGTYK6rv8cjdnZ3LC26_YAHF1GVGFLB8OgsWk34vxB14JW8tIrzzrSpcRxIE5u-WetDtQ7qcuI7V8HnJPvuqqlUNTHSRIsABG9UnomJxtKCbMSukAF6BlyPLu9HncPJDPnJs/s1600/BlogPostIconNov14Gl.jpg" /></a></div>
<span style="color: #444444; font-family: Trebuchet MS, sans-serif;"><b>Date:</b> Friday 28th November 2014</span><br />
<span style="color: #444444; font-family: Trebuchet MS, sans-serif;"><b>Venue: </b>29 Member’s Club, Royal Exchange Square, Glasgow</span><br />
<span style="color: #444444; font-family: Trebuchet MS, sans-serif;"><b>Time: </b>7:45am for 8:00am</span><br />
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<span style="color: #444444; font-family: Trebuchet MS, sans-serif;">The November New Media Breakfast is the final breakfast of the year, so we thought we’d look back at the winners and losers during 2014. And, since it happens a few weeks before the Christmas period, we thought we’d also share some social media marketing ideas for you to use over the festive period.</span><br />
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<span style="color: #6aa84f; font-family: Verdana, sans-serif;"><b>2014 WINNERS AND LOSERS…</b></span><br />
<span style="color: #444444; font-family: Trebuchet MS, sans-serif;">There have been many great social media campaigns during the year, many of them we can learn from and perhaps adapt in some way for use in the future. We will explore some of the good campaigns and why we think they were a success. Likewise, there were some bad campaigns that flopped, and in some cases were damaging to the brand. We will explore some of these and try to identify what went wrong so that you can avoid similar mistakes in the future.</span><br />
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<span style="color: #6aa84f; font-family: Verdana, sans-serif;"><b>FESTIVE SOCIAL MEDIA IDEAS…</b></span><br />
<span style="color: #444444; font-family: Trebuchet MS, sans-serif;">The Christmas period is always busy on social media, however many of the people on the channels are more focussed on organising social events, parties and get togethers than following your brand. We will share some ideas about how you can grab their attention in a relevant manner during the festive season. Hopefully, it will provide inspiration for you to adopt this Christmas.</span><br />
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<span style="color: #6aa84f; font-family: Verdana, sans-serif;"><b>WHO SHOULD ATTEND…</b></span><br />
<span style="color: #444444; font-family: Trebuchet MS, sans-serif;">Anyone interested in exploring what makes a good or bad social media campaign, and anyone looking for inspiration for social media activity over the festive season.</span><br />
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<span style="color: #6aa84f; font-family: Verdana, sans-serif;"><b>ABOUT THE SPEAKER…</b></span><br />
<a href="http://www.newmediabreakfast.co.uk/glasgow-nov-2014/uk.linkedin.com/in/gordonwhite1/" style="color: #444444; font-family: 'Trebuchet MS', sans-serif;">Gordon White</a><span style="color: #444444; font-family: Trebuchet MS, sans-serif;">, Managing Director, </span><a href="http://www.fatbuzz.com/" style="color: #444444; font-family: 'Trebuchet MS', sans-serif;">fatBuzz Ltd</a><span style="color: #444444; font-family: Trebuchet MS, sans-serif;"> will present this session.</span><br />
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<span style="color: #6aa84f; font-family: Verdana, sans-serif;"><b>HOW TO BOOK</b></span><br />
<span style="color: #444444; font-family: Trebuchet MS, sans-serif;"><b>Venue:</b> 29 Member’s Club, Royal Exchange Square, Glasgow</span><br />
<span style="color: #444444; font-family: Trebuchet MS, sans-serif;"><b>Date:</b> Friday 28th November 2014</span><br />
<span style="color: #444444; font-family: Trebuchet MS, sans-serif;"><b>Time:</b> 7.45am for 8:00am</span><br />
<span style="color: #444444; font-family: Trebuchet MS, sans-serif;"><b>Cost:</b> £10 +VAT</span><br />
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<b style="font-family: Verdana, sans-serif;"><span style="color: #6aa84f;">BOOK FOR NEW MEDIA BREAKFAST GLASGOW HERE:</span></b></div>
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<span style="color: #6aa84f; font-family: Verdana, sans-serif; font-size: 120%;"><strong><span style="font-size: 80%;">No.29 MEMBERS GO FREE</span></strong> </span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">I<span style="color: #444444;">f you are a 29 Member you can attend the breakfast free of charge. Please email <a href="mailto:fiona@fatbuzz.com">fiona@fatbuzz.com</a> with you membership number and she will add you to the attendance list.</span></span></div>
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<span style="color: #444444; font-family: Trebuchet MS, sans-serif;">We hope you can make it along to this event. If so, I look forward to seeing you on the day.</span></div>
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<strong><span style="color: #444444; font-family: Trebuchet MS, sans-serif;">If you have found this post interesting please share it with your online community using either the Twitter, Facebook and Share buttons below. Thank You.</span></strong></div>
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<span style="font-family: 'Trebuchet MS', sans-serif;"><br /></span>Gordon Whitehttp://www.blogger.com/profile/15209125913460486906noreply@blogger.com0tag:blogger.com,1999:blog-6971269831696788312.post-91718050072142787282014-10-23T09:30:00.000+01:002014-10-30T23:37:42.821+00:00Pandas and Penguins - What's all the fuss about?<div style="text-align: center;">
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<span style="color: #38761d; font-family: Trebuchet MS, sans-serif;"><b><i>A couple of our clients have asked whether the industry chat about Google's Panda and Penguin is something that is worth worrying about, so we invited our SEO partner to write a guest blog on the topic. Here's what Tim Barlow, Managing Director at Attacat has to say about Google's Panda and Penguin. </i></b></span><br />
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<span style="color: #444444; font-family: Trebuchet MS, sans-serif;">Here's the short answer: provided your technical SEO is in order, your content is resonating well with your audience and you've never invested in "link building" you have little to fear.</span><br />
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<span style="color: #38761d; font-family: Verdana, sans-serif;"><b>Algorithm changes</b></span><br />
<span style="color: #444444; font-family: Trebuchet MS, sans-serif;">Google constantly tweaks the signals and equations it uses to rank web pages. Panda and Penguin are the nicknames of two of the best known and significant "tweaks".</span><br />
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<span style="color: #444444; font-family: Trebuchet MS, sans-serif;">Both of these algorithm changes were designed to make Google's results more relevant. The aim in part was to reduce the influence of signals that website owners have learned to manipulate (and thereby gain an "unfair advantage").</span><br />
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<span style="color: #444444; font-family: Trebuchet MS, sans-serif;">Panda's focus is poor quality content while Penguin is concerned with poor quality and manipulative links.</span><br />
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<span style="color: #38761d; font-family: Verdana, sans-serif;"><b>Why might you need to worry?</b></span><br />
<span style="color: #444444; font-family: Trebuchet MS, sans-serif;">As with any change in the way Google ranks pages there will be winners and losers. Typically with Panda and Penguin , if you lose you lose large proportions of your traffic.</span><br />
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<span style="color: #444444; font-family: Trebuchet MS, sans-serif;">You can think of Penguin or Panda as a line. As long as you remain the right side of it you'll be fine. As soon as you cross it though, your ranks are in danger of falling dramatically. You also need to be aware that the line is constantly moving as Google continually updates its algorithms.</span><br />
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<span style="color: #444444; font-family: Trebuchet MS, sans-serif;">Unlike Google's manual penalties you won't be notified by Google if your site trips the Penguin or Panda filters. If you've got a well established site you'll most likely notice the drop in traffic, however many sites may never know they've been hit – especially if sites are just getting established. </span><br />
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<span style="color: #444444; font-family: Trebuchet MS, sans-serif;">Prevention is of course the best solution and the best tactic is to resist the temptation of low quality, be that with your SEO tactics or your online proposition as a whole.</span><br />
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<span style="color: #38761d; font-family: Verdana, sans-serif;"><b>What defines "poor quality"?</b></span><br />
<span style="color: #444444; font-family: Trebuchet MS, sans-serif;">Quality is something defined by the eye of the beholder of course. The eye in this case belongs to Google , who provide a set of guidelines (</span><a href="https://support.google.com/webmasters/answer/35769?hl=en" style="color: #444444; font-family: 'Trebuchet MS', sans-serif;">https://support.google.com/webmasters/answer/35769?hl=en</a><span style="color: #444444; font-family: Trebuchet MS, sans-serif;">). As part of the guidelines they provide this yardstick:</span><br />
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<span style="color: #444444; font-family: Trebuchet MS, sans-serif;">A good rule of thumb is whether you'd feel comfortable explaining what you've done to a website that competes with you, or to a Google employee. Another useful test is to ask "Does this help my users? Would I do this if search engines didn't exist?".</span><br />
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<span style="color: #444444; font-family: Trebuchet MS, sans-serif;">Many sites hit by Penguin, Panda or any other algorithmic filter have knowingly invested in SEO tactics that fall well short of the above test. The sin may have been committed by the website owner or by a third party supplier but either way it is you, as the website owner, that needs to take responsibility for ensuring that you stay the right side of the line. </span><br />
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<span style="color: #38761d; font-family: Verdana, sans-serif;"><b>Panda and "thin" content</b></span><br />
<span style="color: #444444; font-family: Trebuchet MS, sans-serif;">A fad that a number of SEOs followed was the idea that "more pages = more ranks = more traffic". In the extreme this resulted in some website owners making "content" by mashing up, 'spinning' and remixing existing content automatically. </span></div>
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<span style="color: #444444;"><span style="font-family: Trebuchet MS, sans-serif;">Others sought to target thousands of infrequently searched queries by taking their product databases and then slicing and dicing their offering in many ways to create thousands of pages. For example a travel agent might have created a page for each combination of departure airport and cruise boat . A nationwide online florist might have created a simple page for every UK postcode to target someone searching for "flower delivery EH43" or any other postcode.</span><br /><br /><span style="font-family: Trebuchet MS, sans-serif;">Many websites have also created so called 'thin' content relatively innocently by rewording or using other people's content (even with their permission).</span><br /><br /><span style="font-family: Trebuchet MS, sans-serif;">Sites that may get ' Panda'd ' in innocence include: </span></span></div>
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<li><span style="color: #444444;">eCommerce sites that use manufacturers' product descriptions and add no or little additional content </span></li>
<li><span style="color: #444444;">sites that create many pages for their products/services but neglect to differentiate the pages sufficiently </span></li>
<li><span style="color: #444444;">blogs that use news feeds from third party organisations or simply write about what lots of other more popular sites are writing about </span></li>
<li><span style="color: #444444;">sites that inadvertently create lots of pages as a result of not investing in technical house keeping </span></li>
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<span style="color: #444444; font-family: Trebuchet MS, sans-serif;">Its very possible that your site has many more "pages" (in Google's eyes) than you realise. This is usually caused by coding errors (including those made when adding content through content management systems) and will often go unnoticed as the impact on normal users is fairly low. Google is pretty good at realising that these are innocent mistakes, but it is highly likely that such mistakes could contribute to tripping up the angry panda. Pre and post site launch SEO checks, and good ongoing SEO house keeping will identify and eliminate such issues before they become problematic. </span><br />
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<b><span style="color: #38761d; font-family: Verdana, sans-serif;">Penguin and unnatural links</span></b><br />
<span style="color: #444444; font-family: Trebuchet MS, sans-serif;">The good news with Penguin (a link-focused filter) is you are unlikely to get hit by it if you adhere to Google's guidelines; I'm yet to see an example of an innocent* site getting hit by Penguin. In each case I have seen, I can see deliberate attempts to manipulate search ranking factors to gain search engine rankings.</span><br />
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<span style="color: #444444; font-family: Trebuchet MS, sans-serif;">*the exception to this is so -called "negative SEO", the practice of deliberately trying to lower a competitor's ranks. Although on the rise, this is still not widespread practice and Google is often able to spot and discount an attack. 99 times out of a 100, a site coming to us suspecting they are a victim of negative SEO only has themselves (or their SEO provider) to blame. Good SEO housekeeping will allow you to identify someone attacking your site before it becomes an issue.</span><br />
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<span style="color: #444444; font-family: Trebuchet MS, sans-serif;">Google's big original innovation was using links from third party sites as a signal for ranking sites. They claimed they were unspammable, a comment they now fully appreciate was very niave! </span><br />
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<span style="color: #444444; font-family: Trebuchet MS, sans-serif;">Google has now made it clear: it wants you to acquire links "naturally" and if you don't, the penguin will likely get you sooner or later. </span><br />
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<span style="color: #444444; font-family: Trebuchet MS, sans-serif;">I interpret "natural links" as links you earn on merit. If the majority of your links come from sites that actually drive you real visitors and real customers, you have nothing to worry about from Penguin.</span><br />
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<b><span style="color: #38761d; font-family: Verdana, sans-serif;">The general trend of Google</span></b><br />
<span style="color: #444444; font-family: Trebuchet MS, sans-serif;">Penguin and Panda are just steps in Google getting better and better at understanding sites. It's clear they want to rank site that user really like and keep coming back to time and again. </span><br />
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<span style="color: #444444; font-family: Trebuchet MS, sans-serif;">This in my opinion at least, is why your SEO strategy should look something like this: </span><br />
<span style="color: #444444; font-family: Trebuchet MS, sans-serif;">have a defined audience </span><br />
<ul style="font-family: 'Trebuchet MS', sans-serif;">
<li><span style="color: #444444;">know what problems they go onto search engines to solve </span></li>
<li><span style="color: #444444;">solve one or more of those problems better than your competitors (even if that doesn't directly generate revenue for you) </span></li>
<li><span style="color: #444444;">ensure your paid product or service is at least as good as your competitors </span></li>
<li><span style="color: #444444;">ensure your website is easy to use and persuasive </span></li>
<li><span style="color: #444444;">invest in SEO house keeping </span></li>
<li><span style="color: #444444;">make sure your customers (and prospects) have an amazing experience </span></li>
<li><span style="color: #444444;">provide them with reasons to keep then coming back </span></li>
<li><span style="color: #444444;">work with others targeting the same audience as you (to do things that add yet more value to your (and their) audience </span></li>
<li><span style="color: #444444;">amplify with carefully targeted paid advertising </span></li>
</ul>
<span style="color: #444444;"><a href="http://www.attacat.co.uk/about-us/the-team/tim-barlow" style="font-family: 'Trebuchet MS', sans-serif;">Tim Barlow</a><span style="font-family: Trebuchet MS, sans-serif;"> is Managing Director of </span><a href="http://www.attacat.co.uk/" style="font-family: 'Trebuchet MS', sans-serif;">Attacat</a><span style="font-family: Trebuchet MS, sans-serif;">, an Edinburgh-based marketing agency for ambitious companies who take search engine traffic seriously. Many <a href="http://www.fatbuzz.com/" target="_blank">fatBuzz</a> customers will know Tim from his presentations at our monthly </span><a href="http://www.newmediabreakfast.co.uk/" style="font-family: 'Trebuchet MS', sans-serif;">New Media Breakfasts</a><br /><br /><span style="font-family: 'Trebuchet MS', sans-serif;">If you have found this post interesting please share it with your online community using either the Twitter, Facebook and Share buttons below. Thank You.</span></span><br />
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Gordon Whitehttp://www.blogger.com/profile/15209125913460486906noreply@blogger.com0tag:blogger.com,1999:blog-6971269831696788312.post-6765831489746117382014-10-03T09:30:00.000+01:002014-10-04T18:27:42.684+01:00Proving the ROI in social media marketing, and encouraging management buy-in - October New Media Breakfast<div style="text-align: center;">
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<span style="color: #666666; font-family: Verdana, sans-serif;"><b>Proving the ROI in social media marketing, and encouraging management buy-in</b></span><br />
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<span style="font-family: Trebuchet MS, sans-serif;"><b><span style="color: #6aa84f;">Date:</span> </b><span style="color: #666666;">Friday 31st October 2014</span></span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><b><span style="color: #6aa84f;">Venue:</span></b><span style="color: #666666;"> 29 Member’s Club, Royal Exchange Square, Glasgow</span></span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><b><span style="color: #6aa84f;">Time:</span></b><span style="color: #666666;"> 7:45am for 8:00am</span></span><br />
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<span style="color: #666666; font-family: Trebuchet MS, sans-serif;">There is little doubt that social media marketing is here to stay; fads simply don’t last 10+ years. Yet, organisations still struggle to justify the cost of social media and marketing personnel are constantly being asked to justify social media marketing spends.</span><br />
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<span style="color: #666666; font-family: Trebuchet MS, sans-serif;">Like many other marketing activities, it is often difficult to measure success, however the October New Media Breakfast will explore how you should approach the subject of return on investment and how to set measurable goals. Many people also struggle to get ‘buy in’ from their superiors and even their colleagues.</span><br />
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<span style="color: #666666; font-family: Trebuchet MS, sans-serif;">We will also look at how you can convince those around you to commit to, and support, your social media marketing plans. We will present actual examples of success stories in various sectors that will help you to convince doubters, and we will look at the potential cost of non-investment in social media marketing.</span><br />
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<span style="color: #666666; font-family: Trebuchet MS, sans-serif;">We will also take a look at how much of your overall marketing budget should be committed to social media marketing and why social media marketing now needs to be part of the overall marketing mix.</span><br />
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<span style="color: #6aa84f; font-family: Verdana, sans-serif;"><b>WHO SHOULD ATTEND</b></span><br />
<span style="color: #666666; font-family: Trebuchet MS, sans-serif;">Anyone who is as yet unconvinced about the ROI of social media marketing, or anyone who has to convince management about the value of social media marketing.</span><br />
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<span style="color: #6aa84f; font-family: Verdana, sans-serif;"><b>SPEAKER</b></span><br />
<span style="color: #666666; font-family: Trebuchet MS, sans-serif;">Gordon White, Managing Director of fatBuzz Ltd will present this breakfast. </span><br />
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<span style="color: #6aa84f; font-family: Verdana, sans-serif;"><b>HOW TO BOOK</b></span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><b><span style="color: #6aa84f;">Venue:</span></b><span style="color: #666666;"> 29 Member’s Club, Royal Exchange Square, Glasgow</span></span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><b><span style="color: #6aa84f;">Date:</span></b><span style="color: #666666;"> Friday 31st October 2014</span></span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><b><span style="color: #6aa84f;">Time:</span></b><span style="color: #666666;"> 7.45am</span></span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><b><span style="color: #6aa84f;">Cost:</span></b><span style="color: #666666;"> £10 +VAT</span></span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">I<span style="color: #444444;">f you are a 29 Member you can attend the breakfast free of charge. Please email <a href="mailto:fiona@fatbuzz.com">fiona@fatbuzz.com</a> with you membership number and she will add you to the attendance list.</span></span></div>
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<span style="color: #444444; font-family: Trebuchet MS, sans-serif;">We hope you can make it along to this event. If so, I look forward to seeing you on the day.</span></div>
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<span style="font-family: 'Trebuchet MS', sans-serif;"><br /></span>Gordon Whitehttp://www.blogger.com/profile/15209125913460486906noreply@blogger.com0tag:blogger.com,1999:blog-6971269831696788312.post-25131692173231235562014-09-24T09:30:00.000+01:002014-09-24T09:30:00.855+01:00iPhone 6 - Turned a corner? Or, are they about to face problems with the bends?<div style="text-align: center;">
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<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Some people are saying Apple have turned a corner with the new iPhone 6 and that it's much more in line with current models like the extremely popular Samsung Galaxy. </span><br />
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<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">They may have turned a corner, but are they about to have some problems with the bends?</span><br />
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<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">If you have found this post interesting please share it with your online community using either the Twitter, Facebook and Share buttons below. Thank You.</span></div>
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Gordon Whitehttp://www.blogger.com/profile/15209125913460486906noreply@blogger.com0tag:blogger.com,1999:blog-6971269831696788312.post-44588169648872343942014-09-11T19:41:00.001+01:002014-09-11T19:41:31.757+01:0012 tips to help avoid social media choas <div style="text-align: center;">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_K7Y94-2m86jfPTeJ0Sd0Uncrp2t64NUL6vp6p86XkZPgJ8M7TDDEy-tFb79Sy59Cd_rw0zr4sCS7Yw1EMoYODCRhAmjtjZHKLkZO1PWqfHMWW_zaLVSkvyY2uDtRIDvKFsDtx55QRf8/s1600/Access+Icon.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_K7Y94-2m86jfPTeJ0Sd0Uncrp2t64NUL6vp6p86XkZPgJ8M7TDDEy-tFb79Sy59Cd_rw0zr4sCS7Yw1EMoYODCRhAmjtjZHKLkZO1PWqfHMWW_zaLVSkvyY2uDtRIDvKFsDtx55QRf8/s1600/Access+Icon.jpg" /></a></div>
<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Following this morning's <a href="http://www.newmediabreakfast.co.uk/" target="_blank">New Media Breakfast</a> in Edinburgh it was suggested to me a relevant addition to the presentation would be some advice around the ownership of your social media channels. This is is a great observation and sound advice from <a href="mailto:scott@brymerlegal.co.uk" target="_blank">Scott Brymer</a>, <a href="http://www.brymerlegal.co.uk/" target="_blank">Brymer Legal</a>. </span><br />
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<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">We have mentioned this in previous breakfasts, and to be honest, it's a topic that wouldn't really be out of place at any social media presentation. Unfortunately, time doesn't always allow us to mention all we would like to. But, we thought this is worth a blog post, especially since Blogging was the topic of this morning's presentation.</span><br />
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<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Scott rightly points out the potential problems that can arise if you don't give full consideration to who has access to your social media channels. Here is an example that Scott kindly sent to me.</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">An individual had the details for online accounts (e.g. google account for analytics and blog) and then left the business as a “bad leaver”. The business owner then submitted a new password request for the Google account, not appreciating that the employee in question had been using the Google account for personal Gmail as well. As we know, everything Google does is linked, but the employer didn’t appreciate this. Cue the employee making hacking claims etc which got quite messy/heated.</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">It's not an uncommon scenario, we've seen similar things happen in other businesses.</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">Something else we've seen is the chaos caused when the only employee with access to the social media channel leaves the business. This becomes especially challenging if the employee has left under a cloud.</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">There is also the question of ownership of contact lists such as those on an employee's personal LinkedIn Page. We did discuss this precise point on <a href="https://itunes.apple.com/gb/podcast/social-media-podcast/id304622936?mt=2" target="_blank">Social Media Podcast No.55</a>, and the main point made then was the need to plan these things in advance.</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">This is certainly our advice to all businesses when allowing employees access to social media channels: think ahead and put procedures in place that minimise the risk to your online presence. Here are 12 tips that will help you avoid disruption and disputes if you find yourself in a similar situation. </span><br />
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<li><span style="font-family: 'Trebuchet MS', sans-serif;">Ensure someone senior in the business has access to all platforms. This would preferably be the business owner, director, or a long serving and trusted employee. </span></li>
<li><span style="font-family: 'Trebuchet MS', sans-serif;">Access needs to be 'Manager' level rather than 'Admin', or 'Editor' level. The terminology will vary on the platforms, however it should be top level access otherwise you may not be able to take full control in the future.</span></li>
<li><span style="font-family: 'Trebuchet MS', sans-serif;">If someone with access is leaving the business under a cloud, revoke their access to all channels before they are informed about their future. Remember, it only takes seconds to change a password - they could even do it from a mobile device while they are being dismissed!</span></li>
<li><span style="font-family: 'Trebuchet MS', sans-serif;">If someone with access resigns, revoke their access immediately.</span></li>
<li><span style="font-family: 'Trebuchet MS', sans-serif;">Set out your policy for business contacts acquired in the course of their work whilst employed by you. The business does have the right to these, even if it's on the employee's personal profile. However, unless you plan this in advance you have no way of knowing the contacts acquired during the period of their employment.</span></li>
<li><span style="font-family: 'Trebuchet MS', sans-serif;">Publish guidelines for the use of social media. It is extremely difficult to censure someone if you haven't set out what is expected in the first place.</span></li>
<li><span style="font-family: 'Trebuchet MS', sans-serif;">Don't assume the traditional Contract of Employment will cover all of the things a disgruntled employee could inflict on you. There is a tendency to assume the employment contract will prevent disclosure of information, or enable the smooth handover of access details, but this may not always be the case. Even if it does, actually getting them may prove problematic.</span></li>
<li><span style="font-family: 'Trebuchet MS', sans-serif;">If you are using an agency for social media management, keep them fully appraised if an employee with access is being dismissed. We have had an experience when an employee was dismissed late on a Friday and by the time we were notified on the Monday morning the Twitter account had been deleted. Social media is 24/7, your agency should respond to something like this no matter when it happens.</span></li>
<li><span style="font-family: 'Trebuchet MS', sans-serif;">Make sure there is more than one person with 'Manager' level access on each platform.</span></li>
<li><span style="font-family: 'Trebuchet MS', sans-serif;">Even when an employee with access does leave with your blessing, change the passwords, it's as much for their protection as yours.</span></li>
<li><span style="font-family: 'Trebuchet MS', sans-serif;">Appreciate the full extent of the access you are allowing. Eg. James's example where a Gmail account could be for personal use but also attached to business accounts.</span></li>
<li><span style="font-family: 'Trebuchet MS', sans-serif;">If in doubt, seek professional legal advice.</span></li>
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<span style="font-family: Trebuchet MS, sans-serif;">I hope these points have been helpful and that you don't find yourself in any of the situations we've mentioned here. If you follow these tips, you will minimise the risk of disruption in the future.</span></div>
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<span style="font-family: 'Trebuchet MS', sans-serif;">If you have found this post interesting please share it with your online community using the share buttons below, there's a good chance they will find it interesting too. Thank You.</span><br />
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Gordon Whitehttp://www.blogger.com/profile/15209125913460486906noreply@blogger.com0tag:blogger.com,1999:blog-6971269831696788312.post-65424724417059105222014-09-08T16:15:00.000+01:002014-09-08T16:22:29.849+01:00The Italian Awards<div class="separator" style="clear: both; text-align: center;">
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At <a href="http://www.fatbuzz.com/" target="_blank">fatBuzz</a> we help our clients get the most out of their business by creating great websites that are perfectly suited for their requirements and their target audience, one of our most recent projects, <a href="http://italianawards.co.uk/" target="_blank">The Italian Awards</a>, is no exception.<br />
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The Scottish Italian Awards is an annual event that showcases the fantastic range and quality of Scotland’s Italian owned businesses. The awards recognise a variety of categories including best restaurant, best independent multiple operator and many more.<br />
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Last year was a huge success as it was completely sold out with 630 people joining the celebrations at the Hilton, and this year they aim to have 750 guests at the final on the 26th of October.<br />
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Voting is open to the general public ensuring that these awards truly reflect the country’s favourite Scottish/Italian owned businesses.<br />
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fatBuzz are proud to be the Digital Marketing sponsor for the awards for the second consecutive year because, in the words of Kyle Murdoch (Director of fatBuzz), “Scotland has a rich cultural heritage and a significant ingredient in that history was created by Scottish Italian businesses, it’s important to recognise their achievements and fatBuzz are delighted to be part of that”.<br />
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As well as being the digital sponsor of the awards, fatBuzz also developed their website and are assisting with the social media campaign, to ensure that everyone following the awards is kept up to date with all the latest news.<br />
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The awards are a great way to recognise Italian businesses for their contributions to Scottish industries and the voting is open to the public, so if you want to help your favourite Italian business then you can vote for them <a href="http://italianawards.co.uk/vote-now/" target="_blank">here</a>. <br />
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If you want to stay informed with what’s happening with the Italian Awards then ‘Like’ them on <a href="https://www.facebook.com/ItalianAwards" target="_blank">Facebook </a>and follow them on <a href="https://twitter.com/Italianawards" target="_blank">Twitter</a>. <br />
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Also, if you want to keep up with fatBuzz’s activity, then ‘Like’ us on <a href="https://www.facebook.com/fatBuzz" target="_blank">Facebook </a>and Follow us on <a href="https://twitter.com/fatbuzz" target="_blank">Twitter</a>.<br />
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If you have found this post interesting please share it with your online community using either the Twitter, Facebook and Share buttons below. Thank You.<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br /></span>
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Anonymoushttp://www.blogger.com/profile/01780628647882894561noreply@blogger.com0tag:blogger.com,1999:blog-6971269831696788312.post-39190000753874470562014-09-08T10:00:00.000+01:002014-09-08T10:00:00.708+01:00Social Media Podcast 68 - Facebook reach drops but conversion rate increases dramatically for scenic railroad<div style="text-align: center;">
<span class="st_facebook_hcount" displaytext="Facebook"></span><span class="st_twitter_hcount" displaytext="Tweet"></span><span class="st_linkedin_hcount" displaytext="LinkedIn"></span><span class="st_sharethis_hcount" displaytext="ShareThis"></span><span class="st_pinterest_hcount" displaytext="Pinterest"></span><span class="st_plusone_hcount" displaytext="Google +1"></span></div>
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<b>Play the podcast here:</b></span></span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">In Social Media Podcast 68, <a href="https://www.linkedin.com/profile/view?id=16653134" target="_blank">Gordon White</a> talks to <a href="https://www.linkedin.com/profile/view?id=16653134" target="_blank">Meilee Anderson</a>, Marketing Director at <a href="http://www.mrsr.com/" target="_blank">Mt. Rainier Scenic Railroad</a> in Washington USA. Meilee was kind enough to share the recent success the organisation has enjoyed with Facebook. Meilee explains that whilst the reach has dropped considerably, the conversion rate has increased massively. With a spend of around $4000 they have seen revenue increase by tens of 1000's of dollars in the past year.</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">We start the conversation with a chat about the recent Ice Bucket Challenge which swept the internet and raised millions for charity, then we explore some of the activities on Facebook which have resulted in such a noticeable return on the comparatively small investment. Meilee shares details of which posts work best, and how she monitors the activity in order to fully engage with the community on the page. Here are some of the things we discuss:</span><br />
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<li>The Ice Bucket Challenge - The hidden positives in the campaign</li>
<li>Facebook reach drops but the conversion rate increases</li>
<li>Key people of influence - Why it is important to engage with influential people</li>
<li>Facebook Insights - That value in studying your insights</li>
<li>Facebook engagement - Which type of posts work best</li>
<li>Click Baiting - Facebook's recent announcement about tracking the value of links</li>
<li>Facebook links - The recent advice issued by Facebook about the best way to share links in status updates</li>
<li>Split testing - Change things one at a time</li>
<li>Instagram and making full use of the hashtags</li>
<li>Twitter - Experiments with Twitter advertising</li>
<li>Facebook Ads vs Promoted posts</li>
<li>LinkedIn - Why it's more than just a B2B platform</li>
<li>Getting board level buy-in for social media expenditure</li>
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<span style="font-family: Trebuchet MS, sans-serif;">Visit Mt. Rainier Scenic Railroad <a href="http://www.mrsr.com/" target="_blank">Website</a></span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">Visit Mt. Rainier Scenic Railroad <a href="https://www.facebook.com/MtRainierScenicRailroad" target="_blank">Facebook page</a></span></div>
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<b><span style="font-family: Trebuchet MS, sans-serif;"><i>Play the podcast here:</i></span></b><br />
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<b><span style="font-family: Verdana, sans-serif;">Some music to finish...</span></b><br />
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<b><span style="font-family: Trebuchet MS, sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjiymR6D8PVBVPR8Pibn0wRotxVjXZdspTGSd2phJettQtAriB-aXITBkU3UnxNXBZHXleXyChXc6KsvmueS5ythKQ7yrV0EBdhG30BKpwhBNWqYIhZem-vUd2lYdho-zDK-reTxJsm2_U/s1600/Lonseome+Traveler.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjiymR6D8PVBVPR8Pibn0wRotxVjXZdspTGSd2phJettQtAriB-aXITBkU3UnxNXBZHXleXyChXc6KsvmueS5ythKQ7yrV0EBdhG30BKpwhBNWqYIhZem-vUd2lYdho-zDK-reTxJsm2_U/s1600/Lonseome+Traveler.jpg" /></a></span></b></div>
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Rosalie by Jarrod Dickenson</i></b></span><br />
<span style="font-family: Trebuchet MS, sans-serif;">We finish the podcast with some music from <a href="http://www.jarroddickenson.com/" target="_blank">Jarrod Dickenson</a>, the American singer/songwriter based in New York. Jarrod kindly allowed us to share one of the tracks from his most recent album, The Lonesome Traveler. The track we chose is Rosalie, we hope you enjoy it.</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">The Lonesome Traveler and Jarrod's other albums are available from his own web site (<a href="http://www.jarroddickenson.com/store" target="_blank">Visit Jarrod's website</a>), or on iTunes (<a href="https://itunes.apple.com/gb/album/the-lonesome-traveler/id527491501" target="_blank">Click here for The Lonesome Traveler on iTunes</a>)</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;"><a href="https://www.facebook.com/jarroddickensonmusic" target="_blank">Like Jarrod Dickenson on Facebook</a></span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><a href="http://www.jarroddickenson.com/" target="_blank">Visit Jarrod Dickenson's web site</a></span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><a href="https://www.youtube.com/user/jdickenson" target="_blank">Visit Jarrod Dickenson's YouTube Channel</a></span><br />
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<span class="Apple-style-span" style="color: #444444; font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: large;"><a href="http://itunes.apple.com/gb/podcast/social-media-podcast/id304622936">Subscribe/Download Social Media Podcast on iTunes</a></span></b></span></div>
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<b style="color: #444444; font-family: 'Trebuchet MS', sans-serif;">Would you like a presentation on social media and customer service?</b><br />
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<span class="Apple-style-span" style="color: #444444; font-family: 'Trebuchet MS', sans-serif;">We're offering a range of bespoke or generic presentations on the topic of social media and customer service, if you would like to find out more please go to the following link: <b><a href="http://fatbuzzblog.blogspot.co.uk/2013/05/are-you-prepared-to-lose-control-on.html" target="_blank">Are you prepared to lose control?</a></b></span><br />
<span class="Apple-style-span" style="color: #444444; font-family: 'Trebuchet MS', sans-serif;"><br /><b>Have you listened to the digital copyright podcast?</b></span></div>
<span class="Apple-style-span" style="color: #444444; font-family: 'Trebuchet MS', sans-serif;">We continue to see people using images, video content and other files taken from the internet without consideration to potential copyright issues. We would encourage all of our listeners to download <a href="http://fatbuzzblog.blogspot.co.uk/2013/02/public-but-not-in-public-domaindigital.html">Social Media Podcast 50</a> which clearly outlines what you should and shouldn't do with images sourced online. <a href="https://itunes.apple.com/gb/podcast/social-media-podcast/id304622936?mt=2">Find it on iTunes now</a>.</span><br />
<span class="Apple-style-span" style="color: #444444; font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: large;"><b><br /></b></span><b>WHAT WOULD YOU LIKE US TO TALK ABOUT?</b></span><br />
<span class="Apple-style-span" style="color: #444444; font-family: 'Trebuchet MS', sans-serif;">If there is a specific topic you would like us to cover in a future podcast please let us know. You can email <a href="mailto:gordon@fatbuzz.com">gordon@fatbuzz.com</a> or send us a message on Twitter <a href="https://twitter.com/MediaPodcast">@MediaPodcast</a> or, you can post it as a comment on the <a href="https://www.facebook.com/SocialMediaPodcast">Social Media Podcast Facebook page</a>.</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">If you have found this post interesting please share it with your online community using either the Twitter, Facebook and Share buttons below. Thank You.</span><br />
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<br />Gordon Whitehttp://www.blogger.com/profile/15209125913460486906noreply@blogger.com0tag:blogger.com,1999:blog-6971269831696788312.post-18858917709156960732014-09-02T16:48:00.003+01:002014-09-03T09:12:14.371+01:0020 quick fire tips for using images in your social media marketing<div style="text-align: center;">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiPmtOGj2R2SSgfyZGUtTYzbL1roHwIcBzEUNmTeOuTdiJOD2PuVPz4ZhgowutdVUPsE-mdkQ-cyrX4zlpimYkXkJTcyLYx6zFrgrBtF3Tt7Kf_UjK1Efo-Slt3AFzwkXBUHYx-ucvqEFFA/s1600/Screen+Shot+2014-09-02+at+11.19.53.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiPmtOGj2R2SSgfyZGUtTYzbL1roHwIcBzEUNmTeOuTdiJOD2PuVPz4ZhgowutdVUPsE-mdkQ-cyrX4zlpimYkXkJTcyLYx6zFrgrBtF3Tt7Kf_UjK1Efo-Slt3AFzwkXBUHYx-ucvqEFFA/s200/Screen+Shot+2014-09-02+at+11.19.53.png" height="160" width="160" /></a>
<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Recently we held our monthly <a href="http://www.newmediabreakfast.co.uk/" target="_blank">New Media Breakfasts</a>, in <a href="http://www.29glasgow.com/" target="_blank">29 Glasgow</a> and <a href="http://www.tigerlilyedinburgh.co.uk/" target="_blank">Tigerlily Edinburgh</a> to discuss the power of images and how the can be used in your social media marketing strategy. </span><br />
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<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Images have always played a huge role in social media, and with the rising user numbers on platforms like Facebook, Instagram and Pinterest, their popularity has increased greatly. </span><br />
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<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Because images are so prominent in the way we communicate today, whether it be with family, friends or clients, it's important that you know how to use them properly. At the end of the recent presentations we offered 20 quickfire tips </span>
<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">for using images in your social media marketing, we thought it might be useful to share these on the blog. </span><br />
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<span style="color: #999999; font-family: Trebuchet MS, sans-serif;"><b>1. Think Square</b></span><br />
<span style="font-family: Trebuchet MS, sans-serif;">The branding you're working with may not always suit the square format that most platforms use for profile pictures. It's best to come up with a square version so that it's much easier and clearer to see, especially when used in the small square icon image on many social media platforms. See <a href="https://www.facebook.com/JohnDickandSon">John Dick & Son's Facebook page</a>. </span><br />
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<span style="color: #999999; font-family: Trebuchet MS, sans-serif;"><b>2. Work with animals and children</b></span><br />
<span style="font-family: Trebuchet MS, sans-serif;">Posting photos of animals and children always get fantastic engagement, and have a positive effect on people. Here is the first day that Buzz came to the fatBuzz office, just look at the engagement we achieved on this picture!</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi6NZMyiqqHf-rCSaRfakIMs5eF8tmJsd9QMeQrKGNhPpRwPwebZsuIZio81x8LUKfGUFywqfscrHtxhk_qrbl2RGVgJllS6HyNTAw2_pxipecl_HbzWZ4EhTJQzSgadNNs2gV5D3ltIkU/s1600/buzz.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi6NZMyiqqHf-rCSaRfakIMs5eF8tmJsd9QMeQrKGNhPpRwPwebZsuIZio81x8LUKfGUFywqfscrHtxhk_qrbl2RGVgJllS6HyNTAw2_pxipecl_HbzWZ4EhTJQzSgadNNs2gV5D3ltIkU/s1600/buzz.png" /></a></div>
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<span style="color: #999999; font-family: Trebuchet MS, sans-serif;"><b>3. Get up close</b></span><br />
<span style="font-family: Trebuchet MS, sans-serif;">When using images on eCommerce sites or platforms promoting your products such as clothing, make sure you have high quality close up shots, so whoever's viewing your product can get a good feel for the quality of the product. See how John Smedley have done this <a href="http://www.johnsmedley.com/uk/mens/specials/view-all/aw14-adrian-in-silver">here</a>. You'd be unlikely to pay £120 for a shirt if you weren't sure about the material, but there close up images let you see it up close.</span><br />
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<span style="color: #999999; font-family: Trebuchet MS, sans-serif;"><b>4. Go behind the scenes</b></span><br />
<span style="font-family: Trebuchet MS, sans-serif;">People love to see what's going on behind the scenes, because let's face it, everyone's a little nosey! Often, behind the scenes images at an event get more engagement that the official pictures of the event.</span><br />
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<span style="color: #999999; font-family: Trebuchet MS, sans-serif;"><b>5. Be charitable</b></span><br />
<span style="font-family: Trebuchet MS, sans-serif;">If you're doing work with charity be sure to document it. Not only are you showing that you're giving back, but you're also raising awareness of the charity. Too see an example of this, have a look at <a href="https://www.facebook.com/JohnDickandSon">John Dick & Son</a> at </span><span style="background-color: white; color: #222222; font-family: arial;"><a href="https://www.facebook.com/media/set/?set=a.203072926426663.52945.111510475582909&type=3">Here Come The Girls - Princess Royal Trust for Carers 2011</a>.</span><br />
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<span style="color: #999999; font-family: Trebuchet MS, sans-serif;"><b>6. Office life</b></span><br />
<span style="font-family: Trebuchet MS, sans-serif;">Similar to the point we made about going behind the scenes, people love to see what's happening behind the brand. Sharing pictures of what's happening in the office is a way of humanising the organisation. See what's happening at the fatBuzz office <a href="https://www.facebook.com/fatbuzz/photos/pb.134774676540150.-2207520000.1409649910./912688762082067/?type=3&theater">here</a>. </span><br />
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<span style="color: #999999; font-family: Trebuchet MS, sans-serif;"><b>7. Road trips</b></span><br />
<span style="font-family: Trebuchet MS, sans-serif;">Turn a boring road trip into an engaging adventure. We recently posted a short <a href="http://www.audioboo.com/" target="_blank">AudioBoo</a> podcast to iTunes, Facebook and Twitter from the car. We asked people to guess our destination with the help of a few pictures posted on Instagram and Facebook using the hashtag #RoadTrip. We managed to engage in online conversation with almost 30 different people - turning a 3 hour journey into something productive by letting people know what we were up to. </span><br />
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<span style="color: #999999; font-family: Trebuchet MS, sans-serif;">8. <b>Don't underestimate the 'selfie'</b></span><br />
<span style="font-family: Trebuchet MS, sans-serif;">Every customer or client can take or share a selfie. In fact, 51% of the UK population have already done it according to a recent survey! Try to incentivise them to take a selfie that includes your product, premises or event.</span><br />
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<span style="color: #999999; font-family: Trebuchet MS, sans-serif;"><b>9. Utilise the technology</b></span><br />
<span style="font-family: Trebuchet MS, sans-serif;">Hashtags are important for driving social media engagement, and are the main method of search on platforms like <a href="http://instagram.com/fatbuzzltd">Intsagram</a>, <a href="https://twitter.com/fatbuzz">Twitter</a> and <a href="http://uk.pinterest.com/fatbuzz/">Pinterest</a>. So make sure you are using the correct hashtags so that you can widen your audience.</span><br />
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<span style="color: #999999; font-family: Trebuchet MS, sans-serif;"><b>10. Before and after</b></span><br />
<span style="font-family: Trebuchet MS, sans-serif;">Before and after pictures are a fantastic way to promote a service that you offer. Whether it be interior design, personal training or a cosmetic product, people love to the see the before shot and the finished article. Lustre Pure Light have utilised before and after images very well. You can view them <a href="https://www.facebook.com/media/set/?set=a.465351133486647.122349.331284030226692&type=3">here</a>. </span><br />
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<span class="Apple-style-span" style="color: #999999; font-family: 'Trebuchet MS', sans-serif;"><b style="background-color: white;">11. Use the tools of your trade</b></span><br />
<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><a href="http://spectrumservicesolutions.com/" target="_blank">Spectrum Service Solutions</a> has a fairly large cleaning division and they generate engagement through a fantasy love affair using a Henry Hoover who has been swept off his feet by a Hetty Hoover - explore their <a href="https://www.facebook.com/SpectrumServiceSolutions" target="_blank">Facebook page</a> to see what they've done. </span><br />
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<span class="Apple-style-span" style="color: #999999; font-family: 'Trebuchet MS', sans-serif;"><b>12. Product comparisons </b></span><br />
<span style="font-family: Trebuchet MS, sans-serif;">If you have multiple products to offer, post a photo of them and ask people to choose which they prefer. <a href="http://www.excel-vending.co.uk/" target="_blank">Excel Vending</a> use these images very well, and have event used these images for market research. To view them click <a href="https://www.facebook.com/ExcelVendingLtd/photos/a.396016050497404.1073741828.385048948260781/636601129772227/?type=1&theater">here</a>. </span><br />
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<span style="color: #999999; font-family: Trebuchet MS, sans-serif;"><b>13. Cover all bases</b></span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">Make sure you are uploading your images to as many platforms as possible to get the most coverage. It's not all about Facebook, Twitter, Instagram etc. Have you considered YouTube, Vimeo or Animoto? Below is a video of how the <a href="http://www.thebeardmore.com/our-weddings" target="_blank">The Beardmore Hotel and Conference Centre</a> used their photo album to create a video on <a href="http://www.thebeardmore.com/our-weddings" target="_blank">Animoto</a> then embed it via Vimeo to their web site. </span></div>
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<span style="font-family: Trebuchet MS, sans-serif;"><iframe allowfullscreen="" frameborder="0" height="303" mozallowfullscreen="" src="//player.vimeo.com/video/76355996?title=0&byline=0&portrait=0&color=440b7d" webkitallowfullscreen="" width="540"></iframe></span><br /></div>
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<span style="color: #999999; font-family: Trebuchet MS, sans-serif;"><b>14. Make your branding interactive</b></span><br />
<span style="font-family: Trebuchet MS, sans-serif;">Utilise your branding to major events happening around the world. We have our logo, known as 'Vince', prepared for all the major events happening like the World Cup, Wimbledon, Valentine's Day, Christmas and so on. You can see what he's been up to on our <a href="https://www.facebook.com/media/set/?set=a.194193910598226.53349.134774676540150&type=3">Facebook page</a>. </span><br />
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<span style="color: #999999; font-family: Trebuchet MS, sans-serif;"><b>15. Certificates and awards</b></span><br />
<span style="font-family: Trebuchet MS, sans-serif;">Are you successful? Let people know! Share the success of your awards and accreditations, and make sure your audience knows how good you are. </span><br />
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<span style="color: #999999; font-family: Trebuchet MS, sans-serif;"><b>16. Think Big </b></span><br />
<span style="font-family: Trebuchet MS, sans-serif;">Many people are under the impression that images need to be reduced in size to up load to social media sites. Images of 1600px wide will upload, and view full size, on Facebook. </span><br />
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<span style="color: #999999; font-family: Trebuchet MS, sans-serif;"><b>17. Your events or those you attend</b></span><br />
<span style="font-family: Trebuchet MS, sans-serif;">Share pictures of the events you are holding or are attending. Show people you are active in the industry and are always looking to build your knowledge. </span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgUEFpoe5CvT_oMLIDiJR6tW94E5ujeQiUcDVpBqIm9Z4Cnn2btkmxJm8S5curVNSX645QxQ3VeWusCJT_9c8wK3dJdrpi9YBmo9IW8r8QfRL-lvMGaTBqEZBIAokdlc-hjKAWe6svLoPHL/s1600/10649796_791280140924212_4322170105116964230_n.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgUEFpoe5CvT_oMLIDiJR6tW94E5ujeQiUcDVpBqIm9Z4Cnn2btkmxJm8S5curVNSX645QxQ3VeWusCJT_9c8wK3dJdrpi9YBmo9IW8r8QfRL-lvMGaTBqEZBIAokdlc-hjKAWe6svLoPHL/s1600/10649796_791280140924212_4322170105116964230_n.png" height="204" width="540" /></a></div>
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<span style="color: #999999; font-family: Trebuchet MS, sans-serif;"><b>18. It's about engaging content. </b></span><br />
<span style="font-family: Trebuchet MS, sans-serif;">You're not trying to win the National Geographic's Gold Medal Award for Photography. Don't think that you need the best quality images to post on social media. Many of the images you see on your news feed will have most likely come from a phone - it's about content! </span><br />
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<span style="color: #999999; font-family: Trebuchet MS, sans-serif;"><b>19. Talk about your clients</b></span><br />
<span style="font-family: Trebuchet MS, sans-serif;">Let your audience know what your clients are up to. Share their success stories, birthdays, anniversaries, new mascots. Many companies are afraid to reveal who they work with, but in reality it's pretty much impossible to stop them finding out anyway. So, seize the initiative and show your clients that you're prod to work for them.</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">Below are some screen shots of images we have used to talk about our clients, usually when we are in their offices, or when we come across their products.</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgcuV3nccPiIeCHLC6rg3rLo4OO6Ioj9cdsAdnRaMAkkNuZ2ZzLkWgLQvVeJBId2Kyg2hKmrVkEvGOlwpAGJw7z3ynN7mvZUWurNzb9tK7WCS4PoqL7UVAicLLfFQvaMp2pM8xz6QlId6A/s1600/clientpics.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgcuV3nccPiIeCHLC6rg3rLo4OO6Ioj9cdsAdnRaMAkkNuZ2ZzLkWgLQvVeJBId2Kyg2hKmrVkEvGOlwpAGJw7z3ynN7mvZUWurNzb9tK7WCS4PoqL7UVAicLLfFQvaMp2pM8xz6QlId6A/s1600/clientpics.jpg" /></a></span></div>
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<span style="color: #999999; font-family: Trebuchet MS, sans-serif;"><b>20. Become transparent</b></span><br />
<span style="font-family: Trebuchet MS, sans-serif;">Don't be afraid to inject some fun, expose your personality, and deliver transparency. </span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9CwZDnB-ySzfrqmrmQC3QjJ4oN7puKJDcn4yoNLFjP2F3xcNvJnqXLXbg-pxP-y0Q1X8AgO23bFhsvjLDGO-5UiDar5DCEOoqamhMJu7Ukx-Asazq2s328Y4F13mN-dhmvsNX62MsUqcQ/s1600/1463875_824856390865305_1716406410_n.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9CwZDnB-ySzfrqmrmQC3QjJ4oN7puKJDcn4yoNLFjP2F3xcNvJnqXLXbg-pxP-y0Q1X8AgO23bFhsvjLDGO-5UiDar5DCEOoqamhMJu7Ukx-Asazq2s328Y4F13mN-dhmvsNX62MsUqcQ/s1600/1463875_824856390865305_1716406410_n.jpg" height="380" width="540" /></a></div>
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<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">We hope this post triggers some inspiration for you and helps you to create some more engagement for your business. If it does, please tell us about it, we like to know when we've helped to put someone in the picture!</span><br />
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<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">If you have found this post interesting please share it with your online community using either the Twitter, Facebook and Share buttons below. Thank You.</span><br />
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