Friday, 20 January 2012

Social Media Podcast 42 is now available - Gordon explains why things are not so Black and White and much more!!

Taking part in Social Media podcast Episode 42 we have Gordon White,  Kyle MurdochKirsty Hunter, and Iain Murray.

All back and refreshed after the festive season break, we resume the usual banter and chat about social media, gadgets and relevant (and sometimes not so relevant) news items.  As normal, we have the odd disagreement and a few laughs as we talk through an interesting and varied list of topics and, for the first time, we announce the winner of our fatBuzz Social Media Podcast Green Award!

On Social Media Podcast No.42 we discuss the following:

  • The Steve Jobs doll - Can you patent a person? 
  • Linked-In - The user who claimed constructive dismissal because of content posted on his profile and his online CV.  For more information on this you can read the blog post by Innes Clark, Partner with Morton Fraser 
  • Personal profiles - do you have a different persona on-line?
  • Posting content - why do people share so much information on-line?
  • Rupert Murdoch - he joins Twitter and immediately picks a fight with Google
  • Steve Jobs book - what Kyle didn't have to say about it!
  • - a new platform for managing your on-line permissions
  • FitBit and Endomondo - Iain's useless fitness apps
  • Augmented Reality - where is it at and is the cost of entry a barrier to greater uptake?
  • QR Codes - Heineken's great campaign and other good ideas
  • The new fatBuzz Social Media Podcast Awards - who wins our first award?  The Green Award
  • Mark Zuckerberg - Gordon gets an email from the Facebook founder
  • Top level domain names - the new top level domains - are they a license to print money?
  • Wikipedia - the first internet strike
  • fatBuzz.TV - a new resource from fatBuzz
  • NetFlix - the UK launch
  • Zappos - the recent data breach and the strange decision to shut down telephone lines and block the blog outside the US
  • Facebook Insights - the new Facebook Insights has been released with lots of useful information for brands
  • Recommended Blogs - do you have any blogs you would recommend to other listeners?
  • Targeted Social Media Marketing - we discuss the benefits of building a relevant community
We hope you enjoy the podcast, if you have any comments to make or topics you would like us to discuss please leave them here on the blog or on our Facebook Page.

Play the podcast here:

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Friday, 6 January 2012

January New Media Breakfast - Breaking the Rules

Date: Friday 27th January 2012
Venue: 29 Royal Exchange Square, Glasgow

Happy New Year to you all.  The festive season is behind us now and hopefully you're all getting back into gear and up to speed with your businesses.  It was an extremely busy year for fatBuzz as you can see in our end of year post.  The team all enjoyed the much needed break over the holiday period however, we're back refreshed and ready for the year ahead.

We are delighted to announce the first New Media Breakfast of 2012 and the subject is:
 "Breaking the Rules"

Social Media and Web 2.0 technology is not only changing the way we communicate and market our businesses; it is changing business models and creating completely new opportunities every day.  We will take a look at how some of the conventional rules of marketing are changing and, how some successful businesses today would not have been possible even a short time ago.

So, it may not be so much about 'breaking the rules' but more about how the "rules" are changing and what that means to the way you communicate with your customers.  We will ask questions such as:

• Do we need to spend lots of money on advertising?
• Do we need to court the media to write nice things about us?
• Do we need expensive premises and high stock levels?
• Do we need banks to fund our business ventures?
• Do we really make the most of word of mouth marketing?

We hope by exploring some of the changes in conventional marketing and communication you will get ideas and inspiration about how your business can use New Media to take advantage of opportunities in existing markets and, help you identify how to open potential new markets.  It may even help you to identify completely new business models for your product or service.

This New Media Breakfast presentation will be conducted by Gordon White, Managing Director of fatBuzz Ltd.

Non No.29 Members - £10 +VAT


No.29 Members Go Free – If you are a 29 Member you can attend the breakfast free of charge. Please email with your membership number and he will add you to the attendance list. We hope you can make it along to this event. If so, I look forward to seeing you on the day.

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