Showing posts with label Email Marketing. Show all posts
Showing posts with label Email Marketing. Show all posts

Thursday, 22 December 2011

fatBuzz - A big FAT year!


It's been a really busy year for fatBuzz and now that we are moving into another year we thought we would highlight some changes that have taken place over the past 12 months.

NEW ADDITIONS
Since our re-brand, we have moved to a smashing new office space in Kinning Park that acts as home to our ever expanding fatBuzz family.  Although the office is bigger than we were used to, the bigger space is needed as there are a few new faces that have been added to the fatBuzz family. This is in response to the development of relationships with existing clients in marketing, social media, design and events and, the addition of many new clients throughout the year.

In June Kirsty joined the team as our new Social Media Account Manager and only weeks ago we welcomed David, our new Web Developer. We also have Emma, our intern, working with us every Friday afternoon.

We would also like to thank Jennifer Holloway who has contributed some extremely popular content to this blog during 2011, we look forward to more insights into personal branding from Jennifer in 2012.

NEW CLIENTS AND NEW RELATIONSHIPS
We've had the pleasure of working with many new clients including, Blackwood Foundation, Colordarcy, CommsWorld, Cumbernauld College, Grant Property, Kirkwood Fyfe, Miascape, Mister Singh's, Mitchells, Morton Fraser, QD Events, Scotland Rugby League, SecuriGroup, The Booking Room, The Golf Lounge and, Today's Great Deal. We are really looking forward to working with each of them in the new year.  In addition, we have around six new relationships to announce early in 2012.

We are also really delighted to see our existing clients developing their design and social media activities; an excellent example of this is evident in a recently written post about one of our clients, Deans. They have decided that with our initial help, support and guidance they are now confident and knowledgeable enough to take their Social Media Management in-house. It’s not the end of the relationship between fatBuzz and Dean’s; it’s the start of a new relationship - read the post to find out about our approach to guiding clients in social media.

DESIGN 
Many people forget that as well as providing Social Media strategies to businesses, fatBuzz offer a full range of design expertise including Branding, Print Design, Web Design and Web Development. Things have been going particularly well with our design clients, so much so that David our new Web Developer has joined us to help with the hectic schedule and we are really excited about developing our list of clients in Web Development and Design in 2012.

Some of design projects that we have worked on throughout the year: John Dick & Son, Minoan Group, The Partners Suite, Vision OS, Orli Designs, The Beauty Cellar, Empire, Encore FS, With Kids, Gormac Coachworks,  Cancer Research UK and, With Kids



NEW MEDIA BREKFAST
The New Media Breakfast has gone from strength to strength and we are really delighted with the previous 12 months and we are excited about the forthcoming year. Thank you to all our guest speakers with a special shout for Mitch Joel, CC Chapman, Paul Levinson and Donna Papacosta, all of whom contributed video content for the New Media Breakfast. The biggest thank you is of course reserved for all of you who attended a breakfast during the year, your support is greatly appreciated. We're looking forward to seeing you in 2012 for more bacon rolls, coffee and discussions on New Media developments and how they can be integrated into your business.

GORDON SPREADS THE SOCIAL MEDIA LOVE!
Not only have we been really busy with design, events and social media but Gordon has also been busy with a number of speaking engagements including SIE, The Entrepreneurial Exchange, The Event Organisers Conference, Elevate's Integrated Marketing Communications Seminar, Grampian Food Forum and B2BShowcase, Glasgow.

SOCIAL MEDIA PODCAST
Our Social Media Podcast has enjoyed lots of success this year with subscription numbers continuing to increase and episodes reaching No.1 in the Audio Podcasting category on iTunes on more than one occasion.  A special thanks to Sallie Goetsch who has generously contributed to the podcast during the year. The series has reached an epic 41 episodes with our latest Christmas Episode available here. Gordon and Iain are STILL struggling to agree on anything! Will they ever?

EVENTS
It has been a busy year within our events department having organised numerous Charity events including the St Patrick's Day Ball and With Kids' Mid Summer Ball.

2012 is set to be another hectic year as we are planning St Patrick's Day 10th Anniversary Ball, The Rotary Club of Scotland's centenary Ball and we are delighted to have been appointed to organise 3 events for With Kids during 2012 - watch this space for more information on these and other events..

fatBuzz FLOWER
Our beloved fatBuzz Flowers continue to put smiles on our clients faces. Don't worry if you haven't yet received one, we haven't intentionally left you out... we'll get to you eventually! If you feel that you have been missed out, give us a nudge by letting us know on our Facebook page.

So it's fair to say it's been a pretty busy year for fatBuzz and we have enjoyed every second of it!  Here's to 2012 and all it has to bring. We would like to wish everyone a very Merry Christmas and a truly wonderful New Year!


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Friday, 28 October 2011

Email Marketing - Are you making the most of your email? - November New Media Breakfast



DATE: Friday 25th November 2011
VENUE: No,29, Royal Exchange, Glasgow
PRESENTER: Kiril Bunin & David Clark

Email Marketing is often overlooked when it comes to discussing new media but it is still one of the most effective marketing tools available to businesses today.  Likewise, there are some common mistakes in Email Marketing that render campaigns useless or, ineffectual.

This presentation will take you through some of the things to avoid and some of the common pitfalls of Email Marketing.  It will also share some valuable tips and tricks that will help you to get greater success from your email campaigns in the future.
Here are some of the area that will be covered at the New Media Breakfast:
  • Are you unsure how to measure the performance of your email marketing?
  • Have you optimised your subscriber list?
  • Do you have a plan or strategy in place?
  • Are you using the right email platform for your business?


The Speakers
Kiril Bunin
The foreign variable in the Attacat equation.  Kiril is our resident conversion rate optimiser and  self confessed ‘scientist’, his passion for enhancing  conversion rates through a process of stringent testing & optimisation has been put to great use within Attacat.




David Clark
David joined Attacat from a background in sales and retail and with great experience of dealing with customers he knows exactly what they are looking for. He has wide management experience in food retail and furniture sales with teams both large and small. He also has a great knowledge of the self catering property market.

Now an AdWords qualified professional, David likes to keep up to date with all the internet marketing goings on that keep the Attacats busy all day.
Venue: 29 Member's Club, Royal Exchange Square, Glasgow
Date: Friday 25th November 2011
Time: 7.30am for 8am
HOW TO BOOK
Non No.29 Members - £10 +VAT

BOOK FOR NEW MEDIA BREAKFAST GLASGOW HERE:

No.29 Members Go Free – If you are a 29 Member you can attend the breakfast free of charge. Please email malcolm@fatbuzz.com with your membership number and he will add you to the attendance list. We hope you can make it along to this event. If so, I look forward to seeing you on the day.

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