Wednesday, 12 June 2013

Do #UWANTIT?

If you follow the fatBuzz blog, you might have read Graeme's post about Twitter infiltrating the music industry?

Either the use of the hashtag or the half naked girls in Robin Thicke's music video Blurred Lines helped make the song such a huge success - and now the advertising industry are following suit.


Beats by Dre have just recently launched a new product called 'Beats Pill' and have joined together with RadioShack to create an advert which certainly attracts your attention with the scantily clad girls from Thicke's Blurred Lines music video dancing around with a rather suggestive looking speaker...

The hashtags used in the ad are #UWANTIT and #BEATSPILL, and with a quick search on Twitter, you will literally see hundreds of tweets about the Beats Pill. The use of the hashtags in this ad have certainly created a buzz about the product online and have helped raise awareness about it.

We think this advert further highlights not only the power of Twitter but the power of the hashtag.

 

 Let us know what you think of it? Is it a good example of traditional and new media integrating?

No comments:

Post a comment