There Can Be More Than One Winner At The World Cup

    

  

World Cup fever, as well as tennis fever, has gripped the fatBuzz office over the last few weeks. Account Manager, Graeme Geddes, put some time aside from client work to discuss all the opportunities that have arisen, so far, from the tournament.

For the last few weeks we’ve all be gripped by World Cup fever. Many will argue it’s the best there’s been for a good number of years. I’m one of them.

But let’s put the football to one side for now. There have been endless marketing opportunities made possible by the tournament.

There have been a whole host of talking points which have done the rounds on Facebook and Twitter, with an abundance of World Cup-specific hashtags flying about too.

And speaking of Twitter, there’s actually a service the platform introduced for the tournament which allows fans to ‘go behind the scenes’.

The service allows users to immerse themselves in the many aspects of the tournament. From seeing pictures from teams and players, to tweets specially about the matches, to live updates on current matches. It’s heaven for the the social football fan. For me.

However it’s not just on Twitter where the World Cup has got everyone in a frenzy. A couple of my very own clients have launched competitions on their page which are all about the World Cup. Tapping into the hysteria that’s ensued since it started way back on June 12.

Casting my net wider, I thought I’d look at some companies that are a bit further afield to see what they’re doing during the World Cup.

As I touched on earlier, hashtags have played a huge role, so far, during the tournament. For those clever enough, and quick enough one particular incident gave an incredible marketing opportunity. I am, of course, talking about THAT Luis Suarez moment.

Social media exploded after pictures showed him appearing to bit Italian defender, Giorgio Chiellini.

Soon after a whole host of brands were jumping on the bandwagon, not necessarily to promote a product or service, but more as an exercise in brand awareness; to get their name out there.

One example is a tweet sent by Snickers which poked fun of the incident but also promoted the product. Snickers wasn’t alone though. If you click here you’ll see some other brands who took advantage of the Suarez incident.

But that isn’t where it all ended. In the days that followed a new hashtag was born. #Suarezing. The hashtag would be accompanied by an image of the Twitter used standing next to a Suarez poster to make it look like they were being bitten by the Uruguayan.

As the trend began to spread it seemed the need for a Suarez poster wasn’t that important and tweeters were just getting their friends to make it look as if they were biting them instead.

So why am I writing about this? Yes, it’s funny but there’s a serious point to what I’m trying to say.

The points I’ve touched on today are excellent examples of how brands have piggybacked on the World Cup and used hashtags to engage with consumers and tap into conversations to help promote their brand and sell products.

But this isn’t exclusive to the World Cup. This can be, and should be, done with every major event, whether it’s a sporting event, concert, or award ceremony. There are opportunities for you and your brands everywhere. Something I, and my colleagues at fatBuzz, are forever saying to clients.

So has your brand done anything during the World Cup? If so get in touch and tell me about it. Tell what you did and how successful it was. And if you haven't, fear not, there are six more match days for your brand to make an impact.

There are many more events scheduled for this year in Scotland; The Commonwealth Games, Homecoming Scotland, The Ryder Cup Matches, and the referendum are just a few examples.

All of these events offer opportunities for your business to raise awareness and engage with your community. If you would like to discuss potential opportunities please give us a call or drop us an email at hello@fatbuzz.com, we will be delighted to chat over a coffee about how we can help you.

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Sgt. Social Media - Is social media becoming an effective tool in law enforcement?

At fatBuzz, not only do we like to keep tabs on the world of social media and all things digital, we also keep a close eye on the news.

Recently, we've noticed the digital world and news world are coming ever closer to each other, and at times, becoming intertwined.

In this blog post, Social Media Account Manager, Cameron, discusses how social media is becoming an effective tool in law enforcement.

Remember the ‘Peru Two’; the two girls who got caught trying to smuggle 25kg (£1.5 million) worth of cocaine out of Peru? If not, don’t worry, there’s a blog we wrote about them HERE.

In their statements, the girls tell how they were working in Ibiza and did not meet until they were 'kidnapped at gunpoint' and forced to go to Majorca, however photos uploaded to Instagram allegedly showed the two of them sunning themselves in Ibiza together.

This most likely had a large impact on the case and, who knows, may have just resulted in the two pleading guilty to the charges. However, the ‘Peru Two’ aren't the only ‘bad guys’ who have been incriminated through social media.

In recent news, Rihanna's activity on Twitter and Instagram led to three arrests by Thai police. Her images and tweets from her visit to Phuket led to two people being arrested for illegal wildlife touting, while the other was charged with obscenity and operating a venue without a permit.

Heck, even Snapchat is being used by officials in certain cases. When you send a ‘Snap’ it is held on a Google-cloud server until the snap is opened, and once opened, it ‘disappears’ off of the server.

Micah Schaffer, the Head of Trust and Safety for Snapchat said: “Since May 2013, about a dozen of the search warrants we've received have resulted in us producing unopened Snaps to law enforcement. That’s out of 350 million Snaps sent every day.”

So, why are authorities increasingly using social media as a means to capture criminals? Well, it’s pretty obvious, isn't it?

Facebook users upload 350 million photos each day, Twitter users post a combined 500 million tweets per day, while Instagram’s 150 million + users upload 55 million photos every day!

This plethora of content, allied with our generation’s inclination to document every aspect of their lives online, potentially offers authorities an incredible and seemingly endless database of information about even the most intricate details of people.

But is it any surprise? As you can see from this blog post, social media is now being used for different markets, industries and institutions.

Undoubtedly, whether it is marketing or law enforcement, the power of social media is on the rise.

Do you agree with Cameron's views? Do you think that social media is becoming an effective tool in law enforcement? Let us know by either commenting on the blog post, or by getting in touch on Facebook, Twitter or LinkedIn.

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Five iPhone Apps To Consider

With Apple being on the media quite a lot just now, with new operating systems and new products, Social Media Account Manager, Graeme, thought he’d write about what he believes are the top five apps for your iPhone.

I was on my honeymoon when iOS7 was released, and due to having very limited access to wifi in Mexico, I had to wait until I was home to update my software.

Once I’d moved pictures and videos onto a laptop to free-up the necessary space iOS7 required, I was good to go.

Once the download and installment was complete, I was delighted; it’s almost like I’ve got a new phone.

Judging by what I’ve seen on the likes of Facebook and Twitter, I’m not alone in the pleasure iOS7 has brought apple customers.

And as the weeks have went on since the release of the new operating system, people have been drip-feeding tips and hints for ‘hidden’ functions on the system.

So, since the iPhone is the talk of the steamie just now, I thought I’d go through, what I believe, are the top five apps available for the phone.

Here are my top five apps for the iPhone:

1. Shazam

This music tagging app started out as a phone service (dial 2580 - which you can still do). Hear a song that you like while you’re out somewhere, but don’t know what it’s called or who it’s by? Just Shazam it!

When the song you want to tag is playing, simply open the app, touch the Shazam logo, and hold your phone to the speaker.

The app should tag it, tell you what it’s called and who it’s by. It even gives you the option to buy it from iTunes. Super app!

2. Twitter

By far my favourite social media platform, Twitter is great for learning celebrity gossip, arranging days/nights out with friends, and increasingly, I’ve found it a great source for news content.

With most journalists now having a Twitter account, you often find that they’ll tweet the news before official broadcasters report it.

Also, in the beginning, when I first started using the service, I found it a great way to find out who was who in the industry I wanted to work in; a great tool for making contacts in specific industries.

3. Instagram

If you're into photography in any way, this is thee app if you. A great way to capture moments, and share them with your online community, Instagram can be both fun and artistic.

Although primarily a mobile app, there's a desktop version where pictures can be viewed, although not taken.

A picture speaks a thousand words. People are more likely to look at a photograph than they are to read a bunch of text, so this platform can be used as a great we to update you community with what you’re doing.

And of course, there’s the ability to add filters, borders and share your creations onto various platforms, making it truly social. A great app.

4. Football SC (Sky Sports Score Centre)

I’m a man who loves his football, so this is a MUST for me. I won’t tell you which team I support, but with them not being on the TV that much these days (big clue there), this is sometimes the best way to keep abreast of how they’re doing.

But there’s more; the app give you access to real-time scores for many leagues in many countries, also providing league tables so you can see where your team’s latest result has left them in the table.

Essential for those who can't make it to the match!

5. BBC News

I like my news, so this is a must-have app for me. The BBC News app is pretty good, although not great. There’s quite a lot of choice on the app, but I’d like to see some more options available on it, like there is on the actual BBC News website.

Having said that, content is updated fairly regularly, and it comes packed with images and videos you can watch.

Moreover, there’s the ability to stream the BBC News channel, live, from inside the app, which is a nice touch.

Remember, these are only five apps, and there are are many more I wasn’t able to mention.

Some of you may also be surprised by some absences in my top five, the most notable being Facebook - it would definitely be in my top 10.

So, do you like my top five? Do you think my choices are nonsense? Is your top five better? What is it; I’d love to know? Email me your top five iPhone apps, listing why they’re in your top five, to graeme@fatbuzz.com. In addition, you can also find me on Twitter, @Geddes16, so you can let me know there too - and don't forget to follow me while you're at it!

You can also let us know on the fatBuzz Facebook and Twitter pages, so get 'liking' and 'following', and have your say.

Also, don’t forget to follow me on Twitter, @Geddes16.

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The Peru Two - A Social Media Downfall?

At fatBuzz, we like to keep an eye on what’s happening, not only in the world of social media, but also the world in general. And when the two combine, it’s something that really gets us talking.

Just this weekend, it was reported that alleged Ibiza 'drug mule' Melissa Reid is set to plead guilty after striking a deal that could see her walk free from prison in less than three years.

Reid, along with Michaella McCollum Connolly, was facing up to 25 years' imprisonment after being caught with £1.5 million worth of cocaine in their suitcases at Lima International Airport.

In this blog post, social media account manager, Graeme Geddes, looks at how big a part social media has played in the girls' downfall.

'Having read news reports and watched bulletins on the television of the 'Peru Two', I believe that central to the case being built by the police in Peru are a series of photographs.

'The girls, Melissa Reid and Michaella McCollum Connolly, claim that they met for the first time in Peru, however images of the two together in bikinis would suggest they were, in fact, together in Ibiza.

'With it being winter in Peru just now, would the girls really have been wearing so little clothing?

'Not only that, yet more pictures have emerged. Among these photographs is one of a Nokia mobile phone with the caption 'Wongamaker' on Instagram.

'That particular photo went up before she left her home in Scotland to work on party island Ibiza, so how are the authorities discovering these images? Social media, of course.

'The Peruvian police have been able to simply and effortlessly trawl through a host of images taken by both Reid and McCollum Connolly, which have all be posted on the girls’ personal Facebook, Twitter and Instagram accounts.

'And going on what has been widely reported by the media thus far, it would appear these images are going to play an instrumental part in this case.

'Will this be the first time we have really witnessed social media form a huge part of a high profile court case?

'As more of us use social media, we are all beginning to log everything we do, even minor, inconspicuous (at the time) things.

'Not only that, we are increasingly adding locations to our Instagram pictures, our tweets, and our Facebook statuses.

'Everytime we post a picture, even if it is of our dinner, we’ve leaving a trail of virtual breadcrumbs; perhaps this is something we should all bear in mind and be more wary of?

'Unfortunately for the ‘Peru Two’, this is something they didn’t think of when they were out partying in Ibiza, and it could very well be their downfall if it can be proved their stories are false.

'This is a story that will undoubtedly keep evolving over the coming weeks and months, and one which we will continue to keep a close eye on.'

What are your thoughts on how social media could be logging your every move? And do you have concerns about the privacy offered on social network sites?

Just leave a comment below or get in touch with us on Facebook or Twitter - we would love to hear your thoughts.

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Wimbledon Making a Racket in the Social Media World

Fans flocked to SW19 yesterday for the first day of Wimbledon, and as usual, there were plenty of serves, shocks and strawberries - but at fatBuzz, we're more excited by the activities on line rather than on court!

Although the competition is only in its second day, we have been thoroughly impressed by Wimbeldon's commitment to social media this year.

From Facebook, Twitter, Instagram, YouTube and Google+ (yes, even Google+), Wimbledon has got a visible presence across multiple platforms - and so far - they're really making a racket in the social media world. 

For the purposes of this blog post, we're going to focus on Facebook, Twitter and the brand new iPad app, The Championships, Wimbledon 2013, but before we do so, we had to mention the dedicated Social Media page on the Wimbledon website.

On this page, you can view featured hashtags, video and radio clips and slideshows, as well as its latest Instagram, Facebook and Twitter feeds. There is also a blog and live blog, where you can keep up to date with the latest news and results, as well as see behind-the-scenes.

Facebook

At the time of writing this blog post, there are 1, 206, 018 likes on Facebook, and we're sure that figure will increase dramatically throughout the next two weeks - so what features and functionality have encouraged over 1 million people to 'Like' the Wimbledon page?

Aside from general pictures, videos and status updates, there are three separate custom iframe tabs; Our Tweets, where you can view the Wimbledon Twitter feed, Instagram #wimbledon, where you can view the latest Instagram feed, and Our Videos, where you can, of course, watch the latest videos.

There are also daily polls to engage the community, and we have noticed that a new event is being created every single day, where people are directed to the website to buy tickets. Clever.

One relatively new Facebook feature which Wimbledon is effectively using is the hashtag functionality. No prizes for guessing that the most used hashtag on the Wimbledon Facebook page is, of course, #Wimbledon.

Twitter

As of today, Wimbledon currently has 581, 840 Twitter followers, and although this is substantially less than the 1, 206, 018 likes on Facebook, there certainly seems to be a lot of engagement.

In addition to creating hashtags on a daily basis to engage their users in topical conversation (e.g. #Wimbledon, #tennis, and #SW19) one of the most interesting aspects of Wimbledon's Twitter output is Twitter's 'Magic Mirror'.

First used at The Oscars earlier this year, the mirror, which will be placed where only players can access it, will give tennis fans the chance to see behind-the-scenes photos at SW19. Once the photo has been taken, the images will automatically be posted on Wimbledon's official Twitter account, accompanied by the hashtags #TwitterMirror and #Wimbledon.

iPad App

Last, but certainly not least, is Wimbledon's brand-new iPad app, which is available from iTunes.

The app, The Championships, Wimbledon 2013, allows users to navigate around the grounds via a photographic map, zooming in on specific courts to get updates on the state of play.

The app also provides live scores, results and stats, draws and play schedules, profiles of players, live radio, and a live video show with interviews, highlights and features on the tournament.

Other features of the app include live time lapse images from the grounds, favourite player performance alerts, fan feedback, and much more.

With so many different ways of connecting and sharing your experience of Wimbledon, be it at home or at SWG3, we think they are most definitely social media ready - and we're already looking forward to seeing what tricks they have up their sleeves in the coming weeks.

Do you think the the use of social media will enhance your experience of Wimbledon? Is there anything else social media related that has impressed you this year at Wimbledon? Let us know over the next couple of weeks on Facebook and Twitter, or of course, you can also leave a comment on the blog.

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Do #UWANTIT?

If you follow the fatBuzz blog, you might have read Graeme's post about Twitter infiltrating the music industry?

Either the use of the hashtag or the half naked girls in Robin Thicke's music video Blurred Lines helped make the song such a huge success - and now the advertising industry are following suit.

Beats by Dre have just recently launched a new product called 'Beats Pill' and have joined together with RadioShack to create an advert which certainly attracts your attention with the scantily clad girls from Thicke's Blurred Lines music video dancing around with a rather suggestive looking speaker...

The hashtags used in the ad are #UWANTIT and #BEATSPILL, and with a quick search on Twitter, you will literally see hundreds of tweets about the Beats Pill. The use of the hashtags in this ad have certainly created a buzz about the product online and have helped raise awareness about it.

We think this advert further highlights not only the power of Twitter but the power of the hashtag.

 

 Let us know what you think of it? Is it a good example of traditional and new media integrating?

Twitter Infiltrating Music Videos

In the world of social media, Twitter is undoubtedly one of the most powerful tools. What started off as a platform for people to communicate what they’re doing to each other has become a massively successful business tool.

Unsurprisingly, Twitter has also infiltrated the music industry, and fatBuzz Account Manager, Graeme, has noticed a song currently riding high in the charts that has a rather interesting video accompanying it.

Being a keen music enthusiast (and DJ in some of Glasgow’s premier nightclubs), Graeme decided to share his thoughts with you...

I’m sure we’ve all seen TV shows embrace Twitter. Quite often, you’ll see a hashtag appear at the bottom of your screen during a show, hoping to encourage viewers to hop onto their computer/smartphone/tablet and get the show ‘trending’.

I suppose it’s a form of advertising, and a way of justifying the price advertisers pay to advertise during these shows - or even the prices brands will pay for product placement.

It now seems this phenomenon has made its way into the music industry.

First we had The Voice judge, Will.I.Am, release a track with Justin Bieber, entitled #thatPOWER, but someone’s decided to take it a little bit further.

Now, I’m not sure if many of you who pay attention to today’s popular music, or the Official Charts for that matter, however anyone who does, will know of the song I’m about to discuss.

Currently, the number one song in the UK charts is Blurred Lines, by Robin Thicke, Pharrell Williams and rapper, T.I. Now, I’ll be honest with you, I love this song.

The video for the song (which you can view below) features the three artists dancing and messing about, accompanied by young, scantily-clad females. Interestingly though, they’re also surrounded by a regular series of hashtags; #THICKE and #BLURREDLINES.

Although there are only two hashtags used in the video, what I found staggering was the amount of times they appear in the video.

I actually sat and counted (outwith work hours, of course...) as many as five hashtags in the first 30 seconds of the video, with the entire video displaying a total of 30.

The Blurred Lines hashtag only appears three times - it’s the RnB singer’s hashtagged surname that appears most often. At the end of the video, it’s even simply displayed on a black screen, making sure viewers are left in no doubt as to who sang the song, and how to talk about him on Twitter.

Now, as Mashable explains, hashtags don't traditionally appear in music videos, especially as big or as frequently as #Thicke appears in Blurred Lines. So, why now?

It could simply be a case of his management deploying a pretty crude way of building his Twitter following. Or it could be a ploy to raise awareness of Thicke being ‘back’ with new material, and more importantly, to get his name trending in the run-up to the release of his new album.

I’m not even sure if these hashtags have helped him gain his number one status in the charts - his first ever UK number one - but put it this way, they certainly didn’t hurt his chances, did they?

We’d love to know what you all think of Thicke’s use of hashtags. Was it a social media success? Have you seen any other good examples of artists using social media in music videos?

Let us know on Twitter, and heck, you might even want to use the hashtag #THICKE!

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Exclusive PackshotBoys Offer

One of fatBuzz’s long-term partners, David Cadzow, has an intriguing new business venture - and he has a fantastic introductory offer for the fatBuzz community.

David, who has over 20 years’ commercial photography experience, has created PackshotBoys, a vibrant new packshot company providing high quality, low cost packshot solutions for e-commerce businesses across Scotland and the UK.

And if anyone is interested in taking advantage of David’s and PackshotBoys’ expertise, he is offering a fantastic 15% introductory discount, exclusive to the fatBuzz community.

For those unaware, packshots are still or moving images that are used to portray your products’ quality and reputation, whether through your website, digital advertising or traditional print media.

He can shoot product at clients' premises or in their purpose built studio, using the best digital camera and lighting equipment available to produce stunning quality images to do your products justice.

As well as running PackshotBoys, David also owns internationally acclaimed architectural & interior photography company, Cadzow Pelosi, alongside Joseph Pelosi.

David has also previously supplied photography to a major multi-channel retailer supplying both room-set lifestyle and creative photography, as well as fast turnaround, high volume packshots.

To obtain this offer, contact David directly on 01698 891 721 or email him at info@packshotboys.com Offer is valid until 16th November.

You can follow PackshotBoys on Pinterest and Twitter, or join them on Facebook.

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Why do you Tweet?

It occurred to me today that social media is a bit like football. The teams we support are the media we favour using and we can get quite ‘tribal’ about that (how often have you expressed disbelief that someone isn’t using the same channel as you?) And just like football, we can all behave like fantasy-league managers when it comes to discussing ‘team tactics’ ie how you should use your media of choice.

Take Twitter for instance. fatBuzz’s Gordon White and I both tweet but, as I found out during a natter following a recent New Media Breakfast, the ‘birth’ of our 140 character ramblings is very different.

Gordon’s belief is that your tweets should be entirely ad hoc and done at a time when you’re free to respond should anyone pick up on them. For example, when he tweets about an upcoming fatBuzz event and someone replies, “Looking forward to it,” he tweets a comment back there and then. For Gordon, Twitter is primarily about interaction.

For me, Twitter is more about keeping on people’s radars, with the odd bit of interaction leading from that, and using it as a channel to give people clues to who you are and what you have to offer ie your personal brand. So I approach my tweets differently (what can I say…doing things ‘my way’ is a theme of my brand!)

I’m a big fan of schedulers – in my case Hootsuite and Buffer – as they allow me to take part in the Twittersphere despite my mare of a diary meaning I’m seldom free to tweet when I need/want to. So I sit for half an hour on a Sunday and set up a mix of messages for the coming week – some sharing information from others, some sharing my own knowledge eg blogs and some giving a ‘shout out’ to other Tweeters I’m due to meet or who have retweeted me recently. Schedulers also allow me to consider the wording of my messages so they give people the right impression of my personal brand through my language and links – well, I’ve got to walk the talk, haven’t I?

I then add to those with other (infrequent) messages on the hoof, when I have time to reply, to get a bit more of that ‘in the moment’ banter Gordon rates (which I agree, is a real bonus of Twitter). A case in point was a question I posed the evening I was off to a football match, asking what people recommended I do to stay warm (I started the ball rolling with a suggestion that I just eat pies). I got a few replies - most of them sensible, though one wit told me having a fondue was the way to go - and I tweeted back, strengthening my online relationships with those people.

Unlike football though, there’s no offside rule to give guidance on the state of play; no-one decrees how you should use Twitter. It’s more important to have a clear idea what you want it to achieve and how you’ll go about doing that…and then do it your way.

So how do you use it?


About Me

I have presented at the Glasgow and Edinburgh New Media Breakfasts on the subject of personal branding. It's a pleasure to be guest blogging on the fatBuzz Blog, hopefully I can bring you some useful information in the future. Meantime, you can read more from me on my own Spark Branding blog here.

Alternatively you can contact me via Linked-In or Twitter at the links below or via Fiona MacDonald fiona@fatbuzz.com

Follow me on Twitter
View my Linked-In profile

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Team members make their Quick Buzz debut

Since our last post on our series of Quick Buzz videos, other team members have decided to make their first appearance in front of the camera.


If you have seen these videos before 'Quick Buzz' is a series of 30-60 second videos clips by fatBuzz bringing you news, events and updates from the world of Design, Marketing and Social Media.

The first video is by our newest member of the team, Kirsty. In this edition Kirsty gives you her first Quick Buzz about Facebook pages.

The next part of the series is from Marion of fatBuzz, where she share's her extensive knowledge in event management on how to run a success event.

Here we have Gordon,talking about how it is important to be yourself on social media as it will create more engaging conversation.

Finally we have Cecilia, our senior designer, gives us a very useful tip on how it is important to adapt a square format of your logo so you can make it work with social media.

These videos will be syndicated to our various social media platforms, such as Facebook, Twitter, Blog, YouTube and you will also be able to find them on the fatBuzz website. Be sure to look out for the next Quick Buzz with other members of the fatBuzz team. We would be interested to find out what you would like to see on future 'Quick Buzz' episodes, so please don't hesitate to tweet or facebook us.

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Make sure you catch Quick Buzz

Make sure you catch Quick Buzz


Quick Buzz' is a series of 30-60 second videos clips by fatBuzz bringing you news, events and updates from the world of Design, Marketing and Social Media.



 The first video Gordon White of fatBuzz talks about how your social media is not the responsibilty of any one person in your company.

Here we have the second video, where Gordon discusses how important video content is when hosting an event and to help promote future events.

In our latest addition to the 'Quick Buzz' series, Gordon tells us about who should not be embracing social media

These videos will be syndicated to our various social media platforms, such as Facebook, Twitter, Blog, YouTube and you will also be able to find them on the fatBuzz website. Be sure to look out for the next Quick Buzz with other members of the fatBuzz team. We would be interested to find out what you would like to see on future 'Quick Buzz' episodes, so please don't hesitate to tweet or facebook us.

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