Monday, 24 June 2013

June New Media Breakfast - ROI of a 'free' strategy demonstrated



How "free" can transform your marketing in a digital world and the ROI of a 'free' strategy demonstrated

Venue: 29 Member's Club, Royal Exchange Square, Glasgow
Date: Friday 28th June 2013
Time: 7.45 for 8am

Those who have attended New Media Breakfasts in the past will have heard Gordon White and other presenters saying,

"The more you give, the more you get".  

Or, will have heard them explain the value in sharing knowledge as part of a Content Marketing Strategy.  

It's something the New Media Breakfast presenters have been very keen to promote in the past even though it is a radical concept. Most people still want to get something in return for their information; it could be you want people to pay to access your content or as simple as requiring an email address from someone before they get your eBook - we say publish it, get it out there and things will start to happen for you.

At this breakfast we highlight the change in economics (as championed by Chris Anderson in his book "Free: the future of a radical price") that makes these business models possible. We'll take a look at how marketers and business owners can use “free” to gain the attention of both mass market consumer or niche business-to-business audiences.

On the flip side we will also examine how “free” could broadside your business if you don't embrace it yourself.
(Of course, being the New Media Breakfast, we’ll link the concept of “free” into social media marketing.)

About the Speaker

Tim Barlow from Attacat is a regular speaker at the New Media Breakfast and we know him well for his insights into Search Engine Optimisation (SEO) and analytics in particular, garnered from his 15 years of online marketing experience. But as success in SEO and marketing in general requires increasing levels of innovation, it is unsurprising that he has a view on online business models and an interest in disruptive innovation. He promises to mention the word “algorithm” no more than three times (though he will expect a round of applause if he manages it!).

Venue: 29 Member's Club, Royal Exchange Square, Glasgow
Date: Friday 28th June 2013
Time: 7.35 for 8am


If you are a 29 Member you can attend the breakfast free of charge. Please email with you membership number and he will add you to the attendance list.

We hope you can make it along to this event. If so, I look forward to seeing you on the day.

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