Brands are also catching on to the ability to customise their QR Codes and make them more visibly appealing. However, there is a problem that may stifle creativity, sub standard QR Code Readers, or sub standard mobile devises or, a combination of both.
QR Codes can be altered substantially which allows us to be fairly creative with design and colour combinations however, it is frustrating that we have to design codes within the limitations of the hundreds of free QR Code Readers that simply don't do the job.
We generally test each code on eight different code readers; seven of them are free applications and one is a paid application (Optiscan) and we are not happy to release a design unless it scans on all seven of the free code readers. Invariably, we have to amend the design to ensure this will happen and in doing so we usually have to compromise our design.
It is also interesting to note that we have never seen a QR Code that doesn't scan in the paid app that does scan in the free apps. It is also worth noting that one of these free apps; i-nigma usually matches the performance of the paid app.
Here's a simple demonstration; we recently created the QR Code below as an experiment - the one on top scans perfectly using Optiscan and i-nigma but not the six other free apps. The one beneath it shows how much we had to "dim down" the design in order for it to work on the six other free apps. Try it on your scanner.
Therefore, you have a choice - invest in a decent QR Code Scanner such as Optiscan or, at the very least, get i-nigma.
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