Friday, 4 November 2011

Edinburgh New Media Breakfast - QR Codes and making them work for your business

QR Codes don't need to be strange little black and white boxes inserted as an "add on" to your page or advert; they can be the focal point of the advert.

Neither do they have to link to the home page of your web site (in fact, they probably shouldn't), they can link to any number of things like videos on YouTube, Podcasts on iTunes, specially created pdf files, Google Maps, your Skype account - the possibilities are endless.


And, because there are so many options, QR Codes offer endless potential to businesses, charities, events, individuals, brands, etc. etc. So, make sure you dont miss the next Edinburgh New Media Breakfast all about this exciting way to promote your activities. (Full details below)

QR Codes - How to make them work for your business

DATE: Thursday 10th November 2011

VENUE: Tigerlily, George Street, Edinburgh


We have been asking people for suggestions for topics for the New Media Breakfast and one in particular keeps coming up - QR Codes.

At the November New Media Breakfast we are delighted to announce that Jim Devine will share his knowledge and experience of QR Codes and demonstrate how they can be used for your business development in the future. We look forward to Jim's presentation and some of the case studies and examples that demonstrate the endless opportunities QR Codes offer businesses today.

In the words of Jim Divine, creator of the Cyberlogo the QR code phenomenon has been a long time coming. These little black and white patterned grids have been on our radar for a few years, but you may be surprised to know that they have been a part of everyday life in Japan for over a decade yet are only now getting the exposure and recognition they deserve in the west. Why has it taken us so long to embrace this technology and realise its marketing potential? More importantly how can it create value in your business?

Jim will show you how to incorporate QR codes into your marketing and day to day business through examples and case studies.

Jim Divine first started in the advertising industry in 1985 with Marr Associates, winning many international awards for creativity. He stayed with Marr for 15 years before starting his own business 21nine in 2000.

He discovered QR codes in 2007 while working with the comedian Bill Bailey and has since been spending his life educating the masses and finding more creative ways to make the technology more digestible.

Venue: Tigerlily, George Street, Edinburgh
Date: Thursday 10th November 2011
Time: 7.30am for 8am




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