QR Codes, Video and Negative Comments...

We're back with more episodes to add to the "Quick Buzz" series. 

"Quick Buzz" is a series of 30-60 second videos clips by fatBuzz bringing you news, events and updates from the world of Design, Marketing and Social Media.

In the first video we have Kirsty talking about how to deal with negative comments online. We often see that when companies have a negative comment posted on one of their social media channels, their first reaction is to delete it. This is the wrong thing to do, so take a few minutes to listen to Kirsty's wise words on how this situation should be approached.

We had extra fun filming this first video as Kirsty was the first member of the team to test our new Auto Cue !

Here we have Malcolm making his first appearance in the "Quick Buzz" series, where he talks about how important it is to use the right embed code, when embedding video on to your website. But also not to forget to upload your video content to as many relevant channels as possible to raise awareness of your brand. 

Finally to round off our latest "Quick Buzz" update, Gordon talks about how important it is for your business to be using QR Codes. But sometimes just using them, simply isn't enough, you want to make your code stand out from the rest, you want people to have a reason to scan your code instead of your competitor's. You can do this by customising your QR code to match your company's branding. 

That's all for now but keep and eye out for more Quick Buzzes from the fatBuzz Team.

If you have any questions about the topics mentioned above, or you have suggestions for a topic you would to hear in a future Quick Buzz, please let us know on our Facebook Page, and member of the team will get back to you. 

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Edinburgh New Media Breakfast - QR Codes and making them work for your business

QR Codes don't need to be strange little black and white boxes inserted as an "add on" to your page or advert; they can be the focal point of the advert.

Neither do they have to link to the home page of your web site (in fact, they probably shouldn't), they can link to any number of things like videos on YouTube, Podcasts on iTunes, specially created pdf files, Google Maps, your Skype account - the possibilities are endless.

    

And, because there are so many options, QR Codes offer endless potential to businesses, charities, events, individuals, brands, etc. etc. So, make sure you dont miss the next Edinburgh New Media Breakfast all about this exciting way to promote your activities. (Full details below)

QR Codes - How to make them work for your business

DATE: Thursday 10th November 2011

VENUE: Tigerlily, George Street, Edinburgh

PRESENTER: Jim Divine

We have been asking people for suggestions for topics for the New Media Breakfast and one in particular keeps coming up - QR Codes.

At the November New Media Breakfast we are delighted to announce that Jim Devine will share his knowledge and experience of QR Codes and demonstrate how they can be used for your business development in the future. We look forward to Jim's presentation and some of the case studies and examples that demonstrate the endless opportunities QR Codes offer businesses today.

In the words of Jim Divine, creator of the Cyberlogo the QR code phenomenon has been a long time coming. These little black and white patterned grids have been on our radar for a few years, but you may be surprised to know that they have been a part of everyday life in Japan for over a decade yet are only now getting the exposure and recognition they deserve in the west. Why has it taken us so long to embrace this technology and realise its marketing potential? More importantly how can it create value in your business?

Jim will show you how to incorporate QR codes into your marketing and day to day business through examples and case studies.

ABOUT THE SPEAKER
Jim Divine first started in the advertising industry in 1985 with Marr Associates, winning many international awards for creativity. He stayed with Marr for 15 years before starting his own business 21nine in 2000.

He discovered QR codes in 2007 while working with the comedian Bill Bailey and has since been spending his life educating the masses and finding more creative ways to make the technology more digestible.

Venue: Tigerlily, George Street, Edinburgh
Date: Thursday 10th November 2011
Time: 7.30am for 8am

HOW TO BOOK

BOOK FOR NEW MEDIA BREAKFAST EDINBURGH HERE:

 

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Personalise your QR Code

After reading various articles on QR Codes, we discovered that you can create fun and interesting designs for your code to suit your brand's personality.

When your code is created, we can design it so that it suits your brand colors, logo, or maybe a design that you have in mind you would like to try.

In the same way that bar codes don’t have to be boring, quick response codes can also be creative. Thanks to a 30% tolerance in readability, you can have some real fun with clever designs. Besides looking good, this can also make them more successful.

Have you got your own QR Code ? If so how are you using it ? We would love to hear different ideas as to how you are utilising this very useful marketing tool. However if you do not have a QR code, you can create one directly from the fatBuzz Facebook Page. If you would like to know more about QR Codes, please email me on - malcolm@fatbuzz.com

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