Wednesday, 1 May 2013

You Have A Personal Brand…But What The Heck Is It?

You Have A Personal Brand…But What The Heck Is It?
Jennifer Holloway, author of Personal Branding for Brits

If you’ve ever come along to a New Media Breakfast when I’ve been the speaker (and if you haven’t you’ll get your chance this July) you’ll have learnt one very important thing:

You have a personal brand.

The reason that’s an indisputable fact is because your personal brand is made up of six elements, all of which you are in possession of:

  • Image – how you look and sound 
  • Skills – what you’re good at 
  • Behaviours – your personality 
  • Reputation – what others think of you 
  • Drivers – your motivators 
  • Values – your moral compass 
What you might not be in possession of, however, is a clear idea of exactly how those elements come together into a distinct brand definition. It’s worth taking the time to find out though because people buy people and when you know what you’re selling you increase the chance they’re buying.

You Snooze, You Lose

While your brain is probably thinking, “Yep, I understand where she’s coming from, people do buy people,” it might also be thinking, “but I’m British and it’s not the done thing to have a personal brand, let alone tell anyone I have one.”

I get that, after all, arrogance is not an attractive quality – but here’s the thing:

In this day and age, if you don’t tell people what you bring to the party, you won’t get invited.

That might sound a bit harsh but it comes with a piece of good news: it’s entirely possible to subtly blow your own trumpet without sounding like an eejit…you just need to make the most of all the opportunities you have open to you.

A Practical Guide 
That’s why I wrote my book – Personal Branding for Brits – to give people a steer on how to create their personal brand and, just as importantly, get it out there (whether that’s in the office, out and about or online)None of what you’ll read is rocket science, it’s simply common sense stuff that tends to get forgotten as we go about our busy lives. If you’d like to find out more you can read the first two chapters FREE at or come along to the New Media Breakfast this July where I’ll be offering signed copies at a discount. 

If you would like to buy Personal Branding for Brits you can do so here

Jennifer Holloway will be speaking at the New Media Breakfast in Edinburgh on the 18th July 2013 and in Glasgow on the 26th July 2013 - Please subscribe to the New Media Breakfast mailing list to make sure you don't miss the booking details.  Subscribe here.

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