Tuesday, 24 July 2012

No need for a Hollywood Production

Video has long been a powerful medium for businesses to communicate and disseminate messages, but thanks to the arrival of 3G phones and tablet devices such as the iPad, it has become considerably easier to access and consume.

Consequently, it is essential to have a presence that will help people find your message online and enable you to raise awareness, build trust and reach potential customers.

However, when we discuss creating video content with our clients, one particular question keeps cropping up: ‘Isn’t video production expensive?’.

Well, the simple answer is no, it doesn’t have to be.

Our in-house video production team can produce video content for you; providing a total service from planning right through to syndication.

Importantly, we will work with you to find solutions that match your resource and your budget.

There are two main ways that fatBuzz approach video production:
  • Content filmed, edited and produced by fatBuzz
  • Content filmed by you and edited and produced by fatBuzz
Capturing the content, though, is only part of the process. We will then take a look at video syndication, promote your content and encourage people to watch and share it.

Video is traditionally uploaded onto video-sharing site, YouTube, and given the fact that it is officially the second largest search engine on the web, it undeniably represents an enormous opportunity to get your message out there.

However, it is also important to acknowledge that video can also be distributed on your website, blog, Facebook page, niche network, iTunes, Vimeo and Viddler to name but a few.

Many people have a perception that iTunes is specifically used for audio purposes, but it is important to remember that it also has a fairly large video directory. In fact, in certain instances, our clients have had four times the amount of downloads on iTunes when compared to views on YouTube.

So, whether you decide to use iTunes, YouTube, Vimeo or Viddler, one thing is evident - regular, video content is no longer just desirable; it is an increasingly, essential aspect of social media.

What do you think about video production? Is it a useful marketing tool? Should businesses embrace video?

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