Thursday, 7 April 2011

I like clients who know their place...

I visited John Dick & Son for a meeting yesterday and I was delighted to see they are embracing social media and encouraging their customers to engage with them by promoting their Facebook Page off-line.

Too many companies forget to promote their on-line activities off-line. John Dick & Son have created A4 posters and spread them around their showroom to encourage people to join them on Facebook.  Furthermore, they are running a promotion to encourage people to "Check-in" on Facebook when they arrive in the showroom; the reward they get for doing so is a bottle of wine!

Facebook Places is an ideal way to encourage your customers to spread the word about your business; there are over 30 million Facebook users in the UK (that's more than half the population) with an average of 130 friends.  Look at it this way; half the people coming into your premises are on Facebook and have the potential to tell 130 friends each that they are doing business with you!  Now, don't get too carried away, not everyone will have the Facebook App on their phone and, not everybody will Check-In but, the ones that do will be helping you by sharing your location with their friends.  For the cost of a few posters this is well worth doing.

We also have Dean's the shortbread manufacturer in Huntly about to start an hourly prize draw to win shortbread if people Check-In to the Cafe Bistro in Huntly.  We will keep you up to date with how these campaigns work out and, if you're in the area of either of them, please pop in, Check-In and, tell them you heard about it on our blog!

Please also take a minute to join both John Dick & Son's and Dean's Page and you can keep up to date with what other things they are doing on-line.  And, you can keep up to date with us on the fatBuzz Facebook Page.

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