Social Media Marketing and the Bottom Line

Guest speaker Gordon MacIntyre-Kemp (@theintelligiser)

30th July 2010 at No.29 Exchange Square Glasgow at 8am
12th August 2010 at The Tower Restaurant, Chamber Street, Edinburgh at 8am

Social media is not a revolution or even a trend or fad it’s a symptom of the wider paradigm shift in how businesses and customers need to communicate. Old style sales and marketing models: cold calling, advertising, direct mail etc are delivering diminishing returns – people don’t want to be sold to any more they want a relationship and they want your company to help them make informed buying decisions.

Gordon will be talking about the key role that social media marketing plays in closing sales, building trust, generating leads and increasing profit. Exclusively at the NMB in Glasgow and Edinburgh Gordon will be sharing the results of the Intelligise social media business attitudes survey and explaining what the results mean to businesses that are not yet engaging clients on a deeper level.

About Gordon

Schooled in Sales and Marketing as a P&G graduate Gordon worked on big brands like Wash & Go, Head and Shoulders and the Launch of Pantene before moving into major account sales for Northern Foods.

As the Managing Director of First Tuesday in Scotland and the Now-Business network Gordon was a pioneer of online business to business networking and discussion group facilitation in the 1990’s.

Having worked as a business development consultant in Europe and the Middle East Gordon has recently launched Intelligise Ltd a full service business development practice to advise medium to large
sized firms, on social media marketing, sales growth, networking and recruitment strategy.

An active hockey player and Thai boxer Gordon is as competitive as he is opinionated.

LinkedIn Profile:

Follow Gordon on twitter

Gordon’s Social Media Marketing Blog

BOOKING

Early indications are that this will be an extremely popular subject so, please book now to ensure your place.

The New Media Breakfast Glasgow is on the 30th July at No.29, Royal Exchange Square, Glasgow.

You can book your place below.

COMPLIMENTARY FOR 29 MEMBERS

This event is complimentary to 29 Members - If you are a member you should email Malcolm to reserve your place.

I look forward to seeing you on the 30th.