Wednesday, 17 December 2014

2015 The Year of Integration - January New Media Breakfast



Predictions for 2015 and the case for integrated marketing

Date: Friday 30th January 2015
Venue: 29 Member's Club, Royal Exchange Square, Glasgow
Time: 7:45am for 8:00am

In January, many of us start with great intentions of keeping new year resolutions, but for most of us, they have been forgotten midway through the month. Perhaps it's no big deal in our personal lives, usually because the resolutions we make are half-hearted wishes rather than serious life changing choices.

Business growth is a different matter entirely; a strong marketing plan, good preparation, and the discipline to see it through are essential for your business marketing.

The January New Media Breakfast will take a look at the year ahead and suggest some of the things that you must do, and some of the things you should do in 2015.

We have spoken about the need for an integrated approach in the past, but we would like to help you make 2015 the year of integration. So, we will explore how your online and offline marketing activities can complement each other and work to make your marketing efforts more fruitful. We will look at the following:
  • Evaluating what you already do and how to make it better 
  • Gathering data and using html email 
  • Print - Why you should consider it as part of the mix 
  • Promotional gifts and business events - Are you making the most of them? 
  • Advertising - Online and offline 
  • Content sharing - Online and offline 
  • Analytics - Knowing and responding to what's happening 
  • SEO and PPC - Why they must be part of the plan 
We will also look at some predictions for 2015 and the things you should watch for during the year.

As you might expect if you've been to a previous New Media Breakfast, Content will get a mention; we will also look at the 2015 calendar and suggest ways that you can tap into events and activities throughout the year.

Gordon White, Managing Director, fatBuzz, and Tim Barlow, Managing Director, Attacat will present this session.

Venue: 29 Member's Club, Royal Exchange Square, Glasgow
Date: Friday 30th January 2015
Time: 7.45am for 8:00am
Cost: £10 +VAT


If you are a 29 Member you can attend the breakfast free of charge. Please email with you membership number and she will add you to the attendance list.

We hope you can make it along to this event. If so, I look forward to seeing you on the day.

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