Friday, 3 February 2012

February New MediaBreakfast, Glasgow - Personal Branding and Your Online Persona

Friday 24th February

Your personal brand is important, it is what people judge you on and, what forms the first impression of you. Because of social media, people often form that first impression before they even meet you.

Ask yourself this: will you check out Jennifer Holloway before you commit to attending this breakfast? Many of you will, and in doing so, you will form an impression; that's what people are doing before they meet you!

Projecting the right personal brand is important but, it throws up lots of questions:
  • What tone should I adopt?
  • Should I have a different persona online?
  • Should I be formal or informal?
  • What pictures should I use?
  • How much information should I disclose about private life
  • How much do I disclose about my business life?

Jennifer Holloway has kindly agreed to follow up her extremely popular presentation from last year with a look at these issues. She will deploy her her own very special brand of humour and knowledge in what promises to be a useful insight into personal branding.

Those of you who saw Jennifer last year will testify that her presentation style is engaging and light-hearted but, extremely informative. This is certain going to be a busy breakfast so be sure to book your place early.


Jennifer works with key personnel in many organisations to ensure their online branding is giving out the right messages. Last year we arranged one-to-one meetings for Jennifer with anyone who wanted to chat about how she could work with them, if you would like to arrange a meeting with her on 24th February please email who will be happy to arrange a suitable time.

NOTE: Last year we had many requests for meetings so please book early and, if for any reason you're not going to make your appointment please let us know as soon as possible so that we can accommodate others.


With a career including 15 years in media relations and PR, Jennifer Holloway knows a thing or two about promoting a personal brand – she did it every time she picked up the phone to a journalist. The result? She stood out from the ‘press office crowd’ and got her stories on the front page. Today, she is a personal brand expert, helping executives to define their personal brand before teaching them how to promote that in everything they say and do. Known as ‘The Antidote to Yes-Men’ her honest, challenging and practical style has helped leaders discover how, by being themselves, they can be even more successful.

Take a look at Jennifer's Blog

Jennifer Holloway on Linked-In

Venue: 29 Member's Club, Royal Exchange Square, Glasgow
Date: Friday 24th February 2012
Time: 7.30am for 8am

No.29 Members Go Free – If you are a 29 Member you can attend the breakfast free of charge. Please email with you membership number and he will add you to the attendance list.

We hope you can make it along to this event. If so, I look forward to seeing you on the day.


If you have found this post interesting please share it with your online community using either the Twitter, Facebook and Share buttons below. Thank You.


  1. Hi there,
    I tried to use the Buy Now button to find out how much this event costs but it isn't working. Please could you let me know the cost of this. Thanks.

  2. Hi Dorothy

    Sorry you're having problems, I've just tried the button on Safari and Firefox and it appears to be working; if any other readers are trying to use it and having difficulties perhaps they could let us know.

    The event costs £10 =VAT (£12)

    If you want to come along and can't get the button to work for you, you can call Fiona and ask her to send an invoice. Alternatively, you can email to book and let him know that you'll pay on the day.

    Once again, my apologies for your difficulties.



  3. Thanks for your quick reply Gordon!

  4. Hi there,

    Could you tell me what time the event is on until?

    Kind Regards,

    1. Amanda

      The doors open at 7.30 and quite a lot of people are there at that time to do some networking. The presentation generally starts just after 8am and, depending on the length of the Q&A session, it generally wraps up around 9.15am.

      Lots of people do stay on for some more networking (and a second bacon roll) afterwards.

      I hope this helps