Wednesday, 26 February 2014

Facebook page managers...are you struggling with the reach of your posts?



During my recent meetings with the 4 diverse businesses involved in the New Media Breakfast case studies there has been one recurring issue - the diminishing reach of their posts on Facebook. 

 This is something we are hearing more and more people talking about and it is a genuine concern for page managers. There are things you can do to dramatically improve the reach of your posts without having to spend money to 'boost' the posts. So, in addition to the case study presentation outlined below I will be sharing a couple of these proven tips at the breakfast on Friday.


DATE: 28th February 2014
VENUE: 29 Member's Club, Royal Exchange Square, Glasgow

One of the biggest challenges we come across when talking to organisations about social media is Content - what will we talk about?

Most companies start out really well with some great ideas to get their story out there but they very quickly run out of steam. We see it every week.

Many of the businesses we talk to think they are boring and don’t have anything to say but we haven’t spoken to any who don’t actually have a library of useful Content, they just don’t know they have it and they don’t realise it is valuable if presented in the proper manner at the proper time.

For the February New Media Breakfast we thought it would be useful to explore Content and provide some ideas about what to talk about. We will also demonstrate how to create and maintain a content plan which will enable you to manage your content and make sure it is being shared with your community at the optimum time.

To do this we are using two case studies; the first is a 5th Generation retail business, the other a new start manufacturing/retail business.  They are two very different businesses but we hope to demonstrate just how to go about creating a content plan regardless of the business history, size and reputation.

We will also provide some examples of other Content plans along with some Content ideas and examples of good Content by other organisations.


The February breakfast will be presented by Gordon White and perhaps other members of the fatBuzz team and the case study organisations.


Venue: 29 Member's Club, Royal Exchange Square, Glasgow
Date: Friday 28th February 2014
Time: 7.30am for 8am
Cost: £10+VAT


If you are a 29 Member you can attend the breakfast free of charge. Please email with you membership number and she will add you to the attendance list.

We hope you can make it along to this event. If so, I look forward to seeing you on the day.

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