Monday, 18 February 2013

Why are fatBuzz sponsoring the Entertainment Guide Awards 2013?

We are delighted to announce we are sponsoring The Scottish Entertainment Guide Awards 2013. To be more specific, we are sponsoring the award for Scotland's Best In-House Marketing Initiative.

You may wonder why a marketing, design and social media agency has decided to sponsor a category that is specifically for in-house marketing; it's fairly simple, we see this as a great opportunity to highlight the fact that we work very closely with in-house marketing teams. 

We regularly assist in-house teams with special projects and we train in-house marketing teams on the use of social media marketing and content creation. Furthermore, we regularly work with in-house marketing teams to help them devise, develop and implement marketing initiatives. It was an easy decision for us to make; we meet lots of marketing teams doing great work with their organisations and we like to work with them whenever the opportunity arises. We are looking forward to seeing the entries and helping to judge the winners in this category.

We were also pleased when we saw the list of questions for the entrants, obviously they refer to social media, but they also include references to how it fits with the overall marketing strategy - a very important consideration for all businesses.  Here are the questions you need to answer in your submission:
  • How did you plan and develop your social media strategy?
  • How does it fit within your overall marketing strategy?
  • How do you measure the success of your social media marketing?
  • What makes your social media marketing stand out from the competition?
  • What would you say is your most innovative and successful social media campaign to date and why?
  • What additional in-house marketing do you do?
This award is open to any in-house marketing team in the entertainment industry, so if you have an in-house marketing team for your restaurant, hotel, pub, club, visitor attraction, or anything else related to the industry you are very welcome to enter for the award. And yes, you can enter even if you regularly work with external agencies!

To make it easy for you to enter, we have created an online entry form on our Facebook page so that you can complete and upload your entry.

PLEASE NOTE: Entries close on Friday 1st March. 

You can also vote for your favourite establishment using the online application form - there's more than 20 categories to choose from.  To vote now, Click Here.

The Award will be presented at The Scottish Entertainment Guide Awards dinner at the Thistle Hotel on the 21st April 2013.  Tables are still available for this special night when the entertainment industry lets its hair down to celebrate hard work and achievement. We look forward to a great night with all the finalists.  If you would like to book a table for the Awards Dinner, you can do so HERE

You can also keep up to date with all the news about the awards on the Facebook page for The Scottish Entertainment Guide Awards - HERE

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