Exclusive FREE Social Media Training Day for Registered Charities

FREE SOCIAL MEDIA TRAINING FOR CHARITIES

8th October 2012
MORE PLACES NOW AVAILABLE
We are delighted to announce we have just agreed with No.29 that we can have some additional attendees at the Charity Training Day. So, if you haven't booked your place please make sure you do so as quickly as possible.  We have over 100 already booked with a very limited number of places remaining.

fatBuzz is pleased to announce a very special event for charities in Scotland - a free social media training day.  We have always been committed to helping charities whenever we can, however as a commercial organisation, there is only so much we can do on a one to one basis.  Borrowing the motto from The Entrepreneurial Exchange, we believe in the notion we should 'work hard, play and give something back'; that's why we are running this exclusive event.

We are fortunate to have the support of No.29 Private Member's Club, Commsworld, Orb Group, The Networking Coach and, Bloom VC to help us run this important training session specially for registered charities in Scotland.

We intend this to be an intensive day of presentations to help charities understand the potential of social media and demonstrate how they can use the various tools to tell their story and create emotional connections. We will explore how to raise awareness, and support fundraisers and fundraising events; every topic will be tailored to charities with the aim of helping to make the most of their time when engaging in social media.

EVENT DETAILS

Date: Wednesday 31st October

Venue: 29 Private Member's Club, Royal Exchange Square, Glasgow

Time: 8:30am for 9:00am until 5:45pm

HOW TO BOOK

Thanks to generous support, we are able to offer this event entirely free of charge.

You must be a full-time employee or official representative of a registered charity to attend the event. We would like as many charities to be represented as possible, therefore we are initially limiting attendance to 2 people per charity.  

If you would like to come along please email Fiona Macdonald fiona@fatbuzz.com with your name and the name of your registered charity.  Alternatively, you can call Fiona on 0141 427 0727. Places are limited and bookings will be taken on a first come basis so please reserve your place as soon as possible.

PLEASE SHARE WITH OTHER CHARITIES

We are keen to have as many charities as possible on the day so, please share this post with any relevant people you know who may be interested in attending.  We have also included share buttons at the top and bottom of the page to help you share this post on your social media platforms.

PROGRAMME

The programme below outlines the topics and the timing of the presentations. (May be subject to change)

8.30 - 9.00

CHECK IN 

Guest arrive at 29 Glasgow - Tea and Coffee on arrival 

9.00 - 9.10 

INTRODUCTION - Gordon White, fatBuzz 

Speaker introductions and purpose of event

9.10 - 9.30 

SOCIAL MEDIA MARKETING - Gordon White, fatBuzz

Introduction to social media

• Why the third sector should be using social media?
• Back to Basics - Simplifying Social Media Marketing

9.30 - 10.00 

BLOGGING - Gordon White, fatBuzz

The power of blogs and why they should be the ‘hub’ of your social media activity

• Blog platforms
• Content
• Building and audience
• Sharing and syndicating your blog posts

10.00 - 10.10 

Q&A
10.10 - 10.25 

CASE STUDY - Mark Wright, Commsworld

How charities are benefiting from well planned communications 

10.25 - 10.40 

NETWORKING BREAK

Tea and Coffee  

10.40 - 11.00 

INTEGRATING ONLINE AND OFFLINE MARKETING - Mike Smith, Orb Group

Why you should consider promotional merchandise in your overall marketing strategy?

11.00 - 11.30 

PODCASTING - Gordon White, fatBuzz
Why you should consider podcasting as part of your marketing mix

• Podcasting options
• How to capture content
• Editing content
• Publishing your podcast
• Finding your audience

11.30 - 12.15 

FACEBOOK - Gordon White, fatBuzz
How charities can make use of Facebook for awareness, raising funds and, supporting fundraisers.

• Branding
• Tabs and iFrame Pages
• Using the timeline
• New functionality
• Liking, Commenting, Sharing and Tagging
• Photos and Video
• Syndicating content to your page
• Insights

12.15 - 12.45 

Q&A SESSION
12.45 - 13.15 

NETWORKING LUNCH

Buffet courtesy of No. 29

13.15 - 13.45 

CROWDFUNDING - Michelle Rodger, Bloom VC
What is crowdfunding and how it could work for charities?

13.45 - 14.30 

TWITTER AND MICROBLOGGING - Gordon White, fatBuzz

Why Twitter is an important social media tool

• Branding
• Functionality - Following, RT's, Hashtags etc 
• Searching - On Twitter and via Tweetdeck 
• Lists

14.30 - 14.45 

TEA and COFFEE

14.45 - 15.30 

LINKEDIN - Belinda Roberts, WeDo Scotland
How charities can use LinkedIn to engage

• LinkedIn Personal Profiles, Groups and Pages
• Setup - Things to consider
• Managing and promoting your LinkedIn presence 

15.30 - 16.15 

VIDEO - Gordon White, fatBuzz
Why video?

• Video options
• Branding your video content
• User generated video content
• Sharing video content

16.16 - 17.15 

CONTENT - Gordon White, fatBuzz 

Most organisations struggle with content, we will explore the following:

• What do you talk about?
• How do we say it?
• Where do we say it?
• How often do we say it?
• How do we make it engaging?
• How do we get people to share it?

17.15 - 17.45 

Q&A AND CLOSING REMARKS

17.45

Networking in the Oyster Bar

We hope you are able to attend the training session and that you will share the event with others. Please use the share buttons below to tell others in your community about this very special event.

March New Media Breakfast, Glasgow - TOP GEAR - A guide to making good technology buying decisions today.

TOP GEAR - A guide to making good technology buying decisions today.

New Media Breakfast presentation by Iain Murray of Principle Consulting

Wikipedia’s entry on Moore’s law describes “a long-term trend in the history of computing hardware whereby the number of transistors that can be placed inexpensively on an integrated circuit doubles approximately every two years. The period often quoted as “18 months” is due to David House, an Intel executive, who predicted that period for a doubling in chip performance (being a combination of the effect of more transistors and them being faster).

The capabilities of many digital electronic devices are strongly linked to Moore’s law: processing speed, memory capacity, sensors and even the number and size of pixels in digital cameras. All of these are improving at (roughly) exponential rates as well (see Other formulations and similar laws). This exponential improvement has dramatically enhanced the impact of digital electronics in nearly every segment of the world economy. Moore’s law describes a driving force of technological and social change in the late 20th and early 21st centuries.”

What this means to the rest of us is that it is almost impossible to keep up with the latest technology and the things that it can do. The danger is that we make a bad procurement decision and end up with Betamax (beaten by VHS) or HD DVD (beaten by Blu-ray), and we have wasted our money.

Coupled with this is the significant trend towards web based software, cloud computing and Apps. These too can be baffling and the cause for consternation about what to buy, and when will it become obsolete.

Iain Murray has been delivering a version of this presentation since 2005, when there was no iphone and no Apps and he has been updating it regularly ever since. The ethos of the presentation remains the same, show how today’s ‘available’ technology can make an impact on your personal productivity, your business and your staff.

This year fatBuzz and Iain have teamed up with CommsWorld to bring the presentation to life. Commsworld are a leading voice and data solutions provider and mobile and fixed communications technology. Iain will merge the presentation on what technology and applications to consider with some live hands on demonstrations of everything from mobile phones to tablets. He will look at the do’s and don’ts of data management, looking at cloud computing applications as well as mobile data costs.

Iain will also look at the plethora of mobile applications out there today, picking and demonstrating some of the best Apps for business and personal productivity. He has been an avid user or Social Media and will also cover the applications and technology needed to make the best use of Social Media on the move.

Iain’s talks have proved very popular and this year’s new and enhanced presentation promises to be the most dynamic and informative yet. If you want to know how to maximise the technology and the applications available today then this is a talk not to be missed. Places will go fast for this so please book early.

ABOUT THE SPEAKER

Iain Murray is the founder of Principle Consulting a Management Consultancy business specialising in Property & Facilities Management as well as all other aspects of business advice from business development to long term strategy. Iain has a career in business spanning over 25 years and has held the Facilities Management industry’s top position as Chair of the British Institute of Facilities Management. He is currently the Deputy Chair of Global FM, the global Association of Associations representing over 50,000 FM’s worldwide.

Iain was an early adopter of Social Media and a pioneer in business on the use of integrated and cloud technology. He has won awards for integrating several technologies to improve the efficiency of service while making significant operational savings.

Our connection with Iain came about when he attended the first New Media Breakfast, opened his laptop and appointed himself as the official ‘tweeter’ for the event. He has now attended and spoken several times at the NMB and is a permanent member of the Social Media Podcast team, recording a podcast a couple of times a month.

Iain is continuing his crusade to introduce Social Media to business and his tweets are reaching a global audience and following. Iain regularly write and presents on the benefits and merits of Social Media for business with a style that is both engaging and witty.

Sponsored by

HOW TO BOOK

Venue: 29 Member’s Club, Royal Exchange Square, Glasgow

Date: Friday 30th March 2012

Time: 7.30am for 8am

We hope you can make it along to this event. If so, I look forward to seeing you on the day.

BOOK FOR NEW MEDIA BREAKFAST GLASGOW HERE:

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