It's our 2nd Anniversary - are you coming?

We haven't done a particularly god job of promoting the fact that the New Media Breakfast on Friday is our 2nd Anniversary. Fact is, we really haven't had much time to think about it lately and it's now such a regular part of our monthly calendar that we almost overlooked it completely.

It certainly doesn't seem like two years since the first breakfast and looking back it is quite amazing the range of topics we've covered and the quality of the guests we've had along to speak, we hope that will continue in the future. A special thanks has to go to No.29, without the help of the management and staff the New Media Breakfast would not be possible so, a great big heart felt thanks to all the people involved, we appreciate all of your hard work and contribution.

If you would like to come along to the 2nd Anniversary breakfast there's still time to book using the links below, I hope I will see you there.

    

DATE: Friday 30th September 2011
VENUE: No,29, Royal Exchange, Glasgow
PRESENTER: Gordon MacIntyre-Kemp

Marketing has evolved - optimising a company for rapid growth requires an integrated approach to social media, digital and traditional marketing. Over the last two years Gordon MacIntyre-Kemp has worked closely with six companies that have achieved rapid growth (over 30% growth per annum) as a sales, marketing and social media advisor.

He has combined this experience with research into the marketing activities of over 100 UK based rapid growth companies to identify the marketing activities and behaviours that lead to rapid sales and profit growth. The end result of this research will be published in 2012 and this event will be the public presentation of Rapid Growth Optimisation.

Gordon says “Be prepared to change the way you view social media and the role of marketing in your organisation”. “Rapid Growth Optimisation (RGO) is the new science of marketing and social media engagement is the cornerstone of RGO”.

Gordon’s formula for RGO is K.A.S.T. Which stands for Knowledge Leadership Positioning (K), Attraction Marketing (A), Social Media Engagement (S) and Trust Maximisation (T).

In this New Media Breakfast Gordon will cover:

• Six common growth factors 
• The optimum point in the buying process for engagement 
• The role of Knowledge in modern marketing 
• How Attraction has taken over from broadcast marketing 
• How Social media and engagement leads to sales conversion 
• The key to being a company that buyers Trust 
• Examples of Rapid Growth Optimisation 

About Gordon MacIntyre-Kemp
Gordon has twelve years online community and social media marketing experience. Trained in sales and marketing by Procter and Gamble, Gordon worked on brands such as; Pantene, Wash & Go, Head and Shoulders, Old Spice and Olay. At Northern Foods PLC (Fox's, Goodfella's, Holland's Pies, Dalepak, Express Diaries) Gordon managed multimillion pound sales to several of the UK’s top multiple retailers at HQ level.

Time spent as a business development consultant in Dubai was preceded by working as a Senior Executive in the Scottish Government's economic development agency. Gordon has also served as a Director for both Glasgow Chamber of Commerce and Search Consultancy.

Involved in online community for over a decade Gordon was the founder of the highly successful First Tuesday Scotland network and is owner of the Go-Social online community.

Gordon is the MD of sales, social media and marketing consultancy Intelligise; he advises several of the UK’s fastest growing SMEs and PLCs and writes the Go-Social blog on social media marketing for The Drum magazine.

Venue: 29 Member's Club, Royal Exchange Square, Glasgow
Date: Friday 30th September 2011
Time: 7.30am for 8am

HOW TO BOOK

Non No.29 Members - £10 +VAT

BOOK FOR NEW MEDIA BREAKFAST GLASGOW HERE:

No.29 Members Go Free – If you are a 29 Member you can attend the breakfast free of charge. Please email malcolm@fatbuzz.com with your membership number and he will add you to the attendance list. We hope you can make it along to this event. If so, I look forward to seeing you on the day.

If you have found this post interesting please share it with your online community using either the Twitter, Facebook and Share buttons below. Thank You.

    

Social Media Podcast 26 - Live form the "Question Time" New Media Breakfast

Edition 26 is a live recording from the 1st Anniversary of the New Media Breakfast.  The event was "Question Time" style with a panel of 5 answering questions from the floor and, questions sent in via Twitter, Facebook and email.

We had around 70 people in attendance who were treated to champagne or buckfizz on arrival to celebrate the 1st Anniversary of the event.



Our panel included:
Valerie Surgenor, Senior Associate, MacRoberts LLP
Ben Rogers, Operations & Business Development Director, Attacat
Belinda Roberts, Managing Director, Winning Entrepreneurs
Gordon McIntyre-Kemp Managing Director, Intelligise
Gary Ennis Managing Director, NS Design

Gordon White took the Chairman role for the event.

We had a range of questions on a variety of subjects including the following:

Can you explain the difference in my rights as a blog owner if I elect for a moderated or unmoderated blog?

And, what defines a moderated blog? Is a blog deemed to be moderated if:
• I choose to approve comments before they are posted
• I use a spam filter
• I delete offensive or, irrelevant posts

We are seeing more and more video online. Will this eventually overtake the written word and how can we stay ahead of the game with videos online?

What is the panel's advice for getting more people to view your video content?

Is it possible to have a meaningful social media presence using just one platform? If so, which one?

As a Non Executive Director of Scotland's largest Children's Charity Aberlour Childcare Trust we are working with fatBuzz to embrace and embed Social Media across our 47 locations in Scotland. What ideas do the panel have to help third sector organisations such as Aberlour get there opportunities, events and needs across to potential Staff, Volunteers, Individual Donors, Corporate Sponsors and Trusts?

Can you offer any guidelines about what proportion of your marketing budget should be spent on social media?

What content aggregator tools are available to assist with gathering and monitoring content?

Does the arrival of Google Instant require any radical amendments to my search marketing strategy?

I hope you enjoy the podcast and, if you have any comments or questions please leave a comment below or, on the fatBuzz Facebook Page.

You can download or subscribe to the podcast here.

Play the podcast here:

If you have found this post interesting or useful, please use the Tweet button below to let others know, they might also enjoy it.

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2 experts join the panel

We are delighted to announce we have confirmed the last 2 places on the panel for our 1st Anniversary Champagne Breakfast at No.29 next Friday (24th September).

Gordon McIntyre-Kemp
Gordon McIntyre-Kemp who presented at the July New Media Breakfast - "Social Media Marketing and the Bottom Line".

Schooled in Sales and Marketing as a P&G graduate Gordon worked on big brands like Wash &Go, Head and Shoulders and the Launch of Pantene before moving into major account sales for Northern Foods.

As the Managing Director of First Tuesday in Scotland and the Now-Business network Gordon was a pioneer of online business to business networking and discussion group facilitation in the 1990’s.

Gordon has recently launched Intelligise Ltd a full service business development practice to advise medium to large sized firms, on social media marketing, sales growth, networking and recruitment strategy.

Gary Ennis
Gary is a regular attendee at the New Media Breakfast and has participated in discussion from the floor in the past; we are delighted he has agreed to take a more formal role at this event.

Gary is the founder and Managing Director of Digital Agency NSDesign. For the past 12 years they have been building websites, providing web hosting, and (more recently) delivering Social Media Training and Consultancy to businesses large and small.

This completes a fantastic panel of experts for the next New Media Breakfast, I hope you will be able to join us and find out all the things you want to know about social media.

Please remember to send us in any questions either via Twitter, email or, leave it as a comment on this post.


BOOK FOR NEW MEDIA BREAKFAST GLASGOW HERE:

 

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Blogging summary

I've never been one for reinventing the wheel so, rather than write a summary of the New Media Breakfast presentation on blogging (both Glasgow and Edinburgh), I've decided to simply add this link. Attacat Brain Blogging Summary

Here you will find Tim Barlow's excellent summary of the Glasgow and Edinburgh events. And, thanks again to Tim for his valuable input and, for producing these notes. Thanks also to Gordon McIntyre-Kemp who took part in the Glasgow event, unfortunately he was not available for this morning's presentation in Edinburgh.

Details of the next breakfast are available here, I hope we will see you at one of these.

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Social Media Podcast No.23 now published

We caught up we Valerie Surgenor of MacRoberts Solicitors to talk about the Digital Economy Act following the release of Ofcom's Consultation Paper on the Act. Valerie explains the contents of the consultation paper and outlines how the act will be enforced and the impact it will have on ISP's.

We also briefly discuss the New Media Breakfast "Social Media and the bottom line" with Gordon McIntyre-Kemp and we get a tour of "Capella", their fabulous new Glasgow offices.

You can download or subscribe to the podcast on here on iTunes

Social Media Podcast No.21 now available

We have just uploaded the Social Media Podcast Edition No.21; the first podcast produced since we launched fatBuzz.

In this edition some members of the Attacat team (Tim Barlow, Ben Rogers and Joel Lumsden) talk about their recent presentations on search optimisation, pay-per-click advertising, Google Analytics and Facebook advertising. We enjoyed our chat with the Attacat team members and reviewing some of the points raised during the presentations.

We also discussed Kyle's new iPhone 4 and the teething troubles he endured during the registration process, we chat about Google Cafe and the rumours about Google Me and, we take a look at the forthcoming New Media Breakfast presentations in Glasgow and Edinburgh with Gordon McIntyre-Kemp.

You can subscribe to or, download the latest podcast here

Social Media Marketing and the Bottom Line

Guest speaker Gordon MacIntyre-Kemp (@theintelligiser)

30th July 2010 at No.29 Exchange Square Glasgow at 8am
12th August 2010 at The Tower Restaurant, Chamber Street, Edinburgh at 8am

Social media is not a revolution or even a trend or fad it’s a symptom of the wider paradigm shift in how businesses and customers need to communicate. Old style sales and marketing models: cold calling, advertising, direct mail etc are delivering diminishing returns – people don’t want to be sold to any more they want a relationship and they want your company to help them make informed buying decisions.

Gordon will be talking about the key role that social media marketing plays in closing sales, building trust, generating leads and increasing profit. Exclusively at the NMB in Glasgow and Edinburgh Gordon will be sharing the results of the Intelligise social media business attitudes survey and explaining what the results mean to businesses that are not yet engaging clients on a deeper level.

About Gordon

Schooled in Sales and Marketing as a P&G graduate Gordon worked on big brands like Wash & Go, Head and Shoulders and the Launch of Pantene before moving into major account sales for Northern Foods.

As the Managing Director of First Tuesday in Scotland and the Now-Business network Gordon was a pioneer of online business to business networking and discussion group facilitation in the 1990’s.

Having worked as a business development consultant in Europe and the Middle East Gordon has recently launched Intelligise Ltd a full service business development practice to advise medium to large
sized firms, on social media marketing, sales growth, networking and recruitment strategy.

An active hockey player and Thai boxer Gordon is as competitive as he is opinionated.

LinkedIn Profile:

Follow Gordon on twitter

Gordon’s Social Media Marketing Blog

BOOKING

Early indications are that this will be an extremely popular subject so, please book now to ensure your place.

The New Media Breakfast Glasgow is on the 30th July at No.29, Royal Exchange Square, Glasgow.

You can book your place below.

COMPLIMENTARY FOR 29 MEMBERS

This event is complimentary to 29 Members - If you are a member you should email Malcolm to reserve your place.

I look forward to seeing you on the 30th.