Social Media Podcast 25 now available

Yesterday we recorded Social Media Podcast No.25 with a slightly depleted team of just Gordon White, Kyle Murdoch from fatBuzz and, Iain Murray from ConnectedFM - everyone else was off doing other things yesterday - perhaps they new we were doing it and deliberately got out of the office! Nevertheless, we had a great chat and managed to cover lots of topics.

We talked about the UK launch of Google places and the need to reset the privacy on your Facebook account with a brief description of how to do that. Google Instant also got a mention and we questioned whether this will affect search optimisation strategies in the future - we will follow this up by getting a comment from our search expert, Tim Barlow at Attacat.

Yesterday was the first time since the fatBuzz launch that we've had a live event where we were responsible for all of the design related work and the social media - so all three divisions (Design & Marketing, Social Media & Event Management) of the company were involved in a single event, we talk a little about that. And, we explain how we managed to use Twitter, some creative thinking and, some corporate branded cupcake boxes to raise an additional £1000 for the Aberlour Child Care Trust.

Sticking with nonprofits, we review "The Networked Nonprofit" by Beth Kanter and Allison Fine and discuss how some of the thinking in this book is extremely relevant to nonprofits and anyone involved in corporate social responsibility.

You will also notice we have an audio player at the bottom of this post; this was thanks to the advice of our last guest Sallie Goetsch. We explain her thinking behind this in the podcast - thank you Sallie.

I hope you enjoy the podcast and, if you have any comments or, you want us to discuss a specific subject in the future, please email us, send us a message via Twitter or, leave a comment on the fatBuzz Facebook Page.

You can download or subscribe to the podcast here.

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Welcome to Lynsey - proof that the "Weaving" industry is alive and well in Scotland

We have a new member in the fatBuzz Team.  We are delighted to introduce Lynsey Wight as the latest addition to the fatBuzz Team.  Lynsey studied marketing and has worked as an account manager with Lloyds TSB and Hewlett Packard.  Lynsey not only impressed us with her knowledge and enthusiasm, she displayed all the right characteristics to be a perfect fit with the fatBuzz culture - read into that what you will!

I was thinking about Lynsey's new job title the other day when I came across the perfect description of her role; I was reading "The Networked Nonproft" by Beth Kanter & Allison Fine in which she describes the role of a 'Social Network Weaver'.  This is an extract from her description:

"Network Weaving activities include

Facilitating authentic conversations that are meaningful to participants. Sometimes these conversations are actionable, and other times they are simply to build relationships.

Sharing resources, links, and information without any expectation of a direct return from that person.

Building relationships with network members by doing things like linking to their blog posts and commenting on blogs, friending them online social networks, and celebrating their contributions.

Working with many different people on multiple channels such as e-mail, Facebook, Twitter, blogs, and even on land at face-to-face meetings

Treating all members of the network as equals regardless of their formal organisational position.

Inviting people with different points of view into conversations, and facilitating those conversations so those points of view can be shared.

Network weavers provide reasons for people to care about causes and organisations. They shape conversation and identify specific ways for people to help...Network weaving is a crucially important aspect of effective social media usage. When we describe the specific ways that organisations can use social media to advance their efforts...weaving the network becomes of paramount importance to organisational success."

Beth and Allison's description is exactly what Lynsey will be doing for our clients - she will be a Network Weaver.  I'm sure you will all join me in welcoming Lynsey to fatBuzz and if you would like to contact her with your own welcome message please feel free to drop her a line at lynsey@fatbuzz.com

Thank you to Beth and Alison for providing such a clear description of the role Lynsey will play for fatBuzz clients.  I strongly recommend "The Networked Nonproft" to everyone, whether you work in the nonprofit sector or not.