Maximising the Potential of LinkedIn for You and Your Business

Founded in 2002 and launched in May 2003, LinkedIn has grown to become the business social network of choice across the globe. Latest figures released in April 2012 reveal that there are over 9 million users in the UK and 161 million around the world in over 200 countries. 2 new members sign up every 2 seconds.

Whilst LinkedIn is a very useful tool for business professionals, it is also playing an increasingly more important role for businesses. More than 2 million organisations have a Company Page and members share insights in more than 1 million LinkedIn Groups.

At this breakfast, you will find out how to maximise the effectiveness of how you use LinkedIn to enhance both your company's brand and gain the most benefit personally.

• The Power of search
• LinkedIn etiquette - personally & professionally
• Building relationships & trust with your connections
• Interacting with Groups
• The latest Apps to enhance your Profile
• Using keywords in your Profile to enhance SEO
• The power of Recommendations
• Setting up Company Pages to complement your Social Media Strategy
• Setting up a Group & encouraging participation
• Managing & functionality of a Group

YOUR QUESTIONS
Belinda will be happy to address any specific questions that you have about LinkedIn at the breakfast and there will obviously also be the opportunity to ask more on the day. Please email your questions to hello@thenetworkingcoach.biz and we will endeavour to cover as many as possible at the breakfast.

ABOUT THE SPEAKER
Belinda is the Founder of WeDO Scotland, one of Scotland's most exclusive networking organisations for entrepreneurs and The Networking Coach which provides coaching in on and offline networking and LinkedIn. She has over 17 years experience in training and coaching in soft skills, sales and management and sold her first training company 12 years ago.

She is an avid networker and user of LinkedIn as can be seen by her number of connections which exceed 1300, despite not adding the numerous unknown 'friend' requests she receives on a daily basis! Belinda is launching a new company this Autumn which will be the provider of global online soft skills training solutions underpinned by a state-of-the-art digital library and learning platform technology including social networking, assessment and remediation.

You can view Belinda's public LinkedIn profile here.

HOW TO BOOK
Venue: 29 Member's Club, Royal Exchange Square, Glasgow
Date: Friday 27th July 2012
Time: 7.30am for 8am
Cost: £10 +VAT

No.29 MEMBERS GO FREE 
If you are a 29 Member you can attend the breakfast free of charge. Please email malcolm@fatbuzz.com with you membership number and he will add you to the attendance list.

We hope you can make it along to this event. If so, I look forward to seeing you on the day.

BOOK FOR NEW MEDIA BREAKFAST GLASGOW HERE:

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October New Media Breakfast Edinburgh - Question Time

EDINBURGH BREAKFAST - 21st October 2010 at 8am
The Tower Restaurant, Chamber Street, Edinburgh
New Media Breakfast topic: "Question Time" Panel

This month we're having a New Media Breakfast "Question" Time when you get the opportunity to ask our panel of experts anything you want to know about social networking, search optimisation, pay-per-click advertising, audio and video podcasting, legal issues, blogging, apps, plug-ins, content generation and, anything else you can think of.

We are encouraging people to send questions to us via the blog, Twitter or our Facebook Page. In addition, we will be taking questions from the floor and from Twitterfall on the day.

You can listen to the podcast we recorded at the Glasgow breakfast here, it may give you some ideas for questions that you would like to ask in Edinburgh.  You can also download or subscribe to the Social Media Podcast here.

Our panel of experts is still being finalised but will include:

• Tim Barlow, Managing Director, Attacat – who will answer Search Optimisation related questions
• Valerie Surgenor, Senior Associate, MacRoberts LLP – who will answer questions of legal aspects of social media
• Ben Rogers, Operations & Business Development Director, Attacat – who will answer questions related to online advertising
• Belinda Roberts, Managing Director, Winning Entrepreneurs and extensive user of social media for business

Gordon White will play the "David Dimbleby" Chairman role for the event.

We hope you can join us for what should be a fun, but informative, breakfast. If you have a specific question you would like to ask, please post it as a comment on the fatBuzz Blog. Alternatively you can post it on Twitter as a direct message @fatbuzz or you can email any of the panel at the links below:

Email
Gordon White
Email Tim Barlow
Email Valerie Surgenor
Email Ben Rogers
Email Belinda Roberts

Even if you don’t have a question, the discussion will be interesting and may even prompt you to ask something on the day.

BOOK FOR QUESTION TIME NEW MEDIA BREAKFAST EDINBURGH HERE:

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Social Media Podcast 26 - Live form the "Question Time" New Media Breakfast

Edition 26 is a live recording from the 1st Anniversary of the New Media Breakfast.  The event was "Question Time" style with a panel of 5 answering questions from the floor and, questions sent in via Twitter, Facebook and email.

We had around 70 people in attendance who were treated to champagne or buckfizz on arrival to celebrate the 1st Anniversary of the event.



Our panel included:
Valerie Surgenor, Senior Associate, MacRoberts LLP
Ben Rogers, Operations & Business Development Director, Attacat
Belinda Roberts, Managing Director, Winning Entrepreneurs
Gordon McIntyre-Kemp Managing Director, Intelligise
Gary Ennis Managing Director, NS Design

Gordon White took the Chairman role for the event.

We had a range of questions on a variety of subjects including the following:

Can you explain the difference in my rights as a blog owner if I elect for a moderated or unmoderated blog?

And, what defines a moderated blog? Is a blog deemed to be moderated if:
• I choose to approve comments before they are posted
• I use a spam filter
• I delete offensive or, irrelevant posts

We are seeing more and more video online. Will this eventually overtake the written word and how can we stay ahead of the game with videos online?

What is the panel's advice for getting more people to view your video content?

Is it possible to have a meaningful social media presence using just one platform? If so, which one?

As a Non Executive Director of Scotland's largest Children's Charity Aberlour Childcare Trust we are working with fatBuzz to embrace and embed Social Media across our 47 locations in Scotland. What ideas do the panel have to help third sector organisations such as Aberlour get there opportunities, events and needs across to potential Staff, Volunteers, Individual Donors, Corporate Sponsors and Trusts?

Can you offer any guidelines about what proportion of your marketing budget should be spent on social media?

What content aggregator tools are available to assist with gathering and monitoring content?

Does the arrival of Google Instant require any radical amendments to my search marketing strategy?

I hope you enjoy the podcast and, if you have any comments or questions please leave a comment below or, on the fatBuzz Facebook Page.

You can download or subscribe to the podcast here.

Play the podcast here:

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Winning Entrepreneurs Formal Dinner 2010

Winning Entrepreneurs are our partners in Edinburgh for the New Media Breakfast and we are delighted with our ongoing relationship with them; they are undoubtedly the best business networking organisation in the East of Scotland.

I was lucky enough to attend their formal dinner last year and I'm happy to be going along again this year, it is the premier networking event of the Edinburgh business calendar. I'm looking forward to catching up with the many business friends we have in Edinburgh and, probably meeting a few new ones on the night.

Sorry if this looks like a blatant plug for the event but, I think it is one of the not-to-be-missed events of the year and I'm happy to recommend it to you.

You can get full details and booking info here

I hope I will meet some of you on the night.

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SPECIAL 1st ANNIVERSARY CHAMPAGNE BREAKFAST

The next New Media Breakfast in Glasgow on the 24th September is the 1st Anniversary of the New Media Breakfast and to celebrate our first year we are hosting a special 1st Birthday Champagne Breakfast. In addition to the usual food and beverages you will be offered a complimentary glass of champagne or Bucks Fizz. So, come along and help us celebrate a year of breakfast presentations in style.

For the 1st Anniversary we are hosting a New Media Breakfast Question Time when you get the opportunity to ask our panel of experts anything you want to know about social networking, search optimisation, pay-per-click advertising, audio and video podcasting, legal issues, blogging, apps, plug-ins, content generation and, anything else you can think of.

In response to recent requests, we will also be allowing additional time for networking and getting to know your fellow attendees – most likely over a refreshing Bucks Fizz!

We are encouraging people to send questions to us via this blog, Twitter or our Facebook Page. In addition, we will be taking questions from the floor and from Twitterfall on the day.

Our panel of experts will include:

• Valerie Surgenor, Senior Associate, MacRoberts LLP – who will answer questions of legal aspects of social media
• Ben Rogers, Operations & Business Development Director, Attacat – who will answer questions related to online advertising
• Belinda Roberts, Managing Director, Winning Entrepreneurs and extensive user of social media for business
• Gordon McIntyre-Kemp Managing Director, Intelligise
• Gary Ennis Managing Director, NS Design

Gordon White will play the "David Dimbleby" Chairman role for the event.

We hope you can join us for what should be a fun, but informative, breakfast. If you have a specific question you would like to ask, please post it as a comment on the New Media Breakfast blog post. Alternatively you can post it on Twitter as a direct message @fatbuzz or you can email any of the panel at the links below:

Email Gordon White
Email Valerie Surgenor
Email Ben Rogers
Email Belinda Roberts
Email Gordon McIntyre-Kemp
Email Gary Ennis

Even if you don’t have a question, the discussion will be interesting and may even prompt you to ask something on the day.

No.29 Members Go Free – If you are a 29 Member you can attend the breakfast free of charge. Please email malcolm@fatbuzz.com with you membership number and he will add you to the attendance list.

I hope you can make it along to this event. If so, I look forward to seeing you on the day.

BOOK FOR NEW MEDIA BREAKFAST GLASGOW HERE: