Social Media Podcast 36 now available...Sallie Goetsch the boxing referee

Social Media Podcast No.36 is slightly longer than the usual podcast but, well worth listening to.  Following Social Media Podcast No.34 (The boxing edition), Sallie Goetsch contacted us about the stats Iain and I were using to argue the case about Android vs iOS, she was concerned that we were not comparing like for like so, we invited her to explain.  In Social Media Podcast we enjoy some light hearted banter about the argument and Sallie explains the difficulty with statistics and why we should beware who is presenting them.


We also took the opportunity to have a conversation with Sallie about her work and some social media related issues, during the chat we discussed the following:

• The power of podcasting as a communication tool
• Sallie's forthcoming podcast workshop
• Audioboo and other "simple" ways to podcast
• The deterioration of the English language, bad grammar and people's fear of writing

I'm sure you'll find the conversation extremely interesting with a suitable balance of fun and serious commentary.  Following the interview I also comment on something that Sallie does very well and others do very badly; deciding when something should be said off-line as opposed to on-line.

The usual team of Kyle Murdoch, Iain Murray and myself (Gordon White) then go on to discuss a range of topics from the world of social media including the following:

• Telstra's social media training progress
• Social Media Policies - Link to examples on www.socialmediagovernance.com
• The rising popularity of QR Codes (Quick Response Codes) and how fatBuzz use Kimtag as a single QR Code linked to all of our on-line places
• Personal branding and the importance of your reputation online - Link to www.reputation.com
• The forthcoming New Media Breakfast on Personal Branding with Jennifer Holloway
• EBay Shops - Does a 100% positive feedback rating add to the sales value of your EBay store?

These are some of the main things we chat about during the podcast.  In addition, we mention Spotify, iTunes, Amazon Cloud, LoveFilm, Audible.com and, Silverlight.

We also refer to a very useful piece of research conducted by Buddy Media which is available as a pdf download on Mashable - Facebook Engagement Data

Finally, we leave the podcast with an invitation to take a look at the latest marketing campaign from Range Rover for the new Range Rover Evoque.  We intend to discuss this on the next podcast so, please take a moment to have a look and make a comment about it before we record Social Media Podcast 37.

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Social Media Podcast 31 - Phoenix head to NADA San Francisco and, the usual social media chat

In No.31 (not 32 as introduced at the start of the podcast) enjoy the usual banter with Gordon White, Kyle Murdoch (fatBuzz) and Iain Murray.  eventually we are joined by Russell Smith, Sale and Marketing Director at Phoenix Car Group.  We look at recent news and events around the world of social media and give a brief round-up of the New Media Breakfast about sharing content.  A special thanks to Mitch Joel for his contribution to that event.

We then move on to discuss a range of topics including, Facebook Sponsored Adverts, CNN's iReport, DropBox iPad App, Prezi iPad App, the Dodo Case for the iPad, Citizen Journalism and much more.

Russell Smith then joins us to talk about the 15 strong team from Phoenix Car Company going to the annual NADA convention in San Francisco to learn more about customer service.  He explains how the attendees staked their claim to a place on the trip via social media and, how they will be sending regular reports back from the convention via social media. We also suggested to Russell that Sallie Goetsch (Social Media Podcast No.24) might be able to help those who are new to blogging if they experience any difficulties whilst in San Francisco!!!

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Social Media Podcast 25 now available

Yesterday we recorded Social Media Podcast No.25 with a slightly depleted team of just Gordon White, Kyle Murdoch from fatBuzz and, Iain Murray from ConnectedFM - everyone else was off doing other things yesterday - perhaps they new we were doing it and deliberately got out of the office! Nevertheless, we had a great chat and managed to cover lots of topics.

We talked about the UK launch of Google places and the need to reset the privacy on your Facebook account with a brief description of how to do that. Google Instant also got a mention and we questioned whether this will affect search optimisation strategies in the future - we will follow this up by getting a comment from our search expert, Tim Barlow at Attacat.

Yesterday was the first time since the fatBuzz launch that we've had a live event where we were responsible for all of the design related work and the social media - so all three divisions (Design & Marketing, Social Media & Event Management) of the company were involved in a single event, we talk a little about that. And, we explain how we managed to use Twitter, some creative thinking and, some corporate branded cupcake boxes to raise an additional £1000 for the Aberlour Child Care Trust.

Sticking with nonprofits, we review "The Networked Nonprofit" by Beth Kanter and Allison Fine and discuss how some of the thinking in this book is extremely relevant to nonprofits and anyone involved in corporate social responsibility.

You will also notice we have an audio player at the bottom of this post; this was thanks to the advice of our last guest Sallie Goetsch. We explain her thinking behind this in the podcast - thank you Sallie.

I hope you enjoy the podcast and, if you have any comments or, you want us to discuss a specific subject in the future, please email us, send us a message via Twitter or, leave a comment on the fatBuzz Facebook Page.

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Social Media Podcast Edition 24 - Sallie Goetsch talks about her work

In Edition 24 we are privileged to have Sallie Goetsch join us for a chat about her work and the current social media climate in the US.

Sallie is co-founder of Podcast Asylum, owner of The Author-izer and the Fileslinger Backup Blog.  She is also a ghost writer (having written her first novel at the age of 19). a linguist with special expertise in Latin and Greek and, she is a regular speaker at podcasting and social media conferences.

Sallie talks about her work with Podcast Asylum, Filesliger Backup Blog and Strategic Name Development, giving us an insight about her work in social media.  We also discuss the current podcasting and social media climate in the US and talk about her guest hosting on the FIR (For Immediate Release) podcast when she fills in for her good friend Shel Holtz.

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