Social Media Podcast 43 now available - Augmented Reality Apps can't change the colour of Iain's phone

Taking part in Social Media podcast Episode 43 we have Gordon White,  Kyle Murdoch, Kirsty Hunter, and Iain Murray.

This one was recorded last thing on a Friday and that weekend feeling was already setting in while we were taking a look at recent events, news and updates in the world of social media.  This light hearted exploration of all things social takes in a number of interesting topics and throws up the usual variety of opinions.



On Social Media Podcast No.43 we discuss the following:

• The Steve Jobs doll - We start by clearing up a question from the last podcast - can you patent a person? 
• Lead Generation - Kirsty finds some survey results from Hubspot about which social media platforms businesses find most effective for lead generation.  Link to article 
• Social Media Profiles - Recent cases where employers have been taken to tribunal for using information gained on social media platforms when considering candidates for jobs.
• Freedom of Speech - Does the law interfere too much in what's said on social media platforms?
• Facebook IPO - Are we about to see a new much more commercial model from Facebook and, is Sponsored Stories already going too far?
• Scottish Independence - Does Facebook's love affair with Ireland indicate the way forward for Scotland?
• Shazam - A great new way to link off-line and on-line activity
• Augmented Reality - We explore lots of great examples of practical, (and some not so practical uses of augmented reality.
• Pop-Up Books - Could these be a threat to traditional publishing in the future.  Link to Pop-Up Book video feature on Digital Buzz
• Business Cards of the future - Great idea for business cards with video content!  Link to YouTube Video
• Nissan's new augmented reality App - Choose the colour and spec of your car via Nissan's new App.  Link to YouTube video about Nissan's App
• Audi's augmented reality App - Another car manufacturer using the latest technology to preview its cars.  Link to Audi's App video on YouTube.
• ARMES using augmented reality in the architectural industry - Could this spell the end for model makers?  Link to ARMES Video on YouTube
• IKEA's iPhone App - Choose your furniture and see what it looks like in your home before you buy.  Link to IKEA video on YouTube
• Phoenix Car - Phoenix Car take a new approach to content.  Link to Phoenix "I want to go green" blog post
• Kindle - Bring technology to every generation.
• IonRoad - A really pointless App (unless it knows how to work the foot pedals!!!)
• GPSTuner - An almost pointless App!!!
• TweetDeck - It wasn't broken so why try and fix it?
• Symantec got hacked - PC Anywhere ended up everywhere!!!
• Apple iPad3 - Liesten to what we would like to see it do
• Phone Colours - Should men be allowed to have white phones?
• Windows 8 Tablet - What will it include and, will it spell a revival for Nokia?
• Groupon, is the bubble is burst? - Groupon don't deliver on what they said they would... again!
• Great Service deserves a mention - Well done Moo and Kimtag

We hope you enjoy the podcast, if you have any comments to make or topics you would like us to discuss please leave them here on the blog or on our Facebook Page.

Play the podcast here:

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Social Media Podcast 36 now available...Sallie Goetsch the boxing referee

Social Media Podcast No.36 is slightly longer than the usual podcast but, well worth listening to.  Following Social Media Podcast No.34 (The boxing edition), Sallie Goetsch contacted us about the stats Iain and I were using to argue the case about Android vs iOS, she was concerned that we were not comparing like for like so, we invited her to explain.  In Social Media Podcast we enjoy some light hearted banter about the argument and Sallie explains the difficulty with statistics and why we should beware who is presenting them.


We also took the opportunity to have a conversation with Sallie about her work and some social media related issues, during the chat we discussed the following:

• The power of podcasting as a communication tool
• Sallie's forthcoming podcast workshop
• Audioboo and other "simple" ways to podcast
• The deterioration of the English language, bad grammar and people's fear of writing

I'm sure you'll find the conversation extremely interesting with a suitable balance of fun and serious commentary.  Following the interview I also comment on something that Sallie does very well and others do very badly; deciding when something should be said off-line as opposed to on-line.

The usual team of Kyle Murdoch, Iain Murray and myself (Gordon White) then go on to discuss a range of topics from the world of social media including the following:

• Telstra's social media training progress
• Social Media Policies - Link to examples on www.socialmediagovernance.com
• The rising popularity of QR Codes (Quick Response Codes) and how fatBuzz use Kimtag as a single QR Code linked to all of our on-line places
• Personal branding and the importance of your reputation online - Link to www.reputation.com
• The forthcoming New Media Breakfast on Personal Branding with Jennifer Holloway
• EBay Shops - Does a 100% positive feedback rating add to the sales value of your EBay store?

These are some of the main things we chat about during the podcast.  In addition, we mention Spotify, iTunes, Amazon Cloud, LoveFilm, Audible.com and, Silverlight.

We also refer to a very useful piece of research conducted by Buddy Media which is available as a pdf download on Mashable - Facebook Engagement Data

Finally, we leave the podcast with an invitation to take a look at the latest marketing campaign from Range Rover for the new Range Rover Evoque.  We intend to discuss this on the next podcast so, please take a moment to have a look and make a comment about it before we record Social Media Podcast 37.

Play the podcast here:

Subscribe/Download Social Media Podcast on iTunes

If you have found this post interesting please share it with your online community using either the Twitter, Facebook and Share buttons below. Thank You.

You can also follow the Social Media Podcast on Facebook now - visit and "Like" the new Social Media Podcast Facebook Page HERE.