There Can Be More Than One Winner At The World Cup

    

  

World Cup fever, as well as tennis fever, has gripped the fatBuzz office over the last few weeks. Account Manager, Graeme Geddes, put some time aside from client work to discuss all the opportunities that have arisen, so far, from the tournament.

For the last few weeks we’ve all be gripped by World Cup fever. Many will argue it’s the best there’s been for a good number of years. I’m one of them.

But let’s put the football to one side for now. There have been endless marketing opportunities made possible by the tournament.

There have been a whole host of talking points which have done the rounds on Facebook and Twitter, with an abundance of World Cup-specific hashtags flying about too.

And speaking of Twitter, there’s actually a service the platform introduced for the tournament which allows fans to ‘go behind the scenes’.

The service allows users to immerse themselves in the many aspects of the tournament. From seeing pictures from teams and players, to tweets specially about the matches, to live updates on current matches. It’s heaven for the the social football fan. For me.

However it’s not just on Twitter where the World Cup has got everyone in a frenzy. A couple of my very own clients have launched competitions on their page which are all about the World Cup. Tapping into the hysteria that’s ensued since it started way back on June 12.

Casting my net wider, I thought I’d look at some companies that are a bit further afield to see what they’re doing during the World Cup.

As I touched on earlier, hashtags have played a huge role, so far, during the tournament. For those clever enough, and quick enough one particular incident gave an incredible marketing opportunity. I am, of course, talking about THAT Luis Suarez moment.

Social media exploded after pictures showed him appearing to bit Italian defender, Giorgio Chiellini.

Soon after a whole host of brands were jumping on the bandwagon, not necessarily to promote a product or service, but more as an exercise in brand awareness; to get their name out there.

One example is a tweet sent by Snickers which poked fun of the incident but also promoted the product. Snickers wasn’t alone though. If you click here you’ll see some other brands who took advantage of the Suarez incident.

But that isn’t where it all ended. In the days that followed a new hashtag was born. #Suarezing. The hashtag would be accompanied by an image of the Twitter used standing next to a Suarez poster to make it look like they were being bitten by the Uruguayan.

As the trend began to spread it seemed the need for a Suarez poster wasn’t that important and tweeters were just getting their friends to make it look as if they were biting them instead.

So why am I writing about this? Yes, it’s funny but there’s a serious point to what I’m trying to say.

The points I’ve touched on today are excellent examples of how brands have piggybacked on the World Cup and used hashtags to engage with consumers and tap into conversations to help promote their brand and sell products.

But this isn’t exclusive to the World Cup. This can be, and should be, done with every major event, whether it’s a sporting event, concert, or award ceremony. There are opportunities for you and your brands everywhere. Something I, and my colleagues at fatBuzz, are forever saying to clients.

So has your brand done anything during the World Cup? If so get in touch and tell me about it. Tell what you did and how successful it was. And if you haven't, fear not, there are six more match days for your brand to make an impact.

There are many more events scheduled for this year in Scotland; The Commonwealth Games, Homecoming Scotland, The Ryder Cup Matches, and the referendum are just a few examples.

All of these events offer opportunities for your business to raise awareness and engage with your community. If you would like to discuss potential opportunities please give us a call or drop us an email at hello@fatbuzz.com, we will be delighted to chat over a coffee about how we can help you.

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Should selfies be part of your social media strategy?

    

  

The humble selfie, the act of photographing yourself, typically with a smartphone and uploaded to a social media website, has never been more in vogue.

Named as word of the year by Oxford Dictionaries in 2013, selfies hit the headlines earlier this month after Oscars host Ellen DeGeneres' became the most retweeted photograph ever.

However, over the last few days, you will undoubtedly have seen more selfies than ever appearing on Facebook, Twitter and Instagram.

That’s because social media users have been posting 'no makeup' selfies, along with the hashtag #nomakeupselfie, provoking an 'impromptu fundraising campaign'.

Now, whether or not the trend is truly about raising awareness, or if it is indeed vanity thinly veiled as philanthropy, there can be no doubt that it has had a significant effect; cancer charities have seen a surge of donations as a direct result of the campaign.

But it’s not just charities who can benefit from selfies; many companies, large and small, can do so too.

We have previously discussed Dove’s social media experiments on the fatBuzz blog, and in 2013, they embraced the selfie as part of its #BeautyIs campaign. The video, which you can view below, aimed to explore how social media is shaping the way the we perceive beauty.

Perhaps one of the biggest selfie success stories was when South African retailer, Urban Hilton Weiner, gave visitors to their store a $10 coupon if they tweeted a selfie of themselves trying on some clothes and used the hashtag #urbanselfie.

Closer to home, Tennent’s Lager’s SelfTie campaign encouraged users to take pictures of themselves with their favourite red T and share it with Tennent’s for the chance to win a VIP trip to Wellpark Brewery or an iPad Mini.

One of our clients, Go Coco, regularly invites its fans to upload selfies using the hashtag #GoCocoSelfie or #GoCocoNuts, while we even got in on the act, sending our clients a Valentine's Day red nose (as opposed to a red rose...), before asking them to upload their selfie online using the hashtag #fatBuzzLovesYou.

So, how can selfies actually help your business? And should they be part of your social media strategy?

Well, encouraging fan engagement is, or at least it should be, one of the most important aspects of social media marketing.

And with Facebook’s reach decreasing almost daily, why not take this simple opportunity to raise awareness, and importantly, increase the reach of your brand, by encouraging your community to upload photos with your product?

By encouraging your community to promote your brand or organisation via the simple mechanism of uploading selfies, you will increase engagement, and maintain your fan base. But not only that, with the average adult Facebook user having 338 friends, embracing the selfie revolution could help you spread your message, and in turn your brand, even further.

What are your thoughts on selfies? Have you ever considered encouraging your community to upload them in order to raise awareness of your business? Let us know by commenting below, or by getting in touch on Facebook or Twitter; even better, send us a selfie!

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Sgt. Social Media - Is social media becoming an effective tool in law enforcement?

At fatBuzz, not only do we like to keep tabs on the world of social media and all things digital, we also keep a close eye on the news.

Recently, we've noticed the digital world and news world are coming ever closer to each other, and at times, becoming intertwined.

In this blog post, Social Media Account Manager, Cameron, discusses how social media is becoming an effective tool in law enforcement.

Remember the ‘Peru Two’; the two girls who got caught trying to smuggle 25kg (£1.5 million) worth of cocaine out of Peru? If not, don’t worry, there’s a blog we wrote about them HERE.

In their statements, the girls tell how they were working in Ibiza and did not meet until they were 'kidnapped at gunpoint' and forced to go to Majorca, however photos uploaded to Instagram allegedly showed the two of them sunning themselves in Ibiza together.

This most likely had a large impact on the case and, who knows, may have just resulted in the two pleading guilty to the charges. However, the ‘Peru Two’ aren't the only ‘bad guys’ who have been incriminated through social media.

In recent news, Rihanna's activity on Twitter and Instagram led to three arrests by Thai police. Her images and tweets from her visit to Phuket led to two people being arrested for illegal wildlife touting, while the other was charged with obscenity and operating a venue without a permit.

Heck, even Snapchat is being used by officials in certain cases. When you send a ‘Snap’ it is held on a Google-cloud server until the snap is opened, and once opened, it ‘disappears’ off of the server.

Micah Schaffer, the Head of Trust and Safety for Snapchat said: “Since May 2013, about a dozen of the search warrants we've received have resulted in us producing unopened Snaps to law enforcement. That’s out of 350 million Snaps sent every day.”

So, why are authorities increasingly using social media as a means to capture criminals? Well, it’s pretty obvious, isn't it?

Facebook users upload 350 million photos each day, Twitter users post a combined 500 million tweets per day, while Instagram’s 150 million + users upload 55 million photos every day!

This plethora of content, allied with our generation’s inclination to document every aspect of their lives online, potentially offers authorities an incredible and seemingly endless database of information about even the most intricate details of people.

But is it any surprise? As you can see from this blog post, social media is now being used for different markets, industries and institutions.

Undoubtedly, whether it is marketing or law enforcement, the power of social media is on the rise.

Do you agree with Cameron's views? Do you think that social media is becoming an effective tool in law enforcement? Let us know by either commenting on the blog post, or by getting in touch on Facebook, Twitter or LinkedIn.

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Five iPhone Apps To Consider

With Apple being on the media quite a lot just now, with new operating systems and new products, Social Media Account Manager, Graeme, thought he’d write about what he believes are the top five apps for your iPhone.

I was on my honeymoon when iOS7 was released, and due to having very limited access to wifi in Mexico, I had to wait until I was home to update my software.

Once I’d moved pictures and videos onto a laptop to free-up the necessary space iOS7 required, I was good to go.

Once the download and installment was complete, I was delighted; it’s almost like I’ve got a new phone.

Judging by what I’ve seen on the likes of Facebook and Twitter, I’m not alone in the pleasure iOS7 has brought apple customers.

And as the weeks have went on since the release of the new operating system, people have been drip-feeding tips and hints for ‘hidden’ functions on the system.

So, since the iPhone is the talk of the steamie just now, I thought I’d go through, what I believe, are the top five apps available for the phone.

Here are my top five apps for the iPhone:

1. Shazam

This music tagging app started out as a phone service (dial 2580 - which you can still do). Hear a song that you like while you’re out somewhere, but don’t know what it’s called or who it’s by? Just Shazam it!

When the song you want to tag is playing, simply open the app, touch the Shazam logo, and hold your phone to the speaker.

The app should tag it, tell you what it’s called and who it’s by. It even gives you the option to buy it from iTunes. Super app!

2. Twitter

By far my favourite social media platform, Twitter is great for learning celebrity gossip, arranging days/nights out with friends, and increasingly, I’ve found it a great source for news content.

With most journalists now having a Twitter account, you often find that they’ll tweet the news before official broadcasters report it.

Also, in the beginning, when I first started using the service, I found it a great way to find out who was who in the industry I wanted to work in; a great tool for making contacts in specific industries.

3. Instagram

If you're into photography in any way, this is thee app if you. A great way to capture moments, and share them with your online community, Instagram can be both fun and artistic.

Although primarily a mobile app, there's a desktop version where pictures can be viewed, although not taken.

A picture speaks a thousand words. People are more likely to look at a photograph than they are to read a bunch of text, so this platform can be used as a great we to update you community with what you’re doing.

And of course, there’s the ability to add filters, borders and share your creations onto various platforms, making it truly social. A great app.

4. Football SC (Sky Sports Score Centre)

I’m a man who loves his football, so this is a MUST for me. I won’t tell you which team I support, but with them not being on the TV that much these days (big clue there), this is sometimes the best way to keep abreast of how they’re doing.

But there’s more; the app give you access to real-time scores for many leagues in many countries, also providing league tables so you can see where your team’s latest result has left them in the table.

Essential for those who can't make it to the match!

5. BBC News

I like my news, so this is a must-have app for me. The BBC News app is pretty good, although not great. There’s quite a lot of choice on the app, but I’d like to see some more options available on it, like there is on the actual BBC News website.

Having said that, content is updated fairly regularly, and it comes packed with images and videos you can watch.

Moreover, there’s the ability to stream the BBC News channel, live, from inside the app, which is a nice touch.

Remember, these are only five apps, and there are are many more I wasn’t able to mention.

Some of you may also be surprised by some absences in my top five, the most notable being Facebook - it would definitely be in my top 10.

So, do you like my top five? Do you think my choices are nonsense? Is your top five better? What is it; I’d love to know? Email me your top five iPhone apps, listing why they’re in your top five, to graeme@fatbuzz.com. In addition, you can also find me on Twitter, @Geddes16, so you can let me know there too - and don't forget to follow me while you're at it!

You can also let us know on the fatBuzz Facebook and Twitter pages, so get 'liking' and 'following', and have your say.

Also, don’t forget to follow me on Twitter, @Geddes16.

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The Peru Two - A Social Media Downfall?

At fatBuzz, we like to keep an eye on what’s happening, not only in the world of social media, but also the world in general. And when the two combine, it’s something that really gets us talking.

Just this weekend, it was reported that alleged Ibiza 'drug mule' Melissa Reid is set to plead guilty after striking a deal that could see her walk free from prison in less than three years.

Reid, along with Michaella McCollum Connolly, was facing up to 25 years' imprisonment after being caught with £1.5 million worth of cocaine in their suitcases at Lima International Airport.

In this blog post, social media account manager, Graeme Geddes, looks at how big a part social media has played in the girls' downfall.

'Having read news reports and watched bulletins on the television of the 'Peru Two', I believe that central to the case being built by the police in Peru are a series of photographs.

'The girls, Melissa Reid and Michaella McCollum Connolly, claim that they met for the first time in Peru, however images of the two together in bikinis would suggest they were, in fact, together in Ibiza.

'With it being winter in Peru just now, would the girls really have been wearing so little clothing?

'Not only that, yet more pictures have emerged. Among these photographs is one of a Nokia mobile phone with the caption 'Wongamaker' on Instagram.

'That particular photo went up before she left her home in Scotland to work on party island Ibiza, so how are the authorities discovering these images? Social media, of course.

'The Peruvian police have been able to simply and effortlessly trawl through a host of images taken by both Reid and McCollum Connolly, which have all be posted on the girls’ personal Facebook, Twitter and Instagram accounts.

'And going on what has been widely reported by the media thus far, it would appear these images are going to play an instrumental part in this case.

'Will this be the first time we have really witnessed social media form a huge part of a high profile court case?

'As more of us use social media, we are all beginning to log everything we do, even minor, inconspicuous (at the time) things.

'Not only that, we are increasingly adding locations to our Instagram pictures, our tweets, and our Facebook statuses.

'Everytime we post a picture, even if it is of our dinner, we’ve leaving a trail of virtual breadcrumbs; perhaps this is something we should all bear in mind and be more wary of?

'Unfortunately for the ‘Peru Two’, this is something they didn’t think of when they were out partying in Ibiza, and it could very well be their downfall if it can be proved their stories are false.

'This is a story that will undoubtedly keep evolving over the coming weeks and months, and one which we will continue to keep a close eye on.'

What are your thoughts on how social media could be logging your every move? And do you have concerns about the privacy offered on social network sites?

Just leave a comment below or get in touch with us on Facebook or Twitter - we would love to hear your thoughts.

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Quick Buzz - Facebook competitions. Are you breaking the rules?

Facebook competitions have always been a great way to create good, fun engagement with your online community, and of course, getting the 'likes' on your page up.

Most of you will be aware of these "Like & Share" competitions that tend to take over your news feed, but did you know these are against Facebook's rules and regulations?

Facebook has had rules and regulations for competitions for as long as we remember, but a number of businesses and big name brands continue to disregard them.

Whether they're aware of the consequences, or think that they won't get caught, then you need to ask yourself; is it really worth it?

Building your community on Facebook takes a tremendous amount of time and effort, so why risk losing all that hard work, just because you were a bit careless with the terms & conditions. If you want to find out what the rules are exactly, then follow this link, and jump to 'Section E - Promotions'.

One of the most important parts of the regulations, is that competitions should be run through 'Apps on Facebook.com, either on a Canvas Page or a Page App'.

To view more videos, please visit fatBuzz.tv

Although it's important to run these competitions through an app or iframe, you can still promote your competition through the Facebook wall. 

For example, one of our clients, Dean's, recently ran a competition to get Facebook fans to name their new mascot, so we created an iframe tab to run the competition on (adhering to the rules of Facebook) but we also created a simple graphic to promote the competition on the wall.

If you're reading this and realising that you are breaching some of the rules we mentioned above, please take the time to read the terms & conditions, and amend your mistakes, because you could wake up tomorrow and no longer have a presence on Facebook.

If you want to run a competition on an iframe tab on Facebook but don't know how to go about it, please feel free to get in touch, and we can discuss it with you. 

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Wimbledon Making a Racket in the Social Media World

Fans flocked to SW19 yesterday for the first day of Wimbledon, and as usual, there were plenty of serves, shocks and strawberries - but at fatBuzz, we're more excited by the activities on line rather than on court!

Although the competition is only in its second day, we have been thoroughly impressed by Wimbeldon's commitment to social media this year.

From Facebook, Twitter, Instagram, YouTube and Google+ (yes, even Google+), Wimbledon has got a visible presence across multiple platforms - and so far - they're really making a racket in the social media world. 

For the purposes of this blog post, we're going to focus on Facebook, Twitter and the brand new iPad app, The Championships, Wimbledon 2013, but before we do so, we had to mention the dedicated Social Media page on the Wimbledon website.

On this page, you can view featured hashtags, video and radio clips and slideshows, as well as its latest Instagram, Facebook and Twitter feeds. There is also a blog and live blog, where you can keep up to date with the latest news and results, as well as see behind-the-scenes.

Facebook

At the time of writing this blog post, there are 1, 206, 018 likes on Facebook, and we're sure that figure will increase dramatically throughout the next two weeks - so what features and functionality have encouraged over 1 million people to 'Like' the Wimbledon page?

Aside from general pictures, videos and status updates, there are three separate custom iframe tabs; Our Tweets, where you can view the Wimbledon Twitter feed, Instagram #wimbledon, where you can view the latest Instagram feed, and Our Videos, where you can, of course, watch the latest videos.

There are also daily polls to engage the community, and we have noticed that a new event is being created every single day, where people are directed to the website to buy tickets. Clever.

One relatively new Facebook feature which Wimbledon is effectively using is the hashtag functionality. No prizes for guessing that the most used hashtag on the Wimbledon Facebook page is, of course, #Wimbledon.

Twitter

As of today, Wimbledon currently has 581, 840 Twitter followers, and although this is substantially less than the 1, 206, 018 likes on Facebook, there certainly seems to be a lot of engagement.

In addition to creating hashtags on a daily basis to engage their users in topical conversation (e.g. #Wimbledon, #tennis, and #SW19) one of the most interesting aspects of Wimbledon's Twitter output is Twitter's 'Magic Mirror'.

First used at The Oscars earlier this year, the mirror, which will be placed where only players can access it, will give tennis fans the chance to see behind-the-scenes photos at SW19. Once the photo has been taken, the images will automatically be posted on Wimbledon's official Twitter account, accompanied by the hashtags #TwitterMirror and #Wimbledon.

iPad App

Last, but certainly not least, is Wimbledon's brand-new iPad app, which is available from iTunes.

The app, The Championships, Wimbledon 2013, allows users to navigate around the grounds via a photographic map, zooming in on specific courts to get updates on the state of play.

The app also provides live scores, results and stats, draws and play schedules, profiles of players, live radio, and a live video show with interviews, highlights and features on the tournament.

Other features of the app include live time lapse images from the grounds, favourite player performance alerts, fan feedback, and much more.

With so many different ways of connecting and sharing your experience of Wimbledon, be it at home or at SWG3, we think they are most definitely social media ready - and we're already looking forward to seeing what tricks they have up their sleeves in the coming weeks.

Do you think the the use of social media will enhance your experience of Wimbledon? Is there anything else social media related that has impressed you this year at Wimbledon? Let us know over the next couple of weeks on Facebook and Twitter, or of course, you can also leave a comment on the blog.

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Discover recent Facebook Changes at Lanarkshire New Media Breakfast

While we have been preparing for our second ever Lanarkshire New Media Breakfast, Making The Most of Facebook Timeline Pages for Business, we realised that it has been almost a year since we last delivered a New Media Breakfast on Facebook!

The last time we focused solely on Facebook was back in April 2012 - and it is frightening how much has changed in that time!

Like last time, the breakfast will highlight the many features of Facebook Pages and explore the ways that you can take advantage of the timeline layout to promote your business and encourage people to join your community.

However, we will also take a look at lots of new features that Facebook has introduced in the past year, including Promoted Posts, Sponsored Stories and Targeted Videos.

On top of that, we will also discuss the Facebook Pages Manager which is now available for all devices, and the newly released Graph Search, which can make it easier for people to discover and learn more about your business.

Another important change is the ‘20% Text Rule’, which limits the amount of text that can be contained in graphics used for business page cover photos and ads.

Of course, we will also look at the following:

• Branding 
• Tabs and iFrame Pages 
• Using the timeline 
• Liking, Commenting, Sharing and Tagging 
• Photos and Video 
• Syndicating content to your page 
• Insights 
• SEO

The functionality within Facebook pages is often overlooked with many organisations missing the massive opportunities it presents to engage with their community and share the important facts about their business.

With all these changes over the past year, we think it would be extremely beneficial for you and your business to refresh your memory and find out how to promote your page and grow your community.

On top of that, it will also give you the opportunity to visit Lanarkshire Business and Conference Centre, which is a fantastic venue in the heart of Cumbernauld College.

YOUR QUESTIONS
We are also keen to answer any questions you may have about the new Facebook Pages or, Facebook in general so, please feel free to send us any questions in advance to gordon@fatbuzz.com or post them as a comment on the blog or on the New Media Breakfast Facebook page.

THE SPEAKER
The Facebook Timeline breakfast will be presented by Gordon White, Managing Director, fatBuzz Ltd

Venue: Lanarkshire Business & Conference Centre, Cumbernauld, G67 1HU
Date: Thursday 21st February 2013
Time: 7.30am for 8am
Cost: £10+ vat
Directions: Show in Google Maps
We hope you can make it along to this event. If so, I look forward to seeing you on the day.

BOOK FOR NEW MEDIA BREAKFAST LANARKSHIRE HERE:

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Exclusive PackshotBoys Offer

One of fatBuzz’s long-term partners, David Cadzow, has an intriguing new business venture - and he has a fantastic introductory offer for the fatBuzz community.

David, who has over 20 years’ commercial photography experience, has created PackshotBoys, a vibrant new packshot company providing high quality, low cost packshot solutions for e-commerce businesses across Scotland and the UK.

And if anyone is interested in taking advantage of David’s and PackshotBoys’ expertise, he is offering a fantastic 15% introductory discount, exclusive to the fatBuzz community.

For those unaware, packshots are still or moving images that are used to portray your products’ quality and reputation, whether through your website, digital advertising or traditional print media.

He can shoot product at clients' premises or in their purpose built studio, using the best digital camera and lighting equipment available to produce stunning quality images to do your products justice.

As well as running PackshotBoys, David also owns internationally acclaimed architectural & interior photography company, Cadzow Pelosi, alongside Joseph Pelosi.

David has also previously supplied photography to a major multi-channel retailer supplying both room-set lifestyle and creative photography, as well as fast turnaround, high volume packshots.

To obtain this offer, contact David directly on 01698 891 721 or email him at info@packshotboys.com Offer is valid until 16th November.

You can follow PackshotBoys on Pinterest and Twitter, or join them on Facebook.

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Quick Buzzin' for Christmas

Here we have brought you latest addition to the Quick Buzz Series. "Quick Buzz" is a series of 30-60 second videos clips by fatBuzz bringing you news, events and updates from the world of Design, Marketing and Social Media. You can find these videos on our YouTube Channel, Facebook Page and of course our Blog. 

Here we have the newest member of the fatBuzz team, David, our new web developer. David tells us that it is important to not only make sure that your website is nice to look at, but easy for the visitor to use as well.

Here Kirsty takes us through one of the new changes to the business Facebook pages. During a normal day's work, Kirsty stumbled across a new app for facebook business pages. This app allows you to create discussion forum on your page.

Finally we have Gordon talking about how it is important to manage your linkedin content responsibly and courteously. In this video, Gordon gives a good example of a situation he was in, regarding his linkedin content, so he talks us through the correct process of dealing with your profile properly

That's all for now but keep and eye out for more Quick Buzzes from the fatBuzz Team.

If you have any questions about the topics mentioned above, or you have suggestions for a topic you would to hear in a future Quick Buzz, please let us know on our Facebook Page, and member of the team will get back to you. 

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No excuse now...anyone can get a Facebook Username

It appears that you no longer need to get 25 "Likes" before you can claim your username on a Facebook Page.  Yesterday I managed to get the username for a new page we are working on with just one single "Like" - mine!

If you go to www.facebook.com/KittochChair you will see there are only 7 likes on the page (at the time of writing this post). By the way, please "like" this page, we're going to do some fun things centred around these wonderful tartan armchairs - you should find it will be an interesting case study. (You will also be doing me a personal favour!)

So, there's no excuse for anyone not to have there own username for their Facebook Page - just go to www.facebook.com/username and follow the instructions.

If you have found this post interesting please share it with your online community using either the Twitter, Facebook and Share buttons below. By sharing this post you will help us spread the word about our team charity challenge, meaning there is more chance of us reaching our target. Thank You.

You can also follow fatBuzz on Facebook - please click here

Facebook has biggest privacy overhaul in the company’s history

You may already be aware of the Facebook changes that have been rolled out  over the past couple of days. fatBuzz want to give you a brief overview of the main points and how the changes should affect you as a Facebook user.

As Mashable point out, the recent changes made by Facebook is one of the biggest privacy overhauls in the company’s history. So let us take you through the main changes.

On your profile
Before the changes most of the settings for content on your profile were a good few clicks away on a series of settings pages. Now, content on your profile, from where you are to your latest photo album, will appear next to an icon and a drop-down menu. This menu lets you know who can see this part of your profile, and you can change it with one click.

Other changes include the tagging system, in that you can now approve what photos are tagged of you before they go public. So if a friend tags you, you will be notified and you have the option of whether you want to allow it or not. Take a moment to read this blog post for a quick run through the changes and what they mean by clicking here.

Making it easier to share with who you want
The video below illustrates the changes to sharing your content and the enhanced choices that you have so you know who you are sharing with right next to what you are sharing.

Places Check-In Feed will be scraped 
Although this has not been rolled out yet, Facebook have confirmed that they will remove the 'Places check-in' feed from its mobile apps and interface. According to Insidefacebook.com a Facebook spokesman has confirmed that rather than check-in, users will be able to add their city-level location or tag a specific Place in any post. So in other words, you wont actually have to be physically in a place to tag yourself there. This change will mean that it's likely to make it difficult to find exactly where friends currently are and meet up with them. Furthermore, those who currently enjoy checking in will probably just post status updates, tag their current location and friends who are with them, and add a description such as “Here at…”. However, some say that it seems unnecessary to remove the check-in feed and the ability to populate that feed by explicitly informing Facebook of one’s current location.

So there you have it folks, there are a whole lot of changes going on in the world of Facebook. But what we would like to know is how the changes have/will affect you? What are your thoughts on the changes? Do you think this is Facebook's way to try and keep ahead of Google+ or do you think these changes have been planned before the launch of Google+? Do you think this is a way for Facebook to remind everyone that they are at the forefront of social networking? Please let us know, we would love to hear your views, visit our facebook page to tell us your thoughts.

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Renfrewshire New Media Breakfast

FatBuzz are now in conjunction with Renfrewshire Chamber of Commerce in hosting the new media breakfasts in renfrewshire.

In this video Bob Davidson, Chief Executive of the Chamber shares his thoughts on how the first breakfast went.

Many thanks to Phoenix Car Dealership in Linwood for hosting the first breakfast event.

To view all of Attacat's notes from the breakfast, click here.

The next Renfrewshire New Media Breakfast is on November 30th on blogging. For full details on the content of the presentation and to book online, please click here.

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FACEBOOK, July New Media Breakfast Glasgow and Edinburgh

8am on Friday 2nd JULY 2010 at No.29, Glasgow
8am on Thursday 15th JULY 2010 at The Tower Restaurant, Chambers Street, Edinburgh

USING FACEBOOK
Facebook is without doubt the largest and most popular social network with over 400 million users world wide, it's difficult to avoid it nowadays with such a large following of private and business users.

Are you getting the most from your Facebook activity? Is your Facebook set up properly for your business; should you use a Group, a Facebook Page, Facebook Causes or, your personal provile? How do you determine your privacy settings? These are all questions we will explore at the next New Media Breakfast.

FACEBOOK ADVERTISING
Facebook advertising is growing everyday in popularity and importance; Joel Lumsden, the tallest member of the Attacat Internet Marketing team will make a cameo appearance at this breakfast to talk about why this relatively new platform is generating such a buzz in the online marketing world. He’ll explain how it differs from conventional pay-per-click platforms such as Google AdWords, share examples and tips on how to achieve good returns, look at the incredible demographic profiling available to advertisers and generally give an impassioned call to action for businesses to take advantage of the window of opportunity that Facebook advertising represents.

BOOKING - GLASGOW, 2nd July
Early indications are that this will be an extremely popular subject so, please book now to ensure your place.

COMPLIMENTARY FOR 29 MEMBERS
This event is complimentary to 29 Members - If you are a member you should email Malcolm to reserve your place.

BOOKING - EDINBURGH, 15th July

Early indications are that this will be an extremely popular

subject so, please book now to ensure your place.