Exclusive FREE Social Media Training Day for Registered Charities

FREE SOCIAL MEDIA TRAINING FOR CHARITIES

8th October 2012
MORE PLACES NOW AVAILABLE
We are delighted to announce we have just agreed with No.29 that we can have some additional attendees at the Charity Training Day. So, if you haven't booked your place please make sure you do so as quickly as possible.  We have over 100 already booked with a very limited number of places remaining.

fatBuzz is pleased to announce a very special event for charities in Scotland - a free social media training day.  We have always been committed to helping charities whenever we can, however as a commercial organisation, there is only so much we can do on a one to one basis.  Borrowing the motto from The Entrepreneurial Exchange, we believe in the notion we should 'work hard, play and give something back'; that's why we are running this exclusive event.

We are fortunate to have the support of No.29 Private Member's Club, Commsworld, Orb Group, The Networking Coach and, Bloom VC to help us run this important training session specially for registered charities in Scotland.

We intend this to be an intensive day of presentations to help charities understand the potential of social media and demonstrate how they can use the various tools to tell their story and create emotional connections. We will explore how to raise awareness, and support fundraisers and fundraising events; every topic will be tailored to charities with the aim of helping to make the most of their time when engaging in social media.

EVENT DETAILS

Date: Wednesday 31st October

Venue: 29 Private Member's Club, Royal Exchange Square, Glasgow

Time: 8:30am for 9:00am until 5:45pm

HOW TO BOOK

Thanks to generous support, we are able to offer this event entirely free of charge.

You must be a full-time employee or official representative of a registered charity to attend the event. We would like as many charities to be represented as possible, therefore we are initially limiting attendance to 2 people per charity.  

If you would like to come along please email Fiona Macdonald fiona@fatbuzz.com with your name and the name of your registered charity.  Alternatively, you can call Fiona on 0141 427 0727. Places are limited and bookings will be taken on a first come basis so please reserve your place as soon as possible.

PLEASE SHARE WITH OTHER CHARITIES

We are keen to have as many charities as possible on the day so, please share this post with any relevant people you know who may be interested in attending.  We have also included share buttons at the top and bottom of the page to help you share this post on your social media platforms.

PROGRAMME

The programme below outlines the topics and the timing of the presentations. (May be subject to change)

8.30 - 9.00

CHECK IN 

Guest arrive at 29 Glasgow - Tea and Coffee on arrival 

9.00 - 9.10 

INTRODUCTION - Gordon White, fatBuzz 

Speaker introductions and purpose of event

9.10 - 9.30 

SOCIAL MEDIA MARKETING - Gordon White, fatBuzz

Introduction to social media

• Why the third sector should be using social media?
• Back to Basics - Simplifying Social Media Marketing

9.30 - 10.00 

BLOGGING - Gordon White, fatBuzz

The power of blogs and why they should be the ‘hub’ of your social media activity

• Blog platforms
• Content
• Building and audience
• Sharing and syndicating your blog posts

10.00 - 10.10 

Q&A
10.10 - 10.25 

CASE STUDY - Mark Wright, Commsworld

How charities are benefiting from well planned communications 

10.25 - 10.40 

NETWORKING BREAK

Tea and Coffee  

10.40 - 11.00 

INTEGRATING ONLINE AND OFFLINE MARKETING - Mike Smith, Orb Group

Why you should consider promotional merchandise in your overall marketing strategy?

11.00 - 11.30 

PODCASTING - Gordon White, fatBuzz
Why you should consider podcasting as part of your marketing mix

• Podcasting options
• How to capture content
• Editing content
• Publishing your podcast
• Finding your audience

11.30 - 12.15 

FACEBOOK - Gordon White, fatBuzz
How charities can make use of Facebook for awareness, raising funds and, supporting fundraisers.

• Branding
• Tabs and iFrame Pages
• Using the timeline
• New functionality
• Liking, Commenting, Sharing and Tagging
• Photos and Video
• Syndicating content to your page
• Insights

12.15 - 12.45 

Q&A SESSION
12.45 - 13.15 

NETWORKING LUNCH

Buffet courtesy of No. 29

13.15 - 13.45 

CROWDFUNDING - Michelle Rodger, Bloom VC
What is crowdfunding and how it could work for charities?

13.45 - 14.30 

TWITTER AND MICROBLOGGING - Gordon White, fatBuzz

Why Twitter is an important social media tool

• Branding
• Functionality - Following, RT's, Hashtags etc 
• Searching - On Twitter and via Tweetdeck 
• Lists

14.30 - 14.45 

TEA and COFFEE

14.45 - 15.30 

LINKEDIN - Belinda Roberts, WeDo Scotland
How charities can use LinkedIn to engage

• LinkedIn Personal Profiles, Groups and Pages
• Setup - Things to consider
• Managing and promoting your LinkedIn presence 

15.30 - 16.15 

VIDEO - Gordon White, fatBuzz
Why video?

• Video options
• Branding your video content
• User generated video content
• Sharing video content

16.16 - 17.15 

CONTENT - Gordon White, fatBuzz 

Most organisations struggle with content, we will explore the following:

• What do you talk about?
• How do we say it?
• Where do we say it?
• How often do we say it?
• How do we make it engaging?
• How do we get people to share it?

17.15 - 17.45 

Q&A AND CLOSING REMARKS

17.45

Networking in the Oyster Bar

We hope you are able to attend the training session and that you will share the event with others. Please use the share buttons below to tell others in your community about this very special event.

It's our 2nd Anniversary - are you coming?

We haven't done a particularly god job of promoting the fact that the New Media Breakfast on Friday is our 2nd Anniversary. Fact is, we really haven't had much time to think about it lately and it's now such a regular part of our monthly calendar that we almost overlooked it completely.

It certainly doesn't seem like two years since the first breakfast and looking back it is quite amazing the range of topics we've covered and the quality of the guests we've had along to speak, we hope that will continue in the future. A special thanks has to go to No.29, without the help of the management and staff the New Media Breakfast would not be possible so, a great big heart felt thanks to all the people involved, we appreciate all of your hard work and contribution.

If you would like to come along to the 2nd Anniversary breakfast there's still time to book using the links below, I hope I will see you there.

    

DATE: Friday 30th September 2011
VENUE: No,29, Royal Exchange, Glasgow
PRESENTER: Gordon MacIntyre-Kemp

Marketing has evolved - optimising a company for rapid growth requires an integrated approach to social media, digital and traditional marketing. Over the last two years Gordon MacIntyre-Kemp has worked closely with six companies that have achieved rapid growth (over 30% growth per annum) as a sales, marketing and social media advisor.

He has combined this experience with research into the marketing activities of over 100 UK based rapid growth companies to identify the marketing activities and behaviours that lead to rapid sales and profit growth. The end result of this research will be published in 2012 and this event will be the public presentation of Rapid Growth Optimisation.

Gordon says “Be prepared to change the way you view social media and the role of marketing in your organisation”. “Rapid Growth Optimisation (RGO) is the new science of marketing and social media engagement is the cornerstone of RGO”.

Gordon’s formula for RGO is K.A.S.T. Which stands for Knowledge Leadership Positioning (K), Attraction Marketing (A), Social Media Engagement (S) and Trust Maximisation (T).

In this New Media Breakfast Gordon will cover:

• Six common growth factors 
• The optimum point in the buying process for engagement 
• The role of Knowledge in modern marketing 
• How Attraction has taken over from broadcast marketing 
• How Social media and engagement leads to sales conversion 
• The key to being a company that buyers Trust 
• Examples of Rapid Growth Optimisation 

About Gordon MacIntyre-Kemp
Gordon has twelve years online community and social media marketing experience. Trained in sales and marketing by Procter and Gamble, Gordon worked on brands such as; Pantene, Wash & Go, Head and Shoulders, Old Spice and Olay. At Northern Foods PLC (Fox's, Goodfella's, Holland's Pies, Dalepak, Express Diaries) Gordon managed multimillion pound sales to several of the UK’s top multiple retailers at HQ level.

Time spent as a business development consultant in Dubai was preceded by working as a Senior Executive in the Scottish Government's economic development agency. Gordon has also served as a Director for both Glasgow Chamber of Commerce and Search Consultancy.

Involved in online community for over a decade Gordon was the founder of the highly successful First Tuesday Scotland network and is owner of the Go-Social online community.

Gordon is the MD of sales, social media and marketing consultancy Intelligise; he advises several of the UK’s fastest growing SMEs and PLCs and writes the Go-Social blog on social media marketing for The Drum magazine.

Venue: 29 Member's Club, Royal Exchange Square, Glasgow
Date: Friday 30th September 2011
Time: 7.30am for 8am

HOW TO BOOK

Non No.29 Members - £10 +VAT

BOOK FOR NEW MEDIA BREAKFAST GLASGOW HERE:

No.29 Members Go Free – If you are a 29 Member you can attend the breakfast free of charge. Please email malcolm@fatbuzz.com with your membership number and he will add you to the attendance list. We hope you can make it along to this event. If so, I look forward to seeing you on the day.

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