And we have Social Media in the red corner...

With the recent New Media Breakfast topic - Social Media vs. SEO The Face Off - Saw two experts in their respected fields square off to see who would be the winner !! Both sides got their own wee digs in here and there, but i think everyone agreed they came away with some great tips from both sides.

So after having a look at what Tim Barlow of Attacat had in the SEO (Search Engine Optimisation) corner, it's time to take a look at what's happening on the other ring in the Social Media corner with Gordon White of fatBuzz.

The Hippo Syndrome

 This is something I came across recently that I found very interesting and certainly something I have witnessed all too often. HIPPO stands for Highest Paid Person in the Organisation Syndrome when they have to have their input because they’re the boss.

Don’t be afraid to tell those above you (who probably don’t fully understand social media) that they’re wrong. Argue your point and try to get them to think differently about the way we communicate. Demonstrate how others are doing it and convince them to let you run with it.

It's Not All About You 

All too often people focus their content on the brand, product or service and forget about the customer. You should create content that interests your customers and be aware this is not always about you.

ROI - Investigate the real potential

For this one I want to use the example of a company I went to see recently (It is Solar Panel Electricity although I don’t want to name them) The Sales and Marketing Director explained to me he knew exactly what return he will get for every £1000 spent with call centre tele sales staff. He said, “For every £1000 I spend I get 16 appointment and we convrt one in four appointments to sales”.

He then challenged me that if I could get more than 16 appointments for £1000 he would do any social media activity I suggested. I pointed out to him that this may not be the best way to look at it. Instead, how about if he invested £1000 a month in social media and I could change the conversation rate from 1 in 4 to 1 in 3 - he admitted immediately this would be the best £1000 that he invested.

For more videos from Gordon please visit the Social Media Section on the fatBuzz TV Channel. 

If you've found this post interesting please use the share buttons below to tell your online community about it, there's a good chance they'll find it interesting too.

 

We have SEO in the blue corner...

With the recent New Media Breakfast topic - Social Media vs. SEO The Face Off - Saw two experts in their respected fields square off to see who would be the winner !! Both sides got their own wee digs in here and there, but i think everyone agreed they came away with some great tips from both sides.

So What our competitors have decided to do is record their heaviest hits into short videos to add to our series of Quick Buzz videos.

Today we will be having a look into the SEO (Search Engine Optimisation) corner with Tim Barlow of Attacat.

What is SEO ?

You’ve probably heard that SEO is about getting the right words into your pages and then going about getting other sites to link to yours. And it is, to an extent. But there is SO much more to it than that.

Good SEO

Getting the right words into the site involves looking at the site as a whole, the navigation structure, the user experience across the site and of course the technology behind it, frankly it can even mean changing the whole strategy behind the site sometimes. That's why SEO needs to begin when your site is just a twinkle in your eye.

 Create the No1 Resource

Want to be number 1 on Google. Simple: Create the best resource for a topic. Want to rank for employment law? Create the best resource you can on the topic of employment law. Want to rank for sheep dog breeders? Create the best site on sheep dog breeders. What could be more straight forward on that.

For more videos from Tim please visit the SEO Section on the fatBuzz TV Channel. 

If you've found this post interesting please use the share buttons below to tell your online community about it, there's a good chance they'll find it interesting too.

 

Social Media or Search Engine Optimisation - THE FACE OFF

Social Media or Search Engine Optimisation - THE FACE OFF
29th June 2012
29 Members Club, Royal Exchange Square, Glasgow

We are often asked where businesses should spend their online marketing budget – Social Media or Search Engine Optimisation (SEO)? The answer is of course, both. Social Media and SEO are both essential for online success therefore you shouldn’t discard one in favour of the other; in fact, social media and SEO increasingly work hand-in-hand with each other.

So rather than battling it out for your budgets, regular New Media Breakfast speakers Gordon White (in the social media corner) and Tim Barlow (in the SEO corner) will take it in turns to share their (or your) very best online marketing tips in an attempt to win your vote. He who gets the most votes wins. He who wins?...well that's still to be decided.

We’re not sure how many tips we’ll get through but, don’t worry, we’ll prepare lots for you and you’ll leave the breakfast with lots of things to consider for optimising your Social and your Search.

YOUR QUESTIONS

The New Media Breakfast is all about sharing knowledge and helping to keep each other informed about the latest developments in new media, we would encourage you to submit any tips or tricks that you may have that you would like to share at the Breakfast. Or, you may have heard a tip for Social or SEO but you’re unsure about its effectiveness or credibility – please feel free to submit it to us beforehand and we can share the answers at the breakfast. Please send your tips or questions to @GordonWhite or @TimBarlow

HOW TO BOOK
Venue: 29 Member's Club, Royal Exchange Square, Glasgow
Date: Friday 29th June 2012
Time: 7.30am for 8am
Cost: £10 +VAT

No.29 MEMBERS GO FREE 
If you are a 29 Member you can attend the breakfast free of charge. Please email malcolm@fatbuzz.com with you membership number and he will add you to the attendance list.

We hope you can make it along to this event. If so, I look forward to seeing you on the day.

BOOK FOR NEW MEDIA BREAKFAST GLASGOW HERE:

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