Quick Buzz - Tap into the Diary

We know that it can be hard at times to keep talking about your brand or product online; there is, after all, only so many times you can talk about your company's history, events and achievements.

Now, we're not saying that it's wrong to post about these things, but you need to mix it up a little. You need to think about what your community will be talking about and what will make them engage with your brand.

Yes, they may have liked your page or followed you on Twitter because they have shown interest in your brand, but you have to remember that it's not all about you.

All too often, people focus their content on the brand, product or service and forget about the customer. You should create content that interests your customers and be aware this is not always about you.

One thing we're always telling our clients is to 'tap into the diary'. Take a look at the calendar and see what events are coming up. whether it be the World Cup, Grand Prix, or more recently, Wimbledon.

While Wimbledon was on, the social media activity went through the roof almost as quick as the first ball was served. So, what we decided to do was write a blog post on Wimbledon's activity entitled: 'Wimbledon Making a Racket in the Social Media World'.

Cheesy? Perhaps. But it catches your eye when scrolling down your news feed. A well thought out pun or imaginative headline could be what makes a client or customer read your blog post over your competitor's. 

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Another example of this is when Canadian artist, Robin Thicke, released his single 'Blurred Lines', with his extremely controversial music video, but also with the hashtag #THICKE and #BLURREDLINES appearing on the screen a grand total of 30 times.

Graeme, one of our Social Media Account Managers at fatBuzz, being a DJ and music enthusiast, jumped at the chance to write a blog post on it, which you can read HERE

What we're trying to say here is don't be afraid to talk about events that aren't to do with your brand, or even within your industry.

Create content around what is happening around the world, and which everyone will be talking about. 

If you'd like to know more on this subject, please feel to contact Derek, or any other member of the fatBuzz team and they'll be happy to help. 

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fatBuzz has got that little bit fatter

Derek Howie is a first-class honours journalism graduate, whose work has appeared in publications including The Scottish Sun, STV and tilllate magazine. He has been rewarded for his academic endeavours with many personal accolades, including the 2011 and 2012 UWS Court Medal for Journalism and the 2009 and 2010 Glasgow Metropolitan College HND Journalism prize. He also came runner up in the 2010 Write Stuff College Sports Writing award.

Throughout his time as a freelance journalist and student of journalism, he has learned many valuable skills which he will look to bring to the fatBuzz office, including the ability to build and maintain credible relationships and the ability to create regular, vibrant and effective content.

As well as his experience in journalism, Derek also has significant knowledge and understanding of social media marketing and website and social network site management. He is extremely passionate about social media and has written widely about its benefits and implications to journalists and businesses, as well as researching it as part of his dissertation study into journalists’ use of social media as a newsgathering tool.

Before he embarked on a career in journalism, and subsequently social media with fatBuzz, Derek previously played professional football for Dunfermline Athletic Football Club, where he ultimately spent more time on the treatment table than he did on the football pitch.

Away from the office, Derek considers himself as something of an 'electronic music aficionado' and during his time at tilllate magazine, he interviewed electronic music pioneers such as Pete Tong, Slam, Ellen Allien, Agoria, Markus Shulz and Breakage. Incidentally, Gordon has no idea who any of those artists are!

While studying at college and university over the past four years, Derek spent copious amounts of time on Facebook, Twitter, LinkedIn, WordPress, Blogger, YouTube and iTunes. He never imagined that four years later, that procrastination would prove so worthwhile.

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