Proving the ROI in social media marketing, and encouraging management buy-in - October New Media Breakfast

    

  

Proving the ROI in social media marketing, and encouraging management buy-in

Date: Friday 31st October 2014
Venue: 29 Member’s Club, Royal Exchange Square, Glasgow
Time: 7:45am for 8:00am

There is little doubt that social media marketing is here to stay; fads simply don’t last 10+ years. Yet, organisations still struggle to justify the cost of social media and marketing personnel are constantly being asked to justify social media marketing spends.

Like many other marketing activities, it is often difficult to measure success, however the October New Media Breakfast will explore how you should approach the subject of return on investment and how to set measurable goals. Many people also struggle to get ‘buy in’ from their superiors and even their colleagues.

We will also look at how you can convince those around you to commit to, and support, your social media marketing plans. We will present actual examples of success stories in various sectors that will help you to convince doubters, and we will look at the potential cost of non-investment in social media marketing.

We will also take a look at how much of your overall marketing budget should be committed to social media marketing and why social media marketing now needs to be part of the overall marketing mix.

WHO SHOULD ATTEND
Anyone who is as yet unconvinced about the ROI of social media marketing, or anyone who has to convince management about the value of social media marketing.

SPEAKER
Gordon White, Managing Director of fatBuzz Ltd will present this breakfast.

HOW TO BOOK
Venue: 29 Member’s Club, Royal Exchange Square, Glasgow
Date: Friday 31st October 2014
Time: 7.45am
Cost: £10 +VAT

BOOK FOR NEW MEDIA BREAKFAST GLASGOW HERE:

No.29 MEMBERS GO FREE 

If you are a 29 Member you can attend the breakfast free of charge. Please email fiona@fatbuzz.com with you membership number and she will add you to the attendance list.

We hope you can make it along to this event. If so, I look forward to seeing you on the day.

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