THE 1st LANARKSHIRE NEW MEDIA BREAKFAST
DATE: Thursday 24th January 2013
VENUE: Lanarkshire Business & Conference Centre, Cumbernauld, G67 1HU
Time: 7:30 for 8am
WHAT IS THE NEW MEDIA BREAKFAST?
The New Media Breakfast has been running in Glasgow and Edinburgh for over three years. The breakfasts are knowledge sharing and networking events designed to bring you up to date information about new media that will help you to understand this new way of communicating and how to make the best possible use of social media as a marketing tool for your organisation.
The New Media Breakfast is a very popular and well established event on the business calendar in Glasgow and Edinburgh but, it can be difficult for people based outside these cities to attend on a regular basis. For some time now we have been asked to run the breakfasts in other areas and we have had many such requests from businesses based in Lanarkshire.
You can find out more about the New Media Breakfast series and see some of the topics we cover at the New Media Breakfast web site - Click Here.
SOCIAL MEDIA DEFINED
The term “social media” is bandied around on a daily basis yet, more often than not, it is misinterpreted or misunderstood. We will define social media and how it relates to marketing and promoting brands.
We will also provide real examples that prove a healthy return on investment is possible when social media is fully understood and used in the proper manner. Likewise, we will provide examples that explain why so many organisations are wasting their time, and ultimately failing, with social media.
The January breakfast will explore what social media actually means. We will define social media in a business context and try to dispel some of the myths.
Most people understand what social media is on a personal level however, when it comes to business, the definition is less clear.
How do you apply the principles of social media to your business and how do you get a return on your investment? Hopefully we will be able to help you understand what social media marketing is all about and how you might be able to use it within your business.
We will also explore how you choose what tools to use and how you can become 'trend proof' if you adopt the right social media strategy.
BLOGGING
Following the introduction to social media we will take a closer look at blogging and how blogs play a very important part in successful social media marketing. Your blog should be the hub of your social media, the presentation will exlain why that is and wat options you have for setting up your blog.
We will also explore some initial content ideas for your blog and explain how to make it interesting, engaging, findable and shareable. We will be giving away lots of inyeresting information in this initial presentation - not to be missed!
THE SPEAKER
Gordon White, Managing director of fatBuzz Ltd will present the January New Media Breakfast.
HOW TO BOOK
Venue: Lanarkshire Business & Conference Centre, Cumbernauld, G67 1HU
Date: Thursday 24th January 2013
Time: 7.30am for 8am
Cost: FREE
Directions: Show in Google Maps
We hope you can make it along to this event. If so, I look forward to seeing you on the day.
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