Social Media or Search Engine Optimisation - THE FACE OFF

Social Media or Search Engine Optimisation - THE FACE OFF
29th June 2012
29 Members Club, Royal Exchange Square, Glasgow

We are often asked where businesses should spend their online marketing budget – Social Media or Search Engine Optimisation (SEO)? The answer is of course, both. Social Media and SEO are both essential for online success therefore you shouldn’t discard one in favour of the other; in fact, social media and SEO increasingly work hand-in-hand with each other.

So rather than battling it out for your budgets, regular New Media Breakfast speakers Gordon White (in the social media corner) and Tim Barlow (in the SEO corner) will take it in turns to share their (or your) very best online marketing tips in an attempt to win your vote. He who gets the most votes wins. He who wins?...well that's still to be decided.

We’re not sure how many tips we’ll get through but, don’t worry, we’ll prepare lots for you and you’ll leave the breakfast with lots of things to consider for optimising your Social and your Search.

YOUR QUESTIONS

The New Media Breakfast is all about sharing knowledge and helping to keep each other informed about the latest developments in new media, we would encourage you to submit any tips or tricks that you may have that you would like to share at the Breakfast. Or, you may have heard a tip for Social or SEO but you’re unsure about its effectiveness or credibility – please feel free to submit it to us beforehand and we can share the answers at the breakfast. Please send your tips or questions to @GordonWhite or @TimBarlow

HOW TO BOOK
Venue: 29 Member's Club, Royal Exchange Square, Glasgow
Date: Friday 29th June 2012
Time: 7.30am for 8am
Cost: £10 +VAT

No.29 MEMBERS GO FREE 
If you are a 29 Member you can attend the breakfast free of charge. Please email malcolm@fatbuzz.com with you membership number and he will add you to the attendance list.

We hope you can make it along to this event. If so, I look forward to seeing you on the day.

BOOK FOR NEW MEDIA BREAKFAST GLASGOW HERE:

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Quick Buzz - Blog titles, Brand Control & How to keep your biscuits safe...

Here we have brought you latest addition to the Quick Buzz Series. "Quick Buzz" is a series of 30-60 second videos clips by fatBuzz bringing you news, events and updates from the world of Design, Marketing and Social Media. You can find these videos on our YouTube Channel, Facebook Page and of course our Blog. 

Kirsty tells us how important the title of your blog can be in comparison to the main content...

Here Malcolm tells us how important it is to always keep your social media administrators up to date with current staff members.

This is a tip for anyone who's is lucky enough to have Kirsty as their account manager...

That's all for now but keep and eye out for more Quick Buzzes from the fatBuzz Team.

If you have any questions about the topics mentioned above, or you have suggestions for a topic you would to hear in a future Quick Buzz, please let us know on our Facebook Page, and member of the team will get back to you. 

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Social Media Podcast 46 - BrewDog vs Diageo and the clear winner is...Goliath!

This week a blog post promoted on Twitter became a global news story and it happened right here in Scotland.  BrewDog, a small Scottish brewer, had a fight with the mighty Diageo.

A genuine David vs Goliath and we decided Goliath was the clear winner!  
Listen to the podcast to find out why.  

Taking part in Social Media podcast Episode 46 we have Gordon White,  Kyle Murdoch, Kirsty Hunter, Iain Murray and a special guest, Gillian Linch or latest intern.

During the podcast Gordon uses the word "eejit" - a word printed on the mug he was drinking from at the time of recording: for the benefit of our overseas listeners, we though we should provide a definition of the word eejit.

EEJIT (ee-jit) Dialect, chiefly Scot. ~n. 1. idiot, simpleton, one not possessed of all their mental faculties; one who is unable to properly conduct their own affairs.

I'm not entirely sure why I was given this mug to drink from! You can purchase the mugs online here 

As you can imagine, much of this podcast is about the social media implications of the BrewDog story but we do manage to cram in some other great chat from the world of social media including the following:

• The new Facebook App store - Another place to find pointless  Apps!
• LogosQuiz by AlicoD - A fun way to test your brand awareness
• Twello - A directory for businesses on Twitter - but, is this social?
• Quora - What's happened to it?
• Mon.ki - A Google Chrome add on that enables relevant Twitter messages to appear on your search pages
• Facebook Offers - How it works and, its viral possibilities 
• Facebook Offers - The real debate is a nuisance and will it put people off Facebook?
• Google+ - Public hangouts or, should it be public hangings?
• The New Media Breakfast - Contently Managed MD, Craig McGill and his forthcoming presentation about how the Whisky Industry uses social media
• Facebook - A US Sheriff fires 6 staff for "liking" the Facebook pages of his political opponents
• The Instagram Camera - A truly "iconic" design
• Twitter - Were you one of the 55,000 whose data was breached?
• Pinterest - Is the spamming issue costing them users?
• Interactive Coat Hangers - Whatever next?

We hope you enjoy the podcast, if you have any comments to make or topics you would like us to discuss please leave them here on the blog or on our Facebook Page.

Play the podcast here:

Subscribe/Download Social Media Podcast on iTunes

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