One or Two profiles? Make an informed choice...

I'm two-thirds way through a busy week of speaking engagements; yesterday I addressed a staff conference and today I was presenting to a Special Interest Group from the Institute of Fundraising. These presentations appear to have gone well with some great discussion during the Q&A sessions.

One topic came up at both events and, it is something that social media participants are asking at almost every event I attend; should you have a personal and a business profile if you're using social media platforms for business purposes?

There are mixed views on this, some believe two profiles are necessary to keep your business and personal/family posts relevant to audience you're addressing, others believe in a single profile. There are pros and cons to both approaches and I would encourage everyone to explore the options before making a choice.

A great starting point is the next New Media Breakfast in Edinburgh on the 15th March when Jennifer Holloway will explore this very topic in some detail. I was lucky enough to be present at her presentation in Glasgow a couple of weeks ago and I strongly recommend it to anyone who wants to make a more informed choice about how they manage their personal profile online.

FOR INDIVIDUALS AND BUSINESS OWNERS ALIKE
This presentation is perfect for anyone using social media whether in a personal or a business context. It's also an extremely useful presentation for business owners who are struggling with this particular part of their social media policy.

Jennifer is an expert in personal branding and a highly entertaining presenter, attending her presentation will certainly leave you better informed about the choices and the best way forward for your particular set of circumstances.

If you would like to read more about Jennifer's presentation, please use the following link.

Personal Branding and your Online Persona Read More...

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