Social Media Podcast No.33 - The "New" edition

The "New" edition - the new iPad, new guest, new Groupon valuation, new job for Iain Murray, new words in the Oxford Dictionary...even a new Bride!

In Edition No.33 Gordon White and Kyle Murdoch from fatBuzz are joined by Iain Murray, Europa Sevices and a couple of guests, Tim Barlow and Kiril Bunin of Attacat. We recorded this podcast immediately after the New Media Breakfast in Glasgow on Friday 25th March. Kiril was the presenter at the breakfast and he delivered an extremely interesting and informative presentation on Conversion Rate Optimisation. Such was the quality of the information, most attendees seemed to be hot footing it back to the office to review the user experience on their web sites.

On the podcast we discuss lots of new things - the new iPad gets the thumbs down, Iain Murray has a new job, the Oxford Dictionary has some new words...we even discuss a new Bride - more about that when you listen to the podcast.

We talk about Crowd Sourcing, Coca Cola, Maroon 5, Gold Corp, Lynx new advert, Foursquare, Twestival, Twitter's 5th Birthday, Facebook Places, Cupcakes, Facebook Sponsored Stories and much more.

Kiril chats to us about his presentation and the importance of Conversion Rate Optimisation and, we talk about the need to get CEO's and senior management to 'buy in' to social media and how organisations who's top management have bought in are succeeding with social media.

We have decided to use a new hashtag for the Social Media Podcast #SMPodcast  We will be using the #SMPodcast to let you know when we're recording the podcast so that you can ask questions or suggest discussion topics. So, please follow the hashtag so that you can keep up to date with our recordings.

Finally, if you would like top be on a podcast either in person or, via Skype, please contact me at gordon@fatbuzz.com and we will try to get it organised.

Play the podcast here:

Download Social Media Podcast

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Next Glasgow New Media Breakfast - 25th March 2011

Converting you to Conversion Rate Optimisation 

and... The new Facebook Pages explored

Friday 25th March at 7.30am for 8am
No.29 Private Member's Club, Royal Exchange Square Glasgow.

“There’s two ways to increase website sales: get more people coming to the site, or simply make better use of those coming to the site already”

This month the New Media Breakfast is going to focus on the second way!  “Converting” more visitors into sales (or leads or donations or subscribers) is less expensive than you would imagine and delivers rapid returns.

Kiril Bunin from Attacat Internet Marketing will, in his unique Russian style, introduce you to the processes behind the growing specialism known as Conversion Rate Optimisation (CRO) including:

• User testing on a shoestring
• Analytics beyond Google Analytics
• Getting direct feedback from prospects and customers
• The science of split testing

He will then illustrate the power of CRO to you with case studies highlighting both common and more subtle conversion roadblocks and mistakes.

To finish, Kiril will do a live review of your website* giving you pointers and showing you where you may be losing visitors.  If you’d like to volunteer your site get in touch with fatBuzz (Priority will be given to those registered on the New Media Breakfast website) *whilst stocks last

Expect straight talking and be prepared to make some changes to your websites afterwards!
(This seminar has been classified as PG. May contain some political incorrectness, swearing, violence or nudity)

Special Bonus Feature... Facebook Pages

Facebook have recently made some significant changes to Facebook Pages creating new opportunities for businesses. Gordon White of fatBuzz will update you on the changes and discuss the opportunities now available for businesses using Facebook. He will bring you up to date with the following:

• Notifications
• Switching from Business to Personal Profiles
• Posting personally on your business Page
• Pages liking other Pages
• iFrames

This short session is designed to bring you up to date with the latest developments, if you have any specific questions you would like answered about Facebook Pages please let us know in advance here.

No.29 Members Go Free – If you are a 29 Member you can attend the breakfast free of charge. Please email malcolm@fatbuzz.com with you membership number and he will add you to the attendance list.

We hope you can make it along to this event. If so, I look forward to seeing you on the day.

BOOK FOR NEW MEDIA BREAKFAST GLASGOW HERE:

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Edinburgh New Media Breakfast - not to be missed - especially for SME's

Just a quick reminder to all the Edinburgh New Media Breakfast attendees to book for this Thursday's event on Cloud Computing.

You may not think this is an important subject but, if you use a mobile phone you are almost certainly already using Cloud Computing and, you will be using it more and more in the future.

Tommy Mitchell from NVT Group gives a very humorous, but berry informative presentation on how businesses can benefit from Cloud Computing. His advice will not only let you access the same software as blue chip companies but, it will save you money and improve your operational set up.

I strangle recommend you to come along on Thursday and learn what it all means and how you can start to take advantage of the opportunities availabe in the cloud.

BOOKING
To book the Edinburgh New Media Breakfast please click here.

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Social Media Podcast edition 32 - The new office and interior design with John Dick & Son

In Edition 32 we have the usual free flowing conversation about all manner of thisng social media, and a few that are not!

We review the recent New Media Breakfast with Tommy Mitchel of NVT Group where he talked about Cloud Computing, we discuss the new Facebook Pages and generally discuss some of the recent developments in social media.  We are also joined by special guests, Sall  and Bruce Dick of John Dick & Son who talk about their recent adoption of social media and they help us review a few iPad Apps for Interior Design which include: Decor Advisor, Cool Hunting, Houzz and Dream Home.

We also compliment AudioBoo for some great cistomer service when we needed help ahead of a very unusual Burn's Supper.  There is also a qick review of a great App for artists called ArtRage and we also get a plug in for Gordon's Facebook Page - Gordon White's Art

Other things mentioned include: deck.ly audible.com dropbox

We have decided to use a new hashtag for the Social Media Podcast #SMPodcast  We will be using the #SMPodcast to let you know when we're recording the podcast so that you can ask questions or suggest discussion topics. So, please follow the hashtag so that you can keep up to date with our recordings.

Finally, if you would like top be on a podcast either in person or, via Skype, please contact me at gordon@fatbuzz.com and we will try to get it organised.

Play the podcast here:

Download Social Media Podcast

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