Glasgow New Media Breakfast - Share and share a "like"

Getting your content shared online

Friday 28th January 2011 at 8.00am (Registration from 7.30am)

29 Royal Exchange Square

Great content is the key to engagement on social media but, how easy do you make it for people to share your content?  Do you actively encourage your content consumers to share your content with their communities? Do you make it easy to do and, are they dong it?

This New Media Breakfast will explore sharing.  We will look at ways to get people to share different types of content from; blog posts to video, podcasts to pictures and, tweets to web pages.  There are lots of tools you can use to do this and lots of tips and tricks that will get your content shared on multiple platforms, we will explore these and give you practical examples of how you can utilise them in your daily social media activities.

We will look at these tips, tricks and techniques from both a social media and search point of view; Gordon White of fatBuzz will explore the social media angle and, Tim Barlow from Attacat will take us through the power and value of sharing content from a search perspective.

This presentation is essential for anyone creating content, wether it's a blog or Twitter post or, a Facebook status update - getting your content to your niche market is essential and "sharing" is one of the most effective ways to make this happen.

No.29 Members Go Free – If you are a 29 Member you can attend the breakfast free of charge. Please email malcolm@fatbuzz.com with you membership number and he will add you to the attendance list.

We hope you can make it along to this event. If so, I look forward to seeing you on the day.

BOOK FOR NEW MEDIA BREAKFAST GLASGOW HERE:

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Merry Christmas from the fatBuzz Lounge

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Social Media Podcast 29 - I've seen the new Facebook Pages

On Social Media Podcast 29 Gordon White, Iain Murray, Malcolm White and Lynsey Wight chat about social media and look back at some of the highlights from 2010.

Gordon reveals the elements of the new Facebook Pages he was lucky enough to see when reportedly a Facebook engineer mistakenly made them live last week. Gordon was working on the fatBuzz Page when the new layout and functions appeared for about 10 mins.

We also discuss the best new device of 2010 with surprising results from our poll. Listen in to her what our community though of this and many other favourites from the past year.

We also reveal a little more about the new fatBuzz offices, the new web site planned for New Media Breakfast and, the new fatBuzz App.

To round off the podcast we have music from Paul Levinson's album "Twice Upon A Rhyme" which has just been re-released as a remastered vinyl. Paul is author of the best selling book "New New Media" and he recently recorded a piece of video on Skype where he addressed the New Media Breakfast audience so, little urprise he chose the title, "Looking for sunsets (in the early morning) as the track for the Social Media Podcast.

The album is available in the UK as a download from iTunes, Amazon and eMusic and, the remastered vinyl is also available from Whiplash/Salvation Records in the UK. You can get it via eBay.

Or, from the store at:

Whiplash Records
Anthony Nyland
12 Cronton park close
Widnes
Cheshire
WA8 5DR
United Kingdom
Phone: 0151|4244040
Email: sales@whiplashrecords.co.uk

And people can get more of my music, for free, with reviews, history of the album, etc at http://myspace.com/paullevmusic

Play the podcast here:

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Edinburgh New Media Breakfast - Linked-In

The first New Media Breakfast of 2011

Thursday13th January 2011

Venue: To be confirmed

8:00am

Brand You and Business Development.

Looking at how to best present your profile on Linkedin and using it for Business Development. (Referencing personal case studies)

Linked-In is much talked about as a business social network but, are you using it to it's full potential? We will explore how best to present your personal profile on Linked-In and, how you can use this popular tool for business development.

We are delighted to have Colin Gilchrist to present this New Media Breakfast. Colin is a well respected figure in the social media community and brings a wide variety of experience to this very topical subject.

Here is a quick summary of Colin's career so far, I'm sure you will agree his experience will be invaluable in presenting this subject and we are pleased to have him as a presenter at the New Media Breakfast.

1984 - 2000 Fashion retail & buyer (latterly Burberry)
2000 - 02 Event Business Development
2002 - Digital Business Development
2003 - Set up Digital Face with Leith spin off
2005 - Started using Social Media (introduced to it through old school friend Hugh Macleod - Gapingvoid)
2006 - Making Myspace pages for EMI & Universal
2007 - Developed a world first, using a social network to alleviate traffic congestion
2008 - Making Facebook applications (trip-advisor)
2009 - Spent time in Las Vegas with Zappos in the weeks before the Amazon investment (also developed Tweetabits, which is now back in development)
2010 - implementing social media strategy to clients such as The Famous Grouse Experience ; Poppyscotland as well as delivering training & consultancy to Advertising agencies and Businesses both professional and consumer (and allude to a mild fascination in Fashion, see http://socialtailor.com)

I hope you can make it along to this event. If so, I look forward to seeing you on the day.

BOOK FOR LINKED-IN NEW MEDIA BREAKFAST EDINBURGH HERE:

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Edinburgh New Media Breakfast - Question Time

EDINBURGH BREAKFAST - 9th December 2010 at 8am
The Tower Restaurant, Chamber Street, Edinburgh
New Media Breakfast topic: "Question Time" Panel

This month we're having a New Media Breakfast "Question" Time when you get the opportunity to ask our panel of experts anything you want to know about social networking, search optimisation, pay-per-click advertising, audio and video podcasting, legal issues, blogging, apps, plug-ins, content generation and, anything else you can think of.

We are encouraging people to send questions to us via the blog, Twitter or our Facebook Page. In addition, we will be taking questions from the floor on the day.

You can listen to the podcast we recorded at the Glasgow breakfast here, it may give you some ideas for questions that you would like to ask in Edinburgh.  You can also download or subscribe to the Social Media Podcast here.

Our panel of experts is still being finalised but will include:

• Tim Barlow, Managing Director, Attacat – who will answer Search Optimisation related questions
• Valerie Surgenor, Senior Associate, MacRoberts LLP – who will answer questions of legal aspects of social media
• Colin Gilchrist, Web and Social Media Marketing Director, Digital Face – who will answer questions Social Media Marketing
• Belinda Roberts, Managing Director, Winning Entrepreneurs and extensive user of social media for business
• Mike Coulter, Social Media Strategist with Digital Agency - who will answer questions on social media strategy

Gordon White will play the "David Dimbleby" Chairman role for the event.

We hope you can join us for what should be a fun, but informative, breakfast. If you have a specific question you would like to ask, please post it as a comment on the fatBuzz Blog. Alternatively you can post it on Twitter as a direct message @fatbuzz or you can email any of the panel at the links below:

Email
Gordon White
Email Tim Barlow

Even if you don’t have a question, the discussion will be interesting and may even prompt you to ask something on the day.

BOOK FOR QUESTION TIME NEW MEDIA BREAKFAST EDINBURGH HERE:

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New Media Breakfast Glasgow - Linked-In

We are delighted to announce the subject of our final New Media Breakfast for 2010

Friday 26th November 2010

No.29, Royal Exchange Square, Glasgow

8:00am (registration from 7:30am)

Brand You and Business Development.

Looking at how to best present your profile on Linkedin and using it for Business Development. (Referencing personal case studies)

Linked-In is much talked about as a business social network but, are you using it to it's full potential? We will explore how best to present your personal profile on Linked-In and, how you can use this popular tool for business development.

We are delighted to have Colin Gilchrist to present this New Media Breakfast. Colin is a well respected figure in the social media community and brings a wide variety of experience to this very topical subject.

Here is a quick summary of Colin's career so far, I'm sure you will agree his experience will be invaluable in presenting this subject and we are pleased to have him as a presenter at the New Media Breakfast.

1984 - 2000 Fashion retail & buyer (latterly Burberry)
2000 - 02 Event Business Development
2002 - Digital Business Development
2003 - Set up Digital Face with Leith spin off
2005 - Started using Social Media (introduced to it through old school friend Hugh Macleod - Gapingvoid)
2006 - Making Myspace pages for EMI & Universal
2007 - Developed a world first, using a social network to alleviate traffic congestion
2008 - Making Facebook applications (trip-advisor)
2009 - Spent time in Las Vegas with Zappos in the weeks before the Amazon investment (also developed Tweetabits, which is now back in development)
2010 - implementing social media strategy to clients such as The Famous Grouse Experience ; Poppyscotland as well as delivering training & consultancy to Advertising agencies and Businesses both professional and consumer (and allude to a mild fascination in Fashion, see http://socialtailor.com)

No.29 Members Go Free – If you are a 29 Member you can attend the breakfast free of charge. Please email malcolm@fatbuzz.com with you membership number and he will add you to the attendance list.

I hope you can make it along to this event. If so, I look forward to seeing you on the day.

BOOK FOR NEW MEDIA BREAKFAST GLASGOW HERE:

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Edinburgh New Media Breakfast - Using video for business

Thursday 18th November, The Tower Restaurant, Chamber Street, Edinburgh

Registration, bacon rolls, tea and coffee from 8.00am, presentation starts 8.15am sharp.

More and more people are using video as part of their online communication and, more and more people are consuming video content. Most new mobile phones have video functionality and, as the use Apple's iPad and other tablet type devices becomes more popular, the consumption of video content is predicted to keep on
growing.

The New Media Breakfast will look at the different types of video content and look at some of the successful videos used in current marketing. We will also look at different options for producing video content and the type of equipment for video capture.

Capturing the content is only part of the process, we will take a look at video syndication and how you promote your content and encourage people to watch it and share it.

As per some of the previous breakfasts, Tim Barlow of Attacat will give us a five minute run down on the search engine optimisation aspects of video. He'll look at its impact on rankings and how to get your videos ranking in the likes of Google.

We hope you can join us for what should be a fun, but informative breakfast. If you have a specific question you would like to ask, please post it as a comment on the New Media Breakfast blog post. Alternatively you can post it on Twitter as a direct message @fatbuzz or you can email us at hello@fatbuzz.com

I hope you can make it along to this event. If so, I look forward to seeing you on the day.

BOOK FOR NEW MEDIA BREAKFAST EDINBURGH HERE:

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Social Media Podcast 28 now available - the legal edition with Valerie Surgenor

In edition 28 we are joined by Valerie Surgenor, MacRoberts LLP, fresh from her appearance on the New Media Breakfast panel. Valerie explains the meaning of "Libel Tourism" and why it has become much more prevalent. We also discuss ownership of Social Media Profiles in business, the implications of moderating social media content, employers using social media profiles for vetting potential employees and, the inadequacies of many employment contracts.

We also explore whether or not bloggers need to, or should be, trained in defamation and, could Facebook Places possibly get you sacked?

It’s a very interesting chat which goes of track occasionally to discuss challenges facing charities, Springer spaniels and cup cakes! Thanks to Valerie for her time and, we hope you enjoy this edition of Social Media Podcast.

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Play the podcast here:

You can contact us at:

Gordon White on Twitter
Valerie Surgenor on Twitter
fatBuzz on Twitter
fatBuzz Blog
fatBuzz web site
fatBuzz Social Network

Download Social Media Podcast

Social Media Podcast 27 Now available...

On Social Media Podcast 27, Gordon White, Kyle Murdoch (fatBuzz) and Iain Murray (ConnectedFM) explore various Twitter related platforms like TweetTim.es, TweetMeme, Paper.li and many others.  We also talk about Linked-In Signal, the new Digg, Google and StumbleUpon.

Iain Murray tells us about his recent social media strategy to promote ConnectedFM at the Total Workplace Management conference in London and how he used a mixture of conventional advertising and networking with social media.

For the first time we are featuring an unreleased band, Unique Nights from Belfast, Northern Ireland. This is something we will do in future so, if you are a singer, songwriter or band, please send us your track and links to your web site and we'll get you on the podcast.

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Play the podcast here:

You can contact us at:
fatBuzz Blog
fatBuzz web site
fatBuzz Social Network
ConnectedFM
Download Social Media Podcast

My comedy debut

Lots of people have been asking how my stand up comedy debut went last Thursday night; I'm pleased to report it all went well. I' equally pleased to tell you I'm glad it's over, I rather think my debut and farewell took place simultaneously.

It was an extremely nerve racking experience for all four of us, not helped by the fact that we didn't actually start until 11pm, I suppose the organisers thought it better to let everyone get a good drink before we went on. That said, the audience of around 500 were very kind and supported all of us extremely well.

I was first up, followed by Gaynor Turner, Jack Konopate and Lorraine Herbison. It was a strange system used to judge the winners where the top two in the text voting (which had been taking place since the Monday) went through to be judged by the panel of three judges, Tam Cowan, Des Clark and one other (apologies, his name escapes me). Jack Konopate and I were the last two with Jack emerging the winner after Tam Cowan's casting vote went in his favour - it probably didn't help that my opening gag was at his expense!

Anyway, I think we were all winners; Jack, Gaynor, Lorraine and myself were truly petrified by the whole affair but we all managed to stand up and get some laughs and, over £40k was raised on the night.

Thank you, on behalf of all of us, for the text votes, the support meant a great deal to all of us and, when we see the cash raised for The Prince & Princess of Wales Hospice, it make the sleepless nights very worth while.

Below you can see the video footage of my comedy debut.

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October New Media Breakfast topic - Using Video for Business

Friday 29th October at N0.29, Royal Exchange Square, Glasgow

More and more people are using video as part of their online communication and, more and more people are consuming video content. Most new mobile phones have video functionality and, as the use Apple's iPad and other tablet type devices becomes more popular, the consumption of video content is predicted to keep on
growing.

The New Media Breakfast will look at the different types of video content and look at some of the successful videos used in current marketing. We will also look at different options for producing video content and the type of equipment for video capture.

Capturing the content is only part of the process, we will take a look at video syndication and how you promote your content and encourage people to watch it and share it.

As per some of the previous breakfasts, Tim Barlow of Attacat will give us a five minute run down on the search engine optimisation aspects of video. He'll look at its impact on rankings and how to get your videos ranking in the likes of Google.

We hope you can join us for what should be a fun, but informative breakfast. If you have a specific question you would like to ask, please post it as a comment on the New Media Breakfast blog post. Alternatively you can post it on Twitter as a direct message @fatbuzz or you can email us at hello@fatbuzz.com

No.29 Members Go Free – If you are a 29 Member you can attend the breakfast free of charge. Please email malcolm@fatbuzz.com with you membership number and he will add you to the attendance list.

I hope you can make it along to this event. If so, I look forward to seeing you on the day.

BOOK FOR NEW MEDIA BREAKFAST GLASGOW HERE:

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Renfrewshire New Media Breakfast

FatBuzz are now in conjunction with Renfrewshire Chamber of Commerce in hosting the new media breakfasts in renfrewshire.

In this video Bob Davidson, Chief Executive of the Chamber shares his thoughts on how the first breakfast went.

Many thanks to Phoenix Car Dealership in Linwood for hosting the first breakfast event.

To view all of Attacat's notes from the breakfast, click here.

The next Renfrewshire New Media Breakfast is on November 30th on blogging. For full details on the content of the presentation and to book online, please click here.

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Probably my toughest ever challenge!

On Thursday night this week I will take on probably one of the toughest challenges I have ever faced when I take to the floor of the Hilton's Ball Room to do a stand up comedy turn in front of around 500 people.  The events is the annual "Hottest Night of the Year" organised by Charan Gill but, this year is has been renamed the "Funniest Night of the Year".

But I'm not alone, I suspect it's an equally daunting challenge for the three other contestants; Gaynor Turner, Lorraine Herbison and Jack Konopate.  I salute each of them for agreeing to do something so far outside their comfort zone that it beggars belief.  We will each do approximately five minutes stand up in front of a live audience and a panel of expert judges.

The wonderfully funny Janey Godley has been mentoring each of us for the event however, there's only so much one woman can do!  I know Gaynor, Lorraine and Jack will join me in thanking her for giving up her valuable time to make this event happen.

However, the toughness of the challenge is insignificant in comparison to that of the people affected by the cause we are rising funds for, The Prince and Princess of Wales Hospice. The patients and staff at the hospice face far greater challenges every day in life.  That's why my three fellow contestants and myself are "happy" to take on this challenge.

We have each been allocated a text voting code which is in operation now.  Each text costs £1 and the proceeds go to the Prince and Princess of Wales Hospice.

I would personally like you all to vote for me however, in the interests of fairness, and more importantly to raise as much as we can for the hospice, I have listed each contestants voting codes below.  If you don't know who to vote for, you can simply vote for each of us, there is no limit to the number of votes you place!

I am asking you to do two things to support us:


• Vote for at least one of us, at least once.
• Share this blog with all of your contacts either by using the Twitter or Facebook link below.  

Better still, share it on both - the more you share it, the more we will all raise for the hospice, that will make it worth the sleepless nights Gaynor, Lorraine, Jack and myself are having this week.

Here are the voting details:

Text Hot Gordon to 82055

Text Hot Jack to 82055

Text Hot Gaynor to 82055

Text Hot Lorraine to 82055

TICKETS
One or two people have asked if there are still tickets available for the event and the answer is YES.  If you would like to come along you should contact Kylie Forrest by email kylie@klevents.co.uk or, by telephone on01698 459966k

Please, please, please share this page.

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October New Media Breakfast Edinburgh - Question Time

EDINBURGH BREAKFAST - 21st October 2010 at 8am
The Tower Restaurant, Chamber Street, Edinburgh
New Media Breakfast topic: "Question Time" Panel

This month we're having a New Media Breakfast "Question" Time when you get the opportunity to ask our panel of experts anything you want to know about social networking, search optimisation, pay-per-click advertising, audio and video podcasting, legal issues, blogging, apps, plug-ins, content generation and, anything else you can think of.

We are encouraging people to send questions to us via the blog, Twitter or our Facebook Page. In addition, we will be taking questions from the floor and from Twitterfall on the day.

You can listen to the podcast we recorded at the Glasgow breakfast here, it may give you some ideas for questions that you would like to ask in Edinburgh.  You can also download or subscribe to the Social Media Podcast here.

Our panel of experts is still being finalised but will include:

• Tim Barlow, Managing Director, Attacat – who will answer Search Optimisation related questions
• Valerie Surgenor, Senior Associate, MacRoberts LLP – who will answer questions of legal aspects of social media
• Ben Rogers, Operations & Business Development Director, Attacat – who will answer questions related to online advertising
• Belinda Roberts, Managing Director, Winning Entrepreneurs and extensive user of social media for business

Gordon White will play the "David Dimbleby" Chairman role for the event.

We hope you can join us for what should be a fun, but informative, breakfast. If you have a specific question you would like to ask, please post it as a comment on the fatBuzz Blog. Alternatively you can post it on Twitter as a direct message @fatbuzz or you can email any of the panel at the links below:

Email
Gordon White
Email Tim Barlow
Email Valerie Surgenor
Email Ben Rogers
Email Belinda Roberts

Even if you don’t have a question, the discussion will be interesting and may even prompt you to ask something on the day.

BOOK FOR QUESTION TIME NEW MEDIA BREAKFAST EDINBURGH HERE:

If you have found this post interesting or useful, please use the Tweet button below to let others know, they might also enjoy it.

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Social Media Podcast 26 - Live form the "Question Time" New Media Breakfast

Edition 26 is a live recording from the 1st Anniversary of the New Media Breakfast.  The event was "Question Time" style with a panel of 5 answering questions from the floor and, questions sent in via Twitter, Facebook and email.

We had around 70 people in attendance who were treated to champagne or buckfizz on arrival to celebrate the 1st Anniversary of the event.



Our panel included:
Valerie Surgenor, Senior Associate, MacRoberts LLP
Ben Rogers, Operations & Business Development Director, Attacat
Belinda Roberts, Managing Director, Winning Entrepreneurs
Gordon McIntyre-Kemp Managing Director, Intelligise
Gary Ennis Managing Director, NS Design

Gordon White took the Chairman role for the event.

We had a range of questions on a variety of subjects including the following:

Can you explain the difference in my rights as a blog owner if I elect for a moderated or unmoderated blog?

And, what defines a moderated blog? Is a blog deemed to be moderated if:
• I choose to approve comments before they are posted
• I use a spam filter
• I delete offensive or, irrelevant posts

We are seeing more and more video online. Will this eventually overtake the written word and how can we stay ahead of the game with videos online?

What is the panel's advice for getting more people to view your video content?

Is it possible to have a meaningful social media presence using just one platform? If so, which one?

As a Non Executive Director of Scotland's largest Children's Charity Aberlour Childcare Trust we are working with fatBuzz to embrace and embed Social Media across our 47 locations in Scotland. What ideas do the panel have to help third sector organisations such as Aberlour get there opportunities, events and needs across to potential Staff, Volunteers, Individual Donors, Corporate Sponsors and Trusts?

Can you offer any guidelines about what proportion of your marketing budget should be spent on social media?

What content aggregator tools are available to assist with gathering and monitoring content?

Does the arrival of Google Instant require any radical amendments to my search marketing strategy?

I hope you enjoy the podcast and, if you have any comments or questions please leave a comment below or, on the fatBuzz Facebook Page.

You can download or subscribe to the podcast here.

Play the podcast here:

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Social Media Podcast 25 now available

Yesterday we recorded Social Media Podcast No.25 with a slightly depleted team of just Gordon White, Kyle Murdoch from fatBuzz and, Iain Murray from ConnectedFM - everyone else was off doing other things yesterday - perhaps they new we were doing it and deliberately got out of the office! Nevertheless, we had a great chat and managed to cover lots of topics.

We talked about the UK launch of Google places and the need to reset the privacy on your Facebook account with a brief description of how to do that. Google Instant also got a mention and we questioned whether this will affect search optimisation strategies in the future - we will follow this up by getting a comment from our search expert, Tim Barlow at Attacat.

Yesterday was the first time since the fatBuzz launch that we've had a live event where we were responsible for all of the design related work and the social media - so all three divisions (Design & Marketing, Social Media & Event Management) of the company were involved in a single event, we talk a little about that. And, we explain how we managed to use Twitter, some creative thinking and, some corporate branded cupcake boxes to raise an additional £1000 for the Aberlour Child Care Trust.

Sticking with nonprofits, we review "The Networked Nonprofit" by Beth Kanter and Allison Fine and discuss how some of the thinking in this book is extremely relevant to nonprofits and anyone involved in corporate social responsibility.

You will also notice we have an audio player at the bottom of this post; this was thanks to the advice of our last guest Sallie Goetsch. We explain her thinking behind this in the podcast - thank you Sallie.

I hope you enjoy the podcast and, if you have any comments or, you want us to discuss a specific subject in the future, please email us, send us a message via Twitter or, leave a comment on the fatBuzz Facebook Page.

You can download or subscribe to the podcast here.

Play the podcast here:



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2 experts join the panel

We are delighted to announce we have confirmed the last 2 places on the panel for our 1st Anniversary Champagne Breakfast at No.29 next Friday (24th September).

Gordon McIntyre-Kemp
Gordon McIntyre-Kemp who presented at the July New Media Breakfast - "Social Media Marketing and the Bottom Line".

Schooled in Sales and Marketing as a P&G graduate Gordon worked on big brands like Wash &Go, Head and Shoulders and the Launch of Pantene before moving into major account sales for Northern Foods.

As the Managing Director of First Tuesday in Scotland and the Now-Business network Gordon was a pioneer of online business to business networking and discussion group facilitation in the 1990’s.

Gordon has recently launched Intelligise Ltd a full service business development practice to advise medium to large sized firms, on social media marketing, sales growth, networking and recruitment strategy.

Gary Ennis
Gary is a regular attendee at the New Media Breakfast and has participated in discussion from the floor in the past; we are delighted he has agreed to take a more formal role at this event.

Gary is the founder and Managing Director of Digital Agency NSDesign. For the past 12 years they have been building websites, providing web hosting, and (more recently) delivering Social Media Training and Consultancy to businesses large and small.

This completes a fantastic panel of experts for the next New Media Breakfast, I hope you will be able to join us and find out all the things you want to know about social media.

Please remember to send us in any questions either via Twitter, email or, leave it as a comment on this post.


BOOK FOR NEW MEDIA BREAKFAST GLASGOW HERE:

 

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Winning Entrepreneurs Formal Dinner 2010

Winning Entrepreneurs are our partners in Edinburgh for the New Media Breakfast and we are delighted with our ongoing relationship with them; they are undoubtedly the best business networking organisation in the East of Scotland.

I was lucky enough to attend their formal dinner last year and I'm happy to be going along again this year, it is the premier networking event of the Edinburgh business calendar. I'm looking forward to catching up with the many business friends we have in Edinburgh and, probably meeting a few new ones on the night.

Sorry if this looks like a blatant plug for the event but, I think it is one of the not-to-be-missed events of the year and I'm happy to recommend it to you.

You can get full details and booking info here

I hope I will meet some of you on the night.

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Blogging summary

I've never been one for reinventing the wheel so, rather than write a summary of the New Media Breakfast presentation on blogging (both Glasgow and Edinburgh), I've decided to simply add this link. Attacat Brain Blogging Summary

Here you will find Tim Barlow's excellent summary of the Glasgow and Edinburgh events. And, thanks again to Tim for his valuable input and, for producing these notes. Thanks also to Gordon McIntyre-Kemp who took part in the Glasgow event, unfortunately he was not available for this morning's presentation in Edinburgh.

Details of the next breakfast are available here, I hope we will see you at one of these.

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SPECIAL 1st ANNIVERSARY CHAMPAGNE BREAKFAST

The next New Media Breakfast in Glasgow on the 24th September is the 1st Anniversary of the New Media Breakfast and to celebrate our first year we are hosting a special 1st Birthday Champagne Breakfast. In addition to the usual food and beverages you will be offered a complimentary glass of champagne or Bucks Fizz. So, come along and help us celebrate a year of breakfast presentations in style.

For the 1st Anniversary we are hosting a New Media Breakfast Question Time when you get the opportunity to ask our panel of experts anything you want to know about social networking, search optimisation, pay-per-click advertising, audio and video podcasting, legal issues, blogging, apps, plug-ins, content generation and, anything else you can think of.

In response to recent requests, we will also be allowing additional time for networking and getting to know your fellow attendees – most likely over a refreshing Bucks Fizz!

We are encouraging people to send questions to us via this blog, Twitter or our Facebook Page. In addition, we will be taking questions from the floor and from Twitterfall on the day.

Our panel of experts will include:

• Valerie Surgenor, Senior Associate, MacRoberts LLP – who will answer questions of legal aspects of social media
• Ben Rogers, Operations & Business Development Director, Attacat – who will answer questions related to online advertising
• Belinda Roberts, Managing Director, Winning Entrepreneurs and extensive user of social media for business
• Gordon McIntyre-Kemp Managing Director, Intelligise
• Gary Ennis Managing Director, NS Design

Gordon White will play the "David Dimbleby" Chairman role for the event.

We hope you can join us for what should be a fun, but informative, breakfast. If you have a specific question you would like to ask, please post it as a comment on the New Media Breakfast blog post. Alternatively you can post it on Twitter as a direct message @fatbuzz or you can email any of the panel at the links below:

Email Gordon White
Email Valerie Surgenor
Email Ben Rogers
Email Belinda Roberts
Email Gordon McIntyre-Kemp
Email Gary Ennis

Even if you don’t have a question, the discussion will be interesting and may even prompt you to ask something on the day.

No.29 Members Go Free – If you are a 29 Member you can attend the breakfast free of charge. Please email malcolm@fatbuzz.com with you membership number and he will add you to the attendance list.

I hope you can make it along to this event. If so, I look forward to seeing you on the day.

BOOK FOR NEW MEDIA BREAKFAST GLASGOW HERE:

Importing Wordpress to Blogger

At the New Media Breakfast on blogging in Glasgow last Friday I talked about the need to consider the transportation of your blog should you want to move it from one platform to another. I was under the impression you couldn't import a blog from Wordpress to Blogger and this was backed up by the information I checked on the attached screenshot taken from "Pulsed" blog which you will see was updated in June this year.

A young lady in the audience contested this fact and I agreed to check it out further and report back in the our blog. It appears both Pulsed and myself got it wrong, I found the following link to instructions on how to do this: Wordpress2blogger

Thank you to the young lady who pointed this out.  Also, my apologies, I didn't get a chance to catch her after the breakfast, perhaps she can post a comment here so that I can thank her properly for the advice.  I assume this is the App/process she meant, if not perhaps she will be kind enough to let us know if there are other ways to do this.

Are you a Blogger or a Jogger?

We were working with two of our chosen charities yesterday (with Kids and Revive MS Support) talking about social media and how they can use various tools to engage and communicate with staff, volunteers, clients, and donors. 

During lunch, we were discussing jogging and some of the people who had completed 10k and half marathons for the charities and one of the girls commented that she could never do such a thing.  In response, I said this was all right because she could make her own contribution by blogging instead of jogging.

The comment served as a useful example to all present that the world is made up of lots of different kinds of people; active people who like to get involved and do physical stuff either for fun or, to raise much needed funds for their chosen charities.  Less active people, like myself, might not throw on the running shoes and do a marathon but we can still play an effective part in the whole fundraising process.

Writing blogs, sharing fundraising news on Facebook and sending out Tweets about the exploits of others is a very valuable contribution; by doing this you immediately widen the reach of the particular persons efforts to include your community and that of anyone who in turn shares it over again.  It's for that very reason that I have been happy to talk about and share information on Kenneth Martin's kidney transplant and his appeal to raise funds for Yorkhill Hospital.  I see, via the Just Giving page, many of my friends have made donations to the appeal and I thank them for that and, it proves the point that blogging, tweeting, and sharing his story on Facebook has made a difference to the appeal.

So, if you're not inclined to scale a building, run a marathon or zip slide off the Forth Road Bridge don't be too hard on yourself, you can play a valuable role by talking to your community about those who do.

You can help right now; if you found this blog post valuable please share it using one of the social media "Share" buttons at the top of the right hand column or, email someone a link to it or, post a comment below for other to see.  

Welcome to Lynsey - proof that the "Weaving" industry is alive and well in Scotland

We have a new member in the fatBuzz Team.  We are delighted to introduce Lynsey Wight as the latest addition to the fatBuzz Team.  Lynsey studied marketing and has worked as an account manager with Lloyds TSB and Hewlett Packard.  Lynsey not only impressed us with her knowledge and enthusiasm, she displayed all the right characteristics to be a perfect fit with the fatBuzz culture - read into that what you will!

I was thinking about Lynsey's new job title the other day when I came across the perfect description of her role; I was reading "The Networked Nonproft" by Beth Kanter & Allison Fine in which she describes the role of a 'Social Network Weaver'.  This is an extract from her description:

"Network Weaving activities include

Facilitating authentic conversations that are meaningful to participants. Sometimes these conversations are actionable, and other times they are simply to build relationships.

Sharing resources, links, and information without any expectation of a direct return from that person.

Building relationships with network members by doing things like linking to their blog posts and commenting on blogs, friending them online social networks, and celebrating their contributions.

Working with many different people on multiple channels such as e-mail, Facebook, Twitter, blogs, and even on land at face-to-face meetings

Treating all members of the network as equals regardless of their formal organisational position.

Inviting people with different points of view into conversations, and facilitating those conversations so those points of view can be shared.

Network weavers provide reasons for people to care about causes and organisations. They shape conversation and identify specific ways for people to help...Network weaving is a crucially important aspect of effective social media usage. When we describe the specific ways that organisations can use social media to advance their efforts...weaving the network becomes of paramount importance to organisational success."

Beth and Allison's description is exactly what Lynsey will be doing for our clients - she will be a Network Weaver.  I'm sure you will all join me in welcoming Lynsey to fatBuzz and if you would like to contact her with your own welcome message please feel free to drop her a line at lynsey@fatbuzz.com

Thank you to Beth and Alison for providing such a clear description of the role Lynsey will play for fatBuzz clients.  I strongly recommend "The Networked Nonproft" to everyone, whether you work in the nonprofit sector or not.

A selfless act worthy of our support

Kenneth Martin of Block Architects continues to amaze us with his selfless acts. Not only is he donating a kidney to his father to improve his quality of life, he is using the whole experience to help York Hill Hospital buy equipment that will help kids in a similar situation.

Kenneth is asking for people to donate to his kidney operation appeal, he is also organising other fundraising events such as the online art auction currently running on his blog. We are truly humbled by his efforts and wish him and his father a speedy recovery.

I know that Kenneth is particularly busy at the moment and, as a business operator, I can appreciate the disruption to his busy working life is considerable but he is not only doing this willingly but also with incredible enthusiasm. I would ask you all to take a look at Kenneth's blog and lend your support. Even if you can't manage any financial donation, I'm sure Kenneth will welcome comments and best wishes for him and his father.



The date for my kidney donation to my dad has arrived. We would love to raise some money pre and post operation for Yorkhill. Click here to read more. http://www.justgiving.com/Kenneth-Martin

Social Media Podcast Edition 24 - Sallie Goetsch talks about her work

In Edition 24 we are privileged to have Sallie Goetsch join us for a chat about her work and the current social media climate in the US.

Sallie is co-founder of Podcast Asylum, owner of The Author-izer and the Fileslinger Backup Blog.  She is also a ghost writer (having written her first novel at the age of 19). a linguist with special expertise in Latin and Greek and, she is a regular speaker at podcasting and social media conferences.

Sallie talks about her work with Podcast Asylum, Filesliger Backup Blog and Strategic Name Development, giving us an insight about her work in social media.  We also discuss the current podcasting and social media climate in the US and talk about her guest hosting on the FIR (For Immediate Release) podcast when she fills in for her good friend Shel Holtz.

You can download and subscribe to the Social Media Podcast here

Play the podcast here:

New Media Breakfast topic - Blogging

Glasgow - 27th August at No.29 at 8am 

Edinburgh - 16th September at The Tower Restaurant - at 8am

The next New Media Breakfast dates have now been set and we have decided to have a look at Blogging. Blogs are an important element in online activity and, in lots of cases, they can become the hub of your social networking activity. We will talk about the benefits of a good blog and what they can achieve. We will also take a look at different types of blogs and explore how you can use blogs for different types of communication.

We will look at how to create a blog and, what options are available for people wanting to have a good blog presence. We will explore some of the functionality you can add to your blog to make it more appealing to readers. This will include the ability to automatically share your blog content on other social networking platforms.

Other areas we will consider include; multiple-authoring, guest authors, attracting readers and, how to encourage comments.

BOOKING 
The New Media Breakfast Glasgow is on the 27th August at No.29, Royal Exchange Square, Glasgow. You can book your place below.

COMPLIMENTARY FOR 29 MEMBERS 

This event is complimentary to 29 Members - If you are a member you should email Malcolm to reserve your place