Make sure you catch Quick Buzz

Make sure you catch Quick Buzz


Quick Buzz' is a series of 30-60 second videos clips by fatBuzz bringing you news, events and updates from the world of Design, Marketing and Social Media.



 The first video Gordon White of fatBuzz talks about how your social media is not the responsibilty of any one person in your company.

Here we have the second video, where Gordon discusses how important video content is when hosting an event and to help promote future events.

In our latest addition to the 'Quick Buzz' series, Gordon tells us about who should not be embracing social media

These videos will be syndicated to our various social media platforms, such as Facebook, Twitter, Blog, YouTube and you will also be able to find them on the fatBuzz website. Be sure to look out for the next Quick Buzz with other members of the fatBuzz team. We would be interested to find out what you would like to see on future 'Quick Buzz' episodes, so please don't hesitate to tweet or facebook us.

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Social Media Podcast 38 - Now available - Google+ and Iain's confession...

We are back after a short break during the holiday period, on Episode 38 we have Gordon White, half of birthday boy Kyle Murdoch, Kirsty Hunter and Iain Murray for some lively discussion and the usual measure of banter and disagreement!

We start with a chat about Google+ - could this be something that Iain and Gordon agree on? - You need to listen to find out!  We explore what Google+ is and who is it competing with and, is it one major social media platform too many?

Facebook has also undergone some major changes since the last podcast so we look at what's new here and what we can expect in the near future.  This discussion also questions how good, or bad, the big 4 (Facebook, Twitter, Linked-In and Google) are at actually communicating with their users - your thoughts on this would be much appreciated.

Other topics we explore along the way include:

• Social Media in the workplace - are attitudes changing?
• Iain confesses he's finding weaknesses with Android
• Apple's customer service - is it the best you can get?
• Steve Jobs and his retirement - Can he be replaced?
• What's next for Apple?
• App Stores - Are there too many around?
• Widgets vs Icons
• Coca-Cola's Facebook Fan Page was not originally set up by Coca-Cola which leads us to chat about the difficulty brands are having with talking to their end users for the first time.
• IKEA's new television advert and how it is part of  a campaign that includes some very clever YouTube/Facebook promotion
• QR Codes and their increasing popularity as predicted by Social Media Podcast 140 years ago!

We also give a big thanks to CC Chapman for the fantastic video introduction for the last New Media Breakfast and also to Jennifer Holloway for the first of her guest posts on the fatBuzz Blog.

Finally, we take a look at some Apps that have caught our eye including: Press Reader, News360, Nova, Optiscan, CatchNotes, Zinio and TouchNote.

We hope you enjoy the podcast, if you have any comments to make or topics you would like us to discuss please leave them here on the blog or on our Facebook Page.

Play the podcast here:

Subscribe/Download Social Media Podcast on iTunes

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You can also follow the Social Media Podcast on Facebook now - visit and "Like" the new Social Media Podcast Facebook Page HERE.

New Media Breakfast Glasgow 30th September - Rapid Growth Optimisation

DATE: Friday 30th September 2011
VENUE: No,29, Royal Exchange, Glasgow
PRESENTER: Gordon MacIntyre-Kemp

Marketing has evolved - optimising a company for rapid growth requires an integrated approach to social media, digital and traditional marketing. Over the last two years Gordon MacIntyre-Kemp has worked closely with six companies that have achieved rapid growth (over 30% growth per annum) as a sales, marketing and social media advisor.

He has combined this experience with research into the marketing activities of over 100 UK based rapid growth companies to identify the marketing activities and behaviours that lead to rapid sales and profit growth. The end result of this research will be published in 2012 and this event will be the public presentation of Rapid Growth Optimisation.

Gordon says “Be prepared to change the way you view social media and the role of marketing in your organisation”. “Rapid Growth Optimisation (RGO) is the new science of marketing and social media engagement is the cornerstone of RGO”.

Gordon’s formula for RGO is K.A.S.T. Which stands for Knowledge Leadership Positioning (K), Attraction Marketing (A), Social Media Engagement (S) and Trust Maximisation (T).

In this New Media Breakfast Gordon will cover:

• Six common growth factors 
• The optimum point in the buying process for engagement 
• The role of Knowledge in modern marketing 
• How Attraction has taken over from broadcast marketing 
• How Social media and engagement leads to sales conversion 
• The key to being a company that buyers Trust 
• Examples of Rapid Growth Optimisation 

About Gordon MacIntyre-Kemp
Gordon has twelve years online community and social media marketing experience. Trained in sales and marketing by Procter and Gamble, Gordon worked on brands such as; Pantene, Wash & Go, Head and Shoulders, Old Spice and Olay. At Northern Foods PLC (Fox's, Goodfella's, Holland's Pies, Dalepak, Express Diaries) Gordon managed multimillion pound sales to several of the UK’s top multiple retailers at HQ level.

Time spent as a business development consultant in Dubai was preceded by working as a Senior Executive in the Scottish Government's economic development agency. Gordon has also served as a Director for both Glasgow Chamber of Commerce and Search Consultancy.

Involved in online community for over a decade Gordon was the founder of the highly successful First Tuesday Scotland network and is owner of the Go-Social online community.

Gordon is the MD of sales, social media and marketing consultancy Intelligise; he advises several of the UK’s fastest growing SMEs and PLCs and writes the Go-Social blog on social media marketing for The Drum magazine.

Venue: 29 Member's Club, Royal Exchange Square, Glasgow
Date: Friday 30th September 2011
Time: 7.30am for 8am

HOW TO BOOK

Non No.29 Members - £10 +VAT

BOOK FOR NEW MEDIA BREAKFAST GLASGOW HERE:

No.29 Members Go Free – If you are a 29 Member you can attend the breakfast free of charge. Please email malcolm@fatbuzz.com with your membership number and he will add you to the attendance list. We hope you can make it along to this event. If so, I look forward to seeing you on the day.

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Batten down the hatches on your personal brand!

Technology’s amazing, isn’t it. Every week there’s a plethora of new applications and plug-ins to enhance our ability to work and socialise online, all here to make our lives a little bit rosier.

It’s easy to get swept away by the ‘now-ness’ of it all, so as someone who’s known for her straight-talking I’m going to give you some sage advice: before you sail even further on the sea of the world wide web, there’s a very important hatch that needs battening down...your personal brand.

Why? We all know people buy people and just as a product’s brand uses its packaging, logo, adverts, etc to give you clues about what you’ll get when you buy it (both the tangible and intangible benefits) your personal brand tells people what they get when they buy into you.

At this point you might be thinking, “That’s obvious.”

And I’d wholeheartedly agree, which is why I find it so baffling that every business from the sole trader to the largest corporate will spend time and money defining and promoting their company brand, but give little or no thought to their personal brand...the thing that will drive ‘people buying people’.

It’s not rocket science to get started either; simply approach your personal brand in the same way you would a brand for a product or service. Work out the values you have, the beliefs you hold, the reputation you want, the behaviours you show, the skills you offer and even the look and sound of your brand. Keep your brand clear, concise and authentic and concentrate on finding your unique selling point (USP) to allow you to stand out from the crowd.

Only then should you venture onto the web, using it as one of many channels to get onto people’s radars so they can buy into you (and ultimately what you’re selling). By deciding what you want to get across before you set out your stall - whether that’s on LinkedIn, Twitter, Facebook, your website, your blog, guest blogs...the list goes on - your messages will have more impact. (It’s no coincidence that every time Nike promotes its brand its message is ‘just do it’; say the same thing enough times and people remember you for it!)

However, if you take the scatter-gun approach and post random messages without the common thread of your personal brand you’ll just confuse people. And unless you’re Madonna and need to constantly re-invent yourself, that’s a bad idea.

About Me

You may remember I presented at the Glasgow and Edinburgh New Media Breakfasts earlier this year on the subject of personal branding. It's a pleasure to be guest blogging on the fatBuzz Blog, hopefully I can bring you some useful information in the future. Meantime, you can read more from me on my own Spark Branding blog here.

Alternatively you can contact me via Linked-In or Twitter at the links below or via Fiona MacDonald fiona@fatbuzz.com

Follow me on Twitter
View my Linked-In profile

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Facebook has biggest privacy overhaul in the company’s history

You may already be aware of the Facebook changes that have been rolled out  over the past couple of days. fatBuzz want to give you a brief overview of the main points and how the changes should affect you as a Facebook user.

As Mashable point out, the recent changes made by Facebook is one of the biggest privacy overhauls in the company’s history. So let us take you through the main changes.

On your profile
Before the changes most of the settings for content on your profile were a good few clicks away on a series of settings pages. Now, content on your profile, from where you are to your latest photo album, will appear next to an icon and a drop-down menu. This menu lets you know who can see this part of your profile, and you can change it with one click.

Other changes include the tagging system, in that you can now approve what photos are tagged of you before they go public. So if a friend tags you, you will be notified and you have the option of whether you want to allow it or not. Take a moment to read this blog post for a quick run through the changes and what they mean by clicking here.

Making it easier to share with who you want
The video below illustrates the changes to sharing your content and the enhanced choices that you have so you know who you are sharing with right next to what you are sharing.

Places Check-In Feed will be scraped 
Although this has not been rolled out yet, Facebook have confirmed that they will remove the 'Places check-in' feed from its mobile apps and interface. According to Insidefacebook.com a Facebook spokesman has confirmed that rather than check-in, users will be able to add their city-level location or tag a specific Place in any post. So in other words, you wont actually have to be physically in a place to tag yourself there. This change will mean that it's likely to make it difficult to find exactly where friends currently are and meet up with them. Furthermore, those who currently enjoy checking in will probably just post status updates, tag their current location and friends who are with them, and add a description such as “Here at…”. However, some say that it seems unnecessary to remove the check-in feed and the ability to populate that feed by explicitly informing Facebook of one’s current location.

So there you have it folks, there are a whole lot of changes going on in the world of Facebook. But what we would like to know is how the changes have/will affect you? What are your thoughts on the changes? Do you think this is Facebook's way to try and keep ahead of Google+ or do you think these changes have been planned before the launch of Google+? Do you think this is a way for Facebook to remind everyone that they are at the forefront of social networking? Please let us know, we would love to hear your views, visit our facebook page to tell us your thoughts.

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You can also follow fatBuzz on Facebook - please click here

We have a new addition to our fatBuzz family!

fatBuzz's very own Kyle and Kirsty are taking part in a charity challenge. They will be taking part in The Sally Challenge Duathlon to help raise money for MacMillan Cancer Support.

The challenge will take place on the 3rd of September, kicking off at Rowardennan Pier (11am), where Kyle will cycle 15 miles before Fraser King from FKS Business Services Ltd takes over to run 9k of The West Highland Way. Kirsty will finish the challenge by running the remaining 7k, where she will finish at Milngavie Rail Station.  

Help us reach our target

We (Kyle & Kirsty) have set our team target at £500 as we want to aim high to raise the vital funds for such a great cause. We are training hard for this tough physical challenge and are really excited about doing this for charity. We would really appreciate your help to smash our target by donating through our Just Giving Team page.

We have a new addition to our fatBuzz family!

We are always happy to welcome a new addition to the team and Emma, our new intern, in no exception. Emma will be joining the fatBuzz team every Friday afternoon. She has been with us for 3 weeks now, so let us find out what she thinks of the place:

I am a BA (Hons) Business Student at a Glasgow University. I work in the Procurement Department for a worldwide, temporary power generator company, based in Dumbarton (as a 1 year placement for the 3rd year of my degree). I'm really enthusiastic about: Branding, Marketing and Events Management; it has been interesting to study theoretically, but I am keen to learn the ropes with hands on experience- here at fatBuzz!

I first found out about fatBuzz by searching for Creative Consultancies in Glasgow through Google and I came across fatBuzz. I thought it was an unusual name, so I wanted to find out more about what they did. After researching fatBuzz, I found out that their specialisms were on everything that I was looking for experience in- Marketing, Social Media and Events. Furthermore, they do many more interesting things such as: Video Production, Podcast Production and a New Media Breakfast! I immediately contacted Marion, who is a co-owner of the business, and we arranged a meeting........ Great news! I'm in!

Since starting my work experience with fatBuzz 3 weeks ago, they have been involving me in a wide range of interesting projects and I'm loving every minute of it! They are very welcoming, a great team, funny but professional, and I have felt like a part of the team since day 1.

Phew! She likes us and we like Emma too! We are pleased you have settled in!

If you have found this post interesting please share it with your online community using either the Twitter, Facebook and Share buttons below. By sharing this post you will help us spread the word about our team charity challenge, meaning there is more chance of us reaching our target. Thank You.

FatBuzzKing take on The Sally Challenge Duathlon to raise money for MacMillan Cancer Support

fatBuzz's very own Kyle and Kirsty are taking part in a charity challenge. They will be taking part in The Sally Challenge Duathlon to help raise money for MacMillan Cancer Support.

The challenge will take place on the 3rd of September, kicking off at Rowardennan Pier (11am), where Kyle will cycle 15 miles before Fraser King from FKS Business Services Ltd takes over to run 9k of The West Highland Way. Kirsty will finish the challenge by running the remaining 7k, where she will finish at Milngavie Rail Station.

Help us reach our target

We (Kyle & Kirsty) have set our team target at £500 as we want to aim high to

raise the vital funds for such a great cause. We are training hard for this tough physical challenge and are really excited about doing this for charity. We would really appreciate your help to smash our target by donating through our Just Giving Team page.

If you have found this post interesting please share it with your online community using either the Twitter, Facebook and Share buttons below. By sharing this post you will help us spread the word about our team charity challenge, meaning there is more chance of us reaching our target. Thank You.