September New Media Breakfast: Blogging - It's more than just words!

    

  

Blogging - It's more than just words!
5th Anniversary New Media Breakfast - Making the most of blogging 
DATE: 3rd October 2014
TIME: 7.45am
VENUE: 29 Member's Club, Royal Exchange Square, Glasgow

Remarkably, the September New Media Breakfast will mark the 5th anniversary of the event, it seems no time at all since we started the New Media Breakfast, but the social media landscape has changed considerably during the last 60 months.

One of the main methods of content creation, and becoming sociable back when we started was blogging, and it's still one of the most powerful and effective ways to get your message to your target audience. Many platforms have come and gone but blogging still remains a vital part of most good social media strategies.

What has changed is the sophistication of blogging platforms and the functionality that can be applied to them, so blogging is no longer simply about written text; images, video and audio can all now play a part.  The September New Media Breakfast will explore the world of blogging and some of the options you may wish to consider when deciding on a format and creating blog content.

In addition to looking at the format of your blog, we will also discuss that old favourite - blog content.  what works, when to post, how to get it shared, and why blogging remains a powerful element in any successful social media marketing strategy.
If there is something relating to blogging you would particularly like us to cover, please email gordon@fatbuzz.com prior to the event and we'll do our best to incorporate it into the presentation.

WHO SHOULD ATTEND?
Basically, anyone who wants to operate a successful social media strategy.  Anyone currently struggling with blogging platforms or content creation, or anyone using a blog who wants some additional inspiration to make sure it is working effectively for their business. 

SPEAKER
Gordon White, Managing Director of fatBuzz Ltd will present this breakfast.

HOW TO BOOK
Venue: 29 Member's Club, Royal Exchange Square, Glasgow
Date: Friday 3rd October 2014
Time: 7.45am
Cost: £10 +VAT

BOOK FOR NEW MEDIA BREAKFAST GLASGOW HERE:

No.29 MEMBERS GO FREE 

If you are a 29 Member you can attend the breakfast free of charge. Please email fiona@fatbuzz.com with you membership number and she will add you to the attendance list.

We hope you can make it along to this event. If so, I look forward to seeing you on the day.

If you have found this post interesting please share it with your online community using either the Twitter, Facebook and Share buttons below. Thank You.

    

  

Next Friday we explore how to make images work for your business

    

  

The next New Media Breakfast is next Friday (29th August) and it really is an interesting one. We presented this in Edinburgh last week and it was extremely well received, with lots of great feedback afterwards.

Without doubt, images get the most engagement on social media, but how do you tap into this popularity to make them work for your business?  We will explore this at next week's breakfast session in Glasgow.

Regardless of whether you are a B2B or B2C business, you can make great use of images to encourage engagement and attract people to your community, if you would like to know how, you should come along on Friday morning.  We hope you can make it and we look forward to seeing you.

THE POWER OF IMAGES

How to make the most of images in your online marketing

DATE: 29th Aug 2014
TIME: 7.30am for 8am
VENUE: 29 Member's Club, Royal Exchange Square, Glasgow

It's no secret that images play an enormous part in social media. The explosion of Instagram and Pinterest is a clear demonstration of the popularity of image sharing. And, posting images on Facebook has long been the best way to achieve genuine engagement and real reach.

Images are powerful - they speak a thousand words...sometimes more! Are you using images in your marketing? If so, are you using them to their greatest effect? What's more, are you using them legally?

We are hearing many examples of people being fined by image libraries for using images they are not entitled to use. There is also a common misconception that because an image is public, it is in the public domain; this is not the case. Image libraries will continue to pursue offenders, and with the development of more and more sophisticated image recognition software, the chances of being caught out are even greater.

But, there are ways to source royalty free images, and there are new platforms where you can source the perfect image for your content. Moreover, most SmartPhones will allow you to capture excellent quality images yourself which are ideal for your own use with no fear of breaching copyright - but what if you could sell them to other content creators?

The August New Media Breakfast will explore the power of images and how to use them effectively and legally.

WHO SHOULD ATTEND?
Anyone creating content that utilises images whether it's on a web site, blog, Facebook, Twitter, Instagram, Pinterest... or any other platform for that matter.

SPEAKER
Gordon White, Managing Director of fatBuzz Ltd will present this breakfast.

HOW TO BOOK
Venue: 29 Member's Club, Royal Exchange Square, Glasgow
Date: Friday 29th July 2014
Time: 7.30am for 8am
Cost: £10+vat

BOOK FOR NEW MEDIA BREAKFAST GLASGOW HERE:

No.29 MEMBERS GO FREE 

If you are a 29 Member you can attend the breakfast free of charge. Please email fiona@fatbuzz.com with you membership number and she will add you to the attendance list.

We hope you can make it along to this event. If so, I look forward to seeing you on the day.

If you have found this post interesting please share it with your online community using either the Twitter, Facebook and Share buttons below. Thank You.

    

  

Social Media Podcast 67 - Facebook no longer likes the Like Gate

Play the podcast here:

Gordon White is joined by Kyle Murdoch, Graeme Geddes, Malcolm White, Kenny MacMillan and Cameron Wilson for some chat around recent issues in and around the world of social media.

We start with some discussion about the recent announcement from Facebook that they are dropping the Like Gate function later this year. The discussion also explores Facebook's recent experiment when they manipulated the news feeds of over 700,000 users, and the recent appearance of a Buy Button.



During the podcast we discuss the following:

• Facebook Like Gate is to be dropped later this year ...Read Article
• Has Facebook become too commercial?
• Facebook's manipulation of over 700,000 user's news feeds ...Read Article
• The changing habits of restaurant diners brought about by technology ...Read Article
• Swipii - The new loyalty App
• Britons now spend more time on tech devices than they do sleeping ...Read Article
• Apple appoint a Director of Social Media
• Can Bebo really make a comeback?
• Robin Thicke's Twitter fail ...Read Article
• Should employees get a smartphone break
• Selfies - some revealing statistics
• The social media responses to the referendum debate in Scotland ...View Twitter Heat Map
• Facebook introduces a Buy Button
• LinkedIn introduce header images for unpaid accounts - or do they?
• LinkedIn Pulse now open to everyone for publishing ...View Pulse Post

Play the podcast here:

Subscribe/Download Social Media Podcast on iTunes

Would you like a presentation on social media and customer service?

We're offering a range of bespoke or generic presentations on the topic of social media and customer service, if you would like to find out more please go to the following link: Are you prepared to lose control?

Have you listened to the digital copyright podcast?

We continue to see people using images, video content and other files taken from the internet without consideration to potential copyright issues. We would encourage all of our listeners to download Social Media Podcast 50 which clearly outlines what you should and shouldn't do with images sourced online. Find it on iTunes now.

WHAT WOULD YOU LIKE US TO TALK ABOUT?
If there is a specific topic you would like us to cover in a future podcast please let us know. You can email gordon@fatbuzz.com or send us a message on Twitter @MediaPodcast or, you can post it as a comment on the Social Media Podcast Facebook page.

If you have found this post interesting please share it with your on-line community using either the Twitter, Facebook and Share buttons below. Thank You.