May New Media Breakfast with Craig McGill

How the whisky industry's used social media - and some sober lessons for other industries
25th May 2012
29 Members Club, Royal Exchange Square, Glasgow

The whisky industry is perhaps the brightest star of the Scottish economy with many whisky brands, and the industry as a whole, reporting record global sales. Whilst other industries have struggled in the current climate, whisky sales and profits have risen and the popularity of the product seems to be stronger than ever. Many things have played been a factor in its success, social media being one of them.

At the May New Media Breakfast, Craig McGill will highlight some of the ways the whisky industry has embraced social media and how they have used it to help raise sales in an increasingly competitive market. Craig will also explain some sobering lessons that other industries can learn from the whisky industry's experience of using social media as part of their marketing mix.

THE SPEAKERS
Craig McGill is MD of Contently Managed; he is one of Scotland’s leading social media consultants; working with companies throughout the UK, many in the whisky industry, he has built an excellent reputation as a social media visionary and practitioner. He is a regular speaker at business networking and training events and we look forward to his insight into one of the great Scottish economic success stories in recent years.

Craig McGill on Linked In

YOUR QUESTIONS
Craig will be happy to  answer any questions you may have so, please feel free to send us any questions in advance to gordon@fatbuzz.com or post them as a comment on the blog or on the New Media Breakfast Facebook page.

HOW TO BOOK
Venue: 29 Member's Club, Royal Exchange Square, Glasgow
Date: Friday 25th May 2012
Time: 7.30am for 8am
Cost: £10 +VAT

No.29 Members Go Free – If you are a 29 Member you can attend the breakfast free of charge. Please email malcolm@fatbuzz.com with you membership number and he will add you to the attendance list.

We hope you can make it along to this event. If so, I look forward to seeing you on the day.

BOOK FOR NEW MEDIA BREAKFAST GLASGOW HERE:

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Social Media Podcast Edition 45 - Everything's Changing - Is the Google halo slipping as Friends Reunited is reinvented?

We've got a great podcast for you this time around, lots of subjects covered and the usual lighthearted banter among the team.  Taking part in Social Media podcast Episode 45 we have Gordon White,  Kyle Murdoch, Kirsty Hunter, Iain Murray and a special guest, Fraser Bedwell from Poppy Scotland.

Fraser joins in the general chat with the team and talks about the challenges and opportunities offered by social media for the charity sector.

In addition to the input from Fraser and the fatBuzz team, we managed to have a chat with Chris van der Kuyl, Chief Executive, Friends Reunited before we recorded the podcast and  we talked about the 'reinvention' of Friends Reunited and got some insight from Chris about the future plans for the platform.

We start this podcast where we left off on Social Media Podcast 44 with the question from Tim Barlow, Managing director, Attacat Ltd about monetising blogs, thanks to Tim for the question and for his input on the topic.

Here are some of the other topics we discuss in the podcast:

• GCHQ's plans to monitor all emails and internet traffic - is it a step too far?
• When sharing content is NOT social media
• Employers demanding social media login details from employees 
• Is Google's halo slipping? - The recent blog post from ex Google employee James Whittaker on the change of culture and focus within Google
• Where are they now?  RIM, Nokia and Yahoo
• Friends Reunited - the revamped platform explored and what did Chris van der Kuyl have to say about its future?
• Kirsty's Friends Reunited "Love Story"
• Nostalgia Marketing on Friends Reunited - is this something that is attractive to Poppy Scotland? 
• And Me Share App - the ultimate share button!
• Magnum Ice Cream - there incredible journey through 17 web sites while collecting chocolate Bon Bons!
• The new fatBuzz 'InfoGraphic' Facebook Page
• Google Glass concept - is this a step too far?  Link to Google Glass video  Link to Google Glass spoof video
• Is social media making us anti-social?
• My1Login - a Glasgow based start-up featured on the BBC web site
• Lady Gaga's new social network site
• The Masters Golf App
• Facebook Timeline Pages to be discussed at the next New Media Breakfast

We hope you enjoy the podcast, if you have any comments to make or topics you would like us to discuss please leave them here on the blog or on our Facebook Page.

Play the podcast here:

Subscribe/Download Social Media Podcast on iTunes

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