My loss may be your gain...or, maybe not!

I was supposed to be in Spain this weekend with my family but easyJet had oversold the flight so when we arrived at the airport there were only two seats left on the flight and three of us flying; since I was only going for two days it was sensible that my wife and youngest son took the seats. One or two people have expressed surprise at a flight being oversold but this has been fairly standard practice for airlines although, I have never experienced it before on budget airlines.

British Airways has done this for years because people buying full fare flights could get a refund if for some reason they couldn't fly so they would always have no-shows for the flight. To counter this they would oversell in order to minimise empty seats on flights.

Anyway, the purpose of this post is not to tell you about my holiday disappointments; I wanted to tell you how I have filled my time preparing for the next New Media Breakfast. I have had peace and quiet to prepare for the "Back to Basics" presentation and, I've had a great time doing it!

I've decided to do something completely different, certainly from anything I've ever seen, to demonstrate how a back to basics approach can help you understand and master social media. I don't want to give too much away but, if it works it will be interesting, fun and, informative. If it doesn't work it will at least be be fun - for you!

So, if you wan't to witness me gliding high or grabbing the nearest parachute you should book for the next breakfast in Glasgow or Edinburgh - I can at least promise we don't ever overbook the seats!

I should point out that EasyJet are issuing a full refund and €250 compensation so if it all goes wrong I can escape to warmer climes!

Glasgow Breakfast - 29th July 2011

Edinburgh Breakfast - 11th August 2011

No.29 Members Go Free – If you are a 29 Member you can attend the breakfast free of charge. Please email malcolm@fatbuzz.com with you membership number and he will add you to the attendance list. We hope you can make it along to this event. If so, I look forward to seeing you on the day.

BOOK FOR NEW MEDIA BREAKFAST GLASGOW HERE:

BOOK FOR NEW MEDIA BREAKFAST EDINBURGH HERE:

 

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Back to Basics - Simplifying Social Media Marketing

7.30am for 8am - 29th July 2011
No.29  Royal Exchange Square, Glasgow.


In September 2009 we held the first New Media Breakfast where we looked at social media in general and explored the various ways to participate; in the past couple of months we have received lots of requests to do an updated version of that presentation.



The July New Media Breakfast will look at social media today and offer a definition and examples of social media marketing - how businesses can use social media to promote their goods and services.  Social Media Marketing is being accepted as an essential part of the marketing mix by the world's largest brands, business are realising the need to engage and communicate at this level and, a bigger share of marketing budgets are being spent on digital channels so, it has never been more important to be aware of social media and understand how it can work for you.

Using what you already know
Sticking to the title theme, we will demonstrate how a complete "back to basics" approach can help you get to terms with social media and help you understand how you can participate effectively.  We will try to show you that using what you already know and do can be easily adopted on digital platforms to help you develop and implement an effective social media marketing strategy.  We believe there is a tendency to over complicate social media activity; yes there are pitfalls and areas of concern but, we believe our 'back to basics' approach will help you identify and understand how to approach most situations you may encounter online.

Social Media Advertising
Social media marketing encompasses engagement, forming relationships and emotional connections but it doesn't stop there; advertising on social media channels is an integral part of social media marketing but, the most successful businesses are those who are integrating the ability to share content among friends with conventional advertising to create social media advertising campaigns that tap into the massive power of word of mouth.  At the breakfast we will take a look at what's new in social media advertising and how you can utilise your community to promote your business effectively.  We will also explore how to utilise the highly targeted nature of social media advertising.

Venue: 29 Member's Club, Royal Exchange Square, Glasgow
Date: Friday 29th July 2011
Time: 7.30am for 8am


No.29 Members Go Free – If you are a 29 Member you can attend the breakfast free of charge. Please email malcolm@fatbuzz.com with you membership number and he will add you to the attendance list. We hope you can make it along to this event. If so, I look forward to seeing you on the day.

BOOK FOR NEW MEDIA BREAKFAST GLASGOW HERE:

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Living in Glasgow or Edinburgh you should get to the Edinburgh New Media Breakfast

How you get your brand across online without the aid of your voice and body language
What do people say about you when you’re not in the room? Whatever it is, that’s your personal brand – and it’s the key to your success.

Because in a world where ‘people buy people’ your personal brand helps them decide whether or not they’re buying into you (and thanks to Google and all things online, that can happen before they’ve even met you). Spark’s Jennifer Holloway will be sharing her insights on personal brand – what it is, how it’s formed, how to define it and how to promote it – to help you tap into one of the most powerful career and business tools you have at your disposal.

NOTE FROM GORDON WHITE

In a similar blog post prior to hearing Jennifer's presentation I suggested that your personal branding is critical to the success of your social media; having heard her presentation I believe this more than ever.   Jennifer's particular presenting style is entertaining, interactive and informative, I don't think there were many people in the 100+ audience who did not enthuse about her and what she had to say. If you need any more convincing please go to Twitter and search #NMBrek, you will soon see what I mean.

I don't think there will be many people who were in attendance who haven't made changes to their online profiles following her presentation.

As a little taster, go to Jennifer's recent blog post and Test Your Personal Brand Here 

ABOUT JENNIFER HOLLOWAY

With a career including 15 years in media relations and PR, Jennifer Holloway knows a thing or two about promoting a personal brand – she did it every time she picked up the phone to a journalist. The result? She stood out from the ‘press office crowd’ and got her stories on the front page. Today, she is a personal brand expert, helping executives to define their personal brand before teaching them how to promote that in everything they say and do.  Known as ‘The Antidote to Yes-Men’ her honest, challenging and practical style has helped leaders discover how, by being themselves, they can be even more successful.

Take a look at Jennifer's Blog
Jennifer Holloway on Linked-In
Follow Jennifer on Twitter

WOULD YOU LIKE TO MEET JENNIFER?
Jennifer is travelling from the North of England and she has kindly offered to have private meetings on the day with any attendee who would like to discuss their personal brand and how she helps people to maximise ther online presence. If you are interested, we stronly recommend that you book a time as quickly as possible so that you are not dissapointed. It will also enable Jennifer to organise her travel arrangements. To arrange a time to have an informal chat with Jennifer please email fiona@fatbuzz.com stating your preferred time - times will be allocated strictly on a first come first serve basis.


Venue: Tigerlily, George Street, Edinburgh
Date: Thursday 14th July 2011
Time: 7.30am for 8am

BOOK FOR NEW MEDIA BREAKFAST EDINBURGH HERE:

 

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